Leveraging Operational Strengths - Erica Caviness - PILMMA Spotlight 2025

Erica Caviness is the founder and lead consultant at Thrive Concepts. In this episode, Erica discusses “How lawyers can leverage their operational strengths.” In this discussion, we discuss how Thrive Concepts uses the Kolbe assessment to identify operational strengths, how the effective implementation of operational strengths leads to less stress, higher productivity, and better bottom-line results, and ongoing accountability and follow-up to sustain improved work performance. Also, Erica tells us what she is looking forward to the most at PILMMA Super Summit 2025! Erica will be speaking at PILMMA Super Summit 2025 again this year. This episode and the next several will feature PILMMA speakers in our "Spotlight on PILMMA" podcast series. Visit Erica online here: https://thriveconcepts.org/about/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Today we are kicking off our Spotlight on PILMA podcast series. Over the next couple weeks, I'll be interviewing speakers for the upcoming PILMA conference that's taking place in Denver and the end of April. This year's PILMA lineup is full of highly successful lawyers, marketing experts, and legal operational gurus, all sharing their insights on how to take your personal injury firm to the next level. For many of these speakers, taking a law firm to the next level means lead to a generation. However, that will only lead to short-term growth if your business isn't scaled appropriately and run efficiently. Our guest today is Erica Caviness, the founder and lead consultant at Thrive Concepts. She'll be focusing her PILMA presentation on leveraging your firm's operational strengths.   Erica Thank you so much for joining us today. Yes, Lindsey. So good to see you. Thank you.   Lindsey Well, tell us a bit about yourself and about Thrive Concepts.   Erica Yeah, so I am Erica, course, and Thrive Concepts is a coaching and training company that is focused on helping law firm owners and their leadership teams really leverage their unique strengths and build a firm that they love and can actually thrive in and not just eat by and survive. So it's actually the name Thrive Concepts is really a legacy to my late mother. And the biggest lesson she always taught me growing up was we really want to thrive in life and not just eat by and survive. And so when I decided I wanted to start my own company, I knew I had to incorporate some of that. And I love being able to work with law firm owners and their team members and really help them unlock their potential and really get to the next level, whatever that means to them in their growth journey.   Lindsey Well, and that's a beautiful mission. And when we think about growing our law firms, so many lawyers are focused on that survival mode and getting the next client and making sure the lights are staying on and making sure payroll has enough funds. But really having the purpose to thrive in that. are pouring so much of your life and your resources into your law firm that you should be doing that efficiently enough that you're not just in survival mode, but you're actually growing, expanding, and thriving both personally and professionally as a part of that firm.   Erica Right. Absolutely. And, you know, sometimes it will be easier than others. And there's nothing wrong with being in survival mode.   Lindsey You know, having seasons of that, that's normal. That's, you know, we're all human. That's life. That's life.   Erica That's I think resources and someone on your side, a third party who can really give you that, you know,