Podcasting Momentum
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve. Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way. Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads. The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more! Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
Episodes
Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed.
In this episode, Rob shares how leaning into his Disney-trained customer service roots helped him unlock a new approach to sales, one focused on serving, not selling.
Now, as the host of Sales TV Live, Rob uses podcasting to educate, connect, and challenge the status quo for sales ...
When your guest starts talking about “getting weird with lettuce,” you know the mic’s in the right hands.
In this episode, registered dietitian and NutriSmart Snax host Maureen Pisanick reveals how she uses podcasting to amplify voices in school food service, support child nutrition programs, and spark real conversations around menu planning, student engagement, and public health nutrition. If you're podcasting, planning to lau...
You can knock… or you can podcast your way in.
When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding.
Whether you're leadi...
What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility.
In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of their podcasting for business journey. From nervous beginnings to a dialed-in...
What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust, a storytelling podcast that’s equal parts grit, growth, and pie.
In this episode, Mark shares how one moment backstage at a Chris Evans radio festival sparked the idea to start a podcast focused on mental health stories, resilience stories, and the...
What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis.
In this episode, Gary Stocker, creator of This Week in College Viability, joins us to share how he’s using data storytelling through podcas...
Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate.
In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platform for patient advocacy, cancer support, and emotional healing. His story is one of resilience, honesty, and a commitment to changing the conversation around men’s health.
Jason shares how he built ...
What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game.
In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into a platform for advocacy, storytelling, and social change. Told he wasn’t fit for traditional employment due to his disabilities, Nicolas launched a podcast that now reaches policymakers, caregivers, an...
How do you turn a microphone and a message into real client attraction and lead generation?
In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show.
Kevin shares how he and his late wife began starting a podcast as a way to capture their powerful conversations an...
Change is the only constant in podcasting. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and building real momentum.
Podcasting Momentum is here to guide business owners, entrepreneurs, and marketing managers through every stage of creating, adjusting, and thriving with your podcast.
In each episode, ho...
Your podcast studio speaks before you do. What's it saying about your personal brand?
In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're broadcasting from a spare bedroom or investing in a full-blown virtual studio, your podcast aesthetics matter more than you think.
We break down everything from camera framing and room lig...
Want a real look behind the scenes of what makes a small podcast thrive? In this episode, we’re diving deep into how becoming a micro influencer can lead to powerful audience relationships, even without massive downloads.
We’ll break down how to attract aligned podcast sponsorship opportunities and grow your email subscribers list with content that connects. You’ll also learn how to elevate your podcast marketing game and why it’s c...
Ever hop on a Zoom call, hit record, and later realize you looked like a shadowy floating head with a plant sticking out of your head thanks to where it was placed in the background? It happens more often than you'd think. Those little details can really shift how your audience sees you, especially if you're running a video podcast.
In this episode, we dive into practical tips for creating a professional-looking podcast st...
Are you sounding your best? Here's how to fix that.
In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whether you're working with a cheap podcast setup or navigating a tricky space, we’ve got you covered.
Discover how simple adjustments to your microphone set up for recording and smarter mic pl...
If you're a small business owner or marketing manager wondering how to turn your podcast into a true marketing powerhouse, this episode is your blueprint.
We go beyond the typical Q&A format to explore actionable ways to align your podcast strategy with your overall content strategy and podcast branding. Learn how to drive audience engagement, integrate natural calls to action, and build stronger brand alignment with each e...
Many small businesses fall into the same trap: confusing marketing with sales.
In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this distinction is essential for small business podcast creators and marketers alike.
You’ll learn why podcasting for business is not your closer but instead a powerful tool within your sales funnel. We explore how podcast mar...
Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time.
In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession with download counts and reveal how to dig into more meaningful metrics lik...
Ever finish recording and think, “Wow… that was rough”? You’re not alone, and your podcast isn’t doomed.
In this episode of The Power of the Podcast, we dive into the most common podcast mistakes that even seasoned hosts make and what to do when your episode doesn’t meet your expectations. Whether you're just starting out or deep into podcasting for small business, you’ll learn how to quickly diagnose quality issues, recover g...
Want to know the secret behind the most successful brands and podcasters? It’s storytelling, but not just any kind. This episode explores how to strategically use authentic narratives to build trust, humanize your brand, and make your marketing unforgettable.
Here’s what you’ll learn: why storytelling is such a powerful tool for driving business growth, how our brains are hardwired to respond to compelling narratives, and a simple f...
Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podcasting as a serious marketing tool.
We begin with the seismic shift that AI tools are bringing to the production world. From generating high-quality voiceovers to near-perfect transcriptions, ...
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