Building the Perfect Landing Page For Your Law Firm

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🚀 The Secret to a High-Converting Landing Page

💡 Your law firm’s landing page isn’t just about looking good—it’s about getting results. In this episode, Smike and Danny break down what actually makes a landing page work, why "ugly" can sometimes outperform "beautiful," and how to test your way to better conversions.

📌 Key Takeaways:

• Why conversion rate is the only metric that truly matters
• The biggest landing page mistakes law firms make (and how to fix them)
• How A/B testing can dramatically improve your lead generation

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Episode Transcript

Speaker 1 (00:00):
So my law firm needs the perfect landing page for its
digital ads.
How do I build the perfectlanding page, the perfect
landing page?
That's a fun question, mike.
There's not really any suchthing as a perfect landing page.
I think, as you probably wellknow, the perfect landing page

(00:21):
is a landing page that convertsat 100%.
Right, because that is the onlyactual measure of a landing
page.
Is conversion right?
Like, really, you can designthe prettiest landing page in
the world, the smartest landingpage in the world, right, you
can create something that youfeel amazing about, but at the

(00:42):
end of the day, the point of alanding page is conversion.
It actually doesn't matter howvisually attractive it is or
isn't, or how great the copy isor isn't.
Ultimately, it's aboutconversion.
So when I say 100% conversionrate, I'm obviously joking,
right, because there's no suchthing as a landing page that's
actually going to convert at100%.
But the point is, all thatreally matters is conversion

(01:02):
rate.
So the better your conversionrate, the better your landing
page, and there's a lot ofelements that go into it.
Right, and I can certainly talkabout some of the most
important pieces of a landingpage and maybe even talk a
little bit about what's likelyto make a landing page convert
at a higher rate.

(01:24):
First thing I'll say is this youhave to be testing.
The mistake that most law firmsand most businesses make is,
when they create a landing page,they just create one version of
it and that's all they use.
Well, for a landing page toreally work, you have to test
different variables, you have totest different headlines, you
have to test different colors,you have test different uh, call

(01:47):
to action buttons, and sothat's where we recommend using
software like we love.
Unbounce, yeah, um, but thereare other platforms out there as
well.
Um, you need to be able to test, because otherwise you are just
guessing.
You're putting something outthere.
Maybe you feel good about it,but guess what I have in.
You know, in the, in the 15 or20 years I've been in this field
, i've've seen over and overagain a landing page that I

(02:09):
think is ugly but converts muchbetter than a landing page that,
uh, you know that that looksbeautiful.
Thanks for listening to today'spreview from this week's episode
.
If you had any thoughts on it,please leave us a review.
We would greatly appreciate it.
And don't forget if you loveyour lawyer friends, let them
know about the Law FirmMarketing Minute.

(02:30):
We'll see you tomorrow.