The Access Success Podcast
Welcome to AccessU, where we highlight important topics focused on education — in every form it takes. We talk about business news and best practices for marketing, social media, public relations, and more. The Access Success Podcast is hosted by Rachel Schneider and produced by AccessU, a division of Access Advertising and Public Relations. Follow us to keep up with what the world of education needs to hear @accessuagency
Episodes
BOSS Motion Pictures owner and director of photography Jamie Nabers and his right-hand man, Walker Hooper, talk about working on a professional camera crew on six-second social media videos, advertisements, feature films, music videos, and more.
Chef Quincy Randolph of Roaster’s Next Door (RND) Coffee joins the show to discuss his professional culinary arts journey, becoming a Roanoke restauranteur alongside his brother, and how creating content has opened doors for his career, coffee company, and the community.
What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash.
The Humble Hustle Company empowers Black youth and connects diverse communities by creating innovative, inclusive spaces that inspire hope and promote giving. Rachel sits down with founder and executive director, Xavier Tramaine Duckett, and director of operations, Myleah Akers, to discuss starting the Roanoke-based nonprofit from scratch and how to build and market a brand in creative ways that leverage community relationships and...
Jonathan "J" Carlin and his brother Ben Carlin are full-time YouTubers with over two million subscribers who tune in to watch their videos on the latest fandom theories and reviews – from the Marvel Universe, Disney, Pixar, Harry Potter, and more. For over a decade, they have been known as the Super Carlin Brothers. Watch and listen to find out how they did it!
The content creator behind the “Best of Roanoke” Instagram page, Genya Kalinina, joins the show to talk about why she started the account showcasing the area's best activities and businesses, and how she amassed over 17K followers who look to her to plan their weekends, lunch breaks, vacations, and more.
Will artificial intelligence become part of our daily workflow as content creators? And how can we make sure AI is being used ethically? Rachel sits down with longtime writer and advertising professional Todd Marcum to discuss.
Is your phone spying on you...or are digital marketing pros just really good at their job? We're pulling back the curtain on online advertising tactics, including geotargeting, paid search tools, targeted display, and more.
What to avoid while building, promoting, and maintaining your brand online. Want to learn more? Check out a more in-depth episode: Meeting Your Social Media Mark.
The group chats about a potential TikTok ban in the U.S., meanwhile, Bri is still posting to BeReal, and Spotify is changing. Rachel is freaked out by artificial intelligence, but Lucas and Bri mention how it could become an asset for the advertising and public relations world. Or destroy us all. Listen to find out.
Not a virtual learner? Need in-person tutoring or short-term workforce training? The Roanoke Higher Education Center has you covered, bringing multiple institutions under one roof with 150 different programs of study. Dr. Carla James, Senior Director of Academic and Student Services at the Center joins the show to discuss all the opportunities and resources available to help you advance your education without traveling to a four-ye...
AccessU's Client Relationship Manager Lee Cooley makes his debut on the podcast to talk about the essential communication and relationship-building skills needed to work in sales and education, and how AccessU can help clients of all shapes and sizes achieve their goals.
Junior Achievement’s mission is to inspire and prepare young people to succeed by delivering lessons to local students promoting financial capability, work and career readiness, and business ownership. Keri Garnett, President of JA of Southwest Virginia, and nonprofit founder Ameena Alsmadi visit the studio to talk about the importance of financial literacy programming, the trends they're seeing in young entrepreneurship and the po...
From homages to "Caddyshack" and "Clueless" to enjoying a Bud Light while being on hold, we're touching on our favorite commercials and the advertising techniques used during the big game with AccessU’s award-winning creative director Chris Henson.
Fellow former TV news reporter and Emmy-nominated journalist Sophia Perricone joins the show to discuss our biggest takeaways from working in broadcasting and share our insights on how these experiences can help other PR pros. Sophia is also now working on the “dark side” as the Assistant Director of Digital & Social Media for Pace University's Lubin School of Business and hosts The Lubin Link podcast.
There is a misconception that the media is out to get companies, but that’s not necessarily true. Not for the reasons you may think.
You cannot stop every crisis from happening, but making sure your public relations team is following a few major communications guidelines gives negative press less venom and builds your credibility.
Check out our blog to learn more about the basics of crisis communication and ta...
Have you seen those cartoonish computer-generated portraits people are posting on social media? That’s the result of a recent trend in artificial intelligence (AI). AI art has been a controversial topic in the creative community for years, and it's capable of more than you may know. AccessU’s Art Director Olivia McKinney joins the show to discuss the recent news and advancements in AI art and insights from artists of all mediums ar...
It’s our second episode of 2023 and today we’re talking about setting some goals for the new year. Personal resolutions like staying healthy or saving money are great, but not many can get accomplished without a plan in place. The same goes for improving your business’s marketing and public relations efforts! Digital marketing specialist Lucas Weaver and social media manager Briana Sepulveda join the show to discuss.
AccessU’s Art Director Olivia McKinney makes her podcast debut talking about all things graphic design, including new digital art forms and best practices for designing an eye-catching, easily navigated website.
AccessU's digital marketing specialist Lucas Weaver explains the new intuitive, in-depth features of Salesforce Marketing Cloud Intelligence, a new program used to track and analyze your organization's performance and engagement across your website, news media hits, social media accounts, and more.
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