Show Up Real
Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes
In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.
We’ll talk about:
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The real reason your content might be falling flat
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What buyer psychology has to do with content that sells
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How to separate your business brain from your service brain
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Tangible ways to better understand yo...
In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales. Make sure to register for her upcoming webinar: How ...
In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation.
Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing. If you want to write more copy that converts, ...
In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth.
They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication.
Yvonne shares her background, experiences in the tech industry, and how she found her voice as a Latina speaker.
The conversation e...
In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape.
They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasizing the need for valuable, how-to c...
In this engaging conversation, Jaimee Raquel shares her journey from a teacher to a social media influencer, discussing her struggles with health, the birth of her brand JFIT, and the challenges of navigating visibility and criticism in the online space.
She emphasizes the importance of living in one's truth and supporting the community through shared experiences and knowledge. In this conversation, Jaimee Raquel discusses her evol...
In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal percepti...
Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real
Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a...
On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients.
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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, rep...
On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content. Episode Takeaways:
- Consistency in content creation is crucial for audience engagement.
- Value provided through content can lead to financial success.
- A content str...
Episode Takeaways:
- Four types of content are essential for coaching success.
- Solutions-based content addresses client challenges directly.
- Possibility content inspires clients by showcasing success stories.
- Educational content builds authority and expertise in your niche.
- Leadership content shares personal insights and unique perspectives.
- Engagement on social media platforms can significantly boost visibil...
In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales. She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts. ---- Work wi...
On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife. She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced li...
On today's episode I am speaking with Daisy Auger-Dominguez, Author of Inclusion Revolution and the upcoming title Burnt Out to Lit Up, to consider as a podcast guest. Daisy is also a TEDx speaker and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service. She shares her journey as a Latina, discussing her upbringing, cultural identity, and the challenges she faced while navigating he...
In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linkedin or starting on Linkedin this ye...
Today on the show I'm talking with a Show Up Real client who has tripled her revenue and doubled her following inside of Show Up Real. Brenda Miranda isn’t just an ADHD coach and therapist, she’s a late-diagnosed ADHD woman who truly gets it. As a first-generation Latina, she knows firsthand the struggle of balancing cultural expectations, big ambitions, and a brain that doesn’t always cooperate. After years of frustration, unfini...
Today, I'm speaking with Self-Love Coach, Yetti Ajayi-Obe - one of my clients from Show Up Real. Yetti is such an example of using your story to help people and create community. Yetti shares her story on starting her blog and how she built a community and business around her blog. Now, she is a coach, sells affirmation decks (which are selling out), and expanding her impact. You can learn more about Yetti by following her on IG ...
Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:
- Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
- You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.
- You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including he...
Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it.
Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:
- Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
- You'll create a mission around your b...
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