SaaS Fuel

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.

Episodes

April 24, 2025 56 mins

In this episode of SaaS Fuel, host Jeff Mains welcomes fractional CEO and systems optimizer Joshua Monge, who reveals the operational secrets that turn chaotic, founder-reliant SaaS businesses into scalable, exit-ready machines.

From escaping burnout to structuring future-proof systems, Joshua shares what it really takes to build a business that thrives without the founder being in every decision. If you’ve ever felt like your compa...

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Is 3D printing the future of housing? In this episode of SaaS Fuel, Jeff Mains sits down with Lance Thrailkill — third-generation CEO of All Metals Fabricating and co-founder of Print3d Technologies. Lance shares how he’s merging AI, automation, and 3D printing to disrupt the construction industry and solve the affordable housing crisis. From scaling legacy businesses to building $100K homes faster and cheaper, this is a blueprint ...

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In this episode of SaaS Fuel, Jeff Mains is joined by leadership expert Tami Reiss, creator of the Learn to Lead framework. Together, they dive deep into what it truly takes to lead when your title isn’t enough. If you’re a founder who's scaling fast, feeling like a bottleneck, or unsure how to empower your team without micromanaging — this conversation is your roadmap.

🎯 Tami shares strategies to build an ownership-driven culture,...

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How SaaS Founders Can Use Video to Shorten Sales Cycles & Boost Conversions | Daniel Borba - Spark Portal

In this episode of SaaS Fuel, we’re joined by Daniel Borba, founder and CEO of Spark Portal, to explore how video as a service is transforming SaaS sales and marketing. If you're still treating video like an add-on asset, this conversation will change how you view your entire GTM strategy.

🎯 Whether you're an early-stage fou...

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Is your SaaS business truly built to last—or are you growing a leaky bucket?

In this episode of SaaS Fuel, we dive deep into retention, innovation, and customer-centric scale with Mohan Rao, Chief Product & Technology Officer at Knownwell. Mohan shares battle-tested strategies for building future-proof SaaS companies by focusing on retention before acquisition, solving churn proactively, and aligning teams around customer succes...

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🔥 Billions in scholarships go unclaimed every year—not because students don’t need the money, but because the system is broken.

In this episode of SaaS Fuel, host Jeff Mains sits down with David Tabachnikov, CEO of ScholarshipOwl, the largest scholarship marketplace in the U.S. David reveals how they’re using AI, automation, and ethical technology to simplify the scholarship process for students—while helping brands use scholarship...

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Most startup pitches sound the same—AI-powered, disrupting X-billion-dollar markets. But if everyone sounds the same, how do you stand out? In this episode of SaaS Fuel, Jeff Mains sits down with Rajiv Nathan, aka Raj Nation—TEDx speaker, startup storyteller, and founder of Startup Hype Man. Raj breaks down why your storytelling is failing, how to instantly make your audience feel seen, and the simple "K-PASA" formula that transfor...

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What if your MVP isn’t the starting point, but the midpoint?

This week on SaaS Fuel, Jeff Mains is joined by David Hirschfeld—founder of Tekyz and the creator of the Launch First framework—to challenge the traditional startup playbook. Instead of building first and hoping customers show up, Launch First flips the script: sell a high-fidelity prototype before writing a single line of code.

David shares how he learned this lesson the h...

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Are you leaving money on the table? Most SaaS founders are—and don’t even realize it. In this episode of SaaS Fuel, Jeff Mains sits down with James D. Wilton, managing partner at Motivate and former senior pricing expert at McKinsey. James shares how to align pricing with value, avoid the biggest monetization mistakes, and build a pricing strategy that actually supports growth.

We cover the science and psychology behind pricing, the...

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What happens when a failed musician turns into a SaaS sales powerhouse? In this episode of SaaS Fuel, Jeff Mains sits down with Collin Stewart, CEO of Predictable Revenue and host of the Predictable Revenue Podcast. Collin shares raw, real stories from his journey—including early startup failures, the brutal truth about product-market fit, and what founders get wrong when scaling too fast.

We dive deep into customer development, out...

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Are you struggling to scale your SaaS business while keeping your sales process human? In this episode of SaaS Fuel, host Jeff Mains sits down with Donald Kelly, sales expert and host of The Sales Evangelist podcast, to discuss how authentic engagement can drive more sales than automation alone.

Donald shares key insights on:

✅ The biggest mistake SaaS founders make when selling

✅ How to balance founder-led sales with product-led gro...

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💡 Why do some sales reps consistently outperform the rest?

Is it talent? Better strategy? Or something else?

In this episode of SaaS Fuel, host Jeff Mains sits down with Gerald Zankl, CEO & Co-Founder of Kick Scale, to discuss how AI-driven sales intelligence is revolutionizing the way sales teams operate.

If you’ve ever wondered how to close bigger deals, scale efficiently, and leverage AI to optimize sales, this episode is pack...

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💡 AI is everywhere—but most businesses aren’t getting great results. Why?

Most companies think AI can think for itself. It doesn’t. It’s only as good as the inputs you give it. Without the right briefing, strategy, and human oversight, AI-generated marketing content can be generic, uninspired, and even damaging to your brand.

In this episode of SaaS Fuel, host Jeff Mains sits down with Peter Benei, Principal Consultant at Intercept ...

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💡 Is your sales strategy actually built for scale, or are you just running faster on a treadmill?

Scaling a SaaS company isn't just about selling more—it’s about selling smarter. If you're bringing in customers but losing just as many on the back end, you’re not growing. You’re just replacing lost revenue.

On this episode of SaaS Fuel, host Jeff Mains sits down with Frank Sondors, founder of Sales Forge, to uncover how AI and data-d...

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Why Leadership, Cash Flow & Emotional Intelligence Are the Keys to SaaS Growth | Marcus Hamaker, CEO of Boost USA

💡 Think a great product is all it takes to scale a SaaS business? Think again. The difference between thriving and barely surviving often comes down to leadership, cash flow management, and team culture.

Key Takeaways

00:00 – Why your business is failing (and how to fix it)

06:10 – How leadership shapes busine...

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💡 Is your SaaS pricing strategy transparent, or are you unknowingly hurting your brand? If you're expanding globally, do you understand the hidden complexities of international payments and compliance?

On this episode of SaaS Fuel, host Jeff Mains sits down with Lucas Lovell, VP of Product at Paddle, to discuss the mistakes SaaS founders make with pricing, localization, and global payments—and how to fix them.

Key Takeaways

...

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💰 Is your paid ad strategy actually working—or are you just burning money? If you’ve ever felt like your agency is speaking a different language or your ROI isn’t where it should be, this episode is for you.

In this episode of SaaS Fuel, host Jeff Mains sits down with John Horn, CEO of StubGroup, to break down how businesses can maximize their paid ads, avoid common ad account suspensions, and create high-ROI campaigns that actuall...

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💰 What if one mistake in your company’s financial data could cost millions? It happens more often than you think. In this episode of SaaS Fuel, host Jeff Mains talks with Ahikam Kaufman, co-founder and CEO of SafeBooks, about how AI-driven financial data governance is changing the game for CFOs, accountants, and finance teams.

Ahikam has spent years in fintech, SaaS, and corporate finance, and today, he shares how companies can pre...

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What if influencer marketing wasn’t just for fashion brands and B2C companies? In this episode of SaaS Fuel, host Jeff Mains sits down with Yuliya Gorenko, an influencer marketing expert at Mischka Agency, to uncover how B2B SaaS companies can leverage influencers for sustainable growth.

Yulia has built influencer programs for SaaS brands like SE Ranking, Hack Chinese, and UnaCheck, scaling them from 0 to 8 figures. In this episode,...

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What if scaling a company while raising a family was your biggest challenge—not funding, competition, or product-market fit? In this episode of SaaS Fuel, host Jeff Mains sits down with Kasper Pihl Tornoe, CEO & Co-Founder of Question Base, to discuss the real-life struggles of entrepreneurship, family life, and scaling AI-powered documentation tools.

Kasper and his wife have been building companies together for over a decade, f...

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