The Current Podcast

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

[00:00:00]

Damian: I'm Damian Fowler. And

Ilyse: I'm Ilyse Liffreing.

Damian: welcome to this edition of The Current Podcast.

Ilyse: This week, we're ...

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

[00:00:00] Damian: I'm Damian Fowler. 

[00:00:01] Ilyse: And I'm Ilyse Liffreing. 

[00:00:02] Damian: And welcome to Season 9 of The Current Podcast. 

[00:00:05] Ilyse: And we're kicking off this new season w...

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

TTD_S8_E10_MLS//JESSE PERLMAN

Ilyse Liffrieng: (00:01)

I'm Ilyse Liffreing.

Damia...

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian...

BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian: (00:01)

I'm Damian Fowler.

Ilyse: (00:02)

And I'm Ilyse Liffreing.

Damian: (00:04)

And welcome to this edition of the current podcast.

Ilyse: (00:10)

This week w...

As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing politics and chocolate. 

Episode Transcript

Please note, this transcript  may contain mi...

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.  

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

DAMIAN (00:01):

I'm Damian Fowler.

ILYSE (00:02):

And I'm Ilyse Liffreing.

DAMIAN (00:04):

And welcome to this edition of the current podcast.

ILYSE (00:10):

This week we ...

Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to  touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian: (00:01)

I'm Damian Fowler. Welcome to this edition of the cur...

Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Lieffring: (00:02)

An...

As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

DAMIAN (00:01):

I'm Damian Fo...

Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian: (00:01)

I'm Damian Fowler.

Ilyse: (00:02)

And I'm Ilyse Liffreing. And

Damian: (00:03)

Welcome to this edition ...

The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.”

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Liffreing: (00:02)

And I'm Ilyse Liffreing. 

Damia...

Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

DAMIAN (00:01):

I'm Damian Fowler.

ILYSE (00:02):

And I'm Ilyse Liffreing. 

DAMIAN (00:04):

And welcome to this edition of The Current podcast.

ILYSE (00:10):

This we...

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damien Fowler. And

Ilyse Liffreing: (00:02)

I'm EIS Lfr. And

Damian Fowler: (00:03)

Welcome to this edition of the current podcast.

Ilyse Liffreing...

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Liffreing: (00:02)

And I'm Ilyse Liffreing. And

Damian Fowler: (00:03)

Welcome to this edition of The Current podcast.

Ilyse Liffreing: (00:10)

This week we...

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian: (00:01)

I'm Damian Fowler.

Ilyse: (00:02)

And I'm Ilyse Liffreing.

Damian: (00:04)

And welcome to this edition of the current podcast.

Ilyse: (00:10)

This ...

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Ilyse: (00:01)

I'm Ilyse Liffreing. And

Damian: (00:02)

I'm Damian Fowler.

Ilyse: (00:03)

And welcome to this edition of the current podcast.

Damian: (00:...

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.

Episode Transcript Francesca's, Traci Graziani 

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler: (00:01)

I'm Damian Fowler.

Ilyse Liffreing: (00:02)

And I'm Ilyse Liffreing

Damian Fow...