The Brand Together Podcast
Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. Join host Brett Ryan to dive deep and go behind the scenes of successful brand partnerships with pros from every industry and vertical, from megabrands to small startups and everything in between. The Brand Together Podcast is essential listening for anyone for anyone interested in learning more about brand partnerships.
Episodes
Join host Brett Ryan and returning guest Matt Darrington as they discuss practical brand partnership approaches for small-scale start-ups, solopreneurs and relatively unknown brands.
This episode is practical listening for any brand partnership manager wishing to succeed in partnerships while being small and scrappy.
Intro and outro music by Yari via bensound.com.
Maria Alcaide is a bonafide licensing expert, owner & operator of Licensing Haus, a licensing agency that builds, grows & manages licensing programs for some of the biggest brands in the world.Sam Cohen is part of the Voodoo Brands team working on strategy, innovation and design for consumables companies.
Join host Brett Ryan along with Maria Alcaide and Sam Cohen as they discuss when a brand should consider licensing as a p...
Katie Marshall is the Founding Director of The Dream Factory of Idaho, an Idaho-based non-profit with a mission to make the dreams of children with chronic conditions become reality.
Join host Brett Ryan and Katie as they dive deeper into, non-profit branding and how non-profits can successfully navigate brand partnerships.
This is part two of a two-part series on non-profit branding.
Intro and outro music by Yari via bens...
Katie Marshall is the Founding Director of The Dream Factory of Idaho, an Idaho-based non-profit with a mission to make the dreams of children with chronic conditions become reality.
Join Brett and Katie as they discuss The Dream Factory of Idaho's mission, non-profit branding, and how non-profits can successfully navigate brand partnerships.
This is part one of a two-part series on non-profit branding.
Intro and outro music by Yari v...
Host Brett Ryan and Sam Cohen chat about how partnerships can be opportunities or distractions for your brand (and how to know the difference), how brands can win out against "up or out" pressure from retailers and private label competitors, how brands can "find the right fit" with potential partners and more.
Intro and outro music by Yari via bensound.com.
Austin Watzlavick is a Senior Associate Brand Manager at Nestlé, where she works on the billion-dollar Coffee Mate coffee creamer brand.
Austin joins Brett to discuss Coffee Mate's recent partnership with Dr. Pepper, how billion-dollar brands approach brand partnerships, and more.
Intro and outro music by Yari via bensound.com.
This is a remastered upload of an earlier Brand Together podcast episode.
Kyle Ahrendsen is a Director of Sports Marketing and Partnerships at FRITO LAY. He joins the Brand Together Podcast for a 2-part discussion on his favorite brand partnerships, the best way for brands to pursue partnership opportunities and to give us a behind-the-scenes look at some partnerships he's been involved in.
This is part 2 of a 2 part series.
Intr...
This is a remastered upload of an earlier Brand Together podcast episode.
Kyle Ahrendsen is a Director of Sports Marketing and Partnerships at FRITO LAY. He joins the Brand Together Podcast for a 2-part discussion on his favorite brand partnerships, the best way for brands to pursue partnership opportunities and to give us a behind-the-scenes look at some partnerships he's been involved in.
This is part 1 of a 2 part series.
Intr...
Dr. Brandon Guthrie is a director of international development for Dairy Queen. He has over 15 years of experience in international consumer retail, franchising, M&A, development, and finance.
Join Brett and Brandon as they continue their conversation about brand partnerships in the quick service restaurant industry, franchising strategy, when partnerships and product category expansions make sense for brands, Crumbl Cookie...
Dr. Brandon Guthrie is a director of international development for Dairy Queen. He has over 15 years of experience in international consumer retail, franchising, M&A, development, and finance.
Join Brett and Brandon as they dive deep into international brand building, brand partnerships in the quick service restaurant industry, international go-to-market strategy and utilizing local partners in international brand expansio...
Mercedes Castro is a marketing and brand strategist with over 10 years of experience in startups, luxury brands, hospitality, nonprofits and technology.
Join Brett and Mercedes for Part 2 of their discussion about partnerships between luxury and non-luxury brands, heritage brands using brand partnerships to remain relevant and the potential risks and rewards for partners in a "high-low" partnership.
Intro and outro musi...
Mercedes Castro is a marketing and brand strategist with over 10 years of experience in startups, luxury brands, hospitality, nonprofits and technology.
Join Brett and Mercedes as they deep dive into "high-low" brand partnerships between luxury and non-luxury brands, discuss the difference between premium and luxury brands, and more.
Intro and outro music by Yari via bensound.com.
Hall Wang is a career business strategist who's worked at both Facebook and Accenture.
Join Brett and Hall as they dive into how companies can achieve key business outcomes via brand partnerships.
Intro and outro music by Yari via bensound.com.
Matt Darrington is the owner and operator of Teton Shaves, a luxury wet shaving brand that has successfully partnered with brands to grow his business.
Join Brett and Matt as they dive into how to source appropriate brand partners, how to make your brand an appealing partnership candidate and how small businesses can successfully leverage brand partnerships.
Intro and outro music by Yari via bensound.com.
Kyle Ahrendsen is a Director of Sports Marketing and Partnerships at FRITO LAY. He joins the Brand Together Podcast for a 2-part discussion on his favorite brand partnerships, the best way for brands to pursue partnership opportunities and to give us a behind-the-scenes look at some partnerships he's been involved in.
Kyle Ahrendsen is a Director of Sports Marketing and Partnerships at FRITO LAY. He joins the Brand Together Podcast for a 2-part discussion on his favorite brand partnerships, the best way for brands to pursue partnership opportunities and to give us a behind-the-scenes look at some partnerships he's been involved in.
Dr. Casey Newmeyer is one of the world's leading brand partnership researchers. Dr. Newmeyer joins the podcast to discuss co-branding, how consumers assign credit to brands in a partnership, and more.
Brett Ryan, the Brand Together Podcast host, introduces himself and the podcast.
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