The Loop Marketing Podcast
It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
Episodes
In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations.
The conversat...
Join host Elise Stiefferman on the Loop Marketing Podcast as she dives into the unique characteristics of Midwestern consumer behavior in the episode 'Midwest Matters: Tapping into Regional Buying Behaviors.' Featuring insights from Scott Beck, Lisa Merlotti, and Jenny Gawlick, discover why the Midwest is crucial for marketers and how to align brand values for success.
Explore the pionee...
Welcome to Coegi's special podcast episode on the game-changing marketing trends of 2025. Join host Elise Stieferman and guests from each of Coegi's departments to uncover the transformative trends set to shape the future of marketing.
Learn more about hyper-personalized AI experiences, privacy-first data strategies, our takes on emerging platforms, optimizing real-time analytics, and mu...
In this episode of The Loop Marketing Podcast, host Elise Stiefferman engages with Natalie Carson, Account Supervisor at Coegi, and Terry Sullivan, founder and president of Strategic Glue, on the pivotal role of building robust client relationships in marketing. The discussion highlights the significance of honesty, trust, and empathy, alongside the 'Six to...
In this episode of the Loop Marketing Podcast, the host is joined by Hannah Schatz, Coegi's Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint. Together, they discuss how AI and machine learning are transforming the personalized digital patient journey in healthcare.
Key top...
Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency rela...
Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.
Topics of Discussion:
-
The essential skill se...
In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.
This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much...
In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.
They discuss:
- The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase.
In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.
Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from be...
In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you wil...
In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn:
- the potential uses and limitations of Generati...
Welcome back to The Loop Marketing Podcast!
Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.
In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:
- The importance of breaking down the ...
The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️
Because what it takes to successfully move your customers is changing.
Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.
A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers g...
In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but mos...
What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida.
- How DE&I in advertising has evolved ov...
The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.
Welcome to Season 2 of The Loop Marketing Podcast!
We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.
The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!
We are going to take a short break over the holidays, and will come back in February refreshed with a brand new 8 episode season all focuse...
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