the bossbabe podcast
Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.
Episodes
April 24, 2025 • 55 mins
What’s it really like growing up with a wildly successful mother, and then becoming one yourself?
Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on wor...
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April 17, 2025 • 18 mins
What if your next level of growth isn’t in a new strategy, but in your existing business?
In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle.
She’ll guide you through how to assess your offe...
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April 10, 2025 • 38 mins
We’ve all heard the phrase “you can have it all” — but is it actually serving us?
In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough.
Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting...
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April 3, 2025 • 29 mins
Going viral isn’t luck — it’s a system.
In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth.
This isn’t about copying trends or hoping a post takes off. It’s about following a ...
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March 27, 2025 • 19 mins
You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift.
In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts.
You’ll learn the four content pillars t...
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March 20, 2025 • 21 mins
There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice.
In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.
She’ll tell you exactly why passive income isn’t truly passive, the hi...
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March 13, 2025 • 19 mins
Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle...
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March 6, 2025 • 24 mins
If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.
In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this ep...
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EPISODE SUMMARY
Virality doesn’t always equal sales…so what should you focus on instead?
In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shi...
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February 20, 2025 • 50 mins
Think you have a sales problem? Let’s challenge that today!
In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches.
We’re also diving into:
✔️ The biggest myths aro...
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February 13, 2025 • 40 mins
AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity.
You'll learn:
The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better
How Team BossBabe uses AI for content ...
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February 6, 2025 • 53 mins
The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your w...
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Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success.
From sourcing and developing high-quality products to leveraging paid traffic and building customer ...
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January 23, 2025 • 60 mins
*Trigger Warning: Joanne shares her story of being abducted from her office in this episode.
In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety,...
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January 16, 2025 • 38 mins
In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way.
Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulle...
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In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coac...
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Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lea...
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In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer br...
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In this deeply moving episode, Natalie sits down with her friend + Founder of National Angels, Susan Ramirez. National Angels is a non-profit organization dedicated to transforming the foster care experience for children, youth, and families across the United States. Bossbabe has been a supporter of National Angels for years, deeply moved by the organization’s mission and Susan’s dedication to creating change in the lives of our mo...
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December 12, 2024 • 73 mins
In this long-overdue and first-ever public conversation, Natalie sits down with Alex Wolf, the original creator of Bossbabe, to unpack the untold story of the brand that changed everything. For the first time, they share the raw truth behind the creation of Bossbabe, its explosive rise, and how a simple idea became a global movement that inspired millions of women.
Together, they reveal what it took to build this iconic brand, the ...
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