Social University
Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.
Episodes
Every Wednesday morning at 10 a.m. Central, we dive into social media and marketing tips, tricks, and trends. Today’s blog is a bit different as we hosted a live Q&A session—it was a complete “ask me anything” opportunity. So, in this blog, we will dive into some fantastic questions asked by those looking to enhance their social media presence and share valuable insights!
In this episode, we will talk about these impo...
As small business owners, we're constantly inundated with notifications, emails, messages, and the ever-present temptation to stay glued to our screens. In our fast-paced, always-connected world, it's easy to fall into the trap of feeling like we need to be available 24/7. However, this constant connection can take a toll on our mental health, productivity, and overall well-being. That's why it's cruc...
As many of you know, balancing mental health and social media presence can be a challenging feat, but it’s not impossible. Taking care of your mental health is crucial, whether you're a small business owner, a parent, or anyone else trying to navigate our always-connected world. As the saying goes, you have to put on your own oxygen mask before assisting others. Prioritizing self-care allows you to be at your best f...
Social media has made it incredibly difficult for many people to maintain good mental health. It's hard to stay neutral, not compare yourself to others, and not experience FOMO - the fear of missing out. FOMO refers to the perception that others are having more fun, living better lives, and experiencing better things than you are. It stems from a deep sense of envy and can have a tremendously negative impact on your...
Imposter syndrome can strike at any career stage, creeping in after a promotion, big achievement, or new challenge. Research shows it disproportionately affects women and other marginalized groups. Throughout this month, we'll explore various strategies for maintaining mental health online. Today, we'll dive into a common phenomenon known as impostor syndrome.
You have a website, but is it really working for you? Let's find out. Many businesses neglect to keep their websites up-to-date and optimized, which can really hurt their online presence and ability to connect with customers. Just like an annual spring cleaning for your home or office, it's important to periodically refresh and tidy up your website. Let's talk about it!
In this episode, we will t...
As the season changes and we welcome the freshness of spring, it's also a great time to give your social media content a thorough cleaning. Just like decluttering your home, cleaning your content means getting rid of what's not working and focusing more on what is. Let's dive into some key strategies to spring clean your content and make your social media presence more effective.
In this episode, ...
Spring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunitie...
Spring is in the air, and with it comes the annual ritual of spring cleaning. While you're busy decluttering your home, don't forget to give your social media presence a fresh look too. One area that deserves special attention is your hashtag strategy. Hashtags are a crucial tool for increasing visibility and engagement on social media platforms. However, using them effectively requires a thoughtful approach. H...
Email marketing is a vital component of any successful business strategy in today's digital age. However, simply sending out emails haphazardly is not enough to ensure effective communication with your audience. In this post, we'll explore the benefits of using email templates, understanding key metrics, and creating a well-structured email that drives engagement and conversions.
In this episode, we wi...
Email marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some strategies to boost your email open rates.
In this episode, we will tal...
If you're running an online business, having an email list is critical. Why? Because until you have someone's email, they aren't really your lead - you're just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you to nurture relationships with potential customers and sell to them...
As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and grow your email list, and how it can significantly benefit your business.
In a world where industries are constantly evolving, staying ahead requires more than just experience—it requires continuous learning. Whether you're a business owner, a manager, or an employee, investing in continuing education is crucial for personal and professional growth. In this blog post, we'll explore the importance of continuing education and provide you with valuable resources to help you and your tea...
If you haven't embraced video in your marketing strategy, 2024 is the year to do so. Video is here to stay, and if you don't include it in your plan, it's going to hurt your business sooner rather than later. In this blog post, we will dive into the why, what, and how of using video in your business strategy.
In this episode, we will talk about these important topics:
0:55 Why Video Matters
1:23 The Benefits o...
In today's digital world, artificial intelligence (AI) has become an integral part of our social media experience. Every social media platform utilizes some form of AI to function, dictating what content surfaces first in our feeds, moderating comments and content to improve the user experience, and suggesting accounts and content we might like. As a business owner, understanding and leveraging AI can be crucial for uncovering...
Welcome to love month! This month is all about celebrating the things we love, and today, we're shining a spotlight on businesses and nonprofits that have captured our hearts. Throughout this blog post, we'll cover various categories, including food and dining, retail, services, and nonprofits, highlighting some of the gems found in Birmingham, Alabama, and beyond.
In this episode, we will talk about these import...
Description
The importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog post, we will discuss the significance of community building, explore the ben...
Description
Having the appropriate tools at your disposal is essential for success if you want to attain and maintain organizational management. In this blog post, we'll explore a comprehensive list of must-have tools for 2024, covering categories such as organization, time management, content creation, and personal development. Whether you're an entrepreneur, content creator, or someone looking to enhance their perso...
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