Service Design YAP

Service Design YAP

Service Design YAP is a community podcast from Service Design Network UK's chapter. Each episode profiles a member of the design community, exploring the lessons they've learned on their career path and the hearing their favourite design war stories. Why did we set up YAP? Well, many designers work in isolation and find it difficult to attend physical community meets ups. The podcast provides a way for everyone to tap into the community, to learn a little about craft and careers and to feel a part of something bigger. Why is the podcast called YAP? Well thats for us to know and you to guess. We hope that these episodes inform, inspire and entertain you in equal measure. If you have a suggestion for great guest the drop us a line. There's a "Send us a Text" link in every episode.

Episodes

June 10, 2025 41 mins

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In this episode we speak with Lyle Sandler. I met Lyle when he was CDO at Aon, the mega-insurance firm, and it was clear from the off-set that  he was a natural story teller.    As you'll hear, he doesn't think that he's a natural storyteller. He's learned tactics and religiously rehearses his stories so that they land and create the right impact.

Lyle has bottled 100 of these tactics in his new boo...

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In this episode we meet John Lynch, founder of Context Studio based in Dublin, Ireland. 

John's career path has taken him from countries where design is part of everyone's mindset, to places where some businesses have yet to see the full value that design can bring.  He shares the approaches that he's used to gain traction and make the case for adopting Service Design and stories of how design-led approa...

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Design is often seen as an activity that happens at the front-end of transformation programs, but what if companies adopted a design-led approach to their overarching transformation?

In this episode, we catch up with the legendary Ben Reason, founder of Livework Studio to hear about the firms 6 pillars of design led-transformation, the work that Livework has done with Adidas, TFL, Kone and the NHS (and to get a glimpse...

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Tubes, trains, boats, trams, bikes, busses and even a cable car combine to make Transport for London (TfL), a system that helps 9 million Londoners and a few tourists navigate the world's greatest city.

Designing the digital tools that help people to turn complex logistics into practical travel plans is no mean feat, but that's exactly what Hanna Kops and her team did with the TfL Go app.    In this episode H...

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When the Scotland consolidated its police forces it saw an opportunity to add a Service Design team to the new organisation.  Not only would this team make a material contribution to Police Scotland's radical transformation, they would also become a core part of the force's new ways of working. 

In this episode we're joined my Chris Muir, who tells the story of how he discovered service design and how he...

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January 16, 2025 14 mins

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In this short, bonus edition of YAP we spend time thinking about and playing with AI.

Most designers state that AI will become the most powerful design tool of the decade, enabling them to mine the world's data, to find inspiration and to create better products and services.

Designers who remember sign painters being replaced by naff vinyl sign printing machines see AI as a cut-price competito...

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In this festive bonus episode of Service Design YAP, we sit down with Adam St John Lawrence to understand how he uses tactics and techniques from theatre in his design work.

Adam, the goatee sporting GOAT of Service Design, draws on an "eclectic" background that includes farming and psychology (plus some bouncing and stripping), to offer some radical challenges to design’s dusty  “best practices”.  ...

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How can you encourage a retail bank, which will always focus on risk management and stability, to innovate?
 
In this episode we talk with Ian Crawford, NatWest Group's Head of Innovation Design. We  explore the ways in which designers are uniquely positioned to help corporate innovation programs to think differently.

Ian shares how his group interviews design candidates to evaluate their innovat...

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In this episode we get inspired by 7 incredible next generation Service Designers. We find out about how they view the world of design, where they go to get inspired, them and which emoji or meme best represents their design styles.

Featured in this episode:

Marcela Gómez Abundis
Eva Mega Astria
Jane Tzu-Yuan Chao
Anna Han
Jihee Hwang
Linda Paulauska
Agata Kowalska  

...

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Special Projects' co-founder, Adrian Westaway  talks to us about his journey from amateur magician to master designer and how the skills of illusion can be applied to drive better design outcomes.

Design and magic are both human centric disciplines that leverage  psychology to influence behaviours and attitudes; and both benefit from "someone spending more time on something than anybody would reaso...

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Often as not, we get to the end of the year and find that we haven't used up all, (or any) of our training allowance.   We know that this is doubly true for more experienced hires who want to focus on "craft" rather that those exploring the  "leadership" pathway.  Exciting client work keeps getting in the way, but that's no excuse. 

In this episode we talk with two accredited Ma...

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The finalists for the Service Design Global Conference awards have just been announced, so we thought that it would be a good time to catch up with one of last year's award nominees to hear about their project and how they benefited from participating in thew awards.

In this episode we talk to Andy Pattichis  and Pinja Piipponen from  Hellon, the design an innovation consultancy. They tell us about thei...

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The Service Design Global Conference (SDGC)  is heading our way at pace and its now only a month until the mass ranks of over 1,000 service designers make their way to Finland for three days talk, studio visits and sauna.

In this bonus episode SDN's David Russo  gives us a guided tour of the venue,  keynote speakers and SDN sauna etiquette (towels on vs. towels off*).

This year SDGC will focus o...

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To kick off Service Design YAP's second series  we knew that we needed to tackle a heavy weight issue. Having collaborated with the UK charity Scope, and Deloitte Digital earlier in the year we knew that Inclusive Design would be a great topic to focus on.

In this episode we talk with Deloitte's Elle Beange, who has worked in the area of inclusive  and accessible design for all of her career.  We t...

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Ever wondered how society-driven design can spark profound social change? Join us as we sit down with Judah Armani, an inspiring educator who shares his unique journey from studying design at St. Martin's to cleaning industrial bean-pots for Heinz, and how these experiences shaped his passion for creating meaningful dialogues that lead to material change.

Judah takes us through the importance of mov...
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    In this episode we meet designer Emma Parnell and talk about working out when its time to move on.    In

    Many of our episodes focus on finding your idea job, but knowing when it time to go is equally, if not more important.  Emma talks about the leading indicators that should nudge us to to consider finding our next role, even when we're working in a great role with people we love.

    We also...
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    Many of us started are career as business consultants before finding Service Design, however, few of us can claim that the lure of a free Friday fish and chip lunch started their design career journeys. 

    Daniel Tuitt's career journey  has given him a great perspective about portfolio careers, where commercial and pro bono projects can be balanced to "pay the bills and feed the  soul".  Portfol...

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    In this episode we talk with Clive Grinyer. He's not only one of the most universally respected members of the UK service design community, but also a fantastic storyteller, as evidence by the podcast which flows between the Aristotelian version of love and Taylor's version (yes, that Taylor). 

    We talk about  the relationships between love, trust and a healthy bottom line and how more companies ne...

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    Kris Kelly-Frère is a singular individual.  When we first met at a design event, the room was filled with austere design folk in cookie-cutter black t-shirt and black jeans. Kris was the only person wearing a kimono.   You just knew that he'd have something interesting to say.

    It turned out that Kris has a lot to say about the concept of Play . Especially how fostering the conditions for play helps grou...

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    In this episode we have a frank and fresh talk with Jenny Winfield about Trauma Informed Design Research. We discuss Jenny's route into the profession and she provides a clear and concise overview of Trauma Informed Design, and its four pillars:

    • Safety
    • Trust/Transparency
    • Agency &
    • Hope 

    Jenny also shows how these have been applied in her favourite projects - who knew that death doulas existed?

    Lin...

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