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March 21, 2025 35 mins

HoldCo Bros are back! In this episode, Nik and I, Chris, talk about the power of the middleman business model as a great way to start a low-risk business today. We discuss the core idea of connecting buyers and sellers without dealing with inventory or providing services directly. I share the concept of a "Never Touch Plastic" marketplace, similar to Etsy, but focused on environmentally conscious consumers. We also talk about building an affiliate marketing website for plastic-free products. We also discuss how the United States Postal Service represents a government-subsidized marketing method that entrepreneurs can leverage for cost-effective outreach.

Learn more about Nik here: http://linktr.ee/cofoundersnik

Share your ideas with us:

  • Nik@cofounders.com
  • Chris@cofounders.com

Timestamps below. Enjoy!

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Watch this on YouTube instead here: tkopod.co/p-yt
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Learn more about me: http://tkopod.co/p-cjk
Learn about my company: http://tkopod.co/p-cof
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00:00 Government Subsidies and Marketing Channels
02:59 Innovative Business Ideas and Trends
05:52 Sourdough Starter and Microplastics
08:48 Leveraging the Postal Service for Business
12:09 Customer Acquisition Cost and Marketing Strategies
15:04 Monetizing Government Distribution Channels
17:58 Driving for Dollars and Real Estate Opportunities
20:51 AI and Survey Data Monetization
24:02 Plasma Transfusion and Health Innovations

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