That's Marketing, Baby

Let's play a game ...

Who's ready to kiss, marry, or kill some marketing strategies? 😈

In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing.

Their lists include:

• The hot, new algo-preferred post format on LinkedIn
• The highs and lows of automation in paid media
• How to build a strategic content calendar with AI tools
• Why balancing pe...

We've all had that project that made us both excited and terrified. 

Maybe it was the first time your manager asked you to tackle something you'd never tackled before. 

Maybe it was a stretch goal to prove you were ready for that promotion. 

In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning ...

What would you do if …

• Your content is suffering from too much input from too many people?
• You’re conflicted on how to delegate between an agency and your in-house team?
• You need more customer feedback to do your job better?
• Your paid campaign has so many offers and CTAs and there’s no way to test them all?

Back by popular demand, Jess and Susan dive into another round of hypothetical marketing scenarios and challenges—...

Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out?

In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create ta...

Do your palms start to sweat at the thought of planning your next event? Overwhelmed by the challenge of getting as many of the right attendees as possible to show up?

In this episode, Susan and Jess reveal their favorite secrets to getting “butts in seats” and turning your event into a FOMO-inducing success story. We’re exploring the intricacies of event marketing — specifically the lead up to the event — from setting goals an...

The struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing?

In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work:

• The importance of resharing old content and why it still gets engagement today.
• Optimizing content through repurposing and updating existing asse...

Social media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility.

In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do.

In this Episode:

• Brand messaging and navigating competition
• Reputation management with social media at the center
• Tips for building and maintaining trust with your a...

Deciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It’s the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and media are optimized for your buyer's journey.

In this episode, Jess and Susan discuss the importance of knowing what your marketing team won’t be doing, what you’ll say no to, and how that will p...

As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.

And believe you me, she practices what she preaches.

In this episode, Lindsay shares with Jess:

• Her transition to Goldcast and marketing to marketers (00:02:26)
• How she juggles and differentiates multiple event series for varied au...

Low-hanging fruit is great. But sometimes, you need a high-effort, high-impact program to make a splash in the market.

In this episode, Susan and Jess share their top big-whale marketing efforts that actually pay off — and WHY they're worth the investment.

Referenced in the show:
Descript explainer video

That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and their free SEO tool, ottimo (ottimo.cool).

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What would you do if ...

- You see an uptick in organic traffic, but not conversions?
- Someone asks, "Should we bid on our own branded keywords?"
- You have multiple products and personas, but a small marketing team?
- You want to try to replicate some of your LinkedIn ads success on Facebook?

In this episode, Susan and Jess throw these hypothetical marketing situations at each other and talk through the best ways to handle...

Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.

She joined Jess on the pod to talk about:

• Her non-linear path from high school teacher to tech marketer
• The marketing tactics that are working for Stay AI right now
• Why interactive content needs to be part of you...

We all want to be one of the rockstars in our marketing org. Someone who operates with confidence, and knows the next right step. The person who knows how best to work with everyone, who everyone wants to work with.

In this episode, Jess and Susan share the 4 skills they feel:
1) make you stand out from the rest of the marketing team, and
2) signal that you're ready to level up in your role — no matter where you sit in market...

Amrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.

After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about:

• Her 30/60/90 plan at ClickUp [4:37]
• Why every marketing team needs someone with an economist's brain [10:33]
• Why Payback Period is...

Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. 

You'll hear:

• How to find your brand's most performant frequency
• Why you don't want as many people on your email list as possible
• How the right sender can boost your open rates
• The big difference between B2C and B2B email tactics

That's Marketing, Baby is...

Our first guest of season two is the inimitable Mike King. As one of the world's foremost authorities on all things SEO and generative AI, Mike came to school us on:

• The disconnect between Google and SEO tools [00:04:10]
• The importance of focusing on user needs and creating content that aligns with different stages of the customer journey, rather than solely targeting specific keywords [00:10:31] 
• 3 powerful pieces of l...

The paid influencer trend is steadily making its way into the B2B space — and that's a good thing! Spreading the word about your brand and product is much more powerful coming from a trusted human than it is a faceless company page.

In this episode, Susan and Jess discuss:

• How to Identify and work with the people inside your company who have credibility and expertise in your brand's space.
• How to find and partner with those ou...

Jess and Susan get real meta with their season 2 opener. This episode is all about launch day — what to do before, during, and after a product launch to make as impactful a splash as possible. 

You'll hear:

• How to make sure your launch message will resonate BEFORE you spend a single dollar on media
• Why a creative centerpiece can help make it look like you're EVERYWHERE
• How to use first-party research to support your prod...