The Lawn Care CEO

The Lawn Care CEO

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.

Episodes

April 22, 2025 49 mins

What makes someone actually inspiring as a leader? Not just a good manager, not just someone who gets results—but someone people want to follow.

In this episode, we’re talking about the heart of the business. The stuff that doesn’t show up on a P&L but determines whether people stick around or check out. We're sharing what we believe makes a leader truly inspiring, how to communicate your “wow,” and what messages your team ...

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This father-son duo is CRUSHING it—and their numbers prove it.

In our latest podcast episode, we sat down with John and Bryce Molloy from Molloy Landscape—a dynamic father and son team who's been putting in the work and seeing amazing results.

Since joining our coaching program, John’s business has completely transformed—over $500K in profit in just one year, streamlined expenses, and most importantly, total ...

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In today’s podcast, we’re talking about a decision-making model that’ll change how you solve problems in your business—especially when you don’t know what’s really going on.

It’s borrowed from the way doctors think.

They don’t react. They assess, diagnose, and treat based on real data—not guesses. That same mindset can help you stop spinning your wheels and start solving the right problems.

If you’re just reacting to symptoms without ...

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January 23, 2025 64 mins

In this episode of The Lawn Care CEO Podcast, we’re thrilled to introduce you to our new coach, Miranda! 🎉 Miranda is joining us as our third coach, and she’s bringing her elite coaching methodology to help lawn care businesses thrive.

With over 100+ business owners coached in both 1:1 and group settings, Miranda has a unique ability to simplify complex systems, making them approachable and actionable. Her focus on organizational b...

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In this episode of The Lawn Care CEO podcast, Matt Stemmler joins us to talk about mergers and acquisitions (M&A) in the lawn care industry. With a background in engineering and finance, Matt brings a unique perspective to helping business owners connect with the right investors. We cover the current state of the lawn care M&A market, the types of deals business owners can explore, what drives valuation, how the sale proces...

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When you’re starting out in business, it often feels like you’re short on time, money, or both.  That's why we're bringing you a little “hack” that changed the game for us in the lawn care industry—hiring a virtual assistant (VA).

In this episode, we sit down with our very own VA, Via, who’s been handling the back end of The Lawn Care CEO—everything from admin tasks and social media to marketing and day-to-day o...

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In today’s episode, we talk with Jason Dorsey, CEO of Turf Magic, about mergers and acquisitions (M&A) for lawn care businesses. When organic growth slows down, M&A can be a great way to expand. Jason shares how he got into M&A, what to look for when buying a business, and the red flags to avoid.

Whether you’re a new business owner or looking to grow, this episode covers the basics of business acquisitions and ...

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In today’s video, we’re getting back to the basics of running a successful business by focusing on costs and profitability. It’s not just about bringing in revenue; you need to know how much it costs to deliver your product or service and ensure that your profits are healthy. Profitability is what allows your business to grow, avoid debt, and stay financially strong.

We’ll also talk about why it’s important to start planning your 20...

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In this episode, we’re joined by Jonas Olson from Turf Badger, who shares his journey of starting and growing his lawn care business. Jonas shares the importance of having a big vision, getting others to believe in it, and showing them how it can be done.

We also discuss the 4 main responsibilities of a CEO: setting the vision, building a strong team, managing money, and running good marketing! Jonas also shares valuable ...

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September 4, 2024 49 mins

In today’s podcast episode, we’re talking about something many CEOs experience but rarely discuss—Chronic CEO Fatigue (CCF). It’s that feeling of being constantly overwhelmed and stressed as a business leader.

Sometimes, feeling overwhelmed comes from making your business too complex. It’s not that you can’t handle it, but the more complicated things get, the more stressful they become. Simplifying your business can help e...

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In this episode, we sit down with Greg Harris, the founder of Leap Frog Land Care, who shares his inspiring journey from working for someone else to running his own successful company in the green industry. Greg opens up about how he built strong relationships with his former employers and how these connections helped him when he started his own business.

We will explore why building strong partnerships is so important and...

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In this podcast episode, we’re going to help you check the health of your business. Think of us as business doctors, and your company as our patient. We’ll look at 5 Key Areas to see if your business is doing well or if it needs some help.

What We'll Cover:

  1. Leadership: Are you leading your team effectively?
  2. Sales/Marketing: How are you bringing in and keeping customers?
  3. Team: Do you have the right people in the right...
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Find out the best practices for hiring your first employee, from knowing when to hire to ensuring they are well-equipped to contribute effectively to your business. Hiring the right employee can help take your business to the next level. 

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In this video, learn how to hire the perfect employees for your lawn care business and improve your overall hiring process! Learn the benefits of slow, committed hiring and how it can make your life easier.

Email us at info@ceocoach.biz to get a sample hiring ad that will attract the right candidates! 

#HiringTips #BusinessAdvice #LawnCare

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There are two halves of making sure that we are profitbable, in today's episode we are going to talk about the expense side of the business.  COGs, overhead and debt, oh my!

Join us live at AutoCamp in Cape Cod, MA, for a two-day Bootcamp designed to help you grow your lawn care business. This event, in partnership with Harrell's and Spraye, will provide you with the tools and strategies needed for your lawn care...

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Exciting News! Join us for a two-day Business Building Bootcamp designed to help you grow your lawn business with coaching from The Lawn Care CEO, Spraye, and Harrell's.

This event is meant to be a one-stop shop to help you understand what it takes to run or scale a successful fertilization and weed control division.

All for free!

When: August 22 & 23
Where: AutoCamp, Cape Cod, MA
Registe...

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The sad truth is that at the end of the year a lot of lawn care companies don't have any money left in the bank.  We at the Lawn Care CEO are on a crusade to end such things.  In this special two-part episode, we discuss the first of two reasons you too may be left cashless at the end of the year.

Get our free Pricing Profitable Work Course Here:
https://www.lawncareceo.com/pricing101.html

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No matter what your marketing budget, there are certain marketing fundamentals that we should all be getting right.  They are key activities we should maximize and prioritize above all other marketing expenses.  They work for companies that are just getting started and for companies that are scaling.  Time to put fuel in the rocket ship and take off!

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A Cornerstone Podcast stands out because it teaches some of the foundational principles that we base all of our other coaching on. If you are going to only listen to one or two of our podcasts, this is definitely one you don't want to miss! Here we give you the overview of all the key things you should think about as a CEO. We have literally helped hundreds of companies scale by using the Elite Business Growth Method that we o...

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Have you ever had someone on your team that was a lovable loser. It might have even been a family member or friend. Someone who you love as a person but who is underperforming as an employee. In this episode, we are going to talk about how you handle that situation and create a culture of accountability. We also give details on how to lead your weekly leadership meetings. F

YI, if you want the KPI Scorecard we reference, e...

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