Dan Balcauski interviews Sri Ganesan, the co-founder and CEO of Rocketlane. They discuss the founding journey of Rocketlane, a top-rated platform for customer onboarding and implementation. Sri shares his background, from his early interest in math and coding to scaling FreshWorks following the acquisition of his first startup, Konotor. They explore the challenges and strategies of expanding Rocketlane's market reach from customer onboarding to professional services automation (PSA), the benefits of in-person sales engagements, and the importance of having a motivated and passionate team. Sri highlights the significance of hiring well and focusing on product development and marketing growth. This episode offers deep insights into strategic scaling and category creation in the B2B SaaS industry.
00:30 Meet Sri Ganesan: Journey from Konotor to Rocketlane
04:07 The Evolution of Rocketlane
05:35 Challenges and Surprises in Scaling
09:50 Navigating Market Categories
19:05 Building Category Leadership
22:25 The Aggressive Approach to Marketing and Product Development
23:24 Challenges in Adopting Non-Lean Strategies
24:20 Leveraging International Talent for Growth
26:12 Scaling and Building a Global Team
28:06 The Importance of In-Person Meetings
34:39 Hiring Company Builders
Guest Links
https://rocketlane.com
sri@rocketlane.com
https://x.com/@srikrishnang
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!