January 21, 2025 • 17 mins
In this episode of The Scalable Expert, Tara Bryan unpacks the strategies and tools needed to master training video creation for online business success. When you are creating in-depth training videos for your customers, remembering the purpose behind your content is the first step to success. Tailoring your videos for their specific purpose – ensures they resonate with your customers needs.
What You’ll Learn:
- Why training video content creation is essential for customer engagement.
- The tools and techniques to simplify your training video production process.
- How to overcome common video challenges and deliver with confidence.
- Strategies to ensure consistency and professionalism in your video content.
Key Topics:
- Identifying the Purpose of Your Training Video Content
- Aligning Training Video Style with Your Brand for Impact
- Simplifying Video Production with easy-to-use Tools
Actionable Tips:
- Start with your customer’s needs and design content that meets them.
- Use tools like BIGVU or Descript to streamline scripting and editing.
- Test your videos with a beta group before scaling your efforts.
- Focus on audio quality and branding to build trust and authenticity.
Call to Action:
- Subscribe to The Scalable Expert for weekly insights on how to Infinitely Scale your online business.
- Don’t forget to leave a review at podchaser.com and share this episode with someone looking to master video content creation.
- Visit taralbryan.com for more resources and tools to help you scale.
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you create, grow and scale your business:
1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.
The Scalable Expert Assessment
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey everybody, welcome totoday's podcast episode.
I am thrilled that you're here.
(00:43):
In this episode, I want to talk aboutdoing videos and how and when and
all of the things around creatingvideos because I have a couple of
clients right now who are really inthe weeds of creating their videos.
This is timely for themand perhaps timely for you.
So the very first thing is to considerthe kind of video that you're creating.
(01:05):
A lot of times people confuse sortof social media content that you're
producing, just to attract your idealcustomer, and the videos that you're
creating for your customers as partof the experience, that fulfillment
that you're delivering for them.
And there are two different styles andtwo different ways that you approach
how you're creating those videos.
(01:25):
So I want to dive intothat a little bit today.
And then talk about kind ofsome of the mechanics of how do
you look at them differently.
One of the things that I always givemy clients advice on in terms of video
is the reason that you're creatingvideo is for the person that's on
the other side of the camera, right?
And when you get hung up on all of thethings around video, how you look, how
(01:49):
you're showing up, the lighting, theoutfit the, what are you going to say, all
of the things what's almost more importantwhen, especially when you get overwhelmed
with all of that, is just rememberingthat your customer or your ideal customer,
your perspective customer, whoever itis on the other side of that camera.
(02:09):
And so when you are looking at theviewfinder, you're looking at the
lens to record, I, I always recommendlike just pretend that you're
actually speaking to that person.
one on one, having thembe right in front of you.
If you can do that, it gets rid ofall of the crap that may be in your
(02:29):
head as you're going through theprocess of recording your video.
And so that's first and foremost isreally think about who your person is,
and and what they're looking for, right?
So you're actually havinga conversation with them.
Regardless if it's social mediacontent, or it is your customer
journey content that you'recreating as part of your experience.
(02:51):
So first and foremost, think about that.
So if you're tripping up ondifferent things, think about that.
The second thing I always recommend is,what kind of videos do you like to do?
What makes you most comfortablewhen you are producing videos?
Now, I'm going to shift gears andwhile I told you that they, there's
(03:11):
two different ways to create videos.
One for social media contentor like drawing in your ideal
customer and one for fulfillment.
I'm going to spend the rest of our timetoday talking about customer journey
in the fulfillment process, right?
So the videos that you're creatingfor your customers to teach them
how to go from where they aretoday to where they want to go.
(03:32):
Taking your framework and putting it intoa training curriculum so that people can
consume it, interact with you withoutit being live ad hoc all the time.
Okay?
So that's the kind of video I'mgonna talk about from here on out.
I'm not gonna talk about social mediacontent, so we're putting on our
online business expertise hat andcreating videos for our customers.
(03:56):
So we're going to look at ourcustomers and say, okay, so who
is it that we're speaking to?
What is it that they need?
What, where are they on the journey?
And that's how we're thinking aboutthis person when we're producing video.
Okay.
So that's the lens in which we'regoing to look at the rest of
our time today on this podcast.
So then the second piece of that is, okay.
(04:17):
So then.
The first hurdle you haveis just getting on video.
So figure out what youfeel most comfortable with.
Now there are a number ofdifferent ways you can do that.
You could do it direct tocamera like I'm doing right now.
And you can just see like it'sjust we're having a conversation.
It's direct to camera.
There's no, there's nothing else around.
(04:37):
That's one approach.
You can create a PowerPointdeck or a Google Slides deck.
I use that term broadly.
Where then your teaching from your deck.
And you have your talking points,you have illustrated visuals that
you're using to really bring whatyou're talking about to life.
(04:58):
And then you show up maybe in thecorner smaller, or you go in and
out being on camera or not beingon camera based on what you're
presenting at that moment in time.
Sometimes people feel more comfortablewith that because the the pressure is
off in terms of being direct to camera.
So you can use the slides as a,almost scaffolding for you to
(05:19):
remember what you want to say.
A lot of times people strugglewith what am I going to say?
How do I know how to say it?
How do I, what happens if I don't saythe right thing in the right order?
A deck will help you keep yourselforganized and on track as you're
going through and presenting.
The other way you can do it is youcan have it be completely off, offline
(05:39):
in terms of you're not on camera.
You don't have a deck, butyou're presenting the content
in a way that's interactive.
So sometimes you can think about it like.
In interactive workbook or an interactivee-learning where you are guiding people
through the experience and they'renot watching you like this at all.
But that's a little bit bigger of alift 'cause you have to do a lot of
(06:00):
planning and stuff ahead of time.
Most people feel comfortable either doinga video like this or using a PowerPoint
deck or some other type of teaching tool.
You can do an interactive whiteboard.
You can, write out what you wantto talk about as you're going.
There's lots of differentapproaches that you can use.
You don't actually have to bedirect to camera in this way,
(06:21):
if it's not your primary modethat you feel comfortable with.
So that is definitely there's lotsof options there that you can do.
With again, thinking about likeyour customer and what do they need?
If you're talking abouta lot of numbers and.
and terms and things comparing toother things and all you your person
may need the visuals to supportwhat it is you're talking about.
(06:46):
If you're, throwing out 12 numbers,nobody's going to be able to follow
along with what you're saying.
So that's a great opportunity to useanother kind of visual And then that frees
you up from having to be direct to camera.
So first and foremost, what doyou feel most comfortable with?
How do you want to present?
And and then the other kind of componentof that is what will you actually do?
(07:09):
Sometimes people land in thatworld of analysis paralysis and
they, Oh, I want to create a deck.
And so then the deck never gets createdbecause it's too complicated and
there's visuals and there's all sortsof other things that need to happen.
If you're in that camp.
You have to get your firstiteration out the door.
And that's why I alwaysrecommend to people, just record.
(07:32):
Just get it done, so you get it outof your head and into a format that
then you can start to work with.
If video, direct to camera video likethis is not comfortable for you, and
you want to hit specific points andyou aren't sure you're going to be
able to do that, use a teleprompter.
One teleprompter we love is calledBIGVU and it's, you put the script in
(07:55):
and then the script is right over thecamera and so you're able to just read
it and be on camera at the same time.
It's super simple.
And it helps to get over thatfear of what am I going to say?
What order am I going to say it in?
Oh my gosh.
So if you're going to go direct tocamera, that is a great approach,
especially as you're getting started.
So that's the very first thingis like, how do you actually
(08:18):
get through the minutiae offiguring out how to get on camera?
The second thing I always hear is Idon't know, like my hair isn't done
or I don't have the right outfitor should I hire a videographer?
Should I go to a studio?
Can I just do it wherever I am?
Like, what's the approach there?
And from that perspective, I wouldsay what's on brand for you, right?
(08:38):
What is on brand?
These are your customers.
Your customers are interested in solvingthe problem that they have, and they
know because they've hired you that youhave the fastest path to get them there.
They're not concerned about productionquality and how you're showing up
and whether or not you have the sameshirt on for 14 weeks, right, like,
(08:58):
they're not, they're not concernedabout those different things.
But, you want to professionalizewhat you're doing, right?
You want to, show up ina professional manner.
And so put that on brand for yourself.
I have a colleague and hewears a hat every single time
he works with his customers.
That would be on brand for him to show upand deliver in a suit and tie with no hat.
(09:19):
It's not on brand for him.
So it wouldn't be congruent with whohe is as he's teaching his customers.
And and so he shows up with a hat, right?
If you are more formal and you show upand you want full production, you want
to be in a studio, you want to have asuit and tie on, or a dress, or whatever?
Great!
If that's on brand, do that.
(09:40):
But you don't have to change your stylejust because you're creating your videos.
For me, I like to show up, I liketo be professional, but I like
to do it in my own environment.
I want people to see that I'mapproachable I know what I'm talking
about, but I'm approachable, and I'mliving the way that I'm teaching.
And so for me, that's reallyimportant from a congruent standpoint.
(10:02):
But I do use slides a lotbecause that helps me organize
the way that I'm presenting.
And and so again, being consistent, makingsure it matches everything else that
you're doing from a brand perspective.
That's way more important thanworrying about all of the nits
and nats of of all of the things.
Again, most of the time you just needto get in the game of creating videos
(10:25):
that people can use and consume whatyou're teaching and then you can
always elevate it in the future, right?
You can always go bigger but most ofthe time it doesn't make sense to over
engineer what you're doing becauseyou're going to change it when you get
feedback from your beta experience.
You're going to get feedback on thefirst couple iterations that go out
(10:47):
and and so I always recommend justhold off on some of that stuff.
But if it matches your brand, gofor it and definitely do that.
Okay, so a couple of differentmechanics around videos that you're
creating for your Signature Experience.
These are videos that are going to go intoLearning Management System and be able to
be consumed by people who are either onthe computer, Or on their phone or however
(11:10):
it is that they're consuming the content.
So it is different than what you'reputting out for social media.
Social media is usually like avertical orientation, like for a story
or a reel or something like that.
And and so a lot of times, even theorientation that you're using to record
videos is different because you are doinghorizontal for a learning management
(11:33):
system because there's more real estatethat you're filling in that module
or lesson that somebody is is goingthrough versus the vertical orientation
on social media, which is, people arejust scrolling through their phone.
It's a different experience.
It's a different way that peopleare going through your experience
in a different environment, right?
Like most of the time, if peopleare taking a training, they are at
(11:59):
their desk or at a table or in aplace where they're able to focus and
concentrate on what you're teaching.
Social media is meant to justbe that the quick scrolling.
Two different purposes, two different waysto produce videos, and so I always try and
help people just recognize put the righthat on in terms of what you're doing.
(12:19):
Another thing is audio quality.
There are so many great tools now to helpdo post production very easily that it is
important to have some good audio quality.
Use a microphone, a lavalier mic.
Your headphones, use somethingnot just like the surround of
(12:41):
the environment, because a lot oftimes there's, it's just too tinny.
But but you can put your videosinto a tool like Descript which
we actually love as a business.
So we used to take hours and hoursand days and weeks to edit videos,
and now we can put them in Descript.
It cleans up the audio quality, itcleans up, some of the ums and ahs
(13:03):
and all of the things that you tendto do when you're creating video and
it does a lot of other things liketranscripts and scrapes out the audio
file and all those different things.
So we love those tools for postproduction and it honestly cleans up a
lot of sort of the mistakes that you'vemade as you're creating your video.
So just remember that whenyou are creating your videos.
(13:26):
The goal is to get it done.
The goal is not necessarily to make itperfect, especially on your first round.
So if you are in a place where you'refeeling a little overwhelmed with
trying to get all the stuff out of yourhead and into a video, I promise you,
if you think about those techniques,they'll help you get moving past
(13:46):
some of those blocks that you have.
So again, just to review, thinkabout your customer as being
on the other end of the camera.
That is going to help you.
If you literally have to sitdown with somebody next to you,
you're going to be prepared.
You're going to have some key pointsand you're going to help them,
get from whatever it is you'retrying to teach them to be able
(14:07):
to apply that to their business.
It is the very same thingwhen you're creating a video.
So just think about that personon the other end of the camera
as they're sitting next to you.
Are you giving themeverything that they need?
Are you focused on them and theirexperience and helping them through that?
That would be the first thing.
Second what is your preferencein terms of recording video?
(14:28):
What do you need to feel successful?
There are a number of differenttechniques that I gave you to think
about in terms of what helps you feelcomfortable when you get on video?
And then the grace to know that, youknow what, it doesn't have to be perfect.
It doesn't have to be over engineered.
It just has to get out ofyour head and into a format
(14:48):
that can help your customers.
And then you can always iterate later,with different versions, as you move
forward and up the production quality.
Your customers need you to show up,they don't need you to wait until
everything is perfect because myfriend, you probably won't actually
ever do it if it has to be perfect.
So go ahead and get started.
(15:09):
Use some of these tips and tricksthat I shared with you today to be
able to get your videos out to yourcustomers in a way that helps them
become successful as they're goingthrough the journey, the problem they
have to the result that they're lookingfor using your signature solution.
All right, if you need help with thisliterally this is what we do every single
(15:30):
day is we help our customers not onlyhave the skills and practice to be able to
create what they need to create, they knowexactly what, what needs to go in each
video, but we help hold them accountablewhen this kind of stuff comes up.
Because listen, you are notalone if this is your challenge.
This is a common challenge andsometimes you just need someone
(15:52):
to encourage you as you are going.
If you are looking for help in that way,we have a number of different options.
You'll find those in the show notes.
But I do encourage you reach out to meif you ever wanna talk about how, this
could work for you and your business.
All right, until nexttime, have a great week!
Welcome to The Scalable Expert, the podcast where we unlock
the secrets to building a businessthat grows with you, not around you.
I'm your host, Tara Bryan, businessstrategist, mentor, and creator
of the INFINITE SCALE Method.
If you're a coach, consultant, orservice provider who's maxed out
with one on one work, overwhelmed bythe grind, and ready to scale your
expertise into a business that worksfor you, then you're in the right place.
(00:23):
Each week I'll share actionabletips, inspiring success stories,
and proven strategies to help youreclaim your time, grow your income,
and create a business that deliversresults without sacrificing quality.
Let's dive in and make yourbusiness INFINITELY SCALABLE.
Hey everybody, welcome totoday's podcast episode.
I am thrilled that you're here.
(00:43):
In this episode, I want to talk aboutdoing videos and how and when and
all of the things around creatingvideos because I have a couple of
clients right now who are really inthe weeds of creating their videos.
This is timely for themand perhaps timely for you.
So the very first thing is to considerthe kind of video that you're creating.
(01:05):
A lot of times people confuse sortof social media content that you're
producing, just to attract your idealcustomer, and the videos that you're
creating for your customers as partof the experience, that fulfillment
that you're delivering for them.
And there are two different styles andtwo different ways that you approach
how you're creating those videos.
(01:25):
So I want to dive intothat a little bit today.
And then talk about kind ofsome of the mechanics of how do
you look at them differently.
One of the things that I always givemy clients advice on in terms of video
is the reason that you're creatingvideo is for the person that's on
the other side of the camera, right?
And when you get hung up on all of thethings around video, how you look, how
(01:49):
you're showing up, the lighting, theoutfit the, what are you going to say, all
of the things what's almost more importantwhen, especially when you get overwhelmed
with all of that, is just rememberingthat your customer or your ideal customer,
your perspective customer, whoever itis on the other side of that camera.
(02:09):
And so when you are looking at theviewfinder, you're looking at the
lens to record, I, I always recommendlike just pretend that you're
actually speaking to that person.
one on one, having thembe right in front of you.
If you can do that, it gets rid ofall of the crap that may be in your
(02:29):
head as you're going through theprocess of recording your video.
And so that's first and foremost isreally think about who your person is,
and and what they're looking for, right?
So you're actually havinga conversation with them.
Regardless if it's social mediacontent, or it is your customer
journey content that you'recreating as part of your experience.
(02:51):
So first and foremost, think about that.
So if you're tripping up ondifferent things, think about that.
The second thing I always recommend is,what kind of videos do you like to do?
What makes you most comfortablewhen you are producing videos?
Now, I'm going to shift gears andwhile I told you that they, there's
(03:11):
two different ways to create videos.
One for social media contentor like drawing in your ideal
customer and one for fulfillment.
I'm going to spend the rest of our timetoday talking about customer journey
in the fulfillment process, right?
So the videos that you're creatingfor your customers to teach them
how to go from where they aretoday to where they want to go.
(03:32):
Taking your framework and putting it intoa training curriculum so that people can
consume it, interact with you withoutit being live ad hoc all the time.
Okay?
So that's the kind of video I'mgonna talk about from here on out.
I'm not gonna talk about social mediacontent, so we're putting on our
online business expertise hat andcreating videos for our customers.
(03:56):
So we're going to look at ourcustomers and say, okay, so who
is it that we're speaking to?
What is it that they need?
What, where are they on the journey?
And that's how we're thinking aboutthis person when we're producing video.
Okay.
So that's the lens in which we'regoing to look at the rest of
our time today on this podcast.
So then the second piece of that is, okay.
(04:17):
So then.
The first hurdle you haveis just getting on video.
So figure out what youfeel most comfortable with.
Now there are a number ofdifferent ways you can do that.
You could do it direct tocamera like I'm doing right now.
And you can just see like it'sjust we're having a conversation.
It's direct to camera.
There's no, there's nothing else around.
(04:37):
That's one approach.
You can create a PowerPointdeck or a Google Slides deck.
I use that term broadly.
Where then your teaching from your deck.
And you have your talking points,you have illustrated visuals that
you're using to really bring whatyou're talking about to life.
(04:58):
And then you show up maybe in thecorner smaller, or you go in and
out being on camera or not beingon camera based on what you're
presenting at that moment in time.
Sometimes people feel more comfortablewith that because the the pressure is
off in terms of being direct to camera.
So you can use the slides as a,almost scaffolding for you to
(05:19):
remember what you want to say.
A lot of times people strugglewith what am I going to say?
How do I know how to say it?
How do I, what happens if I don't saythe right thing in the right order?
A deck will help you keep yourselforganized and on track as you're
going through and presenting.
The other way you can do it is youcan have it be completely off, offline
(05:39):
in terms of you're not on camera.
You don't have a deck, butyou're presenting the content
in a way that's interactive.
So sometimes you can think about it like.
In interactive workbook or an interactivee-learning where you are guiding people
through the experience and they'renot watching you like this at all.
But that's a little bit bigger of alift 'cause you have to do a lot of
(06:00):
planning and stuff ahead of time.
Most people feel comfortable either doinga video like this or using a PowerPoint
deck or some other type of teaching tool.
You can do an interactive whiteboard.
You can, write out what you wantto talk about as you're going.
There's lots of differentapproaches that you can use.
You don't actually have to bedirect to camera in this way,
(06:21):
if it's not your primary modethat you feel comfortable with.
So that is definitely there's lotsof options there that you can do.
With again, thinking about likeyour customer and what do they need?
If you're talking abouta lot of numbers and.
and terms and things comparing toother things and all you your person
may need the visuals to supportwhat it is you're talking about.
(06:46):
If you're, throwing out 12 numbers,nobody's going to be able to follow
along with what you're saying.
So that's a great opportunity to useanother kind of visual And then that frees
you up from having to be direct to camera.
So first and foremost, what doyou feel most comfortable with?
How do you want to present?
And and then the other kind of componentof that is what will you actually do?
(07:09):
Sometimes people land in thatworld of analysis paralysis and
they, Oh, I want to create a deck.
And so then the deck never gets createdbecause it's too complicated and
there's visuals and there's all sortsof other things that need to happen.
If you're in that camp.
You have to get your firstiteration out the door.
And that's why I alwaysrecommend to people, just record.
(07:32):
Just get it done, so you get it outof your head and into a format that
then you can start to work with.
If video, direct to camera video likethis is not comfortable for you, and
you want to hit specific points andyou aren't sure you're going to be
able to do that, use a teleprompter.
One teleprompter we love is calledBIGVU and it's, you put the script in
(07:55):
and then the script is right over thecamera and so you're able to just read
it and be on camera at the same time.
It's super simple.
And it helps to get over thatfear of what am I going to say?
What order am I going to say it in?
Oh my gosh.
So if you're going to go direct tocamera, that is a great approach,
especially as you're getting started.
So that's the very first thingis like, how do you actually
(08:18):
get through the minutiae offiguring out how to get on camera?
The second thing I always hear is Idon't know, like my hair isn't done
or I don't have the right outfitor should I hire a videographer?
Should I go to a studio?
Can I just do it wherever I am?
Like, what's the approach there?
And from that perspective, I wouldsay what's on brand for you, right?
(08:38):
What is on brand?
These are your customers.
Your customers are interested in solvingthe problem that they have, and they
know because they've hired you that youhave the fastest path to get them there.
They're not concerned about productionquality and how you're showing up
and whether or not you have the sameshirt on for 14 weeks, right, like,
(08:58):
they're not, they're not concernedabout those different things.
But, you want to professionalizewhat you're doing, right?
You want to, show up ina professional manner.
And so put that on brand for yourself.
I have a colleague and hewears a hat every single time
he works with his customers.
That would be on brand for him to show upand deliver in a suit and tie with no hat.
(09:19):
It's not on brand for him.
So it wouldn't be congruent with whohe is as he's teaching his customers.
And and so he shows up with a hat, right?
If you are more formal and you show upand you want full production, you want
to be in a studio, you want to have asuit and tie on, or a dress, or whatever?
Great!
If that's on brand, do that.
(09:40):
But you don't have to change your stylejust because you're creating your videos.
For me, I like to show up, I liketo be professional, but I like
to do it in my own environment.
I want people to see that I'mapproachable I know what I'm talking
about, but I'm approachable, and I'mliving the way that I'm teaching.
And so for me, that's reallyimportant from a congruent standpoint.
(10:02):
But I do use slides a lotbecause that helps me organize
the way that I'm presenting.
And and so again, being consistent, makingsure it matches everything else that
you're doing from a brand perspective.
That's way more important thanworrying about all of the nits
and nats of of all of the things.
Again, most of the time you just needto get in the game of creating videos
(10:25):
that people can use and consume whatyou're teaching and then you can
always elevate it in the future, right?
You can always go bigger but most ofthe time it doesn't make sense to over
engineer what you're doing becauseyou're going to change it when you get
feedback from your beta experience.
You're going to get feedback on thefirst couple iterations that go out
(10:47):
and and so I always recommend justhold off on some of that stuff.
But if it matches your brand, gofor it and definitely do that.
Okay, so a couple of differentmechanics around videos that you're
creating for your Signature Experience.
These are videos that are going to go intoLearning Management System and be able to
be consumed by people who are either onthe computer, Or on their phone or however
(11:10):
it is that they're consuming the content.
So it is different than what you'reputting out for social media.
Social media is usually like avertical orientation, like for a story
or a reel or something like that.
And and so a lot of times, even theorientation that you're using to record
videos is different because you are doinghorizontal for a learning management
(11:33):
system because there's more real estatethat you're filling in that module
or lesson that somebody is is goingthrough versus the vertical orientation
on social media, which is, people arejust scrolling through their phone.
It's a different experience.
It's a different way that peopleare going through your experience
in a different environment, right?
Like most of the time, if peopleare taking a training, they are at
(11:59):
their desk or at a table or in aplace where they're able to focus and
concentrate on what you're teaching.
Social media is meant to justbe that the quick scrolling.
Two different purposes, two different waysto produce videos, and so I always try and
help people just recognize put the righthat on in terms of what you're doing.
(12:19):
Another thing is audio quality.
There are so many great tools now to helpdo post production very easily that it is
important to have some good audio quality.
Use a microphone, a lavalier mic.
Your headphones, use somethingnot just like the surround of
(12:41):
the environment, because a lot oftimes there's, it's just too tinny.
But but you can put your videosinto a tool like Descript which
we actually love as a business.
So we used to take hours and hoursand days and weeks to edit videos,
and now we can put them in Descript.
It cleans up the audio quality, itcleans up, some of the ums and ahs
(13:03):
and all of the things that you tendto do when you're creating video and
it does a lot of other things liketranscripts and scrapes out the audio
file and all those different things.
So we love those tools for postproduction and it honestly cleans up a
lot of sort of the mistakes that you'vemade as you're creating your video.
So just remember that whenyou are creating your videos.
(13:26):
The goal is to get it done.
The goal is not necessarily to make itperfect, especially on your first round.
So if you are in a place where you'refeeling a little overwhelmed with
trying to get all the stuff out of yourhead and into a video, I promise you,
if you think about those techniques,they'll help you get moving past
(13:46):
some of those blocks that you have.
So again, just to review, thinkabout your customer as being
on the other end of the camera.
That is going to help you.
If you literally have to sitdown with somebody next to you,
you're going to be prepared.
You're going to have some key pointsand you're going to help them,
get from whatever it is you'retrying to teach them to be able
(14:07):
to apply that to their business.
It is the very same thingwhen you're creating a video.
So just think about that personon the other end of the camera
as they're sitting next to you.
Are you giving themeverything that they need?
Are you focused on them and theirexperience and helping them through that?
That would be the first thing.
Second what is your preferencein terms of recording video?
(14:28):
What do you need to feel successful?
There are a number of differenttechniques that I gave you to think
about in terms of what helps you feelcomfortable when you get on video?
And then the grace to know that, youknow what, it doesn't have to be perfect.
It doesn't have to be over engineered.
It just has to get out ofyour head and into a format
(14:48):
that can help your customers.
And then you can always iterate later,with different versions, as you move
forward and up the production quality.
Your customers need you to show up,they don't need you to wait until
everything is perfect because myfriend, you probably won't actually
ever do it if it has to be perfect.
So go ahead and get started.
(15:09):
Use some of these tips and tricksthat I shared with you today to be
able to get your videos out to yourcustomers in a way that helps them
become successful as they're goingthrough the journey, the problem they
have to the result that they're lookingfor using your signature solution.
All right, if you need help with thisliterally this is what we do every single
(15:30):
day is we help our customers not onlyhave the skills and practice to be able to
create what they need to create, they knowexactly what, what needs to go in each
video, but we help hold them accountablewhen this kind of stuff comes up.
Because listen, you are notalone if this is your challenge.
This is a common challenge andsometimes you just need someone
(15:52):
to encourage you as you are going.
If you are looking for help in that way,we have a number of different options.
You'll find those in the show notes.
But I do encourage you reach out to meif you ever wanna talk about how, this
could work for you and your business.
All right, until nexttime, have a great week!
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