Episode Transcript
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Hank (00:06):
Welcome to the Home
Business Success Show.
Join us as we speak to homebusiness entrepreneurs for tips,
tricks, do's and even don'tsfor running a successful home
business.
Welcome everyone, I'm Hank Eder, also known as Hank the PR Guy,
host of the Home BusinessSuccess Show, and you're
(00:29):
listening to bizradious.
All entrepreneurs all the time.
Crucial element in business, wemust develop a mindset of
success and confidence as westep forward each day to help
the customers we serve.
(00:50):
Our mindset sends unconscioussignals that can draw people to
ourselves or it can push themaway.
Which do you choose?
Like everything else in yourlife and business, it's a choice
only you can make.
Today's guest, florian Mactinon,went from depression to
(01:10):
leadership and he says thisjourney hasn't been easy.
He used to have no money,health issues and toxic
relationships until he realizedthe way he communicates with
himself and the world could gethim everything.
Since then, he has beenpracticing his awakened
communication skills and theyopened doors to a rich life
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filled with new and excitingexperiences, joy, laughter and
adventures.
He launched his business toempower others to master the
same communication skills hedeveloped over these last two
decades.
Welcome to the show.
Florian (01:50):
Florian.
Thank you, hank, and youpronounce my name really, really
well.
I know, as a French person,that French is hard for many
people, but I think you do agreat job at this.
Hank (02:03):
Well, thank you, Thank you
.
It's been many years since Itook French classes, but I think
you do a great job at this.
Well, thank you, Thank you.
It's been many years since Itook French classes, but I did
so anyway.
That being said, if you wouldplease tell us about what it is
that you do?
Florian (02:14):
I think the topic is
vast, because communication is
literally everywhere and ineverything.
But if I had to sum that up,I'm just creating incredible
relationships between people, soit can be from them to someone
else or them to themselves, andthis is what I love in
(02:38):
communication.
Knowing it or not knowing it isanother topic, but we always
communicate.
Are we aware of this?
Most of us are not and, as yousaid it, I was depressed a long
time ago I think it was, yes, 12years ago lasted a few years.
I was lost.
I was only hearing the negativemessages I was sent and I hated
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that and I started hating theworld, and by by doing so, I
hated myself as well, and theother way around it works.
So by hating myself, I hatedthe world, and I want now
everybody to live the life Ihave lived since then, because
by learning how to communicatewhich to me is about knowing,
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liking and trusting myself andothers in this world I have
learned how to bring value,massive value, without even
forcing anything, without beingan expert at anything, just by
being myself.
And I realized a lot of peoplestruggle with that.
They don't know what to say,they don't know how to say it
and when they tell me theirstory, say they don't know how
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to say it.
And when they tell me theirstory, there is a unique
perspective that doesn't allowthem to see the greatness the
greatness they have withinthemselves.
So my work is to have theseconversations with people and
help them see it, see thegreatness, change the story not
exactly the details, not thefacts that they think about, but
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the way they look at facts.
So just to give you an example,I helped someone two years ago
with financial abundance that'sone of my favorite examples and
that person told me I don't knowwho I have to be to deserve the
money, to have more money in mylife.
My answer was scammers and drugdealers make more money in the
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whole world than you and I canand will make, because black
markets make more money and dealwith more money than all the
legal markets.
So who do you think you have tobe to deserve the money?
Considering this and it's justanother perspective on the story
it's who do I have to be?
Hey, are you not enough already?
Haven't you suffered enough?
Haven't you gone through somany experiences before that
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make you worthy of money?
Hank (04:55):
So, in other words, you're
pointing out that you know
there's some real, real badpeople out there that make a lot
of money.
You know what we might evenconsider scum of the earth.
They're making tons and tonsand tons of money.
Yes, know what we might evenconsider scum of the earth.
They're making tons and tonsand tons of money.
Florian (05:09):
Yes.
Hank (05:09):
And you're a good person,
so of course you deserve to make
money.
You're not like them andthey're making money and you're
a good person, so why do you notdeserve to make money?
Florian (05:19):
That's it, yes, and
it's about the way she talked to
herself, just saying I do notdeserve money because I didn't
prove myself worthy of it.
Not enough yet I noticed thatNot enough yet.
So basically, my work is thatit's just give another
perspective and allow people touse it or not.
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I'm not forcing anyone, I hateit.
I just love telling them thefun aspect of things that they
usually don't see, and thischanges everything.
Hank (05:54):
Right, there must be some
way that you have that.
You get into for people, theseaha moments, because it's one
thing to point out something topeople, but it's another thing
to have them take that step intothe actual realization of what
it is that you're trying toteach them.
You know, there's like a magicmoment where it's, there's like
a switch in the brain that turnsfrom OK, this is a great theory
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to wow, that's me.
I can do that, yes.
Florian (06:20):
And the way I bring it
is by giving a basic knowledge,
generally speaking.
So when I talk aboutself-confidence, for example,
most of the time there is a fearbehind it.
What is fear about?
That's basic knowledge.
Fear is about running from adanger or perceived danger, or
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avoiding the unknown.
It's related because byavoiding the unknown you avoid
potential dangers.
Right, and people who lackself-confidence did not explore
the unknown as much as I have,and then they don't know as much
as I do.
So when we talk aboutself-confidence, for example, I
give the basic knowledge.
Okay, this is how fear works,and it's normal that you are
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afraid of the unknown.
You do not imagine eating justabout any mushroom or any
berries without knowing what.
It is right.
It's okay to run from berriesand mushrooms you don't know and
not eat it.
It's the same.
You don't know enough aboutyourself and about the world
around you to have confidence inyourself and the world.
It's okay.
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So that's the first step, thebasic knowledge.
Generally speaking, it makessense.
And then I personalize theexperience.
So, if it's, I don't feelconfident enough to do cold
calling, for example, okay, youdon't feel confident?
Now Great, let's talk about it.
What exactly are you afraid ofin that process and if you want
to, we can do it together andsee how it works, what happens.
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I can give you a baseline thatyou can test and then it's kind
of tweaking things aroundtesting things and it's the fun,
the adventure I talk about whenI speak about a rich life.
It's that part of the adventureI don't know, so I go there,
instead of I don't know, so I'mavoiding it, which is the normal
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, natural process.
I'm giving the basic knowledgeand say, okay, now let's run
into it, see what happens whenwe go there and I am your safety
net.
Basically, I am a safety net intesting things.
That's how I do myself.
Hank (08:19):
So, in drawing out and
encouraging people to have a
rich life, that might meantaking some risks because they
haven't had that before.
How did you change the way youcommunicate with yourself and
the world around you?
Florian (08:38):
What is really
interesting in that question is
that it's the same.
The way I look at others is theway I look at myself, and when
I observe something I hate insomeone else, I think about
myself.
Okay, why do I react to this?
Because, if you think of it, ifI'm telling you that there was
an extermination in the nextdoor galaxy and a whole planet
(09:02):
of aliens died, you don't care.
It's not personal, it hasnothing to do with you.
You're not even sure, maybethat aliens died.
You don't care, it's notpersonal, it has nothing to do
with you.
You're not even sure, maybethat aliens exist.
It's kind of okay, I didn'teven know aliens existed, I
don't care.
So if anything is affecting meand I want to react to something
, it has to do with me.
And I look around in the worldwhat is happening, what do I
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like, what do I not like, andthen I think of how it interacts
with me, which is communication.
Right, it's how communicationis about messages sent and
received and how they transformin between, because the same
situation can be perceived in 10or 20 or a million different
ways.
Hank (09:43):
Definitely a million
different ways, because whatever
experiences we have, we filterthrough our subconscious mind
all the experiences we've had inthe past, the things that keep
us stuck.
But we also filter it throughour whole central nervous system
and our perceptions are goingto be different than if you show
10 people the same thing.
(10:03):
They're not going to seeexactly the same thing.
We've come to believe thatthere's one reality.
That's only true for eachindividual.
You may have your own onereality, but there's not just
one reality.
So that's very cool.
How do you then move forwardand guide others to adopt a new
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mindset?
Florian (10:25):
Well, that's related
to your previous question as
well.
It's the way I change both mycommunication and my mindset is
by bringing awareness.
Okay, what is the effect ofthis on me?
What effect could it have onothers?
And the question, the mainquestion I ask myself in
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uncomfortable situations that'sto me the first step to
everything is is this reallywhat I want?
That's the question I askmyself, and I use it with my
clients and friends andeverybody around me as well is
is this really what you want?
Because if it's not, then youhave an option.
If it is cool, keep going.
You would not question it.
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But if it's not what you want,then you can start asking
yourself okay, what would itlook like if it were different?
And imagine new stories and aswe keep telling ourselves the
stories of our life.
I came up with the story ofdepression only years after I
went through it, because Irealized this is what people
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call these kind of experiences Iwent through, but basically I
didn't have this story and now Ihave it, I'm detached from it.
It's cool.
It's how I guide people to doit.
Okay, be aware of the story.
Ask yourself if this is reallywhat you want.
Ask yourself then okay, what doI want to test?
If it's not what I want, whatdo I want to test that is
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different from that, and thentake a first step to it and the
mindset will naturally transformitself, just by thinking, okay,
what I'm sure about is thisthat I feel uncomfortable with,
I'm not tolerating it, I'm nottaking it in my life again.
So everything that happens fromnow on that could take me back
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there, I'm going to look at it.
So it takes a lot ofobservation, because you need to
be careful and ask yourself allthe time okay, is this really
what I want?
Is this related to thatsituation I decided to let go of
and go away from?
And then, okay, what step, whataction, what can I do to at
least not reproduce the samesituation?
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And another great question tochange that mindset is to take
responsibility.
And what I did to help me dothat was take any situation I
went through, I hated, I wasuncomfortable with, and ask
myself what was the first timein the whole situation, the
first moment when I made, or Ididn't make, a decision that
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allowed the situation to takeplace, or I didn't make a
decision that allowed thesituation to take place.
Because it's just to me, yeah,many decisions, one after
another, that we make that endup creating a big situation.
And when I get back to thefirst decision, I can say, okay,
if the root is there, this isthe only tiny thing I have to
change.
Just, for example, say no toany toxic relationship.
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In my case it was okay.
Okay, the first time ithappened I allowed this to
happen and I shouldn't have.
And then, you know, the mindsetjust changes by itself because
it's just being aware of that wedon't want anymore and doing
anything it takes to get awayfrom it.
Only then, later, maybe, themindset can become positive and
we can start exploring new areasfor pleasure, because we are
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now confident.
Hank (13:40):
Right, Right right.
Florian (13:41):
When we don't have the
confidence, you need to build
it by going away from the thingsyou hate, one step at a time,
and then, when you have theconfidence and you know you
become your own safety net, youcan say okay, now I want to try
this.
It's new, it's unknown, it'sfrightening, but it's exciting
because I know whatever happens,I got this.
Hank (14:01):
That's right.
That's right.
So you learn to recognize thesignals that happened the first
time and if you see thatscenario beginning to unfold,
you could just walk away from it.
You don't have to repeat itagain.
And it reminds me of.
There's a mindset, there's a wayof being.
I don't remember what they callit, but it goes back to
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psychologists who were sayingthat the primitive brain that
stores up trauma and fear isincapable of distinguishing
whether something happened 25years ago or if it's happening
right now.
If the feelings come up or ifsomething triggers you to go
back there, the primitive brainreleases that fight or flight.
(14:43):
And unless you learn some Jedimind tricks Jedi mind tricks to
make your brain go away fromthere by realizing okay, this
isn't happening now, thishappened 25 years ago, so I
don't need to be afraid of it, Idon't need to act in fear
anymore.
So that's where I think a lotof that is coming from.
(15:04):
Let me take you back for just amoment and ask you who are the
type of clients who come to youBusiness people, people looking
for better relationships, all ofthose things.
Tell me who your ideal clientsare and who you really enjoy
working with.
Florian (15:22):
Well, there are two
types of clients I love working
with and, generally speaking, Ifind them under the wellness tag
.
These are people who care forothers, and they usually come to
me either because they wantmore confidence about something
or because they want moreclarity.
(15:43):
These are the two main uh, I Iwould call them issues, but uh,
pain points, whatever way we putthat but the two main
motivation um to to someone whenthey talk to me, it's generally
, generally okay, I want to.
Oh, I had that client a fewyears ago who wanted to talk to
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their ex-boyfriend because theyneeded clarity over something.
So it's kind of related toclarity as well.
But they didn't have theconfidence to bring up the
conversation and so they told meabout that and talked about it
and they were able to have theconversation.
And so they told me about thatand talked about it and they
were able to have theconversation without fear,
without anything.
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It was just okay, I need thisclarity, I'm going for that.
It was full confidence.
There was nothing uncomfortableinvolved, except maybe taking
the first step, and I loveworking with these people
because then they end up withfull confidence.
And the other people I workwith are those who need all one
clarity.
What can I say?
How can I say it?
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Who could I say it to?
Does this?
And that's the one I see mostof the time.
Does my current message or theway I communicate now reflect
the intention I have for others?
That's a very interesting one.
I get all the time, so it canbe just oh, can you read my
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email and make sure it's okay,it's cool and it means what I
mean.
The intention is the same.
It can be okay.
I'm not sure about my LinkedInprofile.
I'm not sure what I'm going totell that client or.
The amazing aspect of this isalso with unsatisfied clients.
You know, I see a lot ofrejection and I hate it because
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I was.
I was on both sides.
I was both the unsatisfiedclient and the one picking
picking up the phone in the callcenter.
So I know really well aboutcustomer relationship and I love
working with people who carefor others.
Just for that, because it'severywhere.
There is nothing happeningoutside of humankind when it
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comes to mindset and reality andmoney and business, because you
don't make business withanimals, or maybe they are the
product, or you don't makebusiness with ai, yet I mean, I
don't know any, ai, who wouldpay me those days?
They wouldn't.
So it's from humans to humans.
So people who care about others, I think, have the power to
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change the world, because thosewho don't care about others just
create more rejection andtension.
Hank (18:20):
Right, and sometimes they
don't even do that intentionally
, but they've been rejected sothey just reject others, because
pain makes new pain.
You know it's amazing howquickly this time has gone by.
Is there anything else you'dlike to bring up pretty quickly
that I haven't asked?
Florian (18:36):
I don't think so.
I think your questions werereally great.
Oh, yes, yes, there is.
This Life is meant to be fun.
I want to send this reminder tothe world because I know we see
a lot of work hard, push harderall the time, and it's really
cool to own your life, masteryour life, be able to go through
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pain and effort.
I just want to send a reminderthat, with everything we have
those days, life isn't meant torevolve around survival only.
So I invite anybody who listensto this to have more fun in
their life.
Hank (19:11):
Very good, that's some
great advice, and if you would
please tell our audience thenumber one best way to get in
touch with you if they'd like toexplore how they can work with
you.
Florian (19:21):
I think LinkedIn is
the best way to get in touch
with me, because I have tons ofcontent out there.
So if I reply in more than fiveminutes, you won't get bored.
You can still hover my profile,read it, read my story, read my
content and it will create, Ithink, a bond between us, a bond
(19:44):
between people.
That's what I look for, soLinkedIn is the best way, I
think.
Hank (19:48):
Do they just look you up
by name on LinkedIn?
Is that it?
Florian (19:50):
Yes, and I think you
have the link in the description
of the.
Hank (19:54):
Yes, we will put the link
in the show notes, but yeah, so
look up Florian Martinon onLinkedIn, and that would be the
best way to reach him.
Thanks for being with us todayand to our listeners.
Tune in every Wednesday for theHome Business Success Show here
on bizradious.
Remember, you can achievesuccess, freedom and
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independence in your own homebusiness.
I've done it, florian has doneit, and you can too.
See you again next Wednesdayhere on bizradious.
This is Hank Eder, wishing allof you a fabulous day of home
business success.