The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Episodes
In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.
After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.
In this episode, RaShauna share...
Women’s sports is predicted to be the next multi-billion dollar industry.💰
In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.
New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for t...
In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.
One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.
Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship...
In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.
With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.
In this episode, Jen shares:
🏐 The founding sto...
In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3.
FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network. 🏀✨
As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Olympic debut in 2021.
With a dedicated w...
In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel, a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers.
Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere.
With their innovative spiral tampon, Sequel is re-engineer...
In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports.
In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry.
From game-changing moments to the system...
In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports.
In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, and the unspoken struggles of life af...
In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric.
Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbreaking solution that allows their clie...
In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.
Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it.
Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and ...
In episode #134 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Fiona Morgan, the Chief Purpose Officer at SailGP.
SailGP is redefining sailing as a purpose-driven global sport, combining high-speed racing with initiatives that champion gender equity and environmental sustainability. 🌍⛵
SailGP has male and female athletes racing alongside each other on the same cutting-edge boats, with the Women’s ...
In episode #133 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Sherri Privitera & Avi Greene from the global design firm, Populous.
Populous is redefining how women’s sports facilities are designed, with a focus on equitable design that supports elite female athletes.
From stadiums to training facilities - like the newly announced complex for the WNBA’s Indiana Fever - Populous is leading the ...
Athletes Unlimited is popping up in the Music City! 🎶🏀✨
In episode #132 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Megan Perry, the Vice President of Basketball at Athletes Unlimited.
Since its launch in 2022, AU Pro Basketball has created a player-led, player-driven league that fills the gap in the WNBA offseason, giving elite athletes a platform to shine.
For its 2025 season, AU Basketball i...
In episode #131 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with the legendary Kelley O’Hara.⚽✨
Fresh off her retirement from professional soccer, Kelley reflects on her incredible career, and everything she was able to accomplish both on & off the pitch.
Now, Kelley is stepping into a new role in media, as the host of a new weekly show called Sports Are Fun! with Just Women’s Sports.
Sports Are ...
In episode #130 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at the Minnesota Aurora Football Club.
The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.✨
Back in 2021, the club made waves by launching a new model of community ownership in women’s sports that allows individ...
In episode #129 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Philippa Portnoy & Teresa Saputo-Crerend, the co-founders of LaunchBreak, which is a new networking platform for women athletes who play or played sports.🏆
Philippa & Teresa created LaunchBreak to leverage sports as a powerful way to advance women in society & in professional settings.
The platform offers mentor meetings, resume an...
In episode #128 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Trisha Goyal, the CEO & Founder of Break Sports.
Since launching in 2020, Break Sports has become one of the largest online social sports booking platforms for casual players in the U.S.
Best known for their “Break The Love” platform for those who play racquet sports, Break Sports offers social sport experiences across 35 states where ...
In episode #127 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with WNBA star and two-time Olympic Gold Medalist Napheesa Collier, and Leila Bahbah, who is the U.S. Women’s Health Brand Lead at Perrigo, maker of Opill.
Opill, which is the first and only daily birth control pill available without a prescription in the U.S., just announced Collier as a new member of “Team Opill.”
The partnership betw...
In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.
For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S.
The 2024 key findings include:
- 🏆 ‘New Arriva...
In episode #125 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Nicole Jeter West, one of the co-founders of the newly formed Vanguard Maven Group (VMG).
VMG is a new consultancy that is on a mission to foster meaningful connections between people and brands.
Led by Nicole Jeter West, Danita Randolph, and Jadan Randolph, VMG is aiming to be "more than just a marketing and creative consulting ag...
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