I've never spoken to a Wealth Queen before, so this episode is all kinds of awesome. We dove headfirst into the bullshit narratives we tell ourselves about success, the power of owning your journey, and why 'fuck the formula' might just be the best business advice you'll ever hear. If you've ever felt like you were stuck and drowning with no way out, this one's for you.
Can't-Miss Moments:
- Ever felt like you're just blending in and following someone else's blueprint? Ozzin drops a truth bomb about finding your movement and defining success on your own terms... prepare for a splash of cold water to the face.
- Struggle with celebrating your wins? You're not alone. Ozzin shares a personal story that'll make you rethink how you clap for yourself... and might just make you wanna send your mom some flowers.
- What happens when you mix radical self-responsibility with a dash of 'fuck the formula'? Ozzin spills the tea on how this combo can skyrocket your business and change your life.
- Ever been ghosted by a client? Ozzin shares a mic-drop moment about the power of integrity and why treating your existing clients like new ones can be a game-changer.
- Ready to get real about the ups and downs of entrepreneurship? Ozzin opens up about her journey, and let me tell you, it's a hell of a ride. From six-figure cash months to questioning it all, you won't want to miss this raw and relatable chat.
Ozzin's bio:
Ozzin Jun, also known as "The Wealth Queen," is an Award-Winning Business Mentor, Keynote Speaker, and Host of the "Inspiration Science" podcast, ranked in the Top 50 Mental Health Podcasts. Featured in Forbes, Wetel TV, US Times, and over 190 other publications, Ozzin is recognized by the Royal Family in Dubai.
Ozzin is a survivor of Kidnap/Rape and overcame 6-fig debts. She took on a purpose-driven journey, achieving six figures in 8 months. With a background witnessing her family's struggle to find fulfillment, living just to survive, she infused her artistic passions into entrepreneurship, leveraging social media to create financial wealth and deepen her spirituality with God.
Ozzin influenced over 16,000 individuals in 6 years with her coaching, including Hollywood Film Directors, Billionaires, OPEC Members and CEOs, guiding them to 6-7+ figure success through social media strategies. Her mission is to cultivate BADASS leaders who lead with purpose and impact.
In her free time, she serves as a UN Peace Ambassador and Country Director Switzerland of Global Peace Chain, actively involved in projects like WarAID with Deborah International Organization.
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a few years into freelancing toCEOs helming nine figure
companies.
If you've ever worried thateveryone else just seems to get
it and you're missing somethingor messing things up, this show
(00:24):
is for you.
I'm your host, angie Coley, andlet's get to it.
Hey and welcome back toPermission to Kick Ass.
With me today is my new friend,aseen June.
Say hi.
Ozzin Jun (00:37):
Hi, everyone so
excited to be here.
Thanks, angie, for having metoday.
Oh yeah, I'm so excited.
Angie Colee (00:43):
I like that neon
sign.
Okay, so not people are goingto be listening and people are
going to be watching the video,but she's got this lovely like
pink neon sign behind her and Ijust can't stop staring at it.
So I imagine that's related toyour business.
Tell us a little bit more.
Ozzin Jun (00:56):
Yes, sure.
So my name is Austin and I'mknown as the wealth queen
because I started my wholejourney being in six-figure debt
and trading my time for moneyand then, within the eight
months, I took action, startedmy coaching business that led to
my first six-figure cash monthsand meanwhile I served,
meanwhile, a lot of coaches,consultants and service-based
(01:18):
businesses out there so they canskyrocket their business to six
, seven figures and, mostimportantly, that they create a
life that they truly love.
I think that scaling is notjust about the money, but what I
see is that people create amind-blowing life that supports
their lifestyle while they grow.
So this is what Wealth Queen isabout that you're worthy of it
(01:38):
all Money, relationships, thatyou have your health, that you
can kick ass like the pop essays, like with your own movement,
your own voice and, yes, I wantto invite you to this movement.
Oh.
Angie Colee (01:52):
I love that and
there's a couple reasons why.
First of all, yes, shout out topermission to kick ass.
But, like I'm so tired of thisnarrative that success looks
like one thing you have to makeseven figures.
To have a successful business,you have to have 10K.
Where all these milestones camefrom is somebody else's
bullshit and it's fantasticGreat bullshit for them.
Right, made their lifefantastic.
(02:13):
But until you have taken thetime to get to know you, how you
work, the people that you workwith, the work that lights you
up, all of these things play arole in designing your dream
life and your dream business.
And not everybody has the samedreams.
I know an entrepreneur wholiterally lives in a converted
school bus a schoolie that'sS-K-O-O-L-I-E schoolie I don't
(02:36):
know why that spelling sticksout to me but lives in a
schoolie, travels around the USplaying musical gigs and works
for six months out of the yearto save up to be able to just
drive around and explore, right,I know people who have built up
incredible, like digital assetsand a team underneath them, and
have built that million dollarbusiness.
But the point is, whatever thisneeds to look like for you, it
(02:59):
starts with you.
It's not Azeen's business.
Ozzin Jun (03:02):
It is not my business
, it's yours it's not Azeen's
business, it is not my business,it's yours exactly.
And you know what, what I feel?
I feel that a lot of peoplelike they look left and right
and I think one of the biggestshift for me that happened when
I started out like I didn't haveyet the experience.
So you just start out with thecourage you surrender to the
learnings and then you go, and Ihired in the beginning a lot of
(03:23):
male mentors in the coachingspace and guys operate very
differently.
They have their strategies, kpithis is the way.
And then I start to work with alot of females and they're like
more intuitive in their flow,with their intuitions and so on,
and I realized that both wereimportant.
But I still had to change mybusiness model in a way that I
(03:45):
wanted, like the offers and thethings that I do, like do I want
to be operating the way mycoach did?
But having this discernment,like finding out who am I, what
is my movement, and then stopjust blending in and doing the
things that you think you'resupposed to say, supposed to do
to make that sale, and then,because other people in your
industry do it, and I thinkalthough we know that it's just
(04:09):
a reactivating reminder that wesometimes go through and that I
had to tell myself in order tostay in my lane, to do the
movement and to define success,as you mentioned, yeah, and.
Angie Colee (04:21):
I love that you
brought that up, because it's so
easy to get caught up in thatnarrative of what you should be
doing.
And I do love modeling onsuccess.
Right, I'm not a big fan ofreinventing the wheel just to
like I'm not Elon Musk and I'mnot trying to be.
I don't need to invent massivenew technologies or whatever.
But by the same token, if youwere just blindly copying what
(04:45):
other people do because they hadsuccess, like you're completely
ignoring everything that'sreally awesome about you, it
just frustrates me to no end.
And this stuff it's supersticky, it gets in your brain,
it manifests, and I see thiswith my clients all the time.
I help people with marketing,coach them on strategy and well,
I can't really say that becausethe formula looks like this.
(05:06):
To that I say fuck the formula,do what feels good to you,
because you're never going tolearn what works for your
business until you have thecourage to try things.
And yes, the formula may workand it may not work.
Might as well be you.
Ozzin Jun (05:19):
I love that.
No, but it's so true because Ifeel a lot of people are like
how can I do this, how can I getto this?
What is the blueprint, what isthe strategy, how do you do this
?
And I think that I always tellpeople, yes, how to, but also
that who matters the what andthe context.
And then sometimes I'm justlike screw it, like strategy is
so good, like you need to bestrategic too.
(05:40):
But then the part where peoplereally miss out is their
personal power.
And this is whereself-leadership has been the
greatest catalyst of my life.
And I think this is where, whenI tell people this is, you know
, like the leadership programwill change your income, your
health, and many people will saylike, oh, I don't need that.
But when it's like make your10K, 100k, there are some people
(06:02):
who'd like jump in into that.
But then when they're with meworking, I realized that what
they sometimes need is the deepwork of emotional intelligence,
worthiness, and I have thisconcept where I share,
especially with a lot of womenlike marrying yourself.
You have to enter relationshipwith yourself.
And the more I did this work oflike marrying myself, owning my
(06:25):
worth, I realized that I gotrid of toxic relationships, I
started to make more money.
Own my zone of genius, and Ithink this is where a lot of
people, especially women, likewater down and go into the mode
of like pleasing people, justbeing really nice instead of
being badass in their movement.
Angie Colee (06:44):
Yep, well, and I
mean I had a lot of fear.
I've talked about this on thepodcast many times before, but I
grew up in the deep South ofthe United States.
There's a lot of very liketraditional male and female
dynamics down here, a lot ofpressure to like follow all the
steps right, date somebody, getengaged, get married, move in
together, have the babies.
(07:04):
Like, follow the steps right.
I followed all the steps and itdidn't bring me the happiness
that was promised, right.
And then I had to figure out ohwell, now what?
And I think that that's whathappens with a lot of people who
struggle with business.
Right, I wrote down and Iunderlined this a couple of
times like a focus on money andthe connection to failure.
(07:24):
So I feel like people feel ifthey follow the steps, if they
find the right formula, if theymimic what somebody else is
doing, then they get theirhappiness.
Like I've inserted my coin intothe happiness vending machine
and I just get to pull it outand it's going to be that easy,
sweetheart, that's not the wayit works.
(07:44):
This is gonna be a lot ofbuilding.
It's going to be a lot ofexperimenting, it's going to be
a lot of discomfort and a lot offear too right, I imagine
Wealth Queen wasn't the firstiteration.
Permission to Kick Ass wascertainly not the first
iteration for me.
I used to blend in so badlythat the first time that I told
kind of an off-kilter story at abusiness event people actually
(08:06):
leaned physically leaned in andwent who is this?
How did I not know this aboutyou?
So yeah, it's going to be anunlearning, but it's a wonderful
unlearning.
Ozzin Jun (08:18):
I think it's so
wonderful that you pointed out
about this fear, because Ireally realized that fear will
always be there, but I'velearned to put the fear into my
passenger seat and I remain thedriver of the whole vehicle and
then, every time when fear comesin, I think this is more of a
mentorship question, like how,how do I launch and do things
(08:38):
while the fear is present?
How do you navigate throughthat?
And often people come.
How do you create content?
How do I strategize that?
But often I think the depth ofwhere some people are at is more
the inner parts, and this iswhere I feel that, like hugging
in fears and then courageouslystill doing that and sometimes
knowing that, even if you don'tbelieve in something a hundred
(08:59):
percent, just believing insomething for 51% and taking the
step, you can still make shit,tons of money while you have
doubt, while you have fear, andI think just stretching these
things like it has helped me somuch, because I started like as
an introvert.
I started as the type of girlthat was not worthy of herself,
in toxic relationship.
(09:20):
I went through rape, kidnap,abuse in 2019.
And all of that compounded tosome version as an identity
where I started a bunch ofthings in the online space which
had no purpose to me.
I was just how can I make moneyonline?
Affiliate marketing, e-commerce,one thing after the other, and
at some point, similar to you, Iwas not happy and I zoomed out
(09:43):
and then I was like, oh, Iactually love to transform
people's lives, like I'm here toempower people, and that's
where I changed my beliefsaround that and I constantly
evolved my brand.
So I think people got to knowlike when you're listening to
this, you're not married to yourcurrent identity, to your
offers, to anything, and I thinkjust having the courage to
(10:03):
change and openly share it look,this is what it is and most of
the time, like the audienceunderstands and flows.
Angie Colee (10:12):
Absolutely.
I love that you brought up theconcept of leadership within
this, because and I think youtouched on it a bit with your
story when the focus is on howcan I make money, how can I make
money?
I think that's where a big partof the disappointment stems
from, because when the moneydoesn't flow, then you start
going oh well, what am I doingwrong?
Is this me?
They tell me it's so easy tomake money at $10,000 a month,
(10:34):
martinis on the beach, whatever.
But you have to be able to andit's no secret on this show.
Look inward, exactly like youjust said.
What is happening in here?
Why do I feel driven to do this?
What's coming up for me when Ihit this mark?
Or I don't hit this mark, like,for a long time, one of my
drivers was anger.
I just needed to prove peoplewrong desperately.
(10:57):
And then, as I started to moveout of anger and I started on my
healing journey, I started tobe driven a lot by validation.
Oh, you're really smart, youknow what's going on, right, and
that's great.
And then, if the validationisn't forthcoming, you sink back
into those old patterns of likewhat am I doing wrong?
Why am I not comparing myselfto other people.
Right, a lot of this stuff hasto come from within.
(11:20):
I am driven to create this.
I am driven to help people inthe world.
I am driven to make money.
Ozzin Jun (11:32):
Like it's you, it
starts with you Exactly I can.
I can not agree more because Ithink when people go out there,
I feel there's so much powerthat they give away.
And I had to learn in myjourney this struggle like
you're being a slave and youknow that, like slave to the
consumption, slave to validation.
There are trolls in theinternet and one person
disagrees and I found myself inthe past like justifying and
explaining myself because Iwanted to be like understood.
(11:55):
I hated when peoplemisunderstood me and they troll
or say something and and thenhaving whole discussions and
this is where I leaned back andI said I don't negotiate with
trolls, I don't care.
And this is where I leaned backand I said I don't negotiate
with trolls, I don't care, like.
And this is where I felt all ofthese things taking my power
back and not just being livingin reaction had been a big
journey and it's still a process, but I feel like I've changed a
(12:18):
lot of this part to tighten myleadership around that Mm-hmm,
oh, I think that's fantastic.
Angie Colee (12:26):
And another thing
that I wanted to highlight that
you said was starting withcourage.
I think a lot of people waitfor confidence to come, and
that's a mistake.
The fear is sitting there inthe passenger seat, just like
she said.
You got to say, okay, cool,Well, and we're going to bravely
tackle this anyway.
And it's funny that youmentioned trolls, because we
talked a little bit aboutrecording about, or maybe
(12:47):
sometimes on recording day theseconversations meet together, so
forgive me if I didn't mentionthis to you, but not too long
ago I had an article and then avideo series for Huffington Post
go viral and I had a lot oftrolls in the comments and I had
a slightly different reaction,but it was with intent, it
wasn't.
You said reaction and I likethat.
You made that distinction right.
(13:09):
I deliberately spent the firstcouple of days in the comments
of each of those pieces,interacting with everybody who
was leaving a comment, positiveor negative, and I was detached
from what they said about mebecause I was able to, I think,
for one of the first times in mylife, sit back and go.
I was there.
It really doesn't matter whatanybody else's interpretation of
(13:32):
this situation was.
I know what it was because thisis my lived experience.
So no amount of some randominternet stranger trying to
rewrite this narrative and frameme as some evil person is
actually the truth, right, andthat was deliberate on my part
because of algorithms.
Right, If it shows a lot ofengagement and a lot of
controversy, this is going toget out to more people and
(13:54):
ultimately, I wanted more peoplewho were going to get hope and
inspiration from my situation,which was about and I'll link
this in the show notes it wasabout being unexpectedly dumped
right as I was starting to growthis business and start the
podcast.
Those are the people that Icared about reading this.
Everybody else that had anopinion on my life.
That's what I say.
Ozzin Jun (14:14):
I love this.
No, but I think it's great whatyou mentioned, and there's
actually a quote that myboyfriend said.
It's really funny.
It's like opinions are likeassholes.
It's really funny.
It's like opinions are likeassholes.
Everyone has one and it stinks.
Yes, it's so true, and I thinkthat one of the first thing that
helped me to step more into mypower has been to shake off all
(14:34):
those labels, those titles,those limitations and those
comments from people throughoutlife and then just being really
solid Again.
If you know who you are, whatyou're up to, you know yourself.
You did a great job.
Like you can clap for yourself,and I used to be like you,
giving my power away, forexample, sometimes to my, even
my own parents.
I go to my mom and say, hey,mom, I got my first client at my
(14:57):
10 K and, although I know she'sreally supportive and there for
me, there are times where thereaction was not as I expected
and she's like, oh great, canyou close the door?
And I was like, and then I waslike, sure, no problem.
But then there's my parade momcome on and and I really
realized that the more I seekthis claps or the celebrations,
(15:20):
or this compliments or like Iexpected this, I realized just
give it to myself Like, oh, youdid a great job and then move on
, and then obviously have theright support system, the people
who do celebrate you.
I think it's so important aswell, and money loves the
frequency of celebration, but Ithink, just like knowing
yourself, you're more thanenough and you're amazing.
(15:42):
And when you know that, likeyou're good, yes, that is so
brilliant.
Angie Colee (15:47):
Why do we wait for
other people to give that to us?
Why do we have such a problemwith giving it to ourselves?
Yes, it's so true, and we're sowilling to celebrate for a lot
of the people that we care about, right, oh my God, you started
that bit.
Oh my God, you wrote that book,yay.
And then, when it comes to us,it's like I wrote a book, now I
got to market it, now I got todo it Like all of the
(16:09):
self-judgment and the feelinglike you're perpetually behind
kicks in and we can't celebrate.
Celebrate that shit, celebrateit, it's important.
Ozzin Jun (16:17):
Even like when I go
through days, there are so many
times I do want to mention whereself-sabotage is a big thing
and I think when you're somebodylike me, like high performing,
super on fire, I have thisvision.
I see so many high performersout there and this is a very
strange duality.
I feel that a lot of thesuccessful people that I
interviewed they know themselvesthey're hell good in what they
(16:40):
do, like they know like, oh myGod, I'm so good in that, like
how can you not be my world?
And at the same time, I feellike they are the ones who feel
not enough the most, in a way oflike is this not enough Good?
There's self-sabotage and and Ireally realized that these type
of things, this duality, isreally interesting and also the
successful people are superpatient but at the same time,
(17:02):
they're the most impatientpeople you will ever meet, like
in their urgency, in theirthings, and I feel that, again,
just like being solid, trustingyour and then operating for a
place of your love and whatmakes you happy, instead of like
looking outside, it helps somuch in keeping you sustainably
happy and also profitable andyou know, just like, your
(17:25):
purpose in life.
Angie Colee (17:27):
Absolutely, and I
mean the danger in relying on
other people to help youmaintain your happiness, right?
Is that disappointment?
Is the potential for them tomisunderstand or just not get?
I read somewhere once that truefreedom is allowing people to
(17:47):
misunderstand you.
Yeah, and I was like yep, yep,okay, cool, that's what happened
with the trolls.
That's what happened when Iturned off that need and it's
still like it pops up.
It's an ingrained thing that Ihave to go.
Okay, I recognize you.
You're seeking validation rightnow, and we don't actually need
that because we have that fromourselves.
Right, little inner Angie,we've got our own permission to
(18:11):
kick ass, right?
That's the whole mission behindthis.
They permission to kick ass,right?
That's the whole mission behindthis.
They don't have to get it.
Everybody doesn't have to getit.
There's more than 8 billionpeople somewhere around there on
this planet and I can'tpossibly work with or serve all
of them, so it's okay if somepeople don't want to come along.
Ozzin Jun (18:28):
Totally cool.
Angie Colee (18:29):
Yeah, I agree with
you fully on this.
So tell me more about financialcoaching, cause you did mention
starting out six figures indebt, like how.
What made you decide to pursuethis?
Was it just your own personaljourney?
Something else?
I'm curious?
Ozzin Jun (18:44):
Yeah, sure so
entrepreneurship has been on my
table, where I where I had thisidea when I was 18.
Firstly, I started out as anartist and it came from the fact
that I was born into anartistic family.
I love drawing, painting, likereally the traditional arts of
things, and I was back then inschool and I didn't see a point
(19:04):
to be in school when I want tobe an artist.
So at some point I called afriend from New York and I told
him like hey, I really want tocome to New York.
It's so artistic, I want to goto art school.
And then he said to me like hey, just come.
And I said I can't, I haveschool.
He said, well, then, just quitand come.
I'm like just like that.
And he's like, yeah, why not?
(19:29):
And I've been really thinkingabout this and it didn't take me
too long.
And then three days later Iwent to my mom and I told her
hey, I have a dream, like I wantto go to New York and become an
artist.
And then, coming from an Asianhousehold is very strict, there
are certain expectations Go toschool, get a degree and so on.
And surprisingly my mom said ifthat's what you want, go for it
(19:49):
.
I support you.
I wish, as a mom, that youfinish school, but if you really
feel this is the way, I'll letyou do what you want.
So I took this decision.
I flew to New York and then Iwas, for one year, a freelance
artist.
However, I realized very fastthat this is not the path I want
to pursue, because drawing for10 hours is very different.
(20:10):
Drawing for two hours is ahobby.
So I've learned some.
My journey like try things outpragmatically and that led me
back to be in university for oneyear, because I found a study
that connects design andbusiness, which I loved.
And then during the businessI'm sorry, during the university
time, I started my side hustleswhere I was typing in how can I
(20:32):
make money?
So, as earlier addressed,hostels where I was typing in
how can I make money?
So, as earlier addressed, allmy stages where I did a bunch of
things in the online space, Igot scammed.
Things sometimes didn't workout.
I did invest in myself myselfgrows but it didn't went the way
I wanted to certain stuff andall of the stuff stacked up and
other personal things and it ledto like six figure depth and I
(20:53):
came down to such a breakbreaking moment, emotionally
Also with 2019, where I had thewhole rape situation, kidnap
with an ex-boyfriend that didthis, and then I went missing
and I didn't show up in schoolfor one month.
So all of these personal stories, it impacted me during this
(21:13):
dark times to feel so much painthat I couldn't bear it and I
thought like, okay, let's turnthis selfie stick because I have
to help other women out thereand get through this.
And this is where my purposeemerged for coaching of like I'm
here that I'm not here just toheal you, I'm here to activate
(21:34):
you so you can make the money.
Go out there, be in arelationship that you're worthy
of.
And I'm sick of the story thatwe have to be like boss babes
and sacrifice all your stuff.
And this is where I had tolearn a lot to transition from
the toxic to the healthyrelationships.
And it lets me to evolve as Igo to hire a coach.
(21:54):
Go all in.
I made my six figure cash andthen things just blew off as I
go because I showed up as thisnew, powerful person and that
came from so much pain that wascompounding before.
Angie Colee (22:08):
Like OK, so there's
something there that stood out
to me, like I hired a coach,this took off Right, and we hear
that a lot with people,especially in the online like,
make money online space.
But the distinction that Iheard that I really want to
highlight for people is I showedup.
So I think a lot of people stopit.
I hired a coach, I bought aprogram and you know, okay, I've
(22:31):
studied psychology for a longtime, especially as it pertains
to how people make buyingdecisions, because that's my
background as a marketer right,a lot of people and this will be
critical for everybody here inbusiness if you don't already
know this, you're going to learnit real quick and they won't
actually do anything oncethey've bought the thing because
(22:54):
they already got the dopaminehit that they needed.
From quote unquote solving theproblem by buying the solution,
right.
So you can't just hire a coachand not do the stuff.
You can't just buy a programand not do the stuff.
This is going to be aboutshowing up for yourself, exactly
like you said.
Ozzin Jun (23:12):
Oh my God, Big
applause for this.
This is a huge thing, I think,where a lot of people like you
know, also for context, when Itell people, oh, you made like
six figure cash within yourfirst eight months in coaching.
How is that possible?
So I always tell people beforethat I was already in online
space, so people forget aboutthat part.
I was stacking up my skillsetbefore and I showed up like
(23:34):
sometimes 2, 3 am in themornings and I'm not here to
support like that hustle culture, but I was just that committed,
like it was my passion and Iwas so determined so for me it
worked.
And then I felt like in myjourney it's like less about oh,
did your uni dropout help youto succeed?
Was it that coach that helpedyou?
Was it that program?
And I always tell people it'smy freaking decision that I
(23:58):
choose the ROI of this programand it's not because of my uni
dropout.
Like I don't care if I'm schoolor that, like I would have
succeeded anyways because Ichoose that.
And this is where a lot ofpeople like feel, as you
mentioned, they get thisdopamine.
Oh, and then they complain,yeah, what a scam.
And I'm like, well,everything's a scam if you don't
take freaking action on it.
So this is a big, big highlightlike that.
(24:22):
This is so important to do thework, to do the actual work, and
sometimes, even though I am aperson that puts in the work, I
had to catch myself sometimes inthe journey where I was very
sick and say, oh, there was noclient, this is not going well.
And I asked myself did you dothe work?
And sometimes my answer wasactually not.
I did some of the work, but Ididn't implement it and show up
(24:46):
so potent in the way I could.
And this is this subtle themicro shifts that I had to tweak
.
And I feel that some people whoare listening and they know
like they could be doing a lot,they have this knowing and this
knowledge.
I think they know the next step, but it's like, oh, it's the
doing, like, are you doing itand are you doing it powerfully?
Not just doing it, but like inyour power?
Angie Colee (25:08):
Yes, I love that
concept.
To me that just sounds likeradical ownership, right, if
stuff is not going right withthe business, it's on me.
And I don't mean that in the.
Oh my God, I'm a failure, I'm afuck up, I'm never going to get
it right.
Since I mean that in the, whatelse could I be doing since?
Okay, here's what I did, here'swhat the results were.
Was that something that I couldhave changed with different
(25:31):
actions?
What are those actions?
How can I do better movingforward?
Sometimes it's not somethingthat you can change.
Like I've mentioned severaltimes, a couple of years ago,
texas froze over right.
A lot of marketing campaignsfailed that day.
That's not something that I canchange.
I can't control the weather.
If I could, I'd be out therecausing chaos, just so you know
we're talking fire tornadoes.
(25:52):
You know we're talking firetornadoes.
Anything I can set on fire, Ilike to set on fire, but you got
to look at what you can do.
And one of my coaches says allthe time making money is boring.
(26:13):
Making a lot of money is reallyboring because we get
distracted by all these shinyobjects and all of the new
tactics and the things thatright.
Who even remembers clubhousefrom a few years ago when that
was like the next big thingthat's going to revolutionize
everything.
I am so glad I'm a late adopter, like I wait a couple of years
to jump on any given trends, and, yeah, I probably miss out on
some things.
But I also don't have oldaccounts just hanging out in
(26:34):
platforms I don't use anymore.
Ozzin Jun (26:36):
No, but I love this.
I think it's a lot ofdistraction, shiny object
syndrome out there, and I thinkit's very tempting for people to
be able to change up theirstrategies.
They're like, oh, I have to makethis a bit more complicated,
let's add some more problemsinto that, and they look for new
ways.
And then then this is the newtrend, and I always say you are
the freaking trend, like you arethe things and I and I felt
(26:59):
like where I went reallydifferent in my life is like not
just like fall into what peopledo, but then always ask myself
does that actually make sense tome?
Like, does my stuff work?
Am I happy with that?
Okay, so continue like I'm thefreaking trend in the house and
I do the things the way I do.
And I feel this is where a lotof the people who are
trendsetters and they stick totheir lane, they skyrocket in a
(27:20):
way where they stand out in thecrowd very differently.
So, yeah, I mean, if you knowhow to leverage trends, good for
you, but always like youroriginal movement and don't
forget who you are and whatalready works in your business.
Angie Colee (27:34):
Yes, oh my gosh, I
just want I want that to be
flying over everybody on like ablimp right now an airplane
banner.
Just be yourself.
Be true to you, do what feelsgood to you.
You're going to learn so muchmore from following your own
instincts and putting your owntwist on certain things than you
are from following other peopleand going why didn't this work?
(27:58):
It worked for so-and-so.
They guaranteed me results.
First of all, anybody that'sguaranteeing you results.
There's no guarantees in lifeexcept that we're all going to
die Like come on, guys, take alittle bit more ownership, and I
love that.
You pointed out that a lot ofthe people online screaming scam
are the people that are justnot doing the work.
(28:18):
We said what we said.
If you have strong feelingsabout it, look inward.
Ozzin Jun (28:23):
No, but it comes down
to radical self-responsibility
and I think this is somethingthat a lot of the people who are
crushing it in the online spaceand not just entrepreneurs,
also in private life like howmany people are not
entrepreneurs and they are notself-responsible and they're
always judging it's my cat, it'smy neighbor, it's my church.
I cannot do this, it's myboyfriend's fault, and I think
(28:44):
that, like you know, the fingerpointing while people are doing
that, like they're not pointingto themselves, and I feel every
time when I viewed myself as thegenerator in life, as all of
the results that I'm doing, thegood and bad, as you mentioned,
I think it allows you to takeyour whole life on the next
level, to improve and also forthe business to skyrocket.
Angie Colee (29:07):
And to you know, to
clarify or maybe to add the
distinction here for folks and Isay this for anybody that's
been a long time listener theyknow that I am somebody that
tends to like beat myself upright, and a lot of us that are
neurodivergent or creative feelthe same way.
Like I'm not talking aboutlooking inward, like looking for
things that are wrong with you,looking for reasons why you
(29:29):
shouldn't be doing this.
That's a completely differentline of thought that I
absolutely do not support.
What we're talking about islooking at your actions as
objectively as possible andsaying, okay, here's what
exactly like, here's the facts,here's what I did, here's where
that led.
Was there something I could dodifferently?
Cool, I'm going to go ahead andown that.
And that ties, I think, tosomething else that you said
(29:50):
about hustling, because I'mdefinitely I'm pro-hustle and
I'm anti-grind is what I callmyself.
Grinding is painful.
Let's not do that.
That's how bodies get destroyedand machines get destroyed, and
it just calls to mind Jack andthe Beanstalk and it's awful.
Right, there are going to betimes in your business where you
(30:11):
have to work really hard andthere are going to be times when
you can take your foot off thegas and coast for a little while
, because the things that you'vebuilt are working the way that
you hope they would work.
But, like, we've got to be alittle bit more flexible,
forgiving, gentle with ourselves, while still holding ourselves
accountable, and keeping thatfoot on the gas until we got
where we don't want to go yeah,and I think what do you mention?
Ozzin Jun (30:35):
I want to highlight
this because I've seen a lot of
the people who are likemulti-seven figures and
multi-six figures and they are.
They sometimes come on podcastsand content.
They're like, yeah, I'manti-hustle culture, like you
gotta work smart, just do itthis less.
You know less work and moreimpact.
And while I really agree on this, every time when I look at
(30:55):
successful people I don't thinkthey just work smart and I
always believe in the work, deepwork, hard work in all the ways
.
And then I also see that a lotof the people who later like
they have a scalable businessmodel and not, and then they say
like, yes, I'm working nowthree hours a day sometimes and
this is true, but I think a lotof people they miss out on the
(31:17):
context.
You know, setting the things up, nurturing the freaking
audience, building things up.
I think what people don't seeis the blood, sweat, tears
behind like 10-20 hours of worksometimes and it's just reality.
So I feel that having both inthe things of like smart and
heart, work highly in yourwisdom and your integrity and
(31:37):
deep as well in your work thatno one else does, like
everything, matters in aholistic sense.
Angie Colee (31:43):
That's so fun.
The thought that popped into mymind was you know, I've worked
with a lot of copywriting is mybackground in marketing.
I've worked with a lot offreelancers who are up and
coming copywriters, and one ofthe things that comes up in
those circles a lot is this,this idea of like well, I
underestimated the time.
So now can I go back to theclient and bill more and I
(32:04):
always tell them um, no, becausethis is part of the learning
journey.
You can try, but I'm willing tobet that you're setting that
relationship on fire if you goback to them and be like all
right, well, you know, this islike twice as much as I quoted
you.
Nobody likes a surprise bill.
Ask yourself how much you lovebeing hit with a surprise bill.
And I'm like and I'm not askingyou to undercharge yourself,
(32:27):
but I'm encouraging you toembrace the learning curve, even
the painful moments, becauseyou're going to undercharge for
things.
You're going to overestimateyour capability for things,
especially if you're in aservice business or a creative
business.
Deliver what you promised bywhen you promised, for the price
that you promised.
Do a good job, don't be aresentful piece of shit about it
(32:47):
, and then immediately for thenext project.
You go okay, cool.
Well, we need twice as muchmoney for that in an extra week
to get that done right.
Deliver what you promised, be aperson of your word, and then
use that experience to get evenbetter.
Ozzin Jun (33:01):
I love that and that
goes with the value of integrity
and I think honesty is the bestlike company policy that you
can have.
And I also think that one ofthe things that really helped me
, my client retention, becausepeople are always like new
clients, new clients, and Ithink yes to that, but also yes
to keeping your clients anddoing the best.
And I think where I changed mythought was like if my old
(33:25):
clients that are loyal andworking with me for already one
year, I always treat them as ifthey're my new clients.
So if they're already threemonths, I'm like how can I treat
them?
So I send them flowers.
I obviously focus on the jobitself to solve their main thing
and then always, like, godeeper.
And I feel this is where a lotof the people sometimes go out
of integrity and theyover-promise, they over-hype and
(33:48):
they put those bonuses, thosediscounts, those extras, and I
feel that the ideal clientdoesn't need that.
You're the freaking bonus, thesolution that you have is
already enough and I think thatjust being honest like no, this
is not the way it works.
This is the context we bring.
This is not the guarantee.
Again, it's on you.
You have to put in the work.
(34:08):
But I will do this, I think,just being radical, honest about
the expectations it just setsup.
Angie Colee (34:15):
So much for the
client success in the future as
well.
That's so freaking smart.
To treat your existingcustomers like new customers
that focus on constant clientacquisition is so bass-ackwards
Like I freaking hate thatbecause, all right, cool, we've
won the business.
Put them in that bucket overthere and continue to focus on
new business.
No, go take care of them.
(34:38):
Make sure that they have anexcellent, amazing experience,
because then they're going to gobring in more people.
Yeah, I almost call myself inmarketing kind of a back-end
specialist.
I know that there are a lot offolks that focus on the ads and
the lead gen and things likethat, but I really like looking
at people's audiences and going,okay, what can we do with what
we've already got?
(34:58):
Because I bet we could do awhole lot more with these people
, especially if you've beensuper focused on growing your
business through ads or whateverelse you're doing to invest in
that.
Ozzin Jun (35:08):
I love this.
I'm doing tomorrow a podcastSorry, not podcast.
I'm doing tomorrow amasterclass about this and I
made today a post about.
It's not your visibilityproblem, it's usually a
messaging problem and peoplealways say it's the algorithm,
it's that I need to get newclients.
And I always say to people like, if you're not currently
getting new clients from yourexistence audience, it's because
(35:29):
your clients are seeing it butthey're not activated to buy
because you're not specificenough how their problem is
showing up and how you're goingto be the solution.
And I think where a lot ofpeople are like they're like oh,
it's the next, the next and, asyou mentioned, like, look what
you have, be resourceful, goinwards, take care of your
clients and they're going to beyour best ambassadors for your
(35:51):
business and then things likehappen, like automatically
magnetism, how people come toyour world oh yeah, and to tack
on to that too, like, and talkto your clients and talk to
people who didn't buy, putyourself.
Angie Colee (36:05):
I know that we all
joke these days about like, oh,
why are you calling me?
Send me me a text message,right, but actually practice
talking to people and building ahuman relationship, just like
we are doing right now, talkingon the Zoom call We've never
spoken before, guys and likelook at how close we've gotten,
how comfortable we've gotten,talking about deep stuff in just
one call in less than an hour.
(36:26):
Right, practice this.
It's going to become so muchmore important in the age of AI,
as people are putting morebarriers between themselves and
people and they're getting moredeficient in how to have hard
conversations, how to react andrespond in a way that saves the
relationship.
When you've done wrong becauseyou're going to screw it up,
(36:47):
right, we're all going to screwup.
We're human, that's the natureof the game.
But like, talk to people.
Your clients will tell you whythey didn't buy.
They will tell you why they didbuy.
They'll tell you what else theywant to hear from you.
You don't have to guess at thisshit, you just have to get good
at talking to people.
Ozzin Jun (37:03):
Yes, no, it's so true
.
I think that just asking theclients like, hey, what is it
right now you're going through?
What did you like the most?
Just having a basicconversation, it gives you the
idea for the next courses, thenext services, the improvements
around that, and then guess what?
Even for content, I think themost asked client questions are
your best content piece toanswer that.
(37:24):
So I think people overthinkthat part too much, instead of
like, just show up as who youare, and I think content feels
for a lot of people heavybecause they're not truly
authentic.
Be so, people you know buy fromme and because I started out as
(37:51):
a copywriter, I understand thepower of copy.
But again, it doesn't work whenyou're not in your power and
just focus only on the tactics,the method.
This is the way I should saythis.
So it has to be both.
Angie Colee (38:05):
Oh yeah, we
reiterate fuck the formula Do
what feels good for you, oh mygosh.
Okay.
So here's one question that Ihad that I got sidetracked from
my little tangents here.
But so you started thisbusiness and you said that it
took off.
Was it all smooth sailing?
Were there any setbacks?
(38:26):
Were there any moments that youwere like, oh my God, I don't
know if I can continue doingthis.
I don't know if this is theright path.
Ozzin Jun (38:33):
Oh my God, many I'm
not going to lie about this Like
obviously, like things aregoing way better than they do
used to when I started.
So in the beginning, when Istarted with that coach so it
comes after the investment ittook me around 60 days, like two
months, two and a half months,to sign my first client and, and
(38:54):
you know, in the process I'vebeen like always like,
consistent, I believed in myself, but there were times it was
hard there to show up because,again, it's my first client, I
feel like people are notwatching me.
Why am I doing this?
And then I had my client andthen I had this positive
evidence oh, it works.
And then I served the clienthappy client.
And then I had the second andthe third and it was slow, you
(39:16):
know.
And then, as I went, I did myfirst masterclass and that blew
up to $43,000 in 90 minutes andI was mind blown, like I was
like, oh my God, it's my firstmasterclass, how is this
possible?
And people loved what I did,what I offered, because I
embodied my teachings.
And then, from there, momentslike I reached my six figure
(39:38):
cash months in December 2021.
And it came from the momentumthrough the masterclass where
people still came and texted methrough my content and they
compounded and my brain was like, oh you're, you're so rich man,
like you're, you went from sixfigures to six figure cash.
And I felt so much in thisaggressiveness of like, oh, it
has to scale, I'm going to makemy millions, like go forwards.
(40:01):
And then actually the oppositehappened.
I had the one hit in Decemberand then in January, february,
upcoming year.
It was a little bit of a rollercoaster because again I felt I
made this mistake of not settingup the system in a way that was
like sustainable, repeatablerecurring income.
I was just like big cashinjections and it was more of a
(40:24):
lottery One day there's a client, one month there is maybe not
too many and it was up and down.
And then I've learned throughall of this to again go deeper,
build recurring, long-lastingincome and, again, wealth
creation, wealth queen.
We're here for the long termand this is where I build the
things and the systems and myapproaches in a way that is
(40:47):
sustainable.
So having an offer suite atdifferent price points, selling
out my low mid ticket to thehigh ticket spaces and all of
the things that you know couldbe done.
So I have the recurring and thebig cash injections and you
know, in theory, when you lookat this like it's, it sounds
super logic and super smart, butwhen you're actually doing it,
(41:07):
like, again, the skillset and Ihad to invest all I could to
close my skill gaps in that,because I believe you never have
an income gap.
It's always skill gaps, yourtraits around that, your belief
system.
So when you look at these threethings, this is where I failed a
lot in some moments and Iwanted to sometimes rip off my
(41:27):
whole business, like crying, notbeing able to sleep, being
anxious, not feeling enough Shit, should I go to a job back and
you know, and feeling like ascam yourself because I was a
business coach.
So when you make a lot of money, like, oh, I feel so much in my
power, and then when thingswent down, I'm like, oh, am I
allowed to teach that?
Like I feel like myself notgood.
(41:49):
But then I was like when youmaster something, it doesn't
take away of what you alreadycould.
And this is the part where Ialways tell people you're
allowed and it's normal tostruggle, because that's the
beauty as a duality, as amentoring coach, you are always
in your own journey and youstruggle, but you teach people
and you have the full permissionto do that and teach that and
(42:10):
extract the wisdom and peoplewill do the same.
And this is where, again, Ibuild things up.
It was so much better and now Ihave a business model in a way
that supports, but that was aprocess Like it was really tough
, yeah.
Angie Colee (42:26):
Oh man, that's such
a great story and I part of me
wants to dig even more into thatand the rest of me goes oh man,
we're right up against time,but that seems like such a great
note.
To end it on that.
You have, you know, permissionat the risk of belaboring the
point to to do the thing, to doit well, then to do it not so
(42:46):
well, and then to get up and tryagain.
Human power is fantastic.
You get to be a human inbusiness, you get to be you in
business and you get to figureit out.
It's fantastic.
And then you've got wonderfulpeople like me.
Like I was saying, we're goingto be here, Reach out.
So, speaking of reaching out,tell us more about where we can
(43:07):
learn about you.
What's your website?
What's?
Ozzin Jun (43:08):
it got, yeah, sure,
so you can connect with me on my
socials, mainly on Instagram,facebook or LinkedIn.
I'm going to put my links below.
I also have a free communitycalled the Wells Queen
Collective, where I share freetrainings on how you can scale
your business and deeperinsights about self-leadership.
So you can also join the linkand once you join, you will get
(43:30):
a present from me about audiosand other trainings that will
help you to activate your power.
And, yes, I also have my ownpodcast, so the Inspiration
Science podcast about mentalhealth, which is so important by
the way, your health Iinterview people.
So if you have a great story andyou want to talk about your
mental health story, I'm weeklyinterviewing people and about my
(43:53):
personal journey and morebusiness insights, you can
follow the WellSqueen podcast.
Like my logo behind this.
Angie Colee (43:59):
Awesome.
Thank you so much for sharing.
I'm going to make sure thatthere are clickable links in the
show notes.
Man, I appreciate you.
This has been such a greatconversation.
Ozzin Jun (44:13):
Thank you.
Well, thank you so much forhaving me, angie.
I love this and, again, as youmentioned, although we just met
today, I think there's so muchdepth into that and for everyone
who's listening, like you know,make connections.
I think life is too short andit's about the depth of things
and it's always gets interestingand stuff that comes up like
through this podcast.
I felt I had great remindersfor me as well, and we learn a
lot of wisdom from people whenwe're open to receive it,
(44:34):
absolutely.
Angie Colee (44:38):
That's all for now.
If you want to keep thatkick-ass energy high, please
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Don't forget to rate, reviewand subscribe to the Permission
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I'm your host, angie Coley, andI'm here rooting for you.
Thanks for listening and let'sgo kick some ass.