The Flow State Podcast

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours.

Learn more: https:/findtheflowstate.com

Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...

Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.

Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026.

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The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting.

As we approach the end of the year, Stu walks through some of the key influences on the top and bottom line, and how you as a B2B marketer should be addressing them at the C-Suite table.

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Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year.

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Looking for a simple steel thread from strategy to revenue movement? Look no further!

Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, improve collaboration and you know, make more money.

Eve's article here: https://www.linkedin.com/pulse/account-based-execution-abx-missing-link-between-chen-mba-bb-%E9%99%B3%E8%8B%A5%E5%B9%B3--duavc/

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Today Stu talks about the power of our animal brain, and how you can use your gut instincts to make better decisions about work as well as life.

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Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the question "what do you do with your degree?"

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"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu speaks to Lotty Wiltshaw, Director and Founder of Shot Blast Media, about the power of being yourself, the magic of long form video and why just getting started is the key to unlocking new ways to build relationships.

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Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses 4 ways to fight back against AI creeping into your role and why your human animal powers will keep you in paid employment for a while yet.

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This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in B2B brands.

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