The Product Sessions
Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.
Episodes
It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at.
GET THE FULL SHOW NOTES
https://theproductsessions.com/how-to-understand-your-target-market/
WE DISCUSS:
- Why You Need to Understand Your Target Market
- How to Research Your ...
Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in the air and we have to develop coping skills and learn to manage busy schedules.
After balancing work and family for 11 years, I've a few effective coping skills that help relieve stress and overwhelm.
GET THE FULL...
In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.
GET THE FULL SHOW NOTES: https://theproductsessions.com/h...
Today I’m talking about tech packs and answering all your burning questions. What is a tech pack or technical package? Why is a tech pack so important? Do you need a tech pack for your product idea? Can you make your own tech pack? Let's get down to the nitty gritty!
GET THE FULL SHOW NOTES: https://theproductsessions.com/what-is-a-tech-pack-and-do-i-need-one-for-my-product-business/
WE DISCUSS:
- Wh...
What are the differences between a corporate career and entrepreneurship and which option works best for a parent’s lifestyle? Today I’m going to share my experiences working both types of jobs and share the pros and cons of each including how accommodating they were to parenthood.
GET THE FULL SHOW NOTES: https://theproductsessions.com/corporate-career-vs-entrepreneurship-as-a-parent/
Today we're talking about best practices when you change manufacturers in your product-based business. We'll discuss reasons to change manufacturers, where to find them, and what to say and do to get the best product result.
GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-change-manufacturers-for-your-product-business/
LINKS MENTIONED:
My Brand Bodomint
Joni backpack in camel<...
Today I'm interviewing my friend Hans Dose who is an inventor and the CEO of the company Tenikle. In 2021 he landed a deal on Shark Tank with Daymond John after almost losing everything during the pandemic. He is a wealth of knowledge and determination.
He has successfully raised capital for his business using several different methods. He explains the trial and error of designing a totally new product and how he fina...
Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help me make more money at these pop-up markets.
WE DISCUSS:
- What is a Pop-Up Shop?
- Where are Pop-Up Shops?
- How do you find out about them?
- People make a living off of doing these
- Tip #1: Try Different E...
Is direct to consumer or wholesale a better sales strategy for your small business? Which one will make you more money? Let's discuss the pros and cons of each method and how they work.
We discuss:
Direct to Consumer
- Profit Margins
- Customer Experience
- Customer Feedback
Wholesale
- Broader Distribution
- Increased Sales Volume
- Less Marketing Outreach
Which Strategy is Best fo...
Today we’re talking about Market Placement, Brand Identity, and finding your brand’s authentic story. Understanding your brand’s place in the market compared to your competitors will help you make decisions like where to expand your product assortment and what prices to target. This foundational knowledge increases your chances of success in any product-based industry.
I’m interviewing my talented friend Laura Bonnell who ...
30% of entrepreneurs struggle with their mental health compared to 7% of the general population. While we don’t totally understand why that is, this statistic has proved true for me.
Being an entrepreneur and also struggling with my mental health, I have discovered a few things that help to keep me mentally healthy.
- My Weird Passion for Mental Health
- The Connection Between Entrepreneurs and Mental Illness
- Tip #1: Your S...
Balancing parenthood while working from home is a new world that many of us are navigating. It can be so hard to get your work done at home and take care of all of your kids' needs without getting burned out. Here are 5 tips to help make that balancing act a little bit easier.
- When You Grow Up
- More Flexibility at Home
- Tip #1: Don’t Try to Balance It
- Tip #2: Have a Designated Workspace
- Tip #3:...
You’ve got the idea, but how do you have it made into an actual product? In this episode, I help you simplify the process by sharing the 5 steps framework to get you from idea to physical product that’s ready to sell.
The 5 Steps:
- Market Research
- Design
- Working with Manufacturers
- Product Development
- Bulk Production Order
If you enjoyed this episode then you'll love the Free Produ...
Do you have that entrepreneurial spirit but can't figure out how to turn it into an actual product-based business? It can be overwhelming and confusing to decide which idea to move forward with and how to actually have your product ideas made. On today's episode, I share my journey from a perpetual creator and business dreamer into real life CEO and business owner. I share the step by step of how I started my own company,...
It's hard work juggling all the tasks of a CEO! Today I'm sharing the workflow and systems I use to help me work efficiently as a small business owner. I also share the products I use to help automate my sales and how I schedule my days as a work-from-home mom and CEO.
I walk through these different parts of my process:
- Establish a Schedule
- Plan Your Routine
- Batch Your Work
- Calendars
-...
Taking your product idea from concept to actual tangible object can feel impossible, but with the help of a Technical Designer you can have Tech Packs made that will allow a manufacturer to make your product to match your vision.
In this interview with Victoria Dickson, we discuss what a Technical Designer does, if you should hire one, and where you should look to find a Technical Designer.
We discuss:
- Vic...
Welcome to the Product Sessions, a place where our mission is to help you launch or scale your own profitable product-based business. After a career in the surf industry working for brands Hurley and O'Neill, host Rebecca Waldron learned some great lessons and strategies from globally-recognized companies that can be implemented by entrepreneurs to create their own successful brands. Rebecca has also grown her own bag company,...
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