The following best practices are a few examples of how consultants make their customers feel extra special after buying a product. You can easily adapt some of these to your industry.
• It’s important for your customers to receive their product as soon as you can deliver it. Having product on hand makes a really big difference, and it’s an investment that will definitely boost your sales. Not only will your customers know they can count on you when they run out of something and need it “now,” they will be more likely to refer you to their friends.
• Add a postcard with maybe your family picture to the order as a thank you with a few fun things you offer to your clients, like the Preferred Customer Program, etc. …
• If you are delivering to your customer at her office, tie an inexpensive pink helium balloon to their bag when making the delivery. Others in the office will see the service your customers are getting.
• If you are sending anything through the mail, make the products look important. Wrap everything in tissue or elegant printed paper. Using white sparkly tissue paper is a nice touch. Spray a little bit of any fragrance inside the box so when your customer opens it, it smells great!
• Always write “Thank You!” and then sign your name in your handwriting with a smiley face on every invoice.
• In their order, place some chocolate! They will LOVE this! Think about purchasing the DOVE Chocolates because they have inspirational sayings and quotes inside of the wrapper.
• Always write a thank you “snail mail” card that may say something like this after a party:
Hi ____!
May this find you having an incredible and richly blessed day! It was so nice to meet you at ____’s Mary Kay party! Thank you for the opportunity to pamper you! I had so much fun! (or it was such a treat!)
Thank you for your Mary Kay purchase too! I hope you are having fun with your new beauty goodies and always know that everything, even if you have used it, is 100% guaranteed! I will call you in a few days to follow up and answer any questions you may have. Thank you for the opportunity to be your Mary Kay Beauty Consultant and thank you for your business.
Sincerely, (Your name)
You may want to send a “Thank you Letter” explaining the benefits of being your customer and the fun things you do throughout the year! For example: Mary Kay Money (for every $10 they spend throughout the year, they earn a $1 to spend at your annual open house!), Birthday Month Discount, etc.
To date, Mary Kay Cosmetics has grown to a 2-billion-dollar industry, and a big reason is because of the way they treat their customers like people instead of a transaction.