The Snarketing Podcast
The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
Episodes
What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on:
š Why great leadership is like rugbyāpass backward to move forward
š The real strategy behind corporate gifting (stop handing out useless swag!)
š How brands need to adapt across cultures (because one-size-fits-all never fits)
š” The secret to standing ...
Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hersheyās, to break down some of the biggest challenges in marketing todayāand have some fun along the way.
What It Has:
š« Buzzword Bingo ā Every time Vinny drops a clichĆ©, Matt eats a Hersheyās Kiss (bad idea).
šÆ Brand ...
Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.
Marketers love dataābut are we actually using it correctly?
In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumersāand how we can fix it.
š¹ Half of Americans have never heard of an Aperol Spritz (yes, really)
š¹ Marketers earn 2x more than the average consumerāand i...
Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that sheās leaving Rite Aid & Thrifty Ice Creamāand weāve got the full story!
In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.
We also discuss her TV show, LiftOff with Jeanniey Walden, and g...
No guests, no problemājust unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Hereās a sneak peek:
š¬ Ranking favorites: "Itās like ranking your kidsābut easier!"
šÆ AI buzz: From CES to case studies, how AIās hype became reality.
š Rich but relatable: Manifesting ājust rich enoughā vibes for 2025.
š« Settling scores: Mattās dramatic beef with...
From Engineering to Marketing: Michelle Froahās Bold Journey š
How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.
š Highlights:
- Using AI to close skill gaps and drive talent growth
- Building future-ready education solutions
- Creative problem-solving meets leadership excell...
šØ Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) ā this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: š Why jeans are the secret to brand loyalty. š Lessons learned from opening 16 global markets at Coach. š¬ Her bi...
What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? š¶š
In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others canāt replicateāfrom a powerhouse sales force to innovative video solutions.
Key Highlights:
š± Mobile as ...
In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhubās VP of Brand and Creative. She brought so many insights on whatās driving brand marketing forward: āØ Putting Customers First ā Grubhubās focus on delivering real value, including $0 delivery for Prime members! š Agency Life vs. Brand Side ā Marnieās big leap from agency life and the lessons sheās picked up along the...
It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating todayās complex digital ecosystem.
From staying adaptable in a fast-paced landscape to making data-driven decisions that count,...
In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths.
From navigating the evolving world of client pa...
In this episode of The Snarketing Podcast, weāre joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and wellābut thriving! š
From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is re...
Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.
These industry veterans share how theyāve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the co...
š§ Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: š„ The 70-20-10 rule for balancing innovation with proven strategies ...
What happens when the worldās largest influencer marketing company gets acquired by a global powerhouse? Weāve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! š¦
Hereās what youāll discover in this must-listen episode:
š The $35 Billion Influencer Mark...
No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests.
In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhousesāTraci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment.
š§ Highlights: - Their hilarious take on backseat dr...
From running a cocaine empire to award-winning creative agency CEO, meet Vincent Bragg of ConCreates.
Joined by the great Paulie Polacke, ConCreates' Business Development Specialist, this episode is packed with laughter, insights, and jaw-dropping stories!
- Humanizing incarcerated talent: Discover the real stories behind the headlines and the power of family connections. šØāš©āš§āš¦
- Diversity matters: Understand how diverse ...
Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. š Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactiv...
In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising industry, emphasizing the importance of u...
Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! š
Join Matt Wurst and Valerie Vespa as they uncover:
- Retail Media Revolution: Walmart's vision for future growth.
- Dougās Walmart Walkabouts: Why Doug strolls Walmart aisles weekly.
- Customer Connection: Innovative in-store and digital strategies.
- AI Insights: The real potential of AI in retail.
- Shrinkage: ...
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