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February 11, 2025 47 mins

In this episode of The Riches In The Niches Show, I sit down with Bobby Touran, CEO and Co-Founder of Rainbow, a tech-enabled, highly specialized MGU making waves in the insurance industry.

We cover everything from the power of niche specialization to building stronger partnerships between MGAs, MGUs, and independent agents.  If you're in the insurance business, you won't want to miss Bobby's game-changing insights on creating value through trust, expertise, and human relationships.

Here’s what we dive into:

✅ Bobby's journey to building Rainbow and his vision for modern MGUs
✅ Why niche specialization is the fastest path to success for agencies and carriers alike
✅ The critical role agents play as "boots on the ground" in the underwriting process
✅ The key advantages of aligning technology with human expertise to improve customer experience
✅ How Rainbow is evolving restaurant insurance programs to meet today’s market challenges
✅ The biggest mistakes tech-enabled MGUs make when ignoring the power of relationships
✅ Why deep partnerships and trust are the future of insurance distribution

Who should watch this episode?

This is for agency owners, producers, MGAs, MGU operators, and anyone passionate about scaling their business through niche mastery and strategic partnerships.

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Book a Niche Domination Strategy & Game Plan Call:  https://go.alchemycontentlab.com/niche-domination-strategy-call-15min-page
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🔗 Links to connect:

Bobby Touran, CEO & Co-Founder, Rainbow
Email:  bobby@userainbow.com
LinkedIn:  https://www.linkedin.com/in/bobby-touran-782a6513/
Learn more about Rainbow: www.userainbow.com

Rob Jacomen:  https://www.linkedin.com/in/rob-jacomen/ 
Founder, Alchemy Content Lab & Nichebuilders

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💡 Enjoy the episode?  Make sure to subscribe for more industry-leading insights and niche specialization strategies!

Got thoughts on today's episode?  Drop a comment below. Let's keep the conversation going!

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