She Means Profit

What if midlife was the perfect time to start a business?

In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, or beyond, this episode is for you. We’re talking about reinventing yourself, claiming control over your financial future, and finding personal fulfillment in ways that a corporate job often can’t provide.

This topic ...

In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial transactions, how a fractional CFO can provide strategic growth planning, and how a tax accountant can navigate complex tax laws.

While all three are critical to a thriving business, they each se...

Are you building wealth that will stand the test of time?

In this episode, I'm diving into the final step of the Profit Method Framework: creating generational wealth. If you’ve been following along with the previous steps, you know that building a profitable business is just the beginning. Today, we’re focusing on how to ensure that all your hard work doesn’t just benefit you but continues to support and empower future generat...

Have you ever wondered what it really takes to stand out in your industry and go from simply surviving to truly thriving?

In today’s episode, I’m diving into one of my favorite topics—building your influence and establishing thought leadership as a business owner. Influence is step five in my PROFIT Method Framework, and it’s a game-changer when it comes to scaling your business and expanding your reach.

This is...

What’s the biggest obstacle preventing my business from scaling?

For many entrepreneurs like me, it’s not a lack of sales—it’s poor financial management. In this episode, I dive into one of the most critical steps in my Profit Method framework: cash confidence. As I always say, “You need to know your numbers. Without that financial clarity, it’s impossible to grow your business.” 

I start by revisiting my Profit Method fra...

Do you think you have a money problem in your business?

What if the real issue is sales?

In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often than not, it’s a lack of sales that’s holding you back. If you’re finding it hard to generate revenue, this episode will give you actionable strategies to prioritize sales and turn your business a...

Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship? 

In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’ve ever felt the desire for more freedom, fulfillment, or financial independence, this episode is for you. 

I start by addressing one of the biggest challenges in any major life change—fear. I know firstha...

"The way you think determines your success." 

— Melissa Houston 

Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're diving into the first step of my Profit Method Framework: mindset. Why start here? Because your mindset can make or break your business. It’s the foundation on which every de...

"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late."

— Melissa Houston

Are you feeling stuck in your business or contemplating a big change in your career? In episode 164 of the She Means Profit podcast, I’m thrilled to introduce the new PROFIT Method Framework, a game-changer designed to guide you through every stage of your entrepreneurial journey...

"What if the real issue in your business isn't about money, but sales?"

— Melissa Houston

In this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think they have a money problem, but the truth is, it’s a sales issue. After working with 90% of my clients, I’ve seen this pattern emerge time and time again. In this reintroduction episode, I’m excited to ...

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”

— Melissa Houston

In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?

The answer to this question gets harder every day. There will always be startups poppin...

"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.”

— Dina Segal

Contracts will always be an essential part of a business. Whether it’s a business deal with your supplier or es...

“With the right mindset and dedication, successful debt management is within your reach.”

—Melissa Houston

Many aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business.

But what’s the deal with businesses that end up sinking rather than soaring?

“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.”

—Melissa Houston

What sets a business up for success? It should have the capacity for profitability and scale.

Making a profit in your business can be tough,...

“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.”

— Dianne Welsh

Here’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-pac...

“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.”

—Melissa Houston

When running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly.

Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And ...

“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.”

—Melissa Houston

What makes a business successful? It’s how you turn mistakes into opportunities to improve and grow your way to success.

Mistakes are not to be seen as weaknesses if you are a business owner. These must be seen as valuable lessons that can help you on your way to success. No s...

“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.”

—Melissa Houston

It’s almost the end of 2023, and you know what that means - the busiest season is just right around the corner! So, what’s in the card for businesses this time? Well, it’s about finishing this year with a bang and gearing up ...

“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”

—Melissa Houston

2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we a...