April 2, 2025 • 55 mins
Have a question for Mista Yu? Text the show and he’ll answer it personally.
We unlock the journey from bankruptcy to sustainable success with business coach Richard Walsh, who shares raw insights about losing everything and rebuilding with purpose.
• Coming from a background of constant movement, Richard moved 30 times before finishing high school
• Joined the Marines at 17, then built a successful custom water features business over 20 years
• Lost everything in 2008 with six children under 4 years old
• Realized his identity had become completely wrapped up in his business
• Burned all his company uniforms in a symbolic break from his past identity
• Discovered "gross revenue feeds the ego, profit feeds the family"
• Created a system to help business owners escape the "Owner Prison"
• Emphasizes having an exit strategy from day one to filter opportunities
• Values deep friendships forged through shared challenges over casual connections
• Focuses on accountability and intentional scheduling to manage time effectively
Visit sharpenthespearcoaching.com and mention seeing Richard on Mr. U's program to receive a free audio copy of "Escape the Owner Prison."
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:19):
welcome back to one-on-one with mr you.
Of course I I'm your host.
Mr U.
In studio with us today is agood buddy of mine from
sharpinthespearcoachingcom,Richard Walsh, is in the house,
Richard, how are you thismorning, sir?
Speaker 2 (00:33):
Excellent, mr U, my man, we are here.
I'm excited to be here.
I am doing awesome.
Speaker 1 (00:38):
Same here, man.
We had a fantasticpre-interview conversation.
I think our listeners are goingto get a bang out of this.
Hopefully some folks areshowing up for you, not only in
the chat but even on replay aswell when they play the episode
back for them.
But I'm excited about theconversation, man.
Let's get into it man.
So a lot of things we talkedabout.
I'm going to kind of start fromwhere we started from.
(00:59):
What was life like for youngRichard?
Tell me about your life, man.
Speaker 2 (01:04):
Young Richard.
Yeah, I grew up, my dad was inthe golf course construction and
maintenance business, so a lotof that.
So we did that.
We moved a lot, not because ofhis work, I don't know why we
moved a lot, dude, I moved 30times before I got out of high
(01:24):
school, me too, like 30 times,dude, that's a lot Okay.
So you know, I got prettyadaptable.
Let's just say right, becauseit was always like into the next
school, into the next down theblock, whatever you know.
And so that was prettyinteresting.
From there went into the MarineCorps at 17.
Did that, that was great, thatwas a good experience.
(01:45):
Came out of there and thenstarted working, you know, and
then kind of built, startedswinging a pick digging trench
for five bucks an hour, you know, in the 80s, Real work, huh,
yeah, real work all day long,man, I could dig.
But it also led to a great.
A guy came out to ask me to doa side job for him.
He said hey, man, can you helpme out?
He had like 35 tons of crushedgranite on the street.
He needed to be shoveled into awheelbarrow and brought to the
(02:05):
backyard and spread it's down toTucson, arizona.
I'm like well, I do that, I canwork all day.
So I did that and the greatthing was I got done.
10 hours on a Saturday.
I knocked it out, you know,spent my last 85 bucks before
payday on the wheelbarrow andthe shovel, you know, got it
done and the beautiful part wasI got done and he put a thousand
(02:26):
bucks in my hand oh sweet, okay, for doing that.
Now think about the day beforeI did the same thing, basically
for 40 bucks.
Yeah, okay, five dollars anhour.
You were hooked right.
So I'm like I know my future.
Right, I'm gonna, I'm gonnastart a landscape business, I'm
gonna do something, I'm gonnawork for myself and right, that
kind of launched the whole thinginto my custom.
I ended up doing the customwater features.
That became my niche and then Istarted incorporating steel
(02:49):
sculpture, became aninternationally recognized steel
sculptor and world-classexhibits and thousand water
features and I did all thatstuff and that was great for 20
years.
That really really went welluntil 08, 09.
Speaker 1 (03:00):
Oh yeah, I want to get into that, oh yeah, oh yeah,
I want to get into that, ohyeah.
Speaker 2 (03:04):
If you want to hit that now, I can do that.
Yeah, so 0809,.
I'm married.
I have six small children fouryears and under.
Wow and everything dried upright November 5th 2008,.
I lost a half million dollarson that day.
Kept going off the cliff.
I'm like I think it's over.
I think no one is spendingmoney going off the cliff.
(03:25):
I'm like I think it's over.
I think no one is spendingmoney.
No one needs what I have rightnow.
I'm a luxury item.
And, sure enough, about a fewmonths later, I tried a few
things to keep it going.
I lost everything Lost mybusiness, my home, the whole
deal.
So I had to move, relocate, dothe whole thing and start over.
And that was a challenge.
I didn't even know what I wasgoing to do.
I knew I wasn't going to dowhat I did.
Okay, because what I realized?
(03:47):
A couple of really cool things.
First thing was so I'm tryingto keep the business floating
right, trying to keep this thinggoing, but it's just not going
to happen.
And I had this epiphany onemorning.
I woke up, I started thinkingabout my kids, my six kids.
I'm like you know they don'tcare how many trucks I have,
what kind of house I live in.
(04:08):
They don't care.
You know what I would actuallydo for work.
They just wanted me around andI wasn't able to be around.
Now, they're little, that'sgood man.
So I got this window.
God literally gave me thiswindow to the future.
Where I said you know, if Istay on this path of business is
first, it's everything, it'swin, be the award winner, be out
front, do the next great thing.
I said I'm going to ruin mychildren's futures.
(04:29):
They're going to have brokenmarriages, failed relationships.
They might be good at business,but everything else in their
life is going to be trash.
And that's going to be becauseof what they saw me do.
So I got up, got out of bed, Iwent in the office and said
we're done today and I shut itdown.
I said I'm not doing thisanymore.
(04:49):
I have no idea what I'm goingto do.
I'm not doing this.
I drove to my construction yardwith my guys, had my last cup
of coffee with them, said guys,we got to wrap this up, man,
we're finished.
You know this isn't going tohappen.
I got to change what I'm doingbecause my identity had become
what I do, Right?
So without Rick Rock that wasthe name of my company I'm like
I'm nobody.
(05:09):
That was really how I operated.
I was always in the uniform, Ialways had a hat, it was me, I
was the award winner, I was thisguy that and I really like I
can't do that because if I don'thave a business and I'm nobody
and that's not a way to liveeither.
So again, I didn't know what Iwas going to do, but I wasn't
(05:29):
going to do that and I haven'tbuilt a water feature or made a
sculpture in over 15 years.
Wow.
Speaker 1 (05:35):
I got a couple of questions.
I want to lob at you for realnow.
I love that story when you saidthat you were doing something
that was a luxury.
You know.
That really hit me because inthat time as a matter of fact,
about five years ago we were ina similar situation where the
whole world just changed andthings that were luxuries were
(05:56):
no longer viable anymore for theconsumer.
So I want to ask you are youafraid now to step into luxury
areas because of what youexperienced?
Did that make you gun shy to dothings that are considered
luxury areas because of what youexperienced?
Did that make you gun shy to dothings that are considered
luxury, even if you love them?
Or are you still kind ofoperating with a reckless
abandon and you're not afraid tokind of be in those realms?
Speaker 2 (06:17):
Well, I'll tell you, I'm not afraid, because I
understand more now.
Speaker 1 (06:21):
Okay.
Speaker 2 (06:22):
Just because you're a luxury item, you're always
going to have clients.
Okay, money doesn't evaporate,okay, okay, just because you're
a luxury item you're alwaysgoing to have clients.
Okay, money doesn't evaporate.
Okay, okay, the money is theresomewhere, right?
So if you're a luxury item, youhave to know who your ideal
customer is.
Okay, you have to serve thatniche right, and when you
understand that and you buildthe whole business for those
(06:43):
clients, they're never goingaway.
They may slow a little bit butyou're never going to lose
everything.
I had a lot of things in thebusiness side of my business I
didn't do to keep things going.
I served high-end clients andall that stuff too.
But a lot of things I didn't doright and that's by ignoring it
.
(07:03):
I was too busy winning andmaking awards and building great
stuff.
Who needs that business stuff,man, I'm making tons of money,
it'll be okay it wasn't going tobe okay.
Speaker 1 (07:11):
It wasn't going to be okay.
Here's my second question foryou, richard.
I love that, by the way.
Why do you think we, asbusiness owners, tend to put our
own stuff first?
Because the dynamic that wetalked about in our
pre-interview with you and yourfamily and what I guess what
diminished with your family andyour relationship because of
(07:31):
what you're doing in business?
Why do you think we do that?
Speaker 2 (07:34):
I think I'm going to call it the sinful nature of man
.
Man, that's our heart.
Ok, we're about ego, we'reabout pride, I mean those two
things.
So that's what ruined me.
I wouldn't ask for help, right,I'm going to do it all by
myself.
And I had billionaire clientswho wanted to help me.
But I was that level of stupidwhere I'm like well, what do you
(07:55):
know?
You don't build water features.
What?
Speaker 1 (07:57):
do you know?
Speaker 2 (07:58):
You just own professional sports teams and
you have manufacturing plantsand I build water features.
I'm special, okay.
And you have manufacturingplants and I build water
features, I'm special, okay.
So that's the level of stupid Ioperated at Okay and they just
wanted to help me.
They literally, like, reallyliked me and wanted to help me
and saw the potential and I didall this great stuff.
But so that's really what itwas, and it's kind of one of
(08:19):
those things where the ego andthe pride, okay, there's a
saying we use all the time.
You know, we talk about revenue, right, and you're making money
.
Gross revenue feeds the ego,profit feeds the family okay,
say that again, brother.
Speaker 1 (08:33):
That's good, say that again.
Speaker 2 (08:34):
It's good.
Gross revenue feeds the ego,profit feeds the family.
Okay, people have a scorecardof revenue.
Hey, I did $1 million, I did$10 million at 30 million, but
what are you actually keeping?
What are you taking home?
And that's where I got.
I was looking at the top number.
I wasn't looking at theimportant number, I'm looking at
(08:56):
dumb numbers.
Okay, I'm being led astray, youknow, by things that didn't
matter, you know.
But because I felt good, hey,look, I won this award, I'm a
four page spread in the magazine, I got this, I got this, I got
all this stuff.
Right, I'm making money, I'mcharging whatever I want, you
know.
But again, that was filling mytank, if you will.
(09:17):
Right, I just wanted the nextgreat thing so people could tell
me I'm great.
Speaker 1 (09:27):
That's ego.
That's that's ego.
That's the deep part, rightthere, man.
I want to touch on it becausemany of our listeners I know
that they are in the same game,that we're in the intermediate
podcasting, content creatinggame, and we are prone and I
talked about this a lot recentlyask me why I'm doing that.
It's because, looking at theanalytics, the overall numbers
(09:48):
how many downloads, how manylikes it can become nauseating
after a certain amount of time.
I want you to speak to thepeople who are thinking that
that is important and they feellike it's important to them
getting to their goal.
Speak to those people thatmight be listening and watching
right now about that, Because weneed some help.
(10:10):
We can use help right now.
Speaker 2 (10:12):
Yeah, it's really important because you have to
look at the right numbers.
Like okay, I got a lot ofdownloads.
What does that actuallytranslate to?
I'll give you a good example.
A number of years back, youknow, you got the rise of the
influencer right.
So you got these people outthere with their purse and their
gym bag and their fit andthey're doing already.
They're trying to make thismoney and they're all about how
(10:34):
many people are looking.
I got 700,000 followers.
I got a million followers.
Then you find it, but you don'tfind out until you really get
inside.
Is well, how much money are youmaking?
I'm making like 2,500 a month.
What?
You got a million followers andyou're making $2,500 a month.
That's it.
Meanwhile, I got another friendwho has 15,000 followers.
(10:56):
Only, okay, but he averages $2per month from each follower.
Who do you want to be, mr?
Million followers?
Speaker 1 (11:07):
You know who we want to be.
We want to be 30 G's a month.
Right, we want to be Mr 30 G'sa month.
Speaker 2 (11:13):
Okay, that's where we want to be, so.
So that's my point.
Like they're not, they're notconverting their followers.
They don't understand whatthey're actually pitching.
If you will, right, they thinkthey're in there.
Now, I'm not saying that theyall don't make money, but the
reality is, if you're inpodcasting, you know, if you're
in the influence space, if youwill, or this whole thing.
You need to convert yourlisteners, your followers, into
(11:38):
customers, into clients, intopeople who are willing to you
know, rave about you and giveyou money.
Everyone can say you're awesome, mr, willing to you know, rave
about you and give you money.
Everyone can say you're awesome, mr you, you're the best.
I love you man.
I've never seen one as good asyou and I leave.
Okay, can you go deposit thatin your bank?
Speaker 1 (11:53):
I cannot, that's right.
Speaker 2 (11:54):
Okay.
So you know likes don't.
They can't deposit likes Okay.
Speaker 1 (11:58):
I cannot.
Speaker 2 (12:00):
We need to put just and it's not that you're doing
the wrong thing, it's just howyou're doing it.
You have to understand the realconversion on this stuff.
What does that really look like?
Right?
What am I really convertinghere?
You know why am I doing this?
You know I do want to helppeople.
I do my podcast.
I do my podcast so people canget great information.
(12:21):
I bring awesome guests.
You know I'm also lifting up myguests.
I want my guests to succeed.
Speaker 1 (12:31):
Right my intent on them.
They're the star.
Speaker 2 (12:32):
Okay, and I bring them on and it's great.
Right, so we understand wherewe're at.
But the big takeaway here isreally understand how you're
converting them into dollars.
That's the numbers that matter.
Speaker 1 (12:43):
Yeah, absolutely.
I was really impressed by somethings in our conversation.
We're going to go ahead andunveil those today during this
one, but you've chosen areas andprofessions in life that
require great discipline, timeand training.
Those I mean.
I'm old school.
I admit that it's not really asecret.
(13:03):
If you watch this show at all,or any of our shows, you know
that I lean towards that.
However, it seems to me thatthose buzzwords like discipline
and time and training seem to bea lost art nowadays.
It's more of a microwaveresponse to everything.
Give it to me fast, give it tome quick, give it to me now.
Tell me why you chose areas andprofessions that required those
(13:28):
things from you.
Why did you do that?
Speaker 2 (13:30):
Well, for one thing it fed my spirit, it's very odd.
I noticed.
Throughout my life I did a lotof individual sports.
I was a cross-country runneryeah, you know that's popular.
I'm into suffering.
I did a lot of individualsports.
Okay, I was a cross countryrunner yeah, you know that's
popular.
Okay, I'm into suffering.
(13:51):
Okay, I'm a boxer.
I'm a champion boxer.
I got punched in the face everyday.
I got seven breaks.
I'm a black belt.
I go through all that, so soit's a lot of individual stuff
and I learned that I growthrough suffering and that's
where my, that's where my,that's where my greatest
achievements come from.
So discipline is the aspect ofit.
(14:13):
You know, discipline is so manyways and the and the reality is
, when you talk to anyone who issuccessful, you know, at a, at
a, at a high degree, okay,nothing is overnight, nothing is
microwave, nothing they've done.
You know, they've perseveredover, year after year after year
, setback after setback aftersetback.
(14:33):
You don't see it because youget on social media and those
are all highlight reels.
You don't see the work thatthey've all done, that you've
done, that I've done.
Right, done that.
You've done that I've doneright.
So when I try to teach, when wedo podcast, I want people to
know, like, okay, whether it'sfive years, three years, 10
years, I mean there's timeinvolved, right, and the
(14:54):
discipline is buildingconsistency.
Right, it's discipline,diligence and determination.
That's what you're doing.
Right.
You have to have like all three, but discipline is your key to
success.
Speaker 1 (15:06):
In anything you do, you have to sacrifice now for
what you want later yeah, that'sthe kind of thing that we in
this world of content creationand podcasting, this community
that we are part of, that needsto be preached a whole lot more,
because we're looking for aquick advancements.
We're like man, I got bills andwe're trying to just get there
(15:28):
to the finish line and we don'trealize that, you know, the
journey is so so much, it's sosweet, it's it, it makes us, it
makes the story.
But I want to ask you aboutsomething also, because we
actually, you know,pre-interview conversation, but
I want to kind of offer it againso that way our listeners can
hear it.
But you know, honestly, in lifemany don't always achieve great
success.
They have some wins and stuff,and we all do.
(15:52):
We learn how to celebrate thosea lot more, but that's a side
note, different topic for adifferent day but many don't
achieve great success.
How did you handle losingeverything?
Because that's something that Ifeel as though a lot of people
who are listening may not everexperienced that.
So it may be kind of cold tothe idea, like, oh, that's not
ever going to happen to me,because I'm smarter than that, I
(16:12):
got this advantage, I had thisresource.
But how did you handle losing?
What was your mindset, how didyou deal with your family and
how did it look at you?
You know all those things thatI think I would think about if
it was me.
Speaker 2 (16:25):
Yeah, it's, it's hard .
I mean it's a hard thing todeal with, I think because of
what I had done all through thattime how I built the business
work, another job building thisthing from from nothing, from a
wheelbarrow and a shovel.
I've gone through all thatstuff and, yeah, you get this
attachment.
But as I gained success, I'mreally getting out there and I'm
(16:45):
making a lot of money and notdoing the business part.
Once it, you got to a pointwhere you're not going to
continue.
There's a point where the tankis empty.
Sure, okay, there's nothingleft, so you don't have an
option.
So what I did?
So this is how I dealt with it.
When I realized my identity waswrapped up in my business and
I'm closing the doors, I had a.
(17:07):
We had a big acre of propertywhere I was, but I had a big
bonfire in the back.
I took all my uniforms, got tovideo camera.
I burned everything.
I said I'm not going back.
I burned all my uniforms.
I burned all my stuff.
I'm like I'm not ever wearingthis stuff again.
I haven't worn it since.
I'm like I have a.
Remember, I said I move like 30times Like you.
(17:29):
Absolutely yeah, I have anability to leave places, okay,
without remorse.
Speaker 1 (17:37):
I have that too, and people don't understand.
They think I'm cold andheartless.
Speaker 2 (17:40):
Yeah we don't do it anything.
That's right.
We're not this attachmentperson, uh-uh, okay, so.
So that was like I'm all ornothing.
My friends okay, my bestfriends are still bummed out
that I'm not doing it.
15 years later, you can't stopdoing like no one does, I go, I
(18:01):
I'm not doing, you don'tunderstand, and they couldn't,
couldn't really grab it.
You know like why all this timeand all this?
But there there's that pointthat you've just got to say this
doesn't work Right, it's me,it's not, my identity is not in
what I do.
That's a normal thing.
You meet someone hey, what doyou do?
Right, especially men, what doyou do?
Speaker 1 (18:22):
And all of a sudden you got.
Speaker 2 (18:23):
That's the first question.
What do you do?
So what am I saying?
Who are you?
Oh, I'm an engineer, I'm alawyer, I'm a, this I'm a, I'm a
water feature builder, whateveryou know so.
So I don't ever want to beidentified that way.
You know, that's my thing, Idon't ever want to be stuck with
what I am.
Speaker 1 (18:42):
I love this, so because we kind of we kind of
share that uh, that sickness, ifyou will, where we can just
kind of move off from thingsquickly we're not married to
anything besides our wives andwe can kind of just move on
quickly.
Tell me how that's impacted youin relationships and in
friendships, because I feel likethis has been impactful for me
to have to almost have toreintroduce myself to people and
(19:07):
re-explain things to peopleabout you know why I'm like this
, even if I don't understand itfully myself.
How's it impacted you inrelationships and friendships?
For the few folks out heremaybe listening who have the
same difference, if you will,that we have?
Speaker 2 (19:21):
I have this standing joke with my kids and I tell
people I said, listen, if all myfriends were on one hand and I
lost three fingers, I'd stillhave all my friends, because I'm
incredibly selective on who Igive my time to from a
friendship standpoint.
(19:41):
Okay, friends to me are time inthe game.
Okay, it's like who is stillthere?
I call them trench buddies,right, guys who got my sex.
Guys I can go to war with.
Right, who will always be there?
Well, there's not a lot ofthose, okay, there just isn't a
lot of those.
So I know a lot of those.
Okay, there just isn't a lot ofthose.
So I'm very I know a lot ofpeople, okay.
But again, I'm not looking tolike grab on, I need someone to
(20:04):
talk to, I need this or that.
Right, my best friend.
We get together like twice ayear, okay, for a day or two,
three day.
We hang, we just haveconversations, we chat, we get
caught up, we go.
Okay, see you in a year.
But we've also climbedmountains together, we've rowed
together, we've worked out.
We've had a period of timewhere we've suffered together.
(20:26):
Right, suffering is thegreatest bond.
When you suffer with someone,there's no greater bond.
So when you're in the MarineCorps, like me my son is in
there now that brotherhood, thatsuffering, you know that's
lifetime connections, right whenyou do those things.
So if I can't get someone toengage with me at those levels
of experience, they kind ofdon't reach the bar I need for
(20:49):
them.
I don't dislike them, but theydon't.
You know, they don't hold thatplace right Because I can detach
easily, okay, but I also like alot, of, a lot of guys can do
this too, but I can have longperiods of time without speaking
to them and then we gettogether.
It's like we were togetheryesterday.
Okay, it's one of those weirdthings, but it's to me.
(21:12):
That's my focus, right.
I want to know people I like to.
I'm not a great networker, okay, I'm not that guy out being a
social butterfly.
I'm in the gym working out.
Trust me, no one talks to me.
I am beating that heavy bag.
I am working battle ropes.
I am making nobody talks to me.
Okay, because I am intense andI get done.
I grab my bag and I leave.
Speaker 1 (21:34):
Okay, bag and I leave .
Speaker 2 (21:35):
I hear you.
It's just like I'm not mean butI'm very intense at what I do
and that causes people to be alittle bit standoffish.
Speaker 1 (21:44):
Yeah, this is good man.
I kind of want to hang outthere just for a little bit,
because we're in this worldwhere we have to deal with
social media.
It's not my favorite thing justto be transparent with you guys
, but we're dealing with likesand friends and followers, all
these little terms that we useand stuff.
But that challenge that youtalked about, that you went
(22:06):
through, where you know you findout who your friends are and
you find out who your friendsare in the struggle, in the low
times, in the low moments andstuff.
It's like man that goes overmost folks' heads.
Man, honestly, I'm the kind ofperson you can talk to at the
gym.
I'm good with that.
I'm that kind of person.
I don't know how I got to bethat, coming from New York City.
(22:28):
I don't know where that camefrom, but I have it.
You know what I'm saying.
The whole friendship deal, whatyou're talking about now, I'm
really just learning that In allthese years of living I haven't
even gotten that figured out.
I'm still in elementary schoolwhen it pertains to, you know,
having friends that I don't talkto.
For a whole year I almostdiscarded them Like yo y'all
(22:49):
ain't my friends, I ain't talkto you in 365 days, but that's
so natural.
What you said was spot on, man.
They can still be your friendhalfway across the country and
you talk, pick up like you neverlast part of your conversation.
You pick up right where youleft off at.
So I'm learning about how tovalue friendship differently.
So thank you for sharing that,man.
(23:09):
That was really awesome andthat's helped me out big time.
So I really appreciate that.
Let's talk about your podcast,richard.
Let me get into that and thenwe'll get into your business,
and then we'll go ahead andclose out.
So, in regards to your podcast,man, there's so many things
about this world, the podcastingworld, that we're still
learning and we're stillfiguring it out.
We don't have it all down patyet.
But, man, what are you learningabout you and your audience
(23:34):
through this podcast journey,man?
What kind of revelations, ifyou will have.
You have you audience throughthis podcast journey, man what
kind of a revelation that youwill have.
Speaker 2 (23:41):
You have you received during this time?
I'll tell you the first thingyou learn, okay, as a podcast
host Okay, I do both right,guess, obviously, as a host what
the number one skill you'regoing to get is how to listen.
Okay, now and I'll.
I'll take the.
The male perspective.
Can't say I was really good atthat?
Okay, now and I'll.
I'll take the male perspective.
Can't say I was really good atthat.
Okay, I wasn't a good.
(24:02):
When we talk remember ego andpride that tends to not be a
listener.
Okay, so podcasting, afterhundreds of episodes, now I'm, I
am really a good listener.
You could ask my wife I'm waybetter at listening.
I'm not perfect by any stretch,but I really understand.
Because you have to listen,because you need to respond
(24:23):
correctly, whether you'reconducting an interview,
directing a conversation or justtrying to engage in a
conversation properly, youbecome a listener, right.
So that's the number one thing,right from that standpoint,
that you learn From doing it as,let's call it a business.
You know, and I will tell you,it never starts as a business.
(24:44):
If you started as a business,you're going to be disappointed.
Okay, because there's a lot tolearn, you have to get in, you
have to study and there's goodstuff out there.
But you understand that, again,this is a slow process to
success.
Okay, it truly is.
There are things you can do tohelp speed it along, but it's a
(25:07):
real slow process.
But you can't don't do this tolike make it a living.
In the beginning.
It can be, okay.
I mean, joe Rogan, sean Ryan,these guys, these are your
unicorns Okay, but they've alsogot 20 years in.
Sean, right, it doesn't, butthe guy like Joe Rogan Okay, I
did my first podcast in 2013.
(25:28):
Okay, that's a long, that's along time ago.
You know, now it didn't takeoff.
I had a gym and everything else.
We're doing fitness stuff,because it was difficult.
Then you didn't have thetechnology, you don't have the
ease of all this stuff, youdon't have platforms.
You had none of that stuff.
So, it was really, reallydifficult to do.
Now it's the easiest thing youcan do.
So all your bases are coveredwhen it comes down to technology
(25:49):
and this cheap, low barrier toentry.
But just remember who are youserving.
Create your niche.
You don't have to speak toeverybody.
You don't need 10 millionpeople listening.
Again, remember back to the$15,000, $2 a month.
Speaker 1 (26:03):
I remember, I'll never forget it.
Speaker 2 (26:05):
Just keep that in your head, because focus on that
, Don't focus on.
I need a million peoplelistening.
You know again, if I don't have100,000 downloads every episode
, but I have 500 and they reallylike me and they're getting
into my ecosystem, my businessecosystem.
That's the win, Because I cangrow them in my ecosystem.
(26:28):
They can come up the valueladders.
They call it right, Somethingsimple, some achievement and
they can then become my clients.
Right, Because there's twothings you do in business Get
clients, keep clients.
That's it.
Those are the two things you do.
So how do you do that right, soget them in, you get them and
then you work on keeping them bymore offerings, more content,
(26:49):
more everything right.
So that's what we want.
So that's my biggest advicethere Really understand that and
don't get faked out by thewrong numbers.
Speaker 1 (26:59):
Analysts can fool you in podcasting and in baseball
they can fool you.
Are you helping people do thiskind of stuff, man?
Because you got some solidnuggets, man you've been
throwing out during thisinterview.
Man, do you help people do thiskind of stuff?
Speaker 2 (27:13):
Yeah Well, I'm a business we'll call.
Call a business advisor, right.
So my whole thing is I helpbusiness owners recover lost
profits.
They didn't even know they weremissing, right.
So, everyone's in business, likewe're talking about right there
.
So I got a podcast.
I got you know, are you makingmoney?
Can I show you why you're notmaking money?
Right, you got a business.
I got a brick and mortar.
(27:33):
I'm this, I'm a landscaper, I'ma.
I'm this, I'm a landscaper, I'ma plumber, I'm.
You're leaving tens ofthousands of dollars on the
table.
You're not converting themproperly.
You think you're out heregetting this.
You're chasing the wrong number.
You don't understand how toconvert.
You don't know how to grow aclient base, right, you don't
understand what you can servethem upsell, downsell, cross
sells.
What can you actually do withyour business?
(27:54):
Sell, cross sells.
What can you actually do withyour business?
There's like 50 profit centersin a business 50,.
Speaker 1 (28:02):
Five zero, not two, Okay so there's You're blowing
my mind, man.
Speaker 2 (28:05):
I'm talking profit, the money you get to keep.
When it's all said and done,you're left with this pile on
the table with nowhere to go.
That's what I want, real netprofit, you know so we that.
That's what I help people do,that's what I help businesses do
, and it doesn't matter what thebusiness is.
I focus in home services, youknow so.
(28:25):
Hvac, plumbing, landscaping,dog walking, whatever you got
right, your hair, salon, stufflike that, like we do that kind
of stuff.
But really it applies to anybusiness, because it's business.
Speaker 1 (28:35):
That's good.
Speaker 2 (28:36):
You know business is business.
I know we all want to feel likewe're special.
You ain't special, okay, I'mnot, you're not.
I mean you are outside yourbusiness.
Speaker 1 (28:47):
They told me I was special.
Speaker 2 (28:48):
Yes, well, they have to.
And then you had to give money,right.
But just understand, it's anentrepreneurship.
That is the even playing field.
You want to even playing field.
Get into business.
You'll feel like everybody'sagainst you.
It's so hard.
It's not because we all dealwith that.
(29:10):
It's a great equalizer.
Business, the marketplace, is agreat equalizer.
We all have the opportunity tosucceed.
That's why I love it.
Speaker 1 (29:23):
That's why I help businesses.
Speaker 2 (29:24):
I get so much joy from watching others succeed in
their business.
Turning it around, I have abook called Escape the Owner
Prison.
We're going to get into that.
Speaker 1 (29:34):
We're going to get into that.
Speaker 2 (29:36):
Yeah, so it's.
I just keep going yeah, right,we're going to get into that.
Yeah, we're going to get intothat.
Yeah, so it's.
Speaker 1 (29:39):
Just keep going.
Yeah, you're helping me.
I mean it doesn't feel good,but you're helping me.
I heard this stuff when I firststarted in 2020.
I'm a reader, I'm aninformation gatherer.
I don't just sit back and justwait for stuff to hit me in the
head.
So I heard all this stuffbefore, but I could never ever
really apply it well, so thishas helped me big time.
(30:00):
I probably need to get moreinformation from you, but this
is really good.
I want to get into escaping theowner prison.
Talk to us about what that is.
Where does that come from?
Let's get into it a little bit.
Why did you write that book?
Speaker 2 (30:13):
So I would say I was in business for 20 years and
lost everything Right.
So I was say I was in businessfor 20 years and lost everything
Right.
So I was a success and afailure all at the same time.
So I do things big right.
If I'm going to succeed, Isucceed big.
When I fail, I fail big.
Okay, I lose everything.
Speaker 1 (30:28):
So, like I said, I'm all or nothing.
Speaker 2 (30:30):
So what happened was that I had to restart, right.
So I started two new businesses.
I got a gym.
I'm training people, I'll bootcamps out training.
I had a construction business,started doing that, okay, really
good.
Then people started asking mewell, how'd you go from all that
to nothing, to this?
How do people even do that?
Like you're asking right.
So I started talking abouttheir business.
(30:50):
They have a business, so Istarted helping them.
Well, you're doing this andthis.
Start helping them.
Well, you're doing this andthis.
And I use those failures right,they're cues that I learned.
So I started mentoring peopleand I started seeing the same
patterns in every business Alldoing the same wrong things.
Oh, wow, okay, all of them.
Like, this is unusual.
I thought I was unique,remember.
(31:11):
I thought I was special.
Speaker 1 (31:12):
I thought that too, you told me, I wasn't so yeah,
yeah.
Speaker 2 (31:15):
So now I'm like okay, so this is so.
I'm like you know what?
I'm going to write a book.
I'm going to use my story andthe fundamentals of these guys
doing all this wrong stuff,because here's what it looks
like, here's the owner prison.
Okay, you start a business andguess what you have to do when
you start a business?
You got to work your tail off.
To work your tail off, there'sno getting around it.
There's no secret sauce.
(31:35):
You're going to wear nine hats.
You're going to do all thisstuff.
You're going to get this thinglaunched, you're going to sell,
you're going to market.
You can do everything, buthere's the problem.
So your first two years you'redoing that, but next thing you
know, 10 years goes by.
You've repeated the first twoyears five times.
You're on the hamster wheel.
You're making a little moremoney, but if you don't open the
(31:56):
door in the morning, thebusiness doesn't happen.
If you leave for a week, yougot to call in every day to make
sure no one burned the placedown, right, it's all dependent
on you.
So that's the owner prison.
You are trapped, you have no,you don't have profit, you don't
have freedom, you don't haveany impact, right.
So you're just doing this.
You have a glorified job, right?
So what I want to do is showthem how to get out of that.
(32:17):
Where do you begin with that?
And that's what my book does.
So it walks them through allthat.
And then you'll go like.
Some things will seem obvious.
They go, yeah, but you're notdoing it.
It's like your free throw,right.
If you play basketball, howmany you got to shoot?
Tens of thousands.
It's gotta be perfect everytime.
You don't just decide to liftyour elbow up and shoot it.
(32:37):
It's not going in, right, it'sjust it's like, but.
But we have to always stickwith the fundamentals, whether
that's sport or business.
You have to understand that andthen you can grow Right, cause
the goal is to get the owner,the business owner, to what I
call working on their 5%, that'sthe 5% of the business.
Only they can do.
That's vision, that's marketshare right.
(32:59):
They reel in the big clients,that kind of stuff.
Everything else can bedelegated and automated and
eliminated right.
Those are the things we want tobe able to do and we get to
that.
Now you make profit, now youhave freedom.
Speaker 1 (33:11):
Yeah, there we go.
Speaker 2 (33:14):
Now you make impact.
Now you can make a differencein the community.
Right, because you're in aposition of influence.
You own a business, right, sowe want to go down there.
But now you can actually spendtime with the family that you
started the business so that youhad freedom to be with your
family, which you're never ableto be with your family because
you got a business.
Business can be a mistress.
It will consume you.
(33:35):
It'll want your time.
It'll pull you away from yourfamily.
Okay, you'll work the latehours, seven days.
You'll do everything because itjust keeps.
It's the siren song, right?
It's just calling you backbecause things are not organized
.
It's not self-reliant, right.
And so who suffers?
Your family.
Speaker 1 (33:54):
Absolutely.
Speaker 2 (33:55):
And we can't have that.
We just we can't have that, wecan't have that.
That's not why we got inbusiness.
We need to fulfill the visionof why we actually got in the
business in the first place.
Speaker 1 (34:05):
Yeah, I've been reading about the myths of
entrepreneurship and, man, younailed a lot of what I've been
reading.
Man, that's definitely it.
You help a lot of folks, man, Idon't know if they're're
listening, but they should betalking to you right now because
there's a lot of, a lot of goldin what you've been saying.
Man, I I'm stuck on one thingthat you said and I want to
highlight that because I believeit's going to be valuable to
(34:27):
our listeners.
You talked about, you know,starting over.
I feel like you, you glossedover that kind of quick.
You you went through that realquick You're talking about.
You can highlight how much moneyin terms I think that people
need to hear terms.
So if you're good with theactual dollar amounts, that
would help people kind of get avisual, because people need
(34:47):
visuals these days, just howtoday's generation learns.
But you went from having X tolosing X and then rebuilding and
restart.
You know how many people don'tever restart or ever restart
with the same gumption they hadthe first time because they're
(35:08):
gun shy about it now.
So now they're going to try tominimize the losses and minimize
the pain too.
So they kind of just do a halfrestart.
Just some advice to thelistening, yeah, or who are in a
place where they have to startover yeah.
Speaker 2 (35:24):
It's like, yeah, yeah , absolutely.
So here's the thing.
The starting over thing is like, if you've been an entrepreneur
, you've been in business forreally any amount of time maybe
it's three years, five years youfail.
I was 20 years, Okay, and thenI failed.
(35:45):
So I'll tell you what I'm not.
I'm not employable, Okay.
So 20 years working foryourself, you're not going to be
able to work for someone,Though I one caveat.
I will say, if I do, if I hadto right, which I did briefly
I'm the best employee you couldever want you don't tell me what
to do, I get it right, but in12 months I need to run your
company, Otherwise I'm out.
(36:05):
Right, I'll tell you what you'redoing wrong, All right, so
that's the thing.
So one thing you have tounderstand that.
So you don't really have anoption, so you have to start now
.
Now I had to go well, what am Igoing to do if I'm not going to
do these things that I wasdoing?
Right?
So that took some time tofigure out.
Now I went what do I love to do?
I kept it really simple.
Well, I love training people, Ilove working out.
I love training people.
(36:25):
I'm awesome at it.
Well, let's do that.
So I go to Anytime Fitness.
They need a personal trainer.
I can do that.
I got certified in 1993.
I could.
So I go in and build thisprogram.
Okay, All of a sudden I go fromzero to like 40, 40 clients
right Every week.
And guess what happens?
A year later, I'm trainer ofthe year.
(36:47):
So you know what that means toan entrepreneur.
Speaker 1 (36:53):
Time to open a gym.
Okay, so I opened a gym andthen there we go, Right.
Speaker 2 (36:56):
So you have to.
There is going to be thattransition time and I'll tell
you one of the secrets tosucceeding is to do something
Meaning go make some money, geta job, be active.
Don't sit and look out thewindow and dream about what you
should do.
Go make some money.
I don't care if it's 15 bucksan hour.
(37:18):
So you have to be active,because that's also going to
motivate you, because you'regoing to realize there is a
really low ceiling working forsomeone and I am if you're an
entrepreneur, you are.
If you're like me, I am not inthe limits.
Like people will brag.
They work for the union.
I can make $32 an hour.
You know what?
I tell them yeah, but you can'tmake 33.
(37:39):
And they just look at it.
They go.
They won't let you.
I go, hey, no one tell me howmuch I can make or not.
I'm like I don't care.
I know it sounds good, but that, just that's like that's a
prison to me.
You tell me this is all I canmake here.
It's not going to work.
So, I just want people tounderstand that right as they
move forward.
You'll figure it out, but keeplooking for the opportunity
(38:04):
right that you can slide intoand make that happen.
Speaker 1 (38:07):
All right.
So we got we're almost upagainst it, and I still got some
more questions to ask you.
So we're going to try tosqueeze these in, because I
can't let some of this stuff go.
Short answers, here they go.
Yeah, I'm going to need thatfor me, mr Walsh.
I need to get short.
All right, buddy, that's what Ineed, all right, ok, so All
right.
So why do you think so manybusiness owners struggle with
(38:27):
scaling their businesses?
I think that that speaks towhether we're in podcasting,
whether we are authors of books,whether we're content creators
whatever it is that we do in thecorporate, whatever it is,
especially small business owners.
A lot of those are in ourlistenership as well.
Why do they struggle withscaling their businesses, you
think?
Speaker 2 (38:44):
Well, two things.
They're not prepared to scale.
All right.
They don't have systems, theydon't have processes, their
business isn't self-running,it's not duplicatable.
And I'll tell you this realquick Growth and scaling are two
different things.
Speaker 1 (38:59):
It's like Bob's Burgers.
That's what you're saying.
Speaker 2 (39:01):
Well, listen, growth to grow costs money.
Scaling does not cost money.
I'm air quoting, but I meaneverything's duplicatable, it's
rinse and repeat.
Growing you're figuring stuffout.
You're spending more money.
You're trying to build all thisstuff out.
So just understand there's adifference between growth and
scaling.
Okay, but most people are notprepared to grow.
(39:23):
They haven't mastered whatthey're doing and they're trying
to duplicate it, and they can't, because people don't have an
ability to follow a system or aprocess, because you haven't
developed it as the owner.
That's really the key.
Speaker 1 (39:35):
All right, I love this.
I love this.
Like I said, this is TrevorMoore.
I'm lobbying at your man RapidFire.
You mentioned about giving backbeing a powerful business
building strategy.
Break that down for us to thelowest common denominator, if
you can.
What does that mean?
Speaker 2 (39:50):
Really, it means building the people that are on
your team who work for you.
How do you make them betterpeople?
Yes, they're competent.
We can make them more competentin our business.
How do we make them better aspeople when you're able to
elevate?
And we don't have time to gointo how, but I have all the
hows.
Speaker 1 (40:06):
I'm not going to reach out to you to find all the
hows.
Speaker 2 (40:08):
No worries If they become better people.
Where does that go?
They take that home right, theybecome a better person.
They go home.
Their families are influencedby that.
And where are their families?
They're in the community.
Okay, so if I want to help10,000 business owners right, do
profit, freedom and impact andI make them all better people,
(40:28):
they them all better people.
They take that home.
They're in the community.
I'm not affecting 10,000 people, I'm affecting millions.
Speaker 1 (40:35):
Right.
Speaker 2 (40:36):
Because that all, it's all a cascade.
It begins, but I treat mypeople that way elevate them.
They take it home, their familygets elevated, they go into
community, they elevate others.
It's just, it's a circle, right, that's how it works.
So that's where the impact is.
(40:57):
As a business or you haveinfluence.
I don't care how much you'remaking, you've started the
business you do, what themajority of people will never do
.
Okay, and that deserves respectand you'll have it.
Okay, it's not about how much,and you can influence your
community, those people aroundyou, no matter where you're at.
That's where it's really at.
Speaker 1 (41:12):
I love this man.
Thank you, no matter whereyou're at, that's where it's
really at.
I love this man.
Thank you, sir.
All right, so you mentionedabout you mentioned this several
times and I know you do this inyour business.
You talk about having an exitstrategy in your business and
why it's important.
Frame your answer for all thoseposts I said was in our
listenership that are probablylike okay, how does that impact
me?
Because and this is a personalstory Many people who are my
(41:35):
colleagues in this podcast andmedia game may be hearing it for
the first time, but I'm alwaysthinking, okay, what do I do to,
I guess, work myself out of ajob, so to speak?
Because I'm like, okay, I'mdoing this, I'm building this,
but there has to be an end gameand we'll come back to that
question that we talked about inour pre-interview as well.
It has to be an end game.
(41:55):
You know what.
We're going to go ahead andjust do this open mic, hit
record forever and ever.
I tell people who I go intobusiness with, people who I do
shows with, who I collaboratewith, I said I'm not doing this
forever.
There has to be some kind ofbuild out.
Perhaps what you said.
I'm not doing it right so I canlearn to do it better, but
(42:17):
there has to be.
There's always an end game,always a clock on this.
Why is having an exit strategywise for any kind of business?
Speaker 2 (42:25):
So, first thing, there's two times to do an exit
strategy.
The best time is before youstart your business.
Okay, the second best time isbefore you start your business.
The second best time is rightnow.
We want to go to the endbecause that becomes a business
filter.
If I know, I'm going to do thisfor 10 years and I want $10
million when I exit, all I do isreverse engineer.
Well, what do I do today to getthere in 10 years?
(42:48):
What's that going to look like?
You'll know when to hire thefirst person.
You know what kind of marketshare you're looking for.
Now you build, and when someonecomes and dangles that little
shiny object in front of you,called opportunity, you go.
Well, hold on a second.
Let me just run that through.
That gets me closer and fasterto my exit strategy, I'm in.
If it doesn't, it's a hard noright.
Speaker 1 (43:07):
It keeps you focused on the main thing.
That's good, man.
That's like you know whatrepeat.
This is one time you can repeatyourself.
Repeat, repeat that, please.
Speaker 2 (43:16):
That's very good sir, repeat it so when you start
with the end in mind, you havean exit strategy.
Someone offers you anopportunity because that's going
to happen.
People are going to dangle ashiny object here.
You can make money by doingthis.
Do my little multi-levelmarketing thing or whatever.
Okay, let me look at it.
Does it get me closer and fasterto my exit strategy or does it
(43:37):
detract from it?
If it detracts from it, it's ahard no.
If it's going to get me faster,let's go.
I'm shooting for the exit.
If you can throw somehorsepower in my engine, in my
economic engine, to get mefaster to my exit strategy, I'm
all about that.
Come on, let's go.
But if it doesn't and a lot ofthe most things don't, because
(43:57):
it takes focus.
So just remember that it's anincredible business filter.
Speaker 1 (44:02):
Absolutely Love it, man.
That's so good.
If you guys missed that, checkout the 43 minute mark of this
episode.
Man, that was really good.
I love this One thing that youthat you did, uh, mention in
your profile.
We didn't get to discuss it toomuch, but I want to talk about
it because it's impacting me ona personal level and I think
many of my friends are watchingand listening.
(44:23):
Whether they admit it or not,they're in the same boat, and
that's about the uh, the, themanaging of that free time and
what we do.
We almost find that we almostget caught into that ego pride
vortex that you were talkingabout earlier, where we have to
do more episodes.
We do, instead of two days aweek, now we're doing seven days
a week.
We always I'm trying to outbeat the algorithm.
(44:45):
I'm like you can't even see thealgorithm.
How can you beat something youcan't see?
You know what I'm saying, soit's very.
But how do you, because of thewisdom that you developed over
the years and all you've beenthrough, how do you make sure
that free time is not lost?
How do you?
I'm not lacking in words, butyou know what I mean.
Speaker 2 (45:07):
Yeah, you have to have.
It's called accountability.
Everything has to be accountedfor.
I can't have a blank spot in myday.
Oh, I'll just do something.
For from 10 to noon there'snothing in my calendar.
What?
Why there's nothing?
You, you have nothing to do?
Okay, Well, I'll.
I'll run home and hang out withmy daughter for an hour and a
(45:28):
half.
Okay, that's in my schedule.
This afternoon I'm taking herto the bank to get a better loan
than what she has.
That's from three to five.
That's what we're doing.
Okay, I'm taking her.
We're going to do that becauseI've planned that.
So it really is anaccountability thing.
You think, hey, I'm loose, Ifly, I just make it up.
You know things change inbusiness.
(45:48):
It's nonsense.
Okay, you have to control that.
You need certain anchoractivities in your day.
If I have a 7 am to 7.30strategy time, I do this with my
clients.
You dedicate 30 minutes to workon what we're working on.
I'm your coach.
30 minutes a day, that's twoand a half hours a week.
So now you've got Mondaythrough Friday 30 minutes a day.
(46:10):
Two and a half hours working onyour business may not seem like
a lot.
It's a ton, and I make them seta timer.
So if it's 7 to 7.30, 7.30, ifit goes off, you stop doing it.
You don't get to keep workingon it.
Okay, you think, well, I gottime, no, stop, and you go do
the next thing and then tomorrowyou'll do it again.
(46:31):
Right, Because that creates adiscipline which we talked about
earlier, right?
How?
Speaker 1 (46:35):
important yeah absolutely.
Speaker 2 (46:37):
A discipline applies to every aspect of your life.
Okay, so you've got tounderstand where that's at and
that's how you're going tomanage your time.
When people say they're toobusy, they don't have time,
what's the first question I ask?
I go tell me how many hours ina week.
And they go oh, I got to domath.
I go no, you don't have to domath.
I'll tell you it's 168 hoursand you don't know that.
(46:58):
How can you tell me you don'thave time when you don't know
how much you have?
Okay, you got to know whatyou're working with, right?
You got to know what you'reworking with, right.
This is good, right.
Like any metric, how can Imeasure something if I don't
know what I'm measuring?
Speaker 1 (47:13):
I love this man.
This is really good man.
All right, just a couple morequestions and then we'll go
ahead and direct everybody howto find your work, your website
and your book, of course,escaping the owner prison.
But what's your 10-year plan,man?
We talked about it in apre-interview.
Speaker 2 (47:38):
Got an interesting answer from you, man.
What's your 10-year plan, man?
Yeah, so I am again.
I'm after 10 000 businessowners help 10 000 business
owners create property andimpact in their business.
That's what I want to do.
I will exceed that in 10 yearsbecause that's just that's where
my, where the target is forright now.
Um, and it's, it's an amazingthing.
So that's what I'm working on.
What I want to do is I'mbuilding a team of coaches.
I'm bringing people on.
It's a lucrative business.
We're helping business owners.
I want to be able to scale thatright.
(47:58):
So I have systems, I haveprocesses, I have software, I
have the whole package to bringpeople into programs and not
just get them but keep themright.
I work with my clients foryears because of what they get
from what I do.
So that's really the goal is tobecome that.
I'm not looking for any fame.
I don't want any of that kindof stuff.
What I want is I want to see10,000 business owners create
(48:21):
profit, get freedom in theirlife and make an impact with all
that work and what they've done.
It's a, you know, be visiondriven.
I want to help them be visiondriven.
That's really the mission hereto teach people what what vision
truly is.
It's not a mission statement,it's vision.
So that's really that's my 10year end goal.
Speaker 1 (48:40):
Okay, I'm sure you got an exit strategy.
Could you teach us about that?
So I'm sure you have one, andall your coaches are local or
remote or both.
Speaker 2 (48:47):
Remote.
I got a little bit on both, butmost of them are remote yeah.
Speaker 1 (48:50):
Copy that Copy, all right.
So last question If you weren'tan author, if you weren't a
business owner, what wouldRichard be doing right now?
And you can't say, working withsteel sculptures either.
Speaker 2 (49:03):
Right, what would I be doing?
I don't know man, I don't know.
I'd be probably unhappysomewhere.
Speaker 1 (49:09):
Now you're the man.
Clearly, if anybody heard theepisode at all, they know that
you are a man with a plan.
You got stuff strategized.
You can't sit here and tell meyou don't have no plan now.
Speaker 2 (49:21):
My plan is exactly what I'm doing.
Remember this Life is seasons,Everything is seasons.
I have a 20-year-old, two19-year-olds, two 18-year-olds
and a 17-year-old now.
Speaker 1 (49:34):
Oh, you got twins.
Speaker 2 (49:35):
Okay, yeah, yeah, a couple steps there so, but 15
years ago I was in a differentseason.
Right, I lost everything.
Yeah, I had to restart adifferent season.
Now I'm in a new season.
Now they're all that, wife andI.
Now my business is growing, Ican focus more time, I can get
more people working towards thisnew goal.
It's a new season, so I use theyou know retire, like people
(49:57):
say, when are you going toretire?
Well, I'm going to put four newtires on and get going back
down the road.
I'm going to retire.
There's no stopping, so there'sno end for me.
Speaker 1 (50:09):
There's no end.
Speaker 2 (50:09):
It's a season when I reach 10,000, I have other
people who are going to take it.
I'm going to become just thefounder of Sharpen the Spirit
Coaching.
You know what founders doNothing, okay, everything is
running.
I collect a check.
Okay, that's the goal.
Right, but I want it to live on.
Right, I want the business tolive on, but I'm not going to do
this forever, because there'llbe the next thing.
(50:31):
You know, I'll hit my mark,I'll exit again into a founder
position and then I'll haveopportunity.
There'll be another opportunityfor me to get into and I'll
begin with that.
That's really the plan.
I don't have to know the exactopportunity because I'm focused
on building Sharpen the Spearright now.
So that consumes me.
Speaker 1 (50:50):
you know I love this.
I got more questions aboutSharpen the Spear right now, so
that consumes me.
you know I love this.
I got more questions aboutSharpen the Spear, but I think
we'll do that offline.
We'll talk about those, butwhat I want to do is two things
for us.
One, in the comments section onour YouTube channel where the
episode is.
I'd love for you to drop allyour information on your book
where they can find your book.
(51:11):
If it's on every retailer,you'll just make that known
there.
And, of course, your website,where they can potentially join
or use the services of Sharpenthe Spear but share with
everybody here, while we're inthe episode, where they can find
your book and your website forus.
Speaker 2 (51:29):
Yeah, so it's sharpenthespearcoachingcom.
Sharpenthespearcoaching.
Yeah, so it's sharpen the spearcoachingcom.
Sharpen the spear coachingcom.
Go there.
Tons of great videos, education, learn content.
You can contact me via there.
You can get my book on Amazon.
It's the best selling book.
Escape the owner, prison, thecontractors, new way to scale,
regain control and fast trackgrowth while loving life.
Richard Walsh, go on there, getthat.
(51:50):
But let's do something special.
Okay, this has been great.
I know we've kind of probablygone long.
I'll be good brother, but here'swhat I want to do for everyone
who's hung on.
Okay, if you go to my website,sharpenthespiritcoachingcom, go
to the contact page, send me aone-sentence email.
It says Richard, I saw you onMr U's program.
(52:11):
I'd love the free copy of theaudio version of Escape the
Owner Prison and I will send itto you.
I might do it myself, yeah, andI'll send it to you.
You'll have it like same day.
Okay, it costs you nothing.
Get to listen to the whole read.
Now you have to listen to meread it.
So you got that.
But other than that, you knowand I do a pretty good job but
(52:33):
just listen to that and get thatbook and get it going.
I know audio books are realpopular now.
People want to listen to it.
So let's do that for him, justbecause this has been awesome.
Speaker 1 (52:42):
Thank you, sir.
I appreciate it.
Man, if you guys haven't heardman Richard Walsh is probably.
He may be the famous person.
As you know, you've never heardof him before, but this man got
a lot of wisdom, a lot ofstrategy.
He knows what he's talkingabout.
This has been one of my bestepisodes and you're a big reason
why, brother.
So thank you so much, man, forjumping on man.
This has been insightful, tosay the least.
(53:03):
Hope this is not our lastconversation.
I'm sure we're going to talkoffline because I have plenty
more questions, especially morequestions, especially in regards
to the coaching.
But thank you again for joiningus, man.
It's been a pleasure and anhonor.
And thank you guys forlistening and for watching the
show and please, if you haven'talready done so, always access
at the end of our shows.
Go to our YouTube channel,youtubecom, at
(53:23):
theycallmemisteryou.
Please hit the white subscribebutton.
It's not going to hurt you todo so.
It's going to help us put putout more quality content for you
guys to consume.
So we thank you again forsubscribing and liking and
sharing some videos.
Keep us going, help us out withthis and we thank you for your
support and thanks for watchingthis show, have a fantastic day.
Thank you guys.
Thanks Richard Bye.
welcome back to one-on-one with mr you.
Of course I I'm your host.
Mr U.
In studio with us today is agood buddy of mine from
sharpinthespearcoachingcom,Richard Walsh, is in the house,
Richard, how are you thismorning, sir?
Speaker 2 (00:33):
Excellent, mr U, my man, we are here.
I'm excited to be here.
I am doing awesome.
Speaker 1 (00:38):
Same here, man.
We had a fantasticpre-interview conversation.
I think our listeners are goingto get a bang out of this.
Hopefully some folks areshowing up for you, not only in
the chat but even on replay aswell when they play the episode
back for them.
But I'm excited about theconversation, man.
Let's get into it man.
So a lot of things we talkedabout.
I'm going to kind of start fromwhere we started from.
(00:59):
What was life like for youngRichard?
Tell me about your life, man.
Speaker 2 (01:04):
Young Richard.
Yeah, I grew up, my dad was inthe golf course construction and
maintenance business, so a lotof that.
So we did that.
We moved a lot, not because ofhis work, I don't know why we
moved a lot, dude, I moved 30times before I got out of high
(01:24):
school, me too, like 30 times,dude, that's a lot Okay.
So you know, I got prettyadaptable.
Let's just say right, becauseit was always like into the next
school, into the next down theblock, whatever you know.
And so that was prettyinteresting.
From there went into the MarineCorps at 17.
Did that, that was great, thatwas a good experience.
(01:45):
Came out of there and thenstarted working, you know, and
then kind of built, startedswinging a pick digging trench
for five bucks an hour, you know, in the 80s, Real work, huh,
yeah, real work all day long,man, I could dig.
But it also led to a great.
A guy came out to ask me to doa side job for him.
He said hey, man, can you helpme out?
He had like 35 tons of crushedgranite on the street.
He needed to be shoveled into awheelbarrow and brought to the
(02:05):
backyard and spread it's down toTucson, arizona.
I'm like well, I do that, I canwork all day.
So I did that and the greatthing was I got done.
10 hours on a Saturday.
I knocked it out, you know,spent my last 85 bucks before
payday on the wheelbarrow andthe shovel, you know, got it
done and the beautiful part wasI got done and he put a thousand
(02:26):
bucks in my hand oh sweet, okay, for doing that.
Now think about the day beforeI did the same thing, basically
for 40 bucks.
Yeah, okay, five dollars anhour.
You were hooked right.
So I'm like I know my future.
Right, I'm gonna, I'm gonnastart a landscape business, I'm
gonna do something, I'm gonnawork for myself and right, that
kind of launched the whole thinginto my custom.
I ended up doing the customwater features.
That became my niche and then Istarted incorporating steel
(02:49):
sculpture, became aninternationally recognized steel
sculptor and world-classexhibits and thousand water
features and I did all thatstuff and that was great for 20
years.
That really really went welluntil 08, 09.
Speaker 1 (03:00):
Oh yeah, I want to get into that, oh yeah, oh yeah,
I want to get into that, ohyeah.
Speaker 2 (03:04):
If you want to hit that now, I can do that.
Yeah, so 0809,.
I'm married.
I have six small children fouryears and under.
Wow and everything dried upright November 5th 2008,.
I lost a half million dollarson that day.
Kept going off the cliff.
I'm like I think it's over.
I think no one is spendingmoney going off the cliff.
(03:25):
I'm like I think it's over.
I think no one is spendingmoney.
No one needs what I have rightnow.
I'm a luxury item.
And, sure enough, about a fewmonths later, I tried a few
things to keep it going.
I lost everything Lost mybusiness, my home, the whole
deal.
So I had to move, relocate, dothe whole thing and start over.
And that was a challenge.
I didn't even know what I wasgoing to do.
I knew I wasn't going to dowhat I did.
Okay, because what I realized?
(03:47):
A couple of really cool things.
First thing was so I'm tryingto keep the business floating
right, trying to keep this thinggoing, but it's just not going
to happen.
And I had this epiphany onemorning.
I woke up, I started thinkingabout my kids, my six kids.
I'm like you know they don'tcare how many trucks I have,
what kind of house I live in.
(04:08):
They don't care.
You know what I would actuallydo for work.
They just wanted me around andI wasn't able to be around.
Now, they're little, that'sgood man.
So I got this window.
God literally gave me thiswindow to the future.
Where I said you know, if Istay on this path of business is
first, it's everything, it'swin, be the award winner, be out
front, do the next great thing.
I said I'm going to ruin mychildren's futures.
(04:29):
They're going to have brokenmarriages, failed relationships.
They might be good at business,but everything else in their
life is going to be trash.
And that's going to be becauseof what they saw me do.
So I got up, got out of bed, Iwent in the office and said
we're done today and I shut itdown.
I said I'm not doing thisanymore.
(04:49):
I have no idea what I'm goingto do.
I'm not doing this.
I drove to my construction yardwith my guys, had my last cup
of coffee with them, said guys,we got to wrap this up, man,
we're finished.
You know this isn't going tohappen.
I got to change what I'm doingbecause my identity had become
what I do, Right?
So without Rick Rock that wasthe name of my company I'm like
I'm nobody.
(05:09):
That was really how I operated.
I was always in the uniform, Ialways had a hat, it was me, I
was the award winner, I was thisguy that and I really like I
can't do that because if I don'thave a business and I'm nobody
and that's not a way to liveeither.
So again, I didn't know what Iwas going to do, but I wasn't
(05:29):
going to do that and I haven'tbuilt a water feature or made a
sculpture in over 15 years.
Wow.
Speaker 1 (05:35):
I got a couple of questions.
I want to lob at you for realnow.
I love that story when you saidthat you were doing something
that was a luxury.
You know.
That really hit me because inthat time as a matter of fact,
about five years ago we were ina similar situation where the
whole world just changed andthings that were luxuries were
(05:56):
no longer viable anymore for theconsumer.
So I want to ask you are youafraid now to step into luxury
areas because of what youexperienced?
Did that make you gun shy to dothings that are considered
luxury areas because of what youexperienced?
Did that make you gun shy to dothings that are considered
luxury, even if you love them?
Or are you still kind ofoperating with a reckless
abandon and you're not afraid tokind of be in those realms?
Speaker 2 (06:17):
Well, I'll tell you, I'm not afraid, because I
understand more now.
Speaker 1 (06:21):
Okay.
Speaker 2 (06:22):
Just because you're a luxury item, you're always
going to have clients.
Okay, money doesn't evaporate,okay, okay, just because you're
a luxury item you're alwaysgoing to have clients.
Okay, money doesn't evaporate.
Okay, okay, the money is theresomewhere, right?
So if you're a luxury item, youhave to know who your ideal
customer is.
Okay, you have to serve thatniche right, and when you
understand that and you buildthe whole business for those
(06:43):
clients, they're never goingaway.
They may slow a little bit butyou're never going to lose
everything.
I had a lot of things in thebusiness side of my business I
didn't do to keep things going.
I served high-end clients andall that stuff too.
But a lot of things I didn't doright and that's by ignoring it
.
(07:03):
I was too busy winning andmaking awards and building great
stuff.
Who needs that business stuff,man, I'm making tons of money,
it'll be okay it wasn't going tobe okay.
Speaker 1 (07:11):
It wasn't going to be okay.
Here's my second question foryou, richard.
I love that, by the way.
Why do you think we, asbusiness owners, tend to put our
own stuff first?
Because the dynamic that wetalked about in our
pre-interview with you and yourfamily and what I guess what
diminished with your family andyour relationship because of
(07:31):
what you're doing in business?
Why do you think we do that?
Speaker 2 (07:34):
I think I'm going to call it the sinful nature of man
.
Man, that's our heart.
Ok, we're about ego, we'reabout pride, I mean those two
things.
So that's what ruined me.
I wouldn't ask for help, right,I'm going to do it all by
myself.
And I had billionaire clientswho wanted to help me.
But I was that level of stupidwhere I'm like well, what do you
(07:55):
know?
You don't build water features.
What?
Speaker 1 (07:57):
do you know?
Speaker 2 (07:58):
You just own professional sports teams and
you have manufacturing plantsand I build water features.
I'm special, okay.
And you have manufacturingplants and I build water
features, I'm special, okay.
So that's the level of stupid Ioperated at Okay and they just
wanted to help me.
They literally, like, reallyliked me and wanted to help me
and saw the potential and I didall this great stuff.
But so that's really what itwas, and it's kind of one of
(08:19):
those things where the ego andthe pride, okay, there's a
saying we use all the time.
You know, we talk about revenue, right, and you're making money
.
Gross revenue feeds the ego,profit feeds the family okay,
say that again, brother.
Speaker 1 (08:33):
That's good, say that again.
Speaker 2 (08:34):
It's good.
Gross revenue feeds the ego,profit feeds the family.
Okay, people have a scorecardof revenue.
Hey, I did $1 million, I did$10 million at 30 million, but
what are you actually keeping?
What are you taking home?
And that's where I got.
I was looking at the top number.
I wasn't looking at theimportant number, I'm looking at
(08:56):
dumb numbers.
Okay, I'm being led astray, youknow, by things that didn't
matter, you know.
But because I felt good, hey,look, I won this award, I'm a
four page spread in the magazine, I got this, I got this, I got
all this stuff.
Right, I'm making money, I'mcharging whatever I want, you
know.
But again, that was filling mytank, if you will.
(09:17):
Right, I just wanted the nextgreat thing so people could tell
me I'm great.
Speaker 1 (09:27):
That's ego.
That's that's ego.
That's the deep part, rightthere, man.
I want to touch on it becausemany of our listeners I know
that they are in the same game,that we're in the intermediate
podcasting, content creatinggame, and we are prone and I
talked about this a lot recentlyask me why I'm doing that.
It's because, looking at theanalytics, the overall numbers
(09:48):
how many downloads, how manylikes it can become nauseating
after a certain amount of time.
I want you to speak to thepeople who are thinking that
that is important and they feellike it's important to them
getting to their goal.
Speak to those people thatmight be listening and watching
right now about that, Because weneed some help.
(10:10):
We can use help right now.
Speaker 2 (10:12):
Yeah, it's really important because you have to
look at the right numbers.
Like okay, I got a lot ofdownloads.
What does that actuallytranslate to?
I'll give you a good example.
A number of years back, youknow, you got the rise of the
influencer right.
So you got these people outthere with their purse and their
gym bag and their fit andthey're doing already.
They're trying to make thismoney and they're all about how
(10:34):
many people are looking.
I got 700,000 followers.
I got a million followers.
Then you find it, but you don'tfind out until you really get
inside.
Is well, how much money are youmaking?
I'm making like 2,500 a month.
What?
You got a million followers andyou're making $2,500 a month.
That's it.
Meanwhile, I got another friendwho has 15,000 followers.
(10:56):
Only, okay, but he averages $2per month from each follower.
Who do you want to be, mr?
Million followers?
Speaker 1 (11:07):
You know who we want to be.
We want to be 30 G's a month.
Right, we want to be Mr 30 G'sa month.
Speaker 2 (11:13):
Okay, that's where we want to be, so.
So that's my point.
Like they're not, they're notconverting their followers.
They don't understand whatthey're actually pitching.
If you will, right, they thinkthey're in there.
Now, I'm not saying that theyall don't make money, but the
reality is, if you're inpodcasting, you know, if you're
in the influence space, if youwill, or this whole thing.
You need to convert yourlisteners, your followers, into
(11:38):
customers, into clients, intopeople who are willing to you
know, rave about you and giveyou money.
Everyone can say you're awesome, mr, willing to you know, rave
about you and give you money.
Everyone can say you're awesome, mr you, you're the best.
I love you man.
I've never seen one as good asyou and I leave.
Okay, can you go deposit thatin your bank?
Speaker 1 (11:53):
I cannot, that's right.
Speaker 2 (11:54):
Okay.
So you know likes don't.
They can't deposit likes Okay.
Speaker 1 (11:58):
I cannot.
Speaker 2 (12:00):
We need to put just and it's not that you're doing
the wrong thing, it's just howyou're doing it.
You have to understand the realconversion on this stuff.
What does that really look like?
Right?
What am I really convertinghere?
You know why am I doing this?
You know I do want to helppeople.
I do my podcast.
I do my podcast so people canget great information.
(12:21):
I bring awesome guests.
You know I'm also lifting up myguests.
I want my guests to succeed.
Speaker 1 (12:31):
Right my intent on them.
They're the star.
Speaker 2 (12:32):
Okay, and I bring them on and it's great.
Right, so we understand wherewe're at.
But the big takeaway here isreally understand how you're
converting them into dollars.
That's the numbers that matter.
Speaker 1 (12:43):
Yeah, absolutely.
I was really impressed by somethings in our conversation.
We're going to go ahead andunveil those today during this
one, but you've chosen areas andprofessions in life that
require great discipline, timeand training.
Those I mean.
I'm old school.
I admit that it's not really asecret.
(13:03):
If you watch this show at all,or any of our shows, you know
that I lean towards that.
However, it seems to me thatthose buzzwords like discipline
and time and training seem to bea lost art nowadays.
It's more of a microwaveresponse to everything.
Give it to me fast, give it tome quick, give it to me now.
Tell me why you chose areas andprofessions that required those
(13:28):
things from you.
Why did you do that?
Speaker 2 (13:30):
Well, for one thing it fed my spirit, it's very odd.
I noticed.
Throughout my life I did a lotof individual sports.
I was a cross-country runneryeah, you know that's popular.
I'm into suffering.
I did a lot of individualsports.
Okay, I was a cross countryrunner yeah, you know that's
popular.
Okay, I'm into suffering.
(13:51):
Okay, I'm a boxer.
I'm a champion boxer.
I got punched in the face everyday.
I got seven breaks.
I'm a black belt.
I go through all that, so soit's a lot of individual stuff
and I learned that I growthrough suffering and that's
where my, that's where my,that's where my greatest
achievements come from.
So discipline is the aspect ofit.
(14:13):
You know, discipline is so manyways and the and the reality is
, when you talk to anyone who issuccessful, you know, at a, at
a, at a high degree, okay,nothing is overnight, nothing is
microwave, nothing they've done.
You know, they've perseveredover, year after year after year
, setback after setback aftersetback.
(14:33):
You don't see it because youget on social media and those
are all highlight reels.
You don't see the work thatthey've all done, that you've
done, that I've done.
Right, done that.
You've done that I've doneright.
So when I try to teach, when wedo podcast, I want people to
know, like, okay, whether it'sfive years, three years, 10
years, I mean there's timeinvolved, right, and the
(14:54):
discipline is buildingconsistency.
Right, it's discipline,diligence and determination.
That's what you're doing.
Right.
You have to have like all three, but discipline is your key to
success.
Speaker 1 (15:06):
In anything you do, you have to sacrifice now for
what you want later yeah, that'sthe kind of thing that we in
this world of content creationand podcasting, this community
that we are part of, that needsto be preached a whole lot more,
because we're looking for aquick advancements.
We're like man, I got bills andwe're trying to just get there
(15:28):
to the finish line and we don'trealize that, you know, the
journey is so so much, it's sosweet, it's it, it makes us, it
makes the story.
But I want to ask you aboutsomething also, because we
actually, you know,pre-interview conversation, but
I want to kind of offer it againso that way our listeners can
hear it.
But you know, honestly, in lifemany don't always achieve great
success.
They have some wins and stuff,and we all do.
(15:52):
We learn how to celebrate thosea lot more, but that's a side
note, different topic for adifferent day but many don't
achieve great success.
How did you handle losingeverything?
Because that's something that Ifeel as though a lot of people
who are listening may not everexperienced that.
So it may be kind of cold tothe idea, like, oh, that's not
ever going to happen to me,because I'm smarter than that, I
(16:12):
got this advantage, I had thisresource.
But how did you handle losing?
What was your mindset, how didyou deal with your family and
how did it look at you?
You know all those things thatI think I would think about if
it was me.
Speaker 2 (16:25):
Yeah, it's, it's hard .
I mean it's a hard thing todeal with, I think because of
what I had done all through thattime how I built the business
work, another job building thisthing from from nothing, from a
wheelbarrow and a shovel.
I've gone through all thatstuff and, yeah, you get this
attachment.
But as I gained success, I'mreally getting out there and I'm
(16:45):
making a lot of money and notdoing the business part.
Once it, you got to a pointwhere you're not going to
continue.
There's a point where the tankis empty.
Sure, okay, there's nothingleft, so you don't have an
option.
So what I did?
So this is how I dealt with it.
When I realized my identity waswrapped up in my business and
I'm closing the doors, I had a.
(17:07):
We had a big acre of propertywhere I was, but I had a big
bonfire in the back.
I took all my uniforms, got tovideo camera.
I burned everything.
I said I'm not going back.
I burned all my uniforms.
I burned all my stuff.
I'm like I'm not ever wearingthis stuff again.
I haven't worn it since.
I'm like I have a.
Remember, I said I move like 30times Like you.
(17:29):
Absolutely yeah, I have anability to leave places, okay,
without remorse.
Speaker 1 (17:37):
I have that too, and people don't understand.
They think I'm cold andheartless.
Speaker 2 (17:40):
Yeah we don't do it anything.
That's right.
We're not this attachmentperson, uh-uh, okay, so.
So that was like I'm all ornothing.
My friends okay, my bestfriends are still bummed out
that I'm not doing it.
15 years later, you can't stopdoing like no one does, I go, I
(18:01):
I'm not doing, you don'tunderstand, and they couldn't,
couldn't really grab it.
You know like why all this timeand all this?
But there there's that pointthat you've just got to say this
doesn't work Right, it's me,it's not, my identity is not in
what I do.
That's a normal thing.
You meet someone hey, what doyou do?
Right, especially men, what doyou do?
Speaker 1 (18:22):
And all of a sudden you got.
Speaker 2 (18:23):
That's the first question.
What do you do?
So what am I saying?
Who are you?
Oh, I'm an engineer, I'm alawyer, I'm a, this I'm a, I'm a
water feature builder, whateveryou know so.
So I don't ever want to beidentified that way.
You know, that's my thing, Idon't ever want to be stuck with
what I am.
Speaker 1 (18:42):
I love this, so because we kind of we kind of
share that uh, that sickness, ifyou will, where we can just
kind of move off from thingsquickly we're not married to
anything besides our wives andwe can kind of just move on
quickly.
Tell me how that's impacted youin relationships and in
friendships, because I feel likethis has been impactful for me
to have to almost have toreintroduce myself to people and
(19:07):
re-explain things to peopleabout you know why I'm like this
, even if I don't understand itfully myself.
How's it impacted you inrelationships and friendships?
For the few folks out heremaybe listening who have the
same difference, if you will,that we have?
Speaker 2 (19:21):
I have this standing joke with my kids and I tell
people I said, listen, if all myfriends were on one hand and I
lost three fingers, I'd stillhave all my friends, because I'm
incredibly selective on who Igive my time to from a
friendship standpoint.
(19:41):
Okay, friends to me are time inthe game.
Okay, it's like who is stillthere?
I call them trench buddies,right, guys who got my sex.
Guys I can go to war with.
Right, who will always be there?
Well, there's not a lot ofthose, okay, there just isn't a
lot of those.
So I know a lot of those.
Okay, there just isn't a lot ofthose.
So I'm very I know a lot ofpeople, okay.
But again, I'm not looking tolike grab on, I need someone to
(20:04):
talk to, I need this or that.
Right, my best friend.
We get together like twice ayear, okay, for a day or two,
three day.
We hang, we just haveconversations, we chat, we get
caught up, we go.
Okay, see you in a year.
But we've also climbedmountains together, we've rowed
together, we've worked out.
We've had a period of timewhere we've suffered together.
(20:26):
Right, suffering is thegreatest bond.
When you suffer with someone,there's no greater bond.
So when you're in the MarineCorps, like me my son is in
there now that brotherhood, thatsuffering, you know that's
lifetime connections, right whenyou do those things.
So if I can't get someone toengage with me at those levels
of experience, they kind ofdon't reach the bar I need for
(20:49):
them.
I don't dislike them, but theydon't.
You know, they don't hold thatplace right Because I can detach
easily, okay, but I also like alot, of, a lot of guys can do
this too, but I can have longperiods of time without speaking
to them and then we gettogether.
It's like we were togetheryesterday.
Okay, it's one of those weirdthings, but it's to me.
(21:12):
That's my focus, right.
I want to know people I like to.
I'm not a great networker, okay, I'm not that guy out being a
social butterfly.
I'm in the gym working out.
Trust me, no one talks to me.
I am beating that heavy bag.
I am working battle ropes.
I am making nobody talks to me.
Okay, because I am intense andI get done.
I grab my bag and I leave.
Speaker 1 (21:34):
Okay, bag and I leave .
Speaker 2 (21:35):
I hear you.
It's just like I'm not mean butI'm very intense at what I do
and that causes people to be alittle bit standoffish.
Speaker 1 (21:44):
Yeah, this is good man.
I kind of want to hang outthere just for a little bit,
because we're in this worldwhere we have to deal with
social media.
It's not my favorite thing justto be transparent with you guys
, but we're dealing with likesand friends and followers, all
these little terms that we useand stuff.
But that challenge that youtalked about, that you went
(22:06):
through, where you know you findout who your friends are and
you find out who your friendsare in the struggle, in the low
times, in the low moments andstuff.
It's like man that goes overmost folks' heads.
Man, honestly, I'm the kind ofperson you can talk to at the
gym.
I'm good with that.
I'm that kind of person.
I don't know how I got to bethat, coming from New York City.
(22:28):
I don't know where that camefrom, but I have it.
You know what I'm saying.
The whole friendship deal, whatyou're talking about now, I'm
really just learning that In allthese years of living I haven't
even gotten that figured out.
I'm still in elementary schoolwhen it pertains to, you know,
having friends that I don't talkto.
For a whole year I almostdiscarded them Like yo y'all
(22:49):
ain't my friends, I ain't talkto you in 365 days, but that's
so natural.
What you said was spot on, man.
They can still be your friendhalfway across the country and
you talk, pick up like you neverlast part of your conversation.
You pick up right where youleft off at.
So I'm learning about how tovalue friendship differently.
So thank you for sharing that,man.
(23:09):
That was really awesome andthat's helped me out big time.
So I really appreciate that.
Let's talk about your podcast,richard.
Let me get into that and thenwe'll get into your business,
and then we'll go ahead andclose out.
So, in regards to your podcast,man, there's so many things
about this world, the podcastingworld, that we're still
learning and we're stillfiguring it out.
We don't have it all down patyet.
But, man, what are you learningabout you and your audience
(23:34):
through this podcast journey,man?
What kind of revelations, ifyou will have.
You have you audience throughthis podcast journey, man what
kind of a revelation that youwill have.
Speaker 2 (23:41):
You have you received during this time?
I'll tell you the first thingyou learn, okay, as a podcast
host Okay, I do both right,guess, obviously, as a host what
the number one skill you'regoing to get is how to listen.
Okay, now and I'll.
I'll take the.
The male perspective.
Can't say I was really good atthat?
Okay, now and I'll.
I'll take the male perspective.
Can't say I was really good atthat.
Okay, I wasn't a good.
(24:02):
When we talk remember ego andpride that tends to not be a
listener.
Okay, so podcasting, afterhundreds of episodes, now I'm, I
am really a good listener.
You could ask my wife I'm waybetter at listening.
I'm not perfect by any stretch,but I really understand.
Because you have to listen,because you need to respond
(24:23):
correctly, whether you'reconducting an interview,
directing a conversation or justtrying to engage in a
conversation properly, youbecome a listener, right.
So that's the number one thing,right from that standpoint,
that you learn From doing it as,let's call it a business.
You know, and I will tell you,it never starts as a business.
(24:44):
If you started as a business,you're going to be disappointed.
Okay, because there's a lot tolearn, you have to get in, you
have to study and there's goodstuff out there.
But you understand that, again,this is a slow process to
success.
Okay, it truly is.
There are things you can do tohelp speed it along, but it's a
(25:07):
real slow process.
But you can't don't do this tolike make it a living.
In the beginning.
It can be, okay.
I mean, joe Rogan, sean Ryan,these guys, these are your
unicorns Okay, but they've alsogot 20 years in.
Sean, right, it doesn't, butthe guy like Joe Rogan Okay, I
did my first podcast in 2013.
(25:28):
Okay, that's a long, that's along time ago.
You know, now it didn't takeoff.
I had a gym and everything else.
We're doing fitness stuff,because it was difficult.
Then you didn't have thetechnology, you don't have the
ease of all this stuff, youdon't have platforms.
You had none of that stuff.
So, it was really, reallydifficult to do.
Now it's the easiest thing youcan do.
So all your bases are coveredwhen it comes down to technology
(25:49):
and this cheap, low barrier toentry.
But just remember who are youserving.
Create your niche.
You don't have to speak toeverybody.
You don't need 10 millionpeople listening.
Again, remember back to the$15,000, $2 a month.
Speaker 1 (26:03):
I remember, I'll never forget it.
Speaker 2 (26:05):
Just keep that in your head, because focus on that
, Don't focus on.
I need a million peoplelistening.
You know again, if I don't have100,000 downloads every episode
, but I have 500 and they reallylike me and they're getting
into my ecosystem, my businessecosystem.
That's the win, Because I cangrow them in my ecosystem.
(26:28):
They can come up the valueladders.
They call it right, Somethingsimple, some achievement and
they can then become my clients.
Right, Because there's twothings you do in business Get
clients, keep clients.
That's it.
Those are the two things you do.
So how do you do that right, soget them in, you get them and
then you work on keeping them bymore offerings, more content,
(26:49):
more everything right.
So that's what we want.
So that's my biggest advicethere Really understand that and
don't get faked out by thewrong numbers.
Speaker 1 (26:59):
Analysts can fool you in podcasting and in baseball
they can fool you.
Are you helping people do thiskind of stuff, man?
Because you got some solidnuggets, man you've been
throwing out during thisinterview.
Man, do you help people do thiskind of stuff?
Speaker 2 (27:13):
Yeah Well, I'm a business we'll call.
Call a business advisor, right.
So my whole thing is I helpbusiness owners recover lost
profits.
They didn't even know they weremissing, right.
So, everyone's in business, likewe're talking about right there
.
So I got a podcast.
I got you know, are you makingmoney?
Can I show you why you're notmaking money?
Right, you got a business.
I got a brick and mortar.
(27:33):
I'm this, I'm a landscaper, I'ma.
I'm this, I'm a landscaper, I'ma plumber, I'm.
You're leaving tens ofthousands of dollars on the
table.
You're not converting themproperly.
You think you're out heregetting this.
You're chasing the wrong number.
You don't understand how toconvert.
You don't know how to grow aclient base, right, you don't
understand what you can servethem upsell, downsell, cross
sells.
What can you actually do withyour business?
(27:54):
Sell, cross sells.
What can you actually do withyour business?
There's like 50 profit centersin a business 50,.
Speaker 1 (28:02):
Five zero, not two, Okay so there's You're blowing
my mind, man.
Speaker 2 (28:05):
I'm talking profit, the money you get to keep.
When it's all said and done,you're left with this pile on
the table with nowhere to go.
That's what I want, real netprofit, you know so we that.
That's what I help people do,that's what I help businesses do
, and it doesn't matter what thebusiness is.
I focus in home services, youknow so.
(28:25):
Hvac, plumbing, landscaping,dog walking, whatever you got
right, your hair, salon, stufflike that, like we do that kind
of stuff.
But really it applies to anybusiness, because it's business.
Speaker 1 (28:35):
That's good.
Speaker 2 (28:36):
You know business is business.
I know we all want to feel likewe're special.
You ain't special, okay, I'mnot, you're not.
I mean you are outside yourbusiness.
Speaker 1 (28:47):
They told me I was special.
Speaker 2 (28:48):
Yes, well, they have to.
And then you had to give money,right.
But just understand, it's anentrepreneurship.
That is the even playing field.
You want to even playing field.
Get into business.
You'll feel like everybody'sagainst you.
It's so hard.
It's not because we all dealwith that.
(29:10):
It's a great equalizer.
Business, the marketplace, is agreat equalizer.
We all have the opportunity tosucceed.
That's why I love it.
Speaker 1 (29:23):
That's why I help businesses.
Speaker 2 (29:24):
I get so much joy from watching others succeed in
their business.
Turning it around, I have abook called Escape the Owner
Prison.
We're going to get into that.
Speaker 1 (29:34):
We're going to get into that.
Speaker 2 (29:36):
Yeah, so it's.
I just keep going yeah, right,we're going to get into that.
Yeah, we're going to get intothat.
Yeah, so it's.
Speaker 1 (29:39):
Just keep going.
Yeah, you're helping me.
I mean it doesn't feel good,but you're helping me.
I heard this stuff when I firststarted in 2020.
I'm a reader, I'm aninformation gatherer.
I don't just sit back and justwait for stuff to hit me in the
head.
So I heard all this stuffbefore, but I could never ever
really apply it well, so thishas helped me big time.
(30:00):
I probably need to get moreinformation from you, but this
is really good.
I want to get into escaping theowner prison.
Talk to us about what that is.
Where does that come from?
Let's get into it a little bit.
Why did you write that book?
Speaker 2 (30:13):
So I would say I was in business for 20 years and
lost everything Right.
So I was say I was in businessfor 20 years and lost everything
Right.
So I was a success and afailure all at the same time.
So I do things big right.
If I'm going to succeed, Isucceed big.
When I fail, I fail big.
Okay, I lose everything.
Speaker 1 (30:28):
So, like I said, I'm all or nothing.
Speaker 2 (30:30):
So what happened was that I had to restart, right.
So I started two new businesses.
I got a gym.
I'm training people, I'll bootcamps out training.
I had a construction business,started doing that, okay, really
good.
Then people started asking mewell, how'd you go from all that
to nothing, to this?
How do people even do that?
Like you're asking right.
So I started talking abouttheir business.
(30:50):
They have a business, so Istarted helping them.
Well, you're doing this andthis.
Start helping them.
Well, you're doing this andthis.
And I use those failures right,they're cues that I learned.
So I started mentoring peopleand I started seeing the same
patterns in every business Alldoing the same wrong things.
Oh, wow, okay, all of them.
Like, this is unusual.
I thought I was unique,remember.
(31:11):
I thought I was special.
Speaker 1 (31:12):
I thought that too, you told me, I wasn't so yeah,
yeah.
Speaker 2 (31:15):
So now I'm like okay, so this is so.
I'm like you know what?
I'm going to write a book.
I'm going to use my story andthe fundamentals of these guys
doing all this wrong stuff,because here's what it looks
like, here's the owner prison.
Okay, you start a business andguess what you have to do when
you start a business?
You got to work your tail off.
To work your tail off, there'sno getting around it.
There's no secret sauce.
(31:35):
You're going to wear nine hats.
You're going to do all thisstuff.
You're going to get this thinglaunched, you're going to sell,
you're going to market.
You can do everything, buthere's the problem.
So your first two years you'redoing that, but next thing you
know, 10 years goes by.
You've repeated the first twoyears five times.
You're on the hamster wheel.
You're making a little moremoney, but if you don't open the
(31:56):
door in the morning, thebusiness doesn't happen.
If you leave for a week, yougot to call in every day to make
sure no one burned the placedown, right, it's all dependent
on you.
So that's the owner prison.
You are trapped, you have no,you don't have profit, you don't
have freedom, you don't haveany impact, right.
So you're just doing this.
You have a glorified job, right?
So what I want to do is showthem how to get out of that.
(32:17):
Where do you begin with that?
And that's what my book does.
So it walks them through allthat.
And then you'll go like.
Some things will seem obvious.
They go, yeah, but you're notdoing it.
It's like your free throw,right.
If you play basketball, howmany you got to shoot?
Tens of thousands.
It's gotta be perfect everytime.
You don't just decide to liftyour elbow up and shoot it.
(32:37):
It's not going in, right, it'sjust it's like, but.
But we have to always stickwith the fundamentals, whether
that's sport or business.
You have to understand that andthen you can grow Right, cause
the goal is to get the owner,the business owner, to what I
call working on their 5%, that'sthe 5% of the business.
Only they can do.
That's vision, that's marketshare right.
(32:59):
They reel in the big clients,that kind of stuff.
Everything else can bedelegated and automated and
eliminated right.
Those are the things we want tobe able to do and we get to
that.
Now you make profit, now youhave freedom.
Speaker 1 (33:11):
Yeah, there we go.
Speaker 2 (33:14):
Now you make impact.
Now you can make a differencein the community.
Right, because you're in aposition of influence.
You own a business, right, sowe want to go down there.
But now you can actually spendtime with the family that you
started the business so that youhad freedom to be with your
family, which you're never ableto be with your family because
you got a business.
Business can be a mistress.
It will consume you.
(33:35):
It'll want your time.
It'll pull you away from yourfamily.
Okay, you'll work the latehours, seven days.
You'll do everything because itjust keeps.
It's the siren song, right?
It's just calling you backbecause things are not organized
.
It's not self-reliant, right.
And so who suffers?
Your family.
Speaker 1 (33:54):
Absolutely.
Speaker 2 (33:55):
And we can't have that.
We just we can't have that, wecan't have that.
That's not why we got inbusiness.
We need to fulfill the visionof why we actually got in the
business in the first place.
Speaker 1 (34:05):
Yeah, I've been reading about the myths of
entrepreneurship and, man, younailed a lot of what I've been
reading.
Man, that's definitely it.
You help a lot of folks, man, Idon't know if they're're
listening, but they should betalking to you right now because
there's a lot of, a lot of goldin what you've been saying.
Man, I I'm stuck on one thingthat you said and I want to
highlight that because I believeit's going to be valuable to
(34:27):
our listeners.
You talked about, you know,starting over.
I feel like you, you glossedover that kind of quick.
You you went through that realquick You're talking about.
You can highlight how much moneyin terms I think that people
need to hear terms.
So if you're good with theactual dollar amounts, that
would help people kind of get avisual, because people need
(34:47):
visuals these days, just howtoday's generation learns.
But you went from having X tolosing X and then rebuilding and
restart.
You know how many people don'tever restart or ever restart
with the same gumption they hadthe first time because they're
(35:08):
gun shy about it now.
So now they're going to try tominimize the losses and minimize
the pain too.
So they kind of just do a halfrestart.
Just some advice to thelistening, yeah, or who are in a
place where they have to startover yeah.
Speaker 2 (35:24):
It's like, yeah, yeah , absolutely.
So here's the thing.
The starting over thing is like, if you've been an entrepreneur
, you've been in business forreally any amount of time maybe
it's three years, five years youfail.
I was 20 years, Okay, and thenI failed.
(35:45):
So I'll tell you what I'm not.
I'm not employable, Okay.
So 20 years working foryourself, you're not going to be
able to work for someone,Though I one caveat.
I will say, if I do, if I hadto right, which I did briefly
I'm the best employee you couldever want you don't tell me what
to do, I get it right, but in12 months I need to run your
company, Otherwise I'm out.
(36:05):
Right, I'll tell you what you'redoing wrong, All right, so
that's the thing.
So one thing you have tounderstand that.
So you don't really have anoption, so you have to start now
.
Now I had to go well, what am Igoing to do if I'm not going to
do these things that I wasdoing?
Right?
So that took some time tofigure out.
Now I went what do I love to do?
I kept it really simple.
Well, I love training people, Ilove working out.
I love training people.
(36:25):
I'm awesome at it.
Well, let's do that.
So I go to Anytime Fitness.
They need a personal trainer.
I can do that.
I got certified in 1993.
I could.
So I go in and build thisprogram.
Okay, All of a sudden I go fromzero to like 40, 40 clients
right Every week.
And guess what happens?
A year later, I'm trainer ofthe year.
(36:47):
So you know what that means toan entrepreneur.
Speaker 1 (36:53):
Time to open a gym.
Okay, so I opened a gym andthen there we go, Right.
Speaker 2 (36:56):
So you have to.
There is going to be thattransition time and I'll tell
you one of the secrets tosucceeding is to do something
Meaning go make some money, geta job, be active.
Don't sit and look out thewindow and dream about what you
should do.
Go make some money.
I don't care if it's 15 bucksan hour.
(37:18):
So you have to be active,because that's also going to
motivate you, because you'regoing to realize there is a
really low ceiling working forsomeone and I am if you're an
entrepreneur, you are.
If you're like me, I am not inthe limits.
Like people will brag.
They work for the union.
I can make $32 an hour.
You know what?
I tell them yeah, but you can'tmake 33.
(37:39):
And they just look at it.
They go.
They won't let you.
I go, hey, no one tell me howmuch I can make or not.
I'm like I don't care.
I know it sounds good, but that, just that's like that's a
prison to me.
You tell me this is all I canmake here.
It's not going to work.
So, I just want people tounderstand that right as they
move forward.
You'll figure it out, but keeplooking for the opportunity
(38:04):
right that you can slide intoand make that happen.
Speaker 1 (38:07):
All right.
So we got we're almost upagainst it, and I still got some
more questions to ask you.
So we're going to try tosqueeze these in, because I
can't let some of this stuff go.
Short answers, here they go.
Yeah, I'm going to need thatfor me, mr Walsh.
I need to get short.
All right, buddy, that's what Ineed, all right, ok, so All
right.
So why do you think so manybusiness owners struggle with
(38:27):
scaling their businesses?
I think that that speaks towhether we're in podcasting,
whether we are authors of books,whether we're content creators
whatever it is that we do in thecorporate, whatever it is,
especially small business owners.
A lot of those are in ourlistenership as well.
Why do they struggle withscaling their businesses, you
think?
Speaker 2 (38:44):
Well, two things.
They're not prepared to scale.
All right.
They don't have systems, theydon't have processes, their
business isn't self-running,it's not duplicatable.
And I'll tell you this realquick Growth and scaling are two
different things.
Speaker 1 (38:59):
It's like Bob's Burgers.
That's what you're saying.
Speaker 2 (39:01):
Well, listen, growth to grow costs money.
Scaling does not cost money.
I'm air quoting, but I meaneverything's duplicatable, it's
rinse and repeat.
Growing you're figuring stuffout.
You're spending more money.
You're trying to build all thisstuff out.
So just understand there's adifference between growth and
scaling.
Okay, but most people are notprepared to grow.
(39:23):
They haven't mastered whatthey're doing and they're trying
to duplicate it, and they can't, because people don't have an
ability to follow a system or aprocess, because you haven't
developed it as the owner.
That's really the key.
Speaker 1 (39:35):
All right, I love this.
I love this.
Like I said, this is TrevorMoore.
I'm lobbying at your man RapidFire.
You mentioned about giving backbeing a powerful business
building strategy.
Break that down for us to thelowest common denominator, if
you can.
What does that mean?
Speaker 2 (39:50):
Really, it means building the people that are on
your team who work for you.
How do you make them betterpeople?
Yes, they're competent.
We can make them more competentin our business.
How do we make them better aspeople when you're able to
elevate?
And we don't have time to gointo how, but I have all the
hows.
Speaker 1 (40:06):
I'm not going to reach out to you to find all the
hows.
Speaker 2 (40:08):
No worries If they become better people.
Where does that go?
They take that home right, theybecome a better person.
They go home.
Their families are influencedby that.
And where are their families?
They're in the community.
Okay, so if I want to help10,000 business owners right, do
profit, freedom and impact andI make them all better people,
(40:28):
they them all better people.
They take that home.
They're in the community.
I'm not affecting 10,000 people, I'm affecting millions.
Speaker 1 (40:35):
Right.
Speaker 2 (40:36):
Because that all, it's all a cascade.
It begins, but I treat mypeople that way elevate them.
They take it home, their familygets elevated, they go into
community, they elevate others.
It's just, it's a circle, right, that's how it works.
So that's where the impact is.
(40:57):
As a business or you haveinfluence.
I don't care how much you'remaking, you've started the
business you do, what themajority of people will never do
.
Okay, and that deserves respectand you'll have it.
Okay, it's not about how much,and you can influence your
community, those people aroundyou, no matter where you're at.
That's where it's really at.
Speaker 1 (41:12):
I love this man.
Thank you, no matter whereyou're at, that's where it's
really at.
I love this man.
Thank you, sir.
All right, so you mentionedabout you mentioned this several
times and I know you do this inyour business.
You talk about having an exitstrategy in your business and
why it's important.
Frame your answer for all thoseposts I said was in our
listenership that are probablylike okay, how does that impact
me?
Because and this is a personalstory Many people who are my
(41:35):
colleagues in this podcast andmedia game may be hearing it for
the first time, but I'm alwaysthinking, okay, what do I do to,
I guess, work myself out of ajob, so to speak?
Because I'm like, okay, I'mdoing this, I'm building this,
but there has to be an end gameand we'll come back to that
question that we talked about inour pre-interview as well.
It has to be an end game.
(41:55):
You know what.
We're going to go ahead andjust do this open mic, hit
record forever and ever.
I tell people who I go intobusiness with, people who I do
shows with, who I collaboratewith, I said I'm not doing this
forever.
There has to be some kind ofbuild out.
Perhaps what you said.
I'm not doing it right so I canlearn to do it better, but
(42:17):
there has to be.
There's always an end game,always a clock on this.
Why is having an exit strategywise for any kind of business?
Speaker 2 (42:25):
So, first thing, there's two times to do an exit
strategy.
The best time is before youstart your business.
Okay, the second best time isbefore you start your business.
The second best time is rightnow.
We want to go to the endbecause that becomes a business
filter.
If I know, I'm going to do thisfor 10 years and I want $10
million when I exit, all I do isreverse engineer.
Well, what do I do today to getthere in 10 years?
(42:48):
What's that going to look like?
You'll know when to hire thefirst person.
You know what kind of marketshare you're looking for.
Now you build, and when someonecomes and dangles that little
shiny object in front of you,called opportunity, you go.
Well, hold on a second.
Let me just run that through.
That gets me closer and fasterto my exit strategy, I'm in.
If it doesn't, it's a hard noright.
Speaker 1 (43:07):
It keeps you focused on the main thing.
That's good, man.
That's like you know whatrepeat.
This is one time you can repeatyourself.
Repeat, repeat that, please.
Speaker 2 (43:16):
That's very good sir, repeat it so when you start
with the end in mind, you havean exit strategy.
Someone offers you anopportunity because that's going
to happen.
People are going to dangle ashiny object here.
You can make money by doingthis.
Do my little multi-levelmarketing thing or whatever.
Okay, let me look at it.
Does it get me closer and fasterto my exit strategy or does it
(43:37):
detract from it?
If it detracts from it, it's ahard no.
If it's going to get me faster,let's go.
I'm shooting for the exit.
If you can throw somehorsepower in my engine, in my
economic engine, to get mefaster to my exit strategy, I'm
all about that.
Come on, let's go.
But if it doesn't and a lot ofthe most things don't, because
(43:57):
it takes focus.
So just remember that it's anincredible business filter.
Speaker 1 (44:02):
Absolutely Love it, man.
That's so good.
If you guys missed that, checkout the 43 minute mark of this
episode.
Man, that was really good.
I love this One thing that youthat you did, uh, mention in
your profile.
We didn't get to discuss it toomuch, but I want to talk about
it because it's impacting me ona personal level and I think
many of my friends are watchingand listening.
(44:23):
Whether they admit it or not,they're in the same boat, and
that's about the uh, the, themanaging of that free time and
what we do.
We almost find that we almostget caught into that ego pride
vortex that you were talkingabout earlier, where we have to
do more episodes.
We do, instead of two days aweek, now we're doing seven days
a week.
We always I'm trying to outbeat the algorithm.
(44:45):
I'm like you can't even see thealgorithm.
How can you beat something youcan't see?
You know what I'm saying, soit's very.
But how do you, because of thewisdom that you developed over
the years and all you've beenthrough, how do you make sure
that free time is not lost?
How do you?
I'm not lacking in words, butyou know what I mean.
Speaker 2 (45:07):
Yeah, you have to have.
It's called accountability.
Everything has to be accountedfor.
I can't have a blank spot in myday.
Oh, I'll just do something.
For from 10 to noon there'snothing in my calendar.
What?
Why there's nothing?
You, you have nothing to do?
Okay, Well, I'll.
I'll run home and hang out withmy daughter for an hour and a
(45:28):
half.
Okay, that's in my schedule.
This afternoon I'm taking herto the bank to get a better loan
than what she has.
That's from three to five.
That's what we're doing.
Okay, I'm taking her.
We're going to do that becauseI've planned that.
So it really is anaccountability thing.
You think, hey, I'm loose, Ifly, I just make it up.
You know things change inbusiness.
(45:48):
It's nonsense.
Okay, you have to control that.
You need certain anchoractivities in your day.
If I have a 7 am to 7.30strategy time, I do this with my
clients.
You dedicate 30 minutes to workon what we're working on.
I'm your coach.
30 minutes a day, that's twoand a half hours a week.
So now you've got Mondaythrough Friday 30 minutes a day.
(46:10):
Two and a half hours working onyour business may not seem like
a lot.
It's a ton, and I make them seta timer.
So if it's 7 to 7.30, 7.30, ifit goes off, you stop doing it.
You don't get to keep workingon it.
Okay, you think, well, I gottime, no, stop, and you go do
the next thing and then tomorrowyou'll do it again.
(46:31):
Right, Because that creates adiscipline which we talked about
earlier, right?
How?
Speaker 1 (46:35):
important yeah absolutely.
Speaker 2 (46:37):
A discipline applies to every aspect of your life.
Okay, so you've got tounderstand where that's at and
that's how you're going tomanage your time.
When people say they're toobusy, they don't have time,
what's the first question I ask?
I go tell me how many hours ina week.
And they go oh, I got to domath.
I go no, you don't have to domath.
I'll tell you it's 168 hoursand you don't know that.
(46:58):
How can you tell me you don'thave time when you don't know
how much you have?
Okay, you got to know whatyou're working with, right?
You got to know what you'reworking with, right.
This is good, right.
Like any metric, how can Imeasure something if I don't
know what I'm measuring?
Speaker 1 (47:13):
I love this man.
This is really good man.
All right, just a couple morequestions and then we'll go
ahead and direct everybody howto find your work, your website
and your book, of course,escaping the owner prison.
But what's your 10-year plan,man?
We talked about it in apre-interview.
Speaker 2 (47:38):
Got an interesting answer from you, man.
What's your 10-year plan, man?
Yeah, so I am again.
I'm after 10 000 businessowners help 10 000 business
owners create property andimpact in their business.
That's what I want to do.
I will exceed that in 10 yearsbecause that's just that's where
my, where the target is forright now.
Um, and it's, it's an amazingthing.
So that's what I'm working on.
What I want to do is I'mbuilding a team of coaches.
I'm bringing people on.
It's a lucrative business.
We're helping business owners.
I want to be able to scale thatright.
(47:58):
So I have systems, I haveprocesses, I have software, I
have the whole package to bringpeople into programs and not
just get them but keep themright.
I work with my clients foryears because of what they get
from what I do.
So that's really the goal is tobecome that.
I'm not looking for any fame.
I don't want any of that kindof stuff.
What I want is I want to see10,000 business owners create
(48:21):
profit, get freedom in theirlife and make an impact with all
that work and what they've done.
It's a, you know, be visiondriven.
I want to help them be visiondriven.
That's really the mission hereto teach people what what vision
truly is.
It's not a mission statement,it's vision.
So that's really that's my 10year end goal.
Speaker 1 (48:40):
Okay, I'm sure you got an exit strategy.
Could you teach us about that?
So I'm sure you have one, andall your coaches are local or
remote or both.
Speaker 2 (48:47):
Remote.
I got a little bit on both, butmost of them are remote yeah.
Speaker 1 (48:50):
Copy that Copy, all right.
So last question If you weren'tan author, if you weren't a
business owner, what wouldRichard be doing right now?
And you can't say, working withsteel sculptures either.
Speaker 2 (49:03):
Right, what would I be doing?
I don't know man, I don't know.
I'd be probably unhappysomewhere.
Speaker 1 (49:09):
Now you're the man.
Clearly, if anybody heard theepisode at all, they know that
you are a man with a plan.
You got stuff strategized.
You can't sit here and tell meyou don't have no plan now.
Speaker 2 (49:21):
My plan is exactly what I'm doing.
Remember this Life is seasons,Everything is seasons.
I have a 20-year-old, two19-year-olds, two 18-year-olds
and a 17-year-old now.
Speaker 1 (49:34):
Oh, you got twins.
Speaker 2 (49:35):
Okay, yeah, yeah, a couple steps there so, but 15
years ago I was in a differentseason.
Right, I lost everything.
Yeah, I had to restart adifferent season.
Now I'm in a new season.
Now they're all that, wife andI.
Now my business is growing, Ican focus more time, I can get
more people working towards thisnew goal.
It's a new season, so I use theyou know retire, like people
(49:57):
say, when are you going toretire?
Well, I'm going to put four newtires on and get going back
down the road.
I'm going to retire.
There's no stopping, so there'sno end for me.
Speaker 1 (50:09):
There's no end.
Speaker 2 (50:09):
It's a season when I reach 10,000, I have other
people who are going to take it.
I'm going to become just thefounder of Sharpen the Spirit
Coaching.
You know what founders doNothing, okay, everything is
running.
I collect a check.
Okay, that's the goal.
Right, but I want it to live on.
Right, I want the business tolive on, but I'm not going to do
this forever, because there'llbe the next thing.
(50:31):
You know, I'll hit my mark,I'll exit again into a founder
position and then I'll haveopportunity.
There'll be another opportunityfor me to get into and I'll
begin with that.
That's really the plan.
I don't have to know the exactopportunity because I'm focused
on building Sharpen the Spearright now.
So that consumes me.
Speaker 1 (50:50):
you know I love this.
I got more questions aboutSharpen the Spear right now, so
that consumes me.
you know I love this.
I got more questions aboutSharpen the Spear, but I think
we'll do that offline.
We'll talk about those, butwhat I want to do is two things
for us.
One, in the comments section onour YouTube channel where the
episode is.
I'd love for you to drop allyour information on your book
where they can find your book.
(51:11):
If it's on every retailer,you'll just make that known
there.
And, of course, your website,where they can potentially join
or use the services of Sharpenthe Spear but share with
everybody here, while we're inthe episode, where they can find
your book and your website forus.
Speaker 2 (51:29):
Yeah, so it's sharpenthespearcoachingcom.
Sharpenthespearcoaching.
Yeah, so it's sharpen the spearcoachingcom.
Sharpen the spear coachingcom.
Go there.
Tons of great videos, education, learn content.
You can contact me via there.
You can get my book on Amazon.
It's the best selling book.
Escape the owner, prison, thecontractors, new way to scale,
regain control and fast trackgrowth while loving life.
Richard Walsh, go on there, getthat.
(51:50):
But let's do something special.
Okay, this has been great.
I know we've kind of probablygone long.
I'll be good brother, but here'swhat I want to do for everyone
who's hung on.
Okay, if you go to my website,sharpenthespiritcoachingcom, go
to the contact page, send me aone-sentence email.
It says Richard, I saw you onMr U's program.
(52:11):
I'd love the free copy of theaudio version of Escape the
Owner Prison and I will send itto you.
I might do it myself, yeah, andI'll send it to you.
You'll have it like same day.
Okay, it costs you nothing.
Get to listen to the whole read.
Now you have to listen to meread it.
So you got that.
But other than that, you knowand I do a pretty good job but
(52:33):
just listen to that and get thatbook and get it going.
I know audio books are realpopular now.
People want to listen to it.
So let's do that for him, justbecause this has been awesome.
Speaker 1 (52:42):
Thank you, sir.
I appreciate it.
Man, if you guys haven't heardman Richard Walsh is probably.
He may be the famous person.
As you know, you've never heardof him before, but this man got
a lot of wisdom, a lot ofstrategy.
He knows what he's talkingabout.
This has been one of my bestepisodes and you're a big reason
why, brother.
So thank you so much, man, forjumping on man.
This has been insightful, tosay the least.
(53:03):
Hope this is not our lastconversation.
I'm sure we're going to talkoffline because I have plenty
more questions, especially morequestions, especially in regards
to the coaching.
But thank you again for joiningus, man.
It's been a pleasure and anhonor.
And thank you guys forlistening and for watching the
show and please, if you haven'talready done so, always access
at the end of our shows.
Go to our YouTube channel,youtubecom, at
(53:23):
theycallmemisteryou.
Please hit the white subscribebutton.
It's not going to hurt you todo so.
It's going to help us put putout more quality content for you
guys to consume.
So we thank you again forsubscribing and liking and
sharing some videos.
Keep us going, help us out withthis and we thank you for your
support and thanks for watchingthis show, have a fantastic day.
Thank you guys.
Thanks Richard Bye.
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