Revenue Roadmap

Revenue Roadmap

Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

Episodes

August 5, 2025 14 mins

Tired of waiting for the "perfect moment" to launch your law firm? Helbert Lopez proves that sometimes the best business decisions happen spontaneously—he stumbled upon an empty office space and turned that moment into Florida Law Advisers, a thriving 3+ attorney practice powered by smart SBA loan financing.

This entrepreneur-turned-attorney reveals exactly how he leveraged SBA loans to fund his law firm startup, building ...

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Are you struggling to navigate your legal career from associate to partner while building the autonomy and decision-making power you crave? Join Tyler Dolph of Rocket Clicks and Julie Gerock, partner at Maddox & Gerock, as they reveal the mindset shifts and strategic moves that transformed her career across multiple firms before finding her long-term partnership home.

Discover how to trust yourself enough to make bold career tra...

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Are 404 errors secretly sabotaging your family law firm's online visibility and costing you potential clients? 

Join Tyler Dolph, Anthony Karls, and Nick Perow from Rocket Clicks as they expose the hidden damage internal 404s inflict on your website's authority and search rankings.

By the end of this video, you'll discover how to identify these silent revenue killers, implement proper 301 redirects to preserve your bac...

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Are you struggling to scale your law firm beyond the solo practitioner trap while maintaining profitability and work-life balance?

Join Tyler Dolph as he interviews Jason Naimi, founder of Naimi Mullins Law Group, who transformed from a micromanaging solo attorney working 70-hour weeks into the leader of one of Nevada's premier family law firms with a 4-day work schedule.

By the end of this video, you'll discover the exact ...

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Are you unsure why your family law firm’s website isn’t appearing for “divorce lawyer near me”?


Discover how to organize your site like a well-structured book—so Google actually wants to list your pages.


By the end, you’ll know how to prune unnecessary content, leverage technical SEO tools, and build indexable authority that attracts your ideal clients.


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Step into the world of Joani Moberg, who transformed her experience at a prominent law firm into building an agile and supportive family law practice, Henschel Moberg, in Minnesota. 


Discover how she and her partner, Ben Henschel, emphasize a nurturing work culture that combines the benefits of large firm practices with the adaptability of a small firm. 


Joani shares insights on leadership, teamwork, and the balance of mana...

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Understanding why law firms should see SEO as an investment is crucial in today's digital age. This episode explains why SEO is an evergreen investment that provides a compounding return for your business. 

Join Tony Karls and Casey Shea as they discuss why SEO is the foundational element that should be implemented before other marketing efforts, ensuring high-quality leads and conversions. By the end of this episode, you will ...

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Discover how Katelynn and Alex built a thriving family law firm—Landreville & Schwandt, P.A.—from the ground up in Duluth, Minnesota, relying primarily on word-of-mouth referrals and strategic networking. 

Learn the unique challenges and unexpected advantages of starting a law practice as a married couple, emphasizing work-life balance and sustainable growth over rapid expansion. 

Gain invaluable insights into the practical reali...

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Are you struggling to prevent burn out within your team while trying to make vision into action for your firm?

Join Tyler Dolph, Tony Karls, and Matt Hacker as they delve into the powerful “Pioneer Voice” framework, revealing how future-focused thinkers can become unstoppable forces of progress—when guided correctly.

By the end of this video, you’ll see how harnessing the Pioneer Voice inspires breakthrough innovation, why balancing ...

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Discover how Matthew Kowtko built a thriving small law firm by leveraging an Of Counsel structure, mastering client communication, and refining his billing practices.

Learn how he sidestepped common pitfalls—from under-billing to ineffective marketing—and strategically used subcontractor relationships to cut expenses and maximize revenue.

Finally, see how understanding your local market, setting clear retainer expectations, and build...

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Are you struggling to motivate and maximize the talents of your team in your law firm?

Join Tyler Dolph, Anthony Karls, and Matt Hacker as they reveal how “Connector Voice” supercharges internal communication, fosters team alignment, and boosts morale and profitability.

By the end of this video, you’ll learn how to harness the strengths of multiple leadership voices to build a thriving practice and create unstoppable growth from with...

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Wondering how to cultivate a rock-solid team and culture for your family law practice?

Join host Tyler Dolph as he interviews attorney and founder Molly Rosenblum, who reveals her journey scaling from one solo practitioner to six attorneys through family support, strong HR, and core values.

By the end of this episode, you’ll discover proven tactics for hiring the right people, fostering a thriving culture, and positioning your firm t...

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Are you struggling to develop, retain, and maximize your law firm’s talent?

Join Tyler Dolph, Anthony Karls, and Matt Hacker of Rocket Clicks as they break down how Guardian voices create process-driven leadership, align communication styles, and multiply results in your law firm.

By the end of this video, you’ll discover how embracing the Guardian mindset enhances team accountability, fosters transparent collabor...

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Struggling to stand out in a competitive market while keeping costs low? 

Join host Tyler Dolph and special guest Diane of Budget Divorce Center as they reveal how a fixed-fee model and lean operations can attract middle-class clients seeking non-contested divorces. 

By the end of this video, you’ll learn efficient marketing tactics, overhead-cutting strategies, and the keys to running a streamlined family law firm on a budget.

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Are you struggling to empower visionaries who see opportunities before everyone else but find it hard to communicate?

Join Anthony Karls and Matt Hacker of Rocket Clicks as they unpack the “Creative Voice” in this Revenue Roadmap episode, explaining why it’s both an unparalleled advantage and a misunderstood challenge.

By the end of this video, you’ll uncover how to foster collaboration that transforms creative individuals into innov...

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Struggling to figure out how one attorney pivoted from broker-dealer licensing back to building a thriving family law firm?

In this video, Albert shares the 7 GROWTH secrets that fueled his jump from long hours and tight resources to profitable practice ownership.

By the end, you’ll learn how to embrace discomfort, cultivate human connection, and secure steady, responsible expansion for your own law firm’s success.


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Did you know Nurturers make up 43% of most organizations? 

Your law firms are filled with these amazing beings—and it’s time for you to discover how to unlock their true potential and link it to your business growth. 

This Revenue Roadmap episode features expert insights from Tyler Dolph, Anthony Karls, and Matt Hacker as they recognize and empower nurturers, highlighting their unique ability to maintain relational harmony and drive ...

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Hear how one spontaneous decision and a late-night conversation in New York City catapulted Jacqueline from a law student seeking work to the managing partner of a thriving 30-attorney matrimonial firm. 

In this Revenue Roadmap episode, she reveals her unconventional path—starting with a simple ask to her law professor—that led to explosive growth, multiple office locations, and a powerful firm culture. 

By the end, you’ll learn prov...

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Many law firms unknowingly overlook 82% of team members who feel misunderstood, leading to missed potential and a weak organizational culture.

In this Revenue Roadmap episode, we dive into the Five Voices Model—Nurturer, Creative, Guardian, Connector, and Pioneer—and reveal how bringing each voice together can significantly strengthen your legal team's communication and performance.

By the end, you’ll know exactly how to harness...

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Are you struggling to remain true to your firm’s heritage while scaling into new practice areas?

Join this conversation with Joshua Swain as he unpacks valuable lessons from oil and gas work in East Texas, explaining how hands-on experience shaped his approach to full-service law.

By the end, you'll discover why mentorship, real-world exposure, and community-centric values are essential for fueling long-term success in a Texas-b...

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