Garbage In, Garbage Out: Building a Strong Foundation for Digital Transformation

This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent.

Key Takeaways:

• Strong foundations are crucial for successful digital transformation.

• Rushing the process can lead to errors in data collection and measurement.

• Inaccurate data can negatively impact ROI and hinder optimization efforts.

• Businesses should have realistic expectations about timelines for ROI.

• Clear measurement frameworks, consistent taxonomies, and a well-defined data layer are essential foundations.

• Businesses can use processes and contractual agreements to ensure agencies prioritize foundational work.

Timestamps:

1:00 Introduction and welcome

2:15 The importance of foundational elements in digital transformation

5:30 Examples of how rushing the process can lead to problems

12:15 Setting realistic expectations for ROI

17:30 Key foundational elements: measurement frameworks, taxonomies, and data layer

25:30 Ensuring a strong foundation when working with external partners

32:30 Conclusion

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Patrick: https://www.linkedin.com/in/psoch/

Mostafa: https://www.linkedin.com/in/mostafa-daoud/

And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
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