The Better Video Podcast
Video is everywhere. It is the best way to communicate a message and build a following online. Despite runaway success stories all around us it can be harder than it looks to create content which cuts through the noise and reaches your audience. The Better Video Podcast is hosted by communications strategist, filmmaker author Nick Francis – his goal is to make your videos do exactly what you want them to do – build powerful engagement with your audience whoever they are. He does that with the help of some of the most interesting and experienced people in the brand content marketing industry.
Episodes
The corona virus crisis has had, and will continue to have, a huge effect on businesses. There is still plenty of uncertainty and hardship to come. Now that politicians are starting to talk about restarting things, we need to start thinking about the content that we should be sharing. Will there be a bounce back to match the significant contraction - as there was after the 1919 flu epidemic or are we in for something rather more pr...
Nick is joined by artist, speaker, executive coach and thinker Louis Parsons. Their conversation covers a number of different areas on the theme of creativity and art in business. This might seem like a bit of departure from our usual discussion topics but we wanted to share some of Louis' thoughts on a number of areas that you might find interesting.
Including:
The value of painting and creativity in generating alignment aro...
Promoting and displaying some of the world's most high-tech materials available makes for some really interesting video production. In this wide ranging conversation, Nick talks to Avery Dennison Intelligent Labels', Global Marketing and Communications Director, Hannah Bernard about how she gets the most from her communications. They discuss the role of video, how Avery Dennison's futuristic products allow for stunning ...
Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help conte...
Casual's Films' Say it in Sixty commissioning platform makes it easier to access high quality, fast turn around video than ever before. By reducing the amount of complexity in the production process it allows Casual Films to deliver video at a budget level that we haven't been able to service before. This is not a template service - you get a crafted film from one of our professional editors.
In this Pod, Casual Films Co-Founder Ni...
The Corona Virus Crisis has led to some major changes in the ways we are able to conduct business. Business communications are more important than ever but the environment in which we're producing them has never been more challenging. In this Pod, Nick talks to Casual's UK Managing Director Oliver Atkinson shares to understand how we have been working with our clients to overcome some of the major obstacles.
In this episode, Nick is joined by experienced corporate content industry consultant Angela Law. Together they discuss how the virus will affect the way that businesses will communicate and how it is accelerating changes that were already under way.
They also discuss the steps that production businesses can take to survive the current crisis.
Get in touch with any questions:
About Angela Law
After working ...
Content Marketing Strategist Chris Le'cand Harwood joins Nick to discuss Nick's book, The New Fire: Harness the Power of Video for Your Business.
Nick explains how he came to write the book, from the early days of Casual Films to how he identified the need for the book.
They then discuss some of the key elements of the book and what commissioners and producers can learn from it.
Nick is going to be serialising the book over the com...
Denise Feldman, Director, Content Marketing for Employer Brand at Marriott International joins Nick to discuss:
- The first steps to build a content channel
- How constraints lead to creativity
- Using iteration to find content that works
- Measuring success
- How to make content that really works
- How different types of content complement each other
- How do you get work seen by the right people
- The most important lesson Denis...
Daniel Perkins, GE Healthcare's Global Employer Brand Lead joins Nick to discuss:
- How Dan got to where he is
- The process of defining the Employer Brand at Rolls-Royce
- The difference between employer brand and brand
- Why use video
- Measuring success
- How to make content that really works
- The importance of diversity and inclusion in employer branding
- How to get great work made
- How do you get work seen by the right p...
Catalina Schveninger, Global Head of Learning at Vodafone joins Nick and UK MD Olly Atkinson to discuss:
- The importance of creative work
- How to get creative work made within a large corporate
- Using 'real' employees/people vs actors
- Why making films that people don't like could be just what you're after
- The importance of authenticity in employer brand and recruitment film
- Who is doing it really well
- The most important...
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