The Edge Effect: A Marketing Podcast
In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good! About Your Host: Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. About Cultiveight Communications Cultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones. Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necess...
In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesse...
In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shar...
In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insigh...
In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make ind...
In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward...
In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentia...
In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in ...
In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.
Key Takeaway...
In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.
Key Takeaways:
Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the ...
In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.
Key Takeaways:
Exploring Growth Strategies (05:30-12:33)
Marketing Goals and Prioritization (00:12:...
In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.
Key Takeaways:
Unde...
In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet marketing. Anthony and Caroline explore the world of digital marketing, the evolution of the industry, and key insights on maximizing marketing efforts. Tune in to gain valuable insig...
In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision, target audience, and business objectives. Caroline highlights the flexibility required in both strategy and planning and provides practical guidance for developing a successful marketing strategy.
Tune in to gain insig...
In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they explore the challenges and triumphs of navigating the marketing landscape, emphasizing the importance of effective leadership in dynamic teams. This episode gives insight on understanding the hiring landscape for marketers a...
Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements of successful e-commerce businesses and learn how to balance data and creativity in marketing strategies. This episode will give you valuable insights and practical tips for building a successful e-commerce business thro...
In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn growth expert, emphasizing the power of personal stories and authenticity in building trust with the audience. This episode provides valuable insights and practical strategies for leve...
On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to ensure the success of marketing efforts within a business. By implementing the strategies discussed in this episode, businesses can enhance accountability, improve communication, and drive marketing success.
Tune i...
In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts.
Travis shares his journey from aerospace engineer to podcasting expert, emphasizing the importance of aligning personal values with business practices. Listen to this episode to gain insights into leveraging podcasting as a long-term brand-building strategy...
In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing.
This episode focuses on the importance of building relationships with clients to stand out in the business world. Listeners will gain insights into the core principles of marketing, the impact of authenticity, and practical strategies for creating ...
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