Speakernomics

Speakernomics

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Episodes

July 22, 2025 32 mins
Curious how to become the go-to expert in your field and dominate your speaking niche? In this episode of Speakernomics, construction industry leader George Hedley shares his direct advice on carving out your place as a professional speaker. Here's what you'll learn: How George targeted and owned his industry niche to become the "hard hat biz coach" Why focusing on what you know best leads to more opportunities—even in a cr...
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Want to know what it takes to land a coveted NSA stage and stand out in a room full of professional speakers? In this episode of Speakernomics, NSA Director of Events Candice York shares the inside scoop on event planning, speaker selection, and what truly sets top presenters apart. How NSA designs events like Influence and Thrive to serve speakers’ real needs The difference between a collaborative speaker and a “diva”—and w...
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Stay safe and succeed on the speaking circuit! In this episode, Dr. Tom Griggs shares practical self-defense tips and discusses how martial arts principles can give speakers an edge both on and off stage. Essential safety strategies for speakers while traveling, including rideshare and hotel best practices How martial arts training enhances peace of mind and presence for speakers Real-life stories and tips to improve situ...
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Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspective to help you get noticed, get booked, and add more value. The latest trends in how meeting planners search for and select speakers Why unedited, authentic video is more important than ever for getting booked The cr...
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Unlock the secrets to landing corporate sponsors for your speaking business with expert Linda Hollander. In this episode of Speakernomics, you'll discover actionable strategies to grow your platform and fund your speaking through sponsorships. How Linda Hollander built a successful speaking business powered by top-tier sponsors like Bank of America, Walmart, and IBM The real definition of sponsorship and how speakers—new or ...
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NFL legend and professional speaker Karl Mecklenburg joins Speakernomics to share how he captivates audiences and drives business success from the stage. Discover practical speaking, storytelling, and marketing tips directly from one of the most versatile voices in the industry. How to keep an audience engaged with dynamic storytelling, humor, and unpredictability Structuring your keynote like a flowing river, mixing serious...
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What does it really mean to be a professional speaker, and how do ethics shape our industry? This episode of Speakernomics gets real about professionalism, integrity, and the standards that set true pros apart. The core values every NSA speaker should know—and actually live by Where to draw the line between self-promotion and stretching the truth How meeting planners judge speaker professionalism behind the scenes Acti...
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Rebuilding your speaking business can feel overwhelming, especially when the leads go quiet. In this episode of Speakernomics, Julie Holmes shares practical strategies for jumpstarting your lead generation and making your speaking business thrive. How Julie Holmes rebuilt her speaking business from scratch after setbacks The essential mindset shift for treating your speaking business like a real business Concrete outbound...
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Looking to grow your speaking business in the virtual world? In this episode of Speakernomics, Alaina G. Levine breaks down how webinars can deliver recurring revenue and lasting client relationships—even after the pandemic. The difference between virtual presentations and webinars, and why framing matters How Alaina pivoted to create a recurring revenue stream with webinars Strategies for packaging, pricing, and fee inte...
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Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business. How to choose the right social platform and boost consistency without spreading yourself too thin Why social proof and testimonials matter more than self-promotion Content strategies: balancing value, authenticity, and connect...
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In this episode of Speakernomics, host Kenneth Kinney (Shark) chats with Hall of Fame speaker Laurie Guest, CSP, CPAE about elevating your speaking business through exceptional customer service and keynote mastery. Get ready for actionable tips and insider stories that will help you stand out with clients and audiences alike. Here's what you'll learn: How Laurie Guest applies customer service excellence lessons from her corpor...
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Discover what it takes to market yourself as a successful international speaker in the final part of the Speakernomics global speaking series. Join Kenneth Kinney and a panel of expert speakers as they reveal real-world strategies for adapting your message across borders and cultures. How top speakers tailor their marketing (or not) for different countries and cultures The importance of showcasing international experience th...
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Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact. In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon,...
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In this episode of Speakernomics, host Kenneth Kinney ("Shark") brings together an international panel of expert speakers—including Sylvie di Giusto, Elias Kanaris, Lovelda Vincenzi, David Lim, Joni Petty, Reiner Pettic, Antoni Lacinai, and Jesus Tobias—to explore what it really takes to succeed as a professional speaker on the global stage. This third part of a four-part international series dives deep into how to effectively targ...
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In this engaging episode of Speakernomics, host Kenneth Kinney (Shark) welcomes accomplished author and speaker Amanda Gore to delve into the art of creating joyful experiences in the speaking industry. In this session, Amanda will: Demonstrate how to cultivate a joyful experience with your audience, emphasizing that fun and spontaneity are crucial tools for engaging and transforming your audience. Discuss balancing edutainment b...
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This episode equips speakers with strategies to effectively position themselves across different global markets, ensuring their messages are impactful and well-received. In this episode of Speakernomics, host Kenneth Kinney (Shark) connects with an array of guest speakers to explore thriving in the international speaking arena. With global perspectives from speakers hailing from the U.S., New Zealand, the UK, Singapore, South Afri...
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In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively. In this session, Ty will: Evaluate the importance of integrating research int...
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In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements. In thi...
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March 18, 2025 36 mins
In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business. In this session, you will: Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website. Explore the role of re...
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March 12, 2025 11 mins
In this episode of Speakernomics, host Kenneth "Shark" Kinney, along with a lineup of thriving professional speakers, dives into strategies for filling gaps in a speaker's calendar and maintaining a thriving speaking business. In this session, speakers will: Demonstrate how leveraging existing relationships with past clients and connections can lead to more speaking engagements and referrals. Encourage speakers to implement cons...
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