Inside Scoop with Alyssa Eckstein-"Pink Shirt Girl"

Alyssa Eckstein, Social Media Entrepreneur and Content Creator, with brands The Alyssa Way, Pink Shirt Girl, and Pink Shirt Couple, has amassed over 20.3 million subscribers and 10.2 billion views on YouTube since 2022.  For the week ending February 18, 2024, the channel was 13th in the U.S. for total views.  For 2023, the channel was the second fastest growing only behind Mr. Beast.  

Alyssa utilizes her mathematics, analytics, and editing experience to develop videos that reach and appeal to a large number of audiences.  She promotes PG content across all platforms with positivity, inclusiveness, and stresses each individual to appreciate their uniqueness by showcasing her unique personality.  Her other channels are building a following as well, including TikTok (4.1M+) Instagram (301k+), Snapchat (767k+), and Facebook (193k+).   

Alyssa is from Minnesota and moved to Arizona in 2022.  She attended South Dakota State University, graduated in May 2021 with a Bachelor's degree in Mathematics, summa cum laude.  She was a Division 1 student-athlete on the swim team, and continues to hold the school record in the 400 I.M.