The Company Show
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.
Episodes
Welcome friends, to episode 100 of The Company Show.
Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.
100 episodes is a pretty major accomplishment, and as we’ve approac...
You know what podcasts suck at? Conversions.
You know what's amazing for conversions? Email.
You know how to turn podcast listeners into people that you can email? A newsletter.
A part of podcasting for your business is getti...
It’s my favorite time of year.
I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.
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Let's talk about guest appearance pitches.
You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.
All of the...
As you know, the Podcasting for Business Conference is fast approaching.
We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones...
At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smal...
There are a lot of different ways that you can get support with your podcast.
You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.
<...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just consideri...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering...
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just conside...
Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how t...
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.
I know what we do is valuable and our clients appreciate it — but as my business partner, and tod...
There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.
But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about...
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