5 Essential Steps To Productize Your Services Without Abandoning Your Current Clients

Feeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.

What You’ll Learn:

• Why productizing your services doesn’t mean abandoning your current clients
• The mindset shifts needed to move from trading time for money to scalable offers
• How to design a signature online experience
• Simple tools to help you get started without tech overwhelm
• The benefits of pre-selling your offer as a beta experience

Steps Covered in This Episode:

1. Identify Your Authority Framework: Discover your unique process for delivering consistent results and package it into a repeatable system.
2. Design a Signature Online Experience: Start small with one offer that provides value and addresses your clients’ most common challenges.
3. Leverage Tools You Already Use: Use familiar platforms like Zoom, Canva, or Google Drive to simplify your setup.
4. Pre-Sell Your Offer as a Beta Experience: Validate your idea with a small group of clients before fully building your program.
5. Deliver and Refine: Gather feedback, improve the experience, and scale with confidence.

Take The Scalable Expert Assessment:

https://tara-13qglxjy.scoreapp.com/

Subscribe to my channel for more: https://www.youtube.com/@taralbryan.com

Connect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/

💌 For business inquiries: [e-mail]

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Episode Transcript

Tara Bryan (00:00):
Have you ever felt like you're doing everything for
everyone and still not getting ahead?
You're stuck juggling the one on onework with no time to grow your business,
yet you can't imagine giving up thatpersonalized approach that you take
that makes your services so impactful.
What if I told you you didn'tactually have to choose?
Today we're going to explore thefive essential steps to productize

(00:20):
your service so you can scale yourbusiness without sacrificing those
connections that you value most.
And I'll share stories of realpeople who've done it, so you
can see exactly what's possible.
Welcome to The Scalable Expert,the podcast where we unlock the
secrets to building a business thatgrows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator

(00:42):
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,

(01:02):
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Alright, before we dive into thesteps, let's talk about mindset.
Scaling doesn't mean abandoningyour clients or what you
love about your business.
It's about creating repeatablesystems and experiences that

(01:24):
enhance how you deliver results.
Take Sarah for example.
She is a life coach who lovedworking with her clients, but she
felt burnt out repeating the sameadvice over and over and over again.
By shifting her mindset from trading timefor money to leveraging her expertise,
she discovered a way to package hercoaching into an online experience.

(01:45):
Now she serves more clients, and hasalso reclaimed at least 15 hours,
all while deeply connecting withher clients through live calls.
So here's the shift that Sarah made.
She went from trading time formoney, to leveraging her expertise.
Your value isn't in the hoursthat you work, it's in the
transformation that you deliver.

(02:05):
She went from being overwhelmedto having streamlined systems.
She started with small tools andprocesses to simplify her workload.
She went from a fear to losingthat one on one personal connection
to creating deeper meaningfulconnections in an online experience.
So take a moment to reflect.
Where in your business areyou repeating the same steps
over and over and over again?

(02:27):
How can you package thatinto a streamlined solution?
So now let's get tactical with thefive steps to productize your services.
Step one is to identifyyour authority strategy.
That's your unique model andframework that sets you apart
from others doing the same thing.
In other words, it's how you help deliverthe consistent results to your clients.

(02:47):
So think of Alex.
Alex runs a boutique PR agency.
She used to customize every servicefor every single client, which left
her overwhelmed and her clientsconfused because there was always
something a little bit different.
She was able to identify a common themein her work and create the PR Launchpad,
which is an online experience thathelps her clients have the consistency,

(03:11):
and frees her up to grow her business.
How about you?
Do you have a common threadin how you deliver results?
What could become yourauthority framework?
All right, step two.
Design a signature online experience.
We have a blueprint for what werecommend for this in what we call
the INFINITE SCALE Method™, whichis all about creating a strategic

(03:32):
online experience that's scalable.
But let's just revisit Sara for a minute.
She started with a simple onlineprogram that addressed the most common
challenges her clients were facing.
It became her signature offerand the foundation for her
scalable online coaching business.
So whether you start with onetraining experience or a curriculum
that mixes live connection withon demand training, the key is to

(03:55):
start small and focus on deliveringvalue with your current customers.
Step 3 is to leverage toolsthat you already know.
Don't let the tech overwhelm you.
Use an all in one platform like Kajabialong with simple familiar tools that
you probably already use like Zoom orCanva or Google Drive to get started.
That's exactly what Brad did.

(04:16):
Brad is a fitness coach and wanted toreach his clients beyond the local gym.
So he created a hybridexperience called Beyond the Gym.
He used Kajabi and Zoom andcreated a private community.
He started with the basic toolsinstead of getting bogged down with
all of the tech and all of the crazy.
So what tools are you already comfortablewith that can help you deliver that

(04:38):
first online experience that you'regoing to do for your customers?
Alright, step four is to pre sellyour offer as a beta experience.
Before creating all of the things,validate your idea with your audience.
Alex pre sold the PR Launchpadto five clients before she
built a single template.
This generated revenue up front andgave her the confidence to know she

(04:59):
was creating something valuable.
Okay, so for you, who in your audiencealready could you reach out to today?
Who would be interested inhelping you test your new idea?
Finally, step five isto deliver and refine.
Start with that small group, gatherfeedback, and improve the experience.
Brad's first group in Beyond theGym loved the flexibility and

(05:20):
personal touches he included.
Their feedback helped him refine theprogram, and in less than a year, he
grew his client base from 20 to 100.
So how could you use feedbackfrom a small group to improve the
program before scaling it further?
What would that look like for you?
Here's why product testing yourservices is 100 percent worth it.
Scalability.

(05:41):
Serve more clients withoutadding more hours to your day.
Increased revenue.
Diversify your income streams.
Time freedom.
Automate repeatable tasksand reclaim your time.
Global reach.
Attract clients outside ofyour local area or time zone.
Client retention.
Keep clients engaged longerby creating a clear journey.

(06:04):
An online experience doesn't haveto mean giving up what you love.
It's just about amplifying it.
If Sarah, Alex, and Bradcan do it, so can you.
Productizing your services is the keyto scaling your business, diversifying
your income, and reclaiming your time.
Are you ready to get started?
Take the Scalable Expert Assessmentthat's somewhere in the show notes

(06:24):
or schedule a call with me today.
Let's create a plan to scale your businesswithout losing what makes it special.
If you are interested in learning moreabout how we can help you, definitely
go ahead and take that assessmentso you know where you are on the
journey to becoming a scalable expert.
If you love this episode, give us a like,give us a rating, and definitely subscribe

(06:48):
so you don't miss any future episodes.
All right, that wraps up today's episode.
We will see you next week.