April 7, 2025 • 47 mins
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Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.
Travis and Jenn broadcast a special live episode from the vidIQ Discord community, fielding questions from members and delivering candid advice about transitioning to more conversational, authentic YouTube content.
• Creators often lack confidence in their unscripted abilities, believing they're not interesting enough without heavy editing
• Bullet points can provide structure while allowing room for natural, engaging conversation
• Recording yourself unscripted and watching it back often reveals you're more engaging than you realize
• Pattern interrupts like changing camera angles or locations can maintain viewer interest without requiring complex edits
• Cold outreach for brand deals should focus on relationship-building rather than immediate conversion
• When a video performs well, double down on similar content while momentum exists rather than overthinking
• AI tools are evolving rapidly in content creation, requiring creators to adapt and find ways to use these tools effectively
• For interview-based channels, creating compilation videos around specific themes can provide more value than individual interviews
Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:15):
Hey, welcome back to the only podcast that has to
record the same part twice inthe same day.
I'm Travis here with Jen Hi,and here's the thing.
This is for the audio podcast.
They're going to be like Idon't know with Jen Hi, and
here's the thing.
This is for the audio podcast.
This is going to be like Idon't know what's going on.
Well, what happened was we'veactually already recorded part
of this podcast, but forwhatever reason, my mixer died,
(00:37):
so we're having to redo theintro, even though people are
here in Discord.
By the way, we're live inDiscord as we talked about the
the new discord vid, iqcom slashdiscord.
It's a free thing.
You come in, talk to othercreators, learn things.
It's great.
We're in there, uh, and we'rebroadcasting live to an audience
, and jen already talked tosomebody I did and I don't.
Speaker 3 (00:57):
I just want to take this opportunity to say that I
didn't mess it up.
Technology Technology speaking.
Speaker 2 (01:04):
Can we just Look?
I don't know.
Speaker 3 (01:08):
Throw that out there, because if you really weighed
what the chances were of one ofus messing it up, it's like 97%.
It was going to be me.
I've already done it severaltimes today, just not during the
actual recording and I willtake this win, so I will take
this win.
Speaker 2 (01:25):
So I will take this win, and I think people are
hearing weird sounds in Discord.
I think it'll come and go, butthe audio recording is clean.
There's some other issues todeal with.
I don't know exactly what'sgoing on.
I'm going to throw this mixerthrough the wall, but hopefully
this will all sound good in theend and the people that are
watching later are going to lovethis.
Okay, so can we everyone?
Can you hear me?
Okay now, because we're live.
(01:45):
We're live to an audience.
We're people listening rightnow.
This is the exciting part.
The bad part is the technology.
Here's something about a cat.
Speaker 4 (01:52):
Yes, we can hear you.
Speaker 2 (01:53):
Probably a discord.
Okay, okay Sounds okay, solet's do this again.
So the uh, we're chilling withthe people, so we're doing a
live recording here on thediscord, so let's do that now.
Let's bring someone else up.
Vicky, you want to bringsomeone else up?
Speaker 4 (02:14):
yes, sure, all right, mumbi, please, I'm inviting you
to speak now and, yeah, Iwanted to say again to thank you
to juran van dyke, who did thefirst question while we were.
Speaker 2 (02:25):
I'm sure it was amazing.
Speaker 4 (02:27):
It was a great question.
All right, mambi, you should beable to jump.
All right, here they are.
Hello, hello, hi, hello.
Maybe today audio is notworking for anyone.
Speaker 2 (02:43):
I don't hear anything from Mambi.
Speaker 4 (02:45):
All right, let's just .
Mami, I hope your audio isgoing to work soon, but
meanwhile we're going to inviteon stage Caleb Anderson.
Caleb, please join us, we'rehere waiting for you, hi.
Speaker 5 (03:01):
Hi guys, how are we doing today?
Hey?
Speaker 3 (03:03):
Hello.
Speaker 5 (03:05):
Good to see you guys.
Nice to be able to actuallychat with you.
Apologies for the bad audioquality, but just on my phone
right now, no problem.
Speaker 3 (03:13):
Awesome, all right.
Speaker 5 (03:16):
So I recently kind of listened to your guys' episode
talking about the resurgence ofvlogging and kind of the rise of
YouTube on TV yes, theresurgence of vlogging and kind
of the rise of YouTube on TV,and I would like to try my hand
at doing this within a videogame commentary niche, but I
traditionally stick to scriptedcontent.
(03:36):
Case in point I'm literallyreading this message from a note
on my phone like as we speak,as we are talking, You're really
good at it, though I wouldn'thave known.
Thank you, I appreciate it, um,but I kind of I struggle to see
how I can continue to deliver onthe value that my other kind of
shorter videos provide, youknow that kind of like 8 to 12
(03:58):
minute length, um, without doingthe research that my scripts
require.
So my question how do you guysthink that I could potentially
go about addressing that, andhow do you feel that people
deliver value in the longer formkind of raw style of content
that blogging tends to be?
Speaker 2 (04:18):
This is a great question and, by the way, I'm
completely distracted by thecandy corn on the audio mixer in
discord.
I've got to show that onYouTube.
Speaker 3 (04:27):
Wait, the candy corn with an ax though.
Speaker 2 (04:31):
This is going to be a wild ride.
Speaker 5 (04:34):
I'm not a fan of your wax either, so it's okay.
Speaker 3 (04:37):
Here, I was going to help you, caleb, wait.
So, caleb, what would you sayis the value that you're
offering right now, in theshorter videos?
Speaker 5 (04:49):
The value that I'm offering right now is at least I
try to offer a bit of a kind ofa critical analysis of whatever
topic I happen to be talkingabout, like to a specific video
game or the video game industryat large, evaluating what are
the good things, the bad things,that are happening about this
particular topic.
(05:09):
What do I personally feel aboutit, and I'm kind of just
struggling to see how I can moreeffectively or to deliver that
same type of value within thatlonger form content that's more
raw in its nature.
Speaker 3 (05:26):
Do you feel like you edit down and really retention,
edit your videos at this pointto keep them that short, or are
they naturally that short?
Speaker 5 (05:35):
I would say, generally speaking, they're
naturally that short.
I mean, I write all my scriptsahead of time and I'm very
critical about the way that Iexecute on my scripts, and so I
try to deliver as much value inas short a period of time as I
can in the process of writingthe scripts out.
I don't feel like I alwaysdeliver on that as well as I
could, but you know.
Speaker 3 (05:56):
What would happen if you just gave one of these
videos a shot and just recordedit?
Speaker 5 (06:04):
Everything would crash and burn around me.
Speaker 3 (06:07):
Okay, okay, okay, okay, okay, hear me out though,
if you want to try this.
My advice to you would be to gofor it in like the worst way
possible.
Have one of these ideas foryour video, have the concept you
know, obviously with an idea,you know things that you want to
talk about, hit record and seewhat happens.
(06:30):
Obviously, we're leaning on alittle bit more work in post at
this point, but I want to knowwhat you have to naturally say
and what's going to come out inan unscripted and very
conversational way, and I thinkthat's the benefit of this type
of format on YouTube is thatit's very friendly, it's very
laid back.
You're really hanging out withsomeone and I don't know how
(06:51):
scripted you can do that andstill produce the same thing.
So I would say, literally gofor it.
It's not something you have topublish, but I would see what
you're capable of in acompletely new opportunity.
Speaker 5 (07:07):
Okay, okay.
I'm definitely willing to giveit a shot.
Speaker 2 (07:11):
I see someone in chat saying bullet points could be a
good way to do that.
That's the way I do it.
That's the way I do things,gotcha yeah.
Speaker 3 (07:17):
I think bullet points can be great, but I would just
push yourself like super far outof your comfort zone and see
you know what you're reallycapable of, because this is like
the total opposite ofeverything that you're used to
and you're comfortable, and Ithink you could watch back that
video or go to edit that videoand then have a clear
understanding of how you mightwant to try to actually produce
(07:37):
it on that next shot, because Ithink you're going to be
surprised.
I think you're going to have alot of really good things like
just off the cuff, that wouldnot have made it into a scripted
video.
Speaker 5 (07:48):
That makes sense.
That makes sense.
I love it.
Maybe I just don't have theconfidence in my own ability to
be interesting it sounds likeyou don't and you should.
Speaker 3 (07:56):
That's what it is.
You should.
This is a confidence thing, andthat's why I think you need to
just go for it and record it andthen watch back.
I guarantee you you're gonnalike giggle a couple times at
yourself, guaranteed, and you'regonna be like wait, I'm kind of
good at this.
Speaker 1 (08:12):
I love that, all right.
Speaker 5 (08:13):
I'm telling you that's amazing, thank you guys.
I appreciate the answers thanks.
Speaker 2 (08:18):
I appreciate you, uh Jen, given the advice.
Uh on fire today let's go.
Speaker 3 (08:23):
Let's go.
I've been out of coaching forone day and I'm like I need to
help people.
Speaker 2 (08:30):
That's why we do it here on Discord.
Thanks, Caleb, for joining us.
We appreciate you.
Speaker 5 (08:35):
No worries, appreciate you guys.
Speaker 2 (08:36):
For those listening.
Currently, what we're doing iswe have, if you're in the
one-on-one program or Boostprogram, we're allowing those
people to talk first.
We may have a couple of minutesat the very end, uh, for free
speakers or people that don'thave uh any of the the program.
So we want to give people thatare in the program an
opportunity to talk to us first.
Uh, do we have mambi on yet?
Is that working?
Speaker 4 (08:56):
yeah, let's try them.
I also wanted to say to thosewho are just joining the discord
make sure you go throughauthentication and get your
boost and one-on-one coachingrole.
So I let you on stage.
All right, mamby, I guessdecided to leave the stage
completely, but we have RobertRodriguez Music joining us Hi.
Speaker 6 (09:20):
Hello, hello, can you hear me?
Speaker 3 (09:21):
Yes, we can hear you, oh fantastic, I just want to
say, jen, thank you.
Speaker 6 (09:24):
so me, yes, we can hear you.
Oh, fantastic.
I just want to say, jen, thankyou so much for being an
incredible coach.
I know that you had to leave,but you were my coach, so very
excited for you.
Speaker 3 (09:35):
Miss you already, Robert.
Speaker 6 (09:37):
Fantastic and anyone that is considering the coaching
program I'm not paid oranything, but cannot recommend
it more the coaching program I'mnot paid or anything, but
cannot recommend it more.
So I guess my question is and,jen, I guess you also know a
little bit about my channel, butI'm a composer and I help other
composers kind of find theirfooting how to land gigs, how to
(10:01):
write better sounding music,and this kind of goes along with
what Caleb was saying aboutlike approaching YouTube with
that more conversational styleof content.
I'm trying to do that as well,but I'm also trying to figure
out a way to like make sure it'salso not boring.
(10:24):
Like I used to do a lot ofB-roll and heavy editing and a
lot of on-screen texts andthat's just not the kind of
thing I wanna do.
So I'm trying to think of likeother ways to make it like
engaging in addition to just mehaving a conversation over a
camera.
Speaker 2 (10:48):
Interesting.
So Jen knows you better than I,so this might be a good thing
for me to try to figure out.
Uh, that's what I was gonna sayI knew you're gonna say that uh
, give me some clues, though,jen.
What, what should I know about?
Uh, about robert.
That's gonna help me at leastfigure out.
Speaker 3 (11:02):
Uh, like, who is he serving specifically that maybe
he's not even thinking aboutright, I, I don't, I don't know
you don't want to spoil it, butI need a little because I know
robert and after talking tocaleb, I'm like you guys should
be friends, because I thinkyou're struggling from the same
thing over here, which isconfidence.
I love it and I think it'sactually really funny, because
(11:23):
robert and I worked on himproducing content that was less
organized and just a little bitless filtered, a little less
edited, and he started to givethis a go, and I think it just
comes down to the fact we don'tfeel confident ourselves, like
why am I interesting enough?
Why am I good enough to be onYouTube?
(11:43):
Why do people care to watch me?
And these are like the impostersyndrome thoughts that all of
us feel, first of all, like it'snot just everybody who's
listening here.
I get it, travis gets it.
It's totally normal, but we dohave fun things to look at that
can help kind of avoid that.
So both of you are worriedabout, you know, people watching
(12:04):
the content.
Well, we have retention graphs.
If you're looking at yourretention graph and people are
genuinely bored and clicking offthe content, then we know we
need to slightly changesomething.
But we have no proof that we'reboring and people don't want to
watch us or we're not funny,just based off of our own
opinions of ourselves, which areusually wildly inaccurate or
(12:28):
skewed in our mind.
Speaker 2 (12:31):
So let me talk a little bit about why do we feel?
Let me talk a little bit aboutthis confidence thing, because I
see other people in chat sayingthe same thing and it is really
interesting because we all youknow when we're doing, when
we're making content, we'reworking in a field, we're in the
entertainment field oreducational field and people who
watch us typically don't knowthat we struggle with these
(12:55):
things.
And what's interesting is, ifyou understand that in a real
way, then you become moreconfident.
In a real way, then you becomemore confident because you
realize that.
So there was friends of minethat would dance and stuff like,
oh I messed up.
They don't know that, no oneknows.
No one knew you messed up.
The only person who knew wasyou.
(13:15):
So pretend like you meant to doit, like embrace those mistakes
.
Embrace those things that makeyou, that make it seem more real
and interesting, like, embracethose things so the confidence
will come with time.
The only person I know that'sconfident 100% of the time is
Savage, but I mean everyone elsehas these moments.
Speaker 3 (13:36):
Have these moments, it's so true, though, and I
think when you watch otherpeople's videos, these are the
things that you naturallyconnect with.
These are the things that makeyou feel like you're seeing a
human on the other end, someonethat you want to be friends with
, someone like those slowermoments, those mistakes, those
just natural bits of personalitythat come out in that, which
(13:58):
are very challenging to have inscripted content, and oftentimes
, if you do script that in, itcomes off just not very genuine,
or you can tell that it'sscripted and that's not to say.
Sometimes it's not funny, butit's those very just human
moments, and I think that's oneof the things about the longer
form content that is reallyimportant, and it's not just
about how can I make my video aslong as possible.
(14:19):
It's how do I make my videolong but just show up in a very
genuine way that just connectswith someone on the other side,
because, while we can receive aton of value from short,
condensed content, it's adifferent thing we're kind of
after with the longer content,and I think both are very
valuable on the platform, butit's hard to put out long
(14:42):
content and it's hard to switchup your style and feel confident
, especially when we know, whenwe switch things on youtube,
it's probably gonna do bad tostart, yes, and then it does bad
, and then we feel worse.
Now we don't want to do itagain, but you have to do it
again.
Speaker 6 (14:55):
Listen to me, you have to do it again so good yeah
, I, I just I think you both uh,hit the nail on the head there
and, um, yeah, it's funnybecause I do help a lot of, like
other musicians with confidencein their music so not
necessarily like, obviously,youtube videos, but it's so easy
(15:16):
to recognize that in other, Iguess other people that you're
trying to help, but then youalso it's easy to ignore it in
yourself or not see it inyourself.
So, yeah, that that was very,very helpful.
Speaker 2 (15:29):
So how do you keep um ?
I think one of your questionswas like how do you keep it
interesting?
Can you ask it again, just so Imake sure I answer it right.
Speaker 6 (15:38):
Yeah, um, because I'm trying to lean away from you
know, uh, heavy editing, b rolland and onscreen text and just
keep it more conversational.
Um, so I'm just trying to thinkof, like, instead of just one
continuous shot of me talking toa camera, like I am trying to
think of like other ways to keepit engaging, Like I thought
(16:02):
maybe, like I don't know, likemy iPad and a pencil and kind of
doing like a whiteboard thingto write down what I'm talking
about.
Um, I don't know, I'm justtrying to figure it out.
Speaker 2 (16:14):
Pattern interrupts.
Uh, pattern interrupts can beas easy as zooming in it also
could be, and I think maybe thebest thing is a change of uh,
change, not just change of pacebut change of background, which
might mean you might have toshoot in three different areas,
three different locations, butrecord the same thing in all
three so that when you edit it,you can pop it however you want
(16:35):
to, and literally you can justbe talking here and then the
camera's seven inches over hereMaybe you're in the kitchen you
just place it in differentplaces, record the exact same
thing three times, however manytimes, and then when you edit
you can make it seem like yourecorded these things kind of in
improv, in a way, and you justkind of cut around it that's a
(16:57):
really good idea.
Speaker 6 (16:58):
I only do one camera, so I like the idea of doing
different shots.
Speaker 2 (17:04):
That's I never thought of that.
Yeah, Most people don't.
And again, the best thing is tothe one thing some people do
make mistakes are they'll justshoot one part of it on the one
camera and then go somewhereelse and try to shoot the other
part.
But if you shoot the entirething on each camera, there
might be different parts thatspeak more to the location that
you're in.
So you don't, you don'tpigeonhole yourself into just
(17:24):
well, this shot only said thisthing.
Well, this shot, you saideverything, so you can do
whatever you want with it.
Speaker 3 (17:30):
Ooh, that's good advice, Travis.
Speaker 2 (17:31):
It's almost like I'm a vlogger, but I'm not.
Speaker 3 (17:34):
Wow Okay, travis starts a vlog, channel 2025.
Speaker 2 (17:39):
my gosh, you've lost your mind.
Now, jen.
What's going on?
What's going on All right?
Thank you, robert.
So much for your question.
We appreciate you.
Thank you very much.
This is fun, jen.
I feel like you know this isfun.
I think what we need to do iswe need to do more of these,
maybe in a summit discourse.
Speaker 4 (18:07):
Maybe in a summon discord, I don't know.
I've always thought livestreaming this, this podcast,
would be amazing.
I love it.
Who's next?
I think it's fun.
We get to switch it up.
Huh, yeah, I'm.
I'm inviting ren on stage.
Speaker 2 (18:11):
Travis, this is gonna be like savage vlogging channel
, something like that I don'tknow if we can contain him.
We I don't know if you saw, thelast live stream went off the
rails there against community,against community guidelines.
I mean that dude's getting acommunity guidelines.
Strike right away.
Alright, ren, alright here'sRen.
What's up Ren?
Speaker 7 (18:29):
Hello, my name is Ren .
I just want to say first of all, hello Jen, hello Travis and
hello everyone from VidEye Crew.
Speaker 2 (18:36):
Oh yeah, let's go.
Speaker 7 (18:38):
Yes, and also Candy Corn.
It's Don't hate it, Don't loveit.
It's kind of neutral.
Speaker 3 (18:42):
Okay, neutral is okay , neutral is fine, okay.
Speaker 7 (18:47):
So to the main point.
My question would be what areyour some tips for on cold
contacting for brand deals, Likesome advice for the best way to
monetize your channel?
About actually being monetizedyeah, I channel without actually
being monetized.
Speaker 2 (19:02):
Yeah, I love that so good.
We had Justin Moore on a coupleweeks back and he did a really
good job of explaining this.
But I will say that you have tohave a thick skin for this part
.
There's a lot of no's coming.
You only need one yes forthings to start to roll.
There's a lot of no's, yes, forthings to start to roll.
(19:23):
There's a lot of no's Becausecold calling implies that you
are going to a company or abrand who isn't looking for you.
So when they start to reach outto you, it's easy.
It's like yeah, okay, I'll doit for this price or whatever.
But when you come email andagain I would watch that episode
to understand how to write youremail but to answer your
question more fully, you want tolook for brands that align with
(19:44):
your audience.
That's going to be the easiestway that you'll be able to
convince a brand who wasn'tlooking for you to look at you.
So, for example, if you're adrawing or a painting YouTube
channel, you go to a companythat sells brushes and paint.
That's an easy one.
Like look, my entire audienceloves paint.
(20:05):
Uh, we paint all the time.
I want to use your paint.
Can we work out a deal and thenuse the strategies that Justin
talked about.
Um, for that content, jen, haveyou ever had to reach out to
anyone?
Most people reach out to you toreach out to you.
Speaker 3 (20:23):
Why don't most people reach out to you?
Oh my gosh, I used to do somany cold emails Like so many.
It was, first of all, it's likea full-time job Brace yourself.
It's very time consuming.
The most important thing isfinding the right email and just
not necessarily looking at itas like, this first email is my
yes or no.
And I think this was the mostimportant thing that I took away
from.
I took Justin's.
(20:43):
I took one of Justin's cohortsseveral years ago and he changed
the game, changed myperspective entirely.
And this first email, the chanceof you being like well, them
being like, yes, we love you,we're going to give you a
million dollars in all of ourproducts is, you know, it's
probably unlikely, but the goalis to get in touch with the
(21:05):
right person so you can followup and you can check in with
that person.
You have a contact.
This is networking.
This is not looking for yes orno.
This is making friends withpeople in the right places so
that in a month or two, youreach back out, send them that
same email.
Hey, wondering if you know anycampaigns opened up, just
checking in seeing if there'sany updates.
Would still love to worktogether, and then you're on
(21:28):
their mind and then, before youknow it, they are thinking of
you and be like you know what?
I know a small channel thatwould fit this part of our
budget and campaign that we'redoing next quarter.
Speaker 2 (21:38):
So it's not about getting those yes or no's, it's
about making friends in theright places, which then lead to
more yeses down the line ifthere are conferences for your
niche, it's another great placeto meet people um things like
vidcon for youtubers, but thenalso like uh different like like
(21:58):
packs for gamers or cosplaythings.
You know if you're into thatsort of genre you can meet
Comic-Con so many influentialpeople that can connect with you
and connect you to where youwant to be.
So be very social.
The better part of the thing isthey're not just invest.
(22:19):
So here's what an actualadvertisement looks like from
the advertiser standpoint,because that's what you have to
look at.
You have to look at it fromtheir span, their standpoint.
They're trying to get a returnon investment.
That can be one of two or threethings.
Number one is they might want,uh, brand affinity.
They might want people just toknow more about their brand,
where they're not worried asmuch about sales conversion.
Speaker 3 (22:41):
They just want more people to know about them, and
that's a great one and this iswhere small, small channels are
good, because you have aconcentrated, very niche
audience yes, yes, those are theones you really want, because
you don't have to worry abouttechnically they're good for a
lot, I mean they're good foreverybody.
But yeah, I was gonna saythey're good for like every
category, but this is where youuse it to your advantage.
Speaker 2 (23:02):
Well, you don't have to worry about.
You typically don't have toworry about how many views you
got as a level of success, right.
And then there's ones it's likewell, we're going to give you
so much money we want to make.
Whether or not you get anothershot at them has a lot to do
with how your video performedNot as fun, but valuable.
(23:23):
If you can get into the firstone, where you have a brand
affinity and they're just tryingto, you know, wind their brand,
which might be some indie,might be some some smaller
companies who are still tryingto get their name out, could be
companies that are usingGoFundMes.
They love to talk to YouTubersand, you know, have an
opportunity to promote that way.
Um, then you can use that toleapfrog to bigger companies.
(23:44):
I mean, that's, that's just theway it works.
You look at your portfolio ofpeople you've worked with and
you go to a bigger company.
Oh, I've worked with thesecompanies.
You're probably familiar withthem.
This is what I've done for themand this is what I can do for
you.
So that's the way I would lookat it.
I hope that somewhat answersanswers your question, ren.
Speaker 7 (24:01):
Yes, it definitely much does.
And, jen, I actually wanted tofollow up on what you talked
about with how you want to morenetwork versus, maybe, email.
Would you want your first emailto be more on the lining of
just connection versus branddeals based on that?
Speaker 3 (24:18):
I was personally taught where you still want to
cold pitch and it's just mostlikely they're going to say no
and you say, okay, you know,follow up in the future.
And then you connect andnetwork with that second email.
You're not necessarily pitchingagain when you touch base.
You're checking in, be like,yeah, see what's going on.
(24:40):
Um, you know any upcomingopportunities still would love
to work together and at thatpoint it's more of a connection.
But the way I am familiar andlearned it is that the first one
still is a cold pitch, shortand sweet though thank you very
much for for both of you verymuch appreciate it.
Speaker 4 (25:00):
Yeah, anytime a great question uh hey guys, we
actually have a follow-upquestion, uh, regarding this,
from our another boost member,senior lan um.
Are there any good platforms toget sponsorship instead of
reaching out?
Speaker 3 (25:17):
there used to be I was gonna say there used to be.
I'm like trying to think of thenames of them there was like
social blue book, I think.
Speaker 2 (25:27):
I think it was social blue book, um, I mean, I think
there still are.
Speaker 3 (25:34):
I would.
I'm I'm sure there are stillgood ones and I would say those
are a lot of the time verypopular for just I would say,
kind of like UGC content.
Right At least that's what I'mmore familiar with, using those
websites for kind of.
Speaker 2 (25:54):
Yeah, Okay, next up Koi Fish.
How goes?
Speaker 8 (26:00):
Hello, travis and Jen and the VidI crew.
Thanks, vicky, for the invite.
It's nice to be able to talk toyou guys.
I'm a huge fan of the podcast.
Of course you know I'm a bigfan of VidIQ in general.
That's true, it's really reallynice to be able to talk to you
guys.
But I think if I didn't askthis, vicky would be really mad
(26:25):
at me.
So I tend to get prettypassionate about the use of AI
and how that affects the futureof content creation and where
things are going to go for thefuture of media in general.
So I wanted to ask a questionthat I kind of just thought of
that might provoke some thoughtin some people.
So here it is.
So the world today seeing is nolonger believing because AI and
information.
(26:45):
With that in mind, you thinkthat people in the future, 10 to
100 years from now, will startbinging our older content
because AI and automation havedrastically altered the way
media is presented.
Speaker 2 (27:01):
This is a great question.
I feel a certain way about AImyself and robots and everything
that could take over the world,which I believe AI will do, and
while I don't like it, now, ifAI is listening, I welcome my
overlord, my new overlord.
Speaker 3 (27:20):
I was going to say don't you be mean to AI, siri or
Alexa?
Be nice to our robots.
Speaker 2 (27:26):
It's worrisome right now.
I don't know if you saw the newOpenAI stuff that came out just
in the last day or so.
People are making new cartoonpictures of themselves.
It's kind of the new thing.
It's the new hotness.
Yeah, I have, it's all over theplace.
(27:47):
It's a new tool, but it'sunfortunately, a tool unlike
anything else in the history, inhuman history.
Forget about history.
And to know what's going tohappen in five years is
practically impossible, becausethe strides in which AI makes is
not linear, it's likeexponential.
(28:08):
So what would normally take usa year to accomplish something
AI does in weeks or months.
So the rate in which AI isgrowing and getting more
intelligent and doing all thesethings and trying to find the
ways to interact with humans ina different way and to
understand what we like, it'sgetting so.
It's getting too good.
It's getting worrisome.
(28:29):
I'm worried.
I'm worried about it in a way,like it's very.
It's something to be to beaware of.
I don't know what, I don't knowwhat you can do about it, but
you should be aware of it.
On the other hand, if you knowhow to use the tool best, if
(28:49):
you're like the best at usingthe tool and making incredible
content, then it's only a tooland as long as the education or
entertainment that you're makingfrom it, the viewer doesn't
care how it was made, it's justgood content.
The viewer doesn't care how itwas made, it's just good content
.
So I think, for the time being,looking at how to use AI to
(29:10):
your advantage is a better useof your time than trying to
figure out a way to stop it,because it's unstoppable.
Whether we like that or not,that's up for debate.
Once we are jailed by our uh aioverlords, we can talk about it
together then, but for themeantime, um, getting good is is
the is the way forward.
Will we watch that and will webe looking for more authentic
(29:32):
content in 5-10 years?
I don't think we're going toknow the difference.
Speaker 8 (29:35):
5-10 years, I don't think we'll know so a follow-up
to that real quick, just to kindof continue it off, just to
finish it off here so do youthink that videos and stuff like
that that we're doing on ourYouTube channels right now today
could continue into the futureto make money for our families
in the future?
Speaker 2 (29:54):
Yeah, absolutely.
Speaker 8 (29:57):
So, hypothetically, 50 years from now I pass away,
my family could actually stillutilize my YouTube account and
AdSense and still potentiallymake money.
Speaker 2 (30:08):
Well, so I mean 50 years from now.
Speaker 3 (30:11):
If they left it to you.
Speaker 2 (30:13):
Yeah, maybe.
I mean we've never had.
Speaker 3 (30:14):
I hereby leave my YouTube channel and Google
AdSense.
My dearly depart it.
Speaker 2 (30:23):
Yeah, I think it'd have to be part of the company
and I mean, who knows whatthings are going to look like?
I mean, google might not existin 50 years, so that's the other
thing.
It's like, even hypothetically,you'd have to look at what's
happened now, like when someonedies, who gets their?
I think it's just a property,and if you have, if you have an
(30:44):
LLC or something like that,which you probably should have
anyway, you can, you know, youcan have them be a part of the
LLC and then they can take overand so on and so forth.
But yeah, to know what's goingto happen that far in advance, I
don't think anyone does and Ireally I would hesitate to make
any predictions that far out.
Yeah, I mean, they might justbe making batteries for the AI
(31:07):
and that's their job.
They don't get anything else,they just have to make batteries
.
Maybe they're like the matrix,where you are the battery.
What about that?
Speaker 9 (31:15):
There you go, no, it's cool, I wanted to ask
something.
Speaker 3 (31:18):
Yeah, no, it's cool I wanted to ask something.
Speaker 8 (31:19):
Yeah, I wanted to ask something a little bit
different.
Just kind of like, looking atAI, and I see AI for what it is
it is a tool and it is somethingthat we can't fight, and I
think using our energy toembrace the change instead of
fighting the change when itcomes to content creation is
probably a really good thing todo, because, let's face it, it's
in our face, it's too muchmoney to be made and, uh,
(31:43):
whether we like it or not, uh, Iwelcome our ai overlords.
Speaker 2 (31:47):
I think we have to.
I see someone says I predictsavage will overthrow our robot
overlords in 50 years.
There you go.
Savage is fearless.
Thanks awesome.
Thanks, guys, we appreciate youkoi is in all the live streams
all the time.
Such a good guy.
Speaker 3 (32:03):
I was going to say that.
Speaker 2 (32:05):
Good guy.
Speaker 3 (32:06):
Who do we got now?
Speaker 4 (32:09):
We got, how we Got here, hello.
Speaker 2 (32:11):
How did we get here?
Speaker 10 (32:14):
I'm wondering that myself some days.
Yeah, I'm just.
I think I struggle with a lotof things.
The people have been talkingabout a lot of it's confidence,
but then, um, also knowing whenI get that, uh, when I do get a
(32:34):
positive upbeat in viewership,and that how to?
How to really keep that going?
Speaker 2 (32:40):
you mean how to double down?
Speaker 10 (32:42):
yeah, how, like how to double down without again
being too repetitive, or andalso without, uh, you know,
streaming outside of my goingoutside of my comfort zone yeah,
I love that.
Speaker 2 (32:55):
Uh, we talk about this pretty often because a lot
of times what happens, jen?
One video or something will popoff and then, all of a sudden,
creators yeah, I don't know whatto do moment we wait for, and
then, all of a sudden, paralyzed.
Speaker 3 (33:09):
What do we do next?
Speaker 2 (33:10):
so true, though what do you tell people jen?
Speaker 3 (33:15):
I know that there's a fear of repetition, and I see
this a lot among creators whodon't even want to say something
that they've already said in apast video, like I've seen that
come up several times.
But, like I mentioned, thisanother in another video, treat
every video like it is its ownvideo, and repetition is what's
(33:36):
going to continue.
That momentum, and when youoverdo it, well, the momentum
will die.
But I want to give you aspoiler the momentum is going to
die that momentum, and when youoverdo it, the momentum will
die.
But I want to give you aspoiler the momentum is going to
die anyways.
Speaker 2 (33:45):
That's true.
Speaker 3 (33:47):
It's like the hard truth and when you're in that
just you're going up the hill,Just enjoy the ride.
Enjoy the ride.
Produce similar content as muchas you can Always.
Think about it.
As if someone just watches thisvideo.
What do they want to watch next?
Something similar, somethingvery similar, and it will come
(34:09):
to an end.
So don't be afraid to dowhatever you want to do or
whatever it takes to keep thereach going wider than usual,
but I mean, you're not going tobe the one that messes it up.
It just ultimately comes to anend yeah, and I think so.
Speaker 2 (34:26):
Whenever I talk to a channel that's popping off, the
first thing we work on is what'sthe pivot or what's the next
thing, what's the thing that'sgoing to keep us going after
this thing slows down and italways happens.
I'll never forget talking to acreator back in 2020, when
bitcoin Bitcoin was blowing upand they gained like 30,000
subscribers in a month and theywere super happy and we were
(34:49):
talking and I said, okay, weneed to prepare for when this
slows down, and it was funny.
They emailed me like a monthlater and they said exactly what
you said just happened.
Things are slowing down.
I was like, yeah, but we'vealready started preparing, right
(35:10):
, so you feel better.
She goes, yeah, yeah, I'm sohappy we started preparing for
this because they don't knowotherwise.
She was in the middle of itlike, oh my God, this is great,
I've done it.
I've succeeded at YouTube.
Speaker 3 (35:28):
Well, I mean middle of it, like, oh my god, this is
great, I've done it, I'vesucceeded at youtube.
Well, I mean, you have in asense, but it's not a forever
thing.
Speaker 2 (35:31):
It really isn't not.
It comes back, it's just waves,just an emotional roller
coaster.
It is.
But, um, to note.
What to double down on is tothink about, is to obsess with
your viewer, about your viewer,why they came, what they like
about what you just did and whatwould they like to watch next.
Logically and that can be thehardest thing when you're a
creator of your own content tothink outside of your own brain
(35:53):
and be like okay, what is theviewer like?
Sometimes you just look atcomments, sometimes you can ask,
but it's, it's usuallysomething obvious.
As long as you're out of yourown head, you're not thinking oh
well, I want to do this.
Don't think like that.
Think what would my viewer wantto watch next?
What's the next rabbit holethey can fall down?
What else would they like?
(36:15):
I'm trying not to talk as muchbecause I know that there's some
audio issues for some people,but I'm recording.
Uh, perfect, it sounds clear.
Speaker 3 (36:21):
Oh it sounds good.
It sounds good to me, yeah, no,it sounds good.
Speaker 2 (36:25):
But I think it's important to understand that
none of this stuff lasts forever, like the streaks end at some
point, but it doesn't mean youcan't start another one.
You absolutely can.
Speaker 10 (36:44):
What I'm finding is specifically it's a set of the
way I've formatted my titles.
It seems like that's reallypicking up people's interest.
At least, that's the only realmajor change I had made, and I'm
just wondering how long untilthat that sort of can wear out
and get tired.
Do I just keep using that untilwell?
Speaker 2 (37:02):
look at it like this who, what youtuber do you watch?
Your kind of you could sayyou're almost obsessed with you
just really like to watch theircontent yeah, he did did cut out
there a little bit travis, tellme, tell me someone you can
think of that you watch now,that you're maybe not obsessed
with, but did you just watch alltheir stuff?
Speaker 10 (37:25):
there's a few different ones.
I'm trying to to think uh well,as long as you know that person
?
Speaker 3 (37:31):
yeah, you think of someone.
Speaker 2 (37:35):
Then what travis then answer the question for
yourself why have you continuedto watch them?
Why did you watch their secondand third and fourth video?
Why have you again maybe notobsessively, but like, yeah,
every time they pop something upI have to watch that why really
analyze that?
And that's the feeling you wantto get from your viewership.
Speaker 3 (38:03):
And it's okay to use that repetitive title structure.
Yeah, that's not a big deal,because the same structure could
mean a lot of different videoideas themselves, but it's
representing that this issimilar content to what you
liked when you watch this one.
Speaker 2 (38:20):
Yeah.
Speaker 10 (38:22):
Thank you very much.
Speaker 2 (38:23):
Yeah, thank you so much for joining us.
We appreciate it.
How we got here?
I like that name.
It's a good name.
Speaker 3 (38:29):
How did we get here?
Yeah, I like that too.
Speaker 2 (38:31):
How did we get here, Jen?
I don't know.
Speaker 10 (38:37):
Hey, let's, how did we?
Speaker 2 (38:37):
get here, jen, I don't know.
You guys are so cute.
Hey, let's go.
I love that.
Come to the channel and findout.
I love it Awesome.
Speaker 4 (38:47):
Who do we got next?
Speaker 3 (38:53):
Dan time we discuss.
Speaker 9 (38:56):
Hi everybody.
Hey, Hi Dan.
First I want to say just thankyou for this community that that
you've built um.
I'm very, very blessed andfortunate.
You know you've um.
You answered a question from mebefore on on the boost um.
You reviewed my thumbnails onvid iq um about last summer.
Um, so just very, veryfortunate um.
So just thank you for for thatin the discord community.
Really awesome group of peoplewe have here I love it I think a
(39:17):
lot about, uh, what you saidabout the tv or what was said
about the tv format, um, in theone of the last episodes, and
I'm thinking about how I canapply it to my channel.
So my channel it's all aboutcareer discovery, um, career
discussion, career exploration.
I speak with real professionalsto talk to them about what they
really do, what their job isreally like and how people can
pivot into those careers orstart out going in that career.
(39:37):
Now, each video is about 20minutes long and I'm really at
the mercy of the person I'minterviewing with.
Some of the people arephenomenal and some of these
videos I have to edit down to,like you know, 15 minutes or
something like that.
So, with the TV format in mind,I'm trying to think how can I
extend this a little bit,because I'm at the mercy of the
people I'm interviewing and Ialready have playlists developed
(39:57):
so I can.
If people really want to watchmore, they can use the playlist
feature.
But I'm thinking about how canI make them longer and I'm
thinking could I take two videosthat are similar, like two
different doctors, and create anew video that's just the two
videos basically splicedtogether, or should I create new
(40:17):
content and tack that on theend maybe like a 20-minute
wrap-up of me doing a solo ormore about the career, maybe
career outlook salaries.
I'm kind of thinking about whatI should do next.
What are your thoughts?
Speaker 3 (40:30):
I have thoughts.
Travis, do you have thoughts?
Speaker 2 (40:33):
I think he was answering his own question, but
go ahead, let me hear yourthoughts.
Speaker 3 (40:37):
As soon as I was going to say what about a new
type of content?
And then you said that and Ithink it would be interesting to
put yourself in a positionwhere you're not at the mercy of
others, and I think that you'vecollected so much information
from talking to so manydifferent people.
How are you delivering thatinformation now to your audience
?
Speaker 9 (41:03):
What are your takeaways that someone would
benefit hearing, just in general.
I thought about that.
So I had a perinatologist onthe show like a high-risk
pregnancy doctor, and I ended updoing like a five-minute video
of that, just a solo video.
You know, five good, five badand five minutes and it did not
perform well at all.
No, it was only one, but I'vebeen thinking about that.
Maybe that solo, that soloapproach, but, jen, kind of a
(41:25):
follow-up to that, I guess wouldbe should I release that
content as another standalonevideo or only make it available
spliced together within theother video?
What are your thoughts?
Speaker 3 (41:38):
What do you mean by with another video?
Sure, sure, sure.
So if let's just say Iinterviewed a plastic surgeon
let's go with that.
Speaker 9 (41:48):
And you know I do the normal 20 minute video or
whatever and I decide I want toadd like a 20 minute of new
content.
So maybe I'm doing Outlook,maybe I'm doing you know,
starting salary, whatever.
Do you think it would be goodto have that as its own video,
that is, also say, I don't know20 minutes long, and also make
that available as a second halfof the Plastic Surgeon video?
(42:12):
So it's like a full 40 minutevideo, 20 of interview, 20 of me
with a wrap up, or keep themtwo separate videos as well?
These are all the ideas I'mswimming in my head.
Speaker 3 (42:25):
Okay, I see what you're saying here, kind of like
a second half of the video topush that timestamp Correct.
What is the ultimate goal ofyour channel?
What are you trying to do foryour audience?
Speaker 9 (42:37):
Sure.
So like that it's all aboutcareer exploration and discovery
.
So someone that doesn'tnecessarily either know what
they want to do when they quoteunquote grow up or someone
that's looking to pivot later inlife and you know they might be
, they might have worked a jobas doing, you know, as an
accountant, and they're tryingto pivot into something else.
They don't know what they wantto do, so maybe they see
something of interest to them,kind of spark some ideas and oh,
(42:59):
I hadn't considered that youknow, these skills I have as an
accountant are applicable tothis other industry.
That might be something worthexploring.
Speaker 3 (43:06):
So if I'm your target audience and I don't know what
I want to do, I might not betotally sparked by like one job
title.
For me, something interestingmight be, like kind of how you
just said, if you have skills X,y and Z, try these careers.
(43:26):
And maybe this is a compilationof you prioritizing what your
audience is struggling with andthe knowledge that you have from
talking to so many people in somany different careers and
maybe putting together somethingthat makes sense when we think
about what they're strugglingwith.
You have the information thatthey're looking for.
How can you organize this indifferent ways?
That's becoming a little bit ofa wider reach.
(43:49):
Maybe not just one job, oneexample, but maybe it comes down
to salary, maybe it's you know,five jobs starting over six
figures to pivot to in your 50s.
I don't know Something alongthose lines.
But think about what youraudience wants, because you have
the information and I to bedoing a deeper dive into what
that audience is missing fromthe channel right now okay, okay
(44:26):
, that'll make sense that'samazing.
Speaker 2 (44:28):
Thank you for that, jen's so smart.
Yeah, we got time for one morequestion, which I think think is
from someone who is not able tocome up on stage, but we'll
read the question and then wewill answer that, okay.
Speaker 3 (44:43):
Let's go.
Speaker 2 (44:45):
You wanna read it, Vicky.
Speaker 4 (44:48):
Hey, what's the best way to track analytics whenever
you change a thumbnail or atitle, because I thought about
changing one or anotherthumbnail or a title to
hopefully revive one or anothervideo.
Is it just a thing where youchange something and look back
at it after one week or so?
Because I saw people buildingpages in Notion to track data,
(45:10):
which also sounds interesting.
That's the question.
Speaker 3 (45:14):
Travis, this is all you.
You are the king of analytics,so here's over here there's no
good way of doing it.
Speaker 2 (45:20):
You screenshot everything.
This is gonna sound so ghetto,but it's true, because I've done
this, I've had friends do it.
The day before, you screenshotit, you save it somewhere, you
wait a couple days, youscreenshot and you compare them.
It's dumb, it's dumb, but it is.
It works.
Speaker 3 (45:37):
I mean that's I like and then you throw them into
notion.
If you're next level, like thisperson's talking about bro
notion, then you keep itorganized I don't even use it.
Speaker 2 (45:45):
What are you talking about?
Speaker 3 (45:46):
I, I can't use notion , notion I have the notion to
not use it.
Speaker 2 (45:50):
How about that?
Speaker 3 (45:52):
it's so, it's so, true though I, literally I'm the
same way.
It's just screenshot afterscreenshot after screenshot.
Maybe there is a reallyorganized strategic approach.
Speaker 2 (46:05):
I wish there was, but literally that actually works.
I know it sounds silly, butthat's literally the answer.
Okay, so we're going to endthis episode here, but here's
the thing Lots of things goingon.
We had the episode before this.
We got some episodes Jen and Iare going to shoot that are
going to end this episode here,but here's the thing lots of
things going on.
We had the episode before this.
We got some episodes Jen and Iare going to shoot that are
going to blow your mind.
It's going to be great and fromwhat I'm seeing in chat, people
love this and they want us todo it again, so maybe we will
(46:27):
record live again.
What did you think, jen?
Speaker 3 (46:30):
I had a blast.
Speaker 2 (46:31):
That was super fun yeah, we might got to do this
again.
We might got gotta do thisagain we might gotta do this
again.
We might gotta, we might gottaif you're new to the podcast,
make sure you give us the fivestars on apple podcast or hit
the subscribe button on themember.
Speaker 3 (46:44):
Only five stars, only five stars, only five, only
five, or cadbury eggs, either isfine uh, five, five stars five
stars above.
Uh, we're actually going to sayno eggs five stars.
Speaker 2 (46:55):
No eggs, wait hold on .
No.
No candy corn I don't know.
Speaker 3 (46:59):
You said it first.
Speaker 2 (47:00):
No way you tricked me .
I don't like that, um, but forthose that are here in chat,
we'll we'll hang for a littlebit after the recording and talk
to you a little bit more if youlisten to the audio podcast or
watching on youtube.
Thank you for joining us andmaybe you should be in discord.
All you got to do hit the linkbelow or go to vidIQcom.
Slash discord and join us here.
(47:21):
Say goodbye, jen.
Speaker 8 (47:24):
Bye.
Speaker 1 (47:25):
We hope you enjoyed this episode of Tube Talk
brought to you by vidIQ.
Head over to vidIQcom.
Slash Tube Talk for today'sshow notes and previous episodes
.
Enjoy the rest of your videomaking day.
Welcome to Tube Talk, the show dedicated to helping
you become a better videocreator so you can get more
views, subscribers and buildyour audience.
Brought to you by vidIQ.
Download for free at vidIQcom.
Speaker 2 (00:15):
Hey, welcome back to the only podcast that has to
record the same part twice inthe same day.
I'm Travis here with Jen Hi,and here's the thing.
This is for the audio podcast.
They're going to be like Idon't know with Jen Hi, and
here's the thing.
This is for the audio podcast.
This is going to be like Idon't know what's going on.
Well, what happened was we'veactually already recorded part
of this podcast, but forwhatever reason, my mixer died,
(00:37):
so we're having to redo theintro, even though people are
here in Discord.
By the way, we're live inDiscord as we talked about the
the new discord vid, iqcom slashdiscord.
It's a free thing.
You come in, talk to othercreators, learn things.
It's great.
We're in there, uh, and we'rebroadcasting live to an audience
, and jen already talked tosomebody I did and I don't.
Speaker 3 (00:57):
I just want to take this opportunity to say that I
didn't mess it up.
Technology Technology speaking.
Speaker 2 (01:04):
Can we just Look?
I don't know.
Speaker 3 (01:08):
Throw that out there, because if you really weighed
what the chances were of one ofus messing it up, it's like 97%.
It was going to be me.
I've already done it severaltimes today, just not during the
actual recording and I willtake this win, so I will take
this win.
Speaker 2 (01:25):
So I will take this win, and I think people are
hearing weird sounds in Discord.
I think it'll come and go, butthe audio recording is clean.
There's some other issues todeal with.
I don't know exactly what'sgoing on.
I'm going to throw this mixerthrough the wall, but hopefully
this will all sound good in theend and the people that are
watching later are going to lovethis.
Okay, so can we everyone?
Can you hear me?
Okay now, because we're live.
(01:45):
We're live to an audience.
We're people listening rightnow.
This is the exciting part.
The bad part is the technology.
Here's something about a cat.
Speaker 4 (01:52):
Yes, we can hear you.
Speaker 2 (01:53):
Probably a discord.
Okay, okay Sounds okay, solet's do this again.
So the uh, we're chilling withthe people, so we're doing a
live recording here on thediscord, so let's do that now.
Let's bring someone else up.
Vicky, you want to bringsomeone else up?
Speaker 4 (02:14):
yes, sure, all right, mumbi, please, I'm inviting you
to speak now and, yeah, Iwanted to say again to thank you
to juran van dyke, who did thefirst question while we were.
Speaker 2 (02:25):
I'm sure it was amazing.
Speaker 4 (02:27):
It was a great question.
All right, mambi, you should beable to jump.
All right, here they are.
Hello, hello, hi, hello.
Maybe today audio is notworking for anyone.
Speaker 2 (02:43):
I don't hear anything from Mambi.
Speaker 4 (02:45):
All right, let's just .
Mami, I hope your audio isgoing to work soon, but
meanwhile we're going to inviteon stage Caleb Anderson.
Caleb, please join us, we'rehere waiting for you, hi.
Speaker 5 (03:01):
Hi guys, how are we doing today?
Hey?
Speaker 3 (03:03):
Hello.
Speaker 5 (03:05):
Good to see you guys.
Nice to be able to actuallychat with you.
Apologies for the bad audioquality, but just on my phone
right now, no problem.
Speaker 3 (03:13):
Awesome, all right.
Speaker 5 (03:16):
So I recently kind of listened to your guys' episode
talking about the resurgence ofvlogging and kind of the rise of
YouTube on TV yes, theresurgence of vlogging and kind
of the rise of YouTube on TV,and I would like to try my hand
at doing this within a videogame commentary niche, but I
traditionally stick to scriptedcontent.
(03:36):
Case in point I'm literallyreading this message from a note
on my phone like as we speak,as we are talking, You're really
good at it, though I wouldn'thave known.
Thank you, I appreciate it, um,but I kind of I struggle to see
how I can continue to deliver onthe value that my other kind of
shorter videos provide, youknow that kind of like 8 to 12
(03:58):
minute length, um, without doingthe research that my scripts
require.
So my question how do you guysthink that I could potentially
go about addressing that, andhow do you feel that people
deliver value in the longer formkind of raw style of content
that blogging tends to be?
Speaker 2 (04:18):
This is a great question and, by the way, I'm
completely distracted by thecandy corn on the audio mixer in
discord.
I've got to show that onYouTube.
Speaker 3 (04:27):
Wait, the candy corn with an ax though.
Speaker 2 (04:31):
This is going to be a wild ride.
Speaker 5 (04:34):
I'm not a fan of your wax either, so it's okay.
Speaker 3 (04:37):
Here, I was going to help you, caleb, wait.
So, caleb, what would you sayis the value that you're
offering right now, in theshorter videos?
Speaker 5 (04:49):
The value that I'm offering right now is at least I
try to offer a bit of a kind ofa critical analysis of whatever
topic I happen to be talkingabout, like to a specific video
game or the video game industryat large, evaluating what are
the good things, the bad things,that are happening about this
particular topic.
(05:09):
What do I personally feel aboutit, and I'm kind of just
struggling to see how I can moreeffectively or to deliver that
same type of value within thatlonger form content that's more
raw in its nature.
Speaker 3 (05:26):
Do you feel like you edit down and really retention,
edit your videos at this pointto keep them that short, or are
they naturally that short?
Speaker 5 (05:35):
I would say, generally speaking, they're
naturally that short.
I mean, I write all my scriptsahead of time and I'm very
critical about the way that Iexecute on my scripts, and so I
try to deliver as much value inas short a period of time as I
can in the process of writingthe scripts out.
I don't feel like I alwaysdeliver on that as well as I
could, but you know.
Speaker 3 (05:56):
What would happen if you just gave one of these
videos a shot and just recordedit?
Speaker 5 (06:04):
Everything would crash and burn around me.
Speaker 3 (06:07):
Okay, okay, okay, okay, okay, hear me out though,
if you want to try this.
My advice to you would be to gofor it in like the worst way
possible.
Have one of these ideas foryour video, have the concept you
know, obviously with an idea,you know things that you want to
talk about, hit record and seewhat happens.
(06:30):
Obviously, we're leaning on alittle bit more work in post at
this point, but I want to knowwhat you have to naturally say
and what's going to come out inan unscripted and very
conversational way, and I thinkthat's the benefit of this type
of format on YouTube is thatit's very friendly, it's very
laid back.
You're really hanging out withsomeone and I don't know how
(06:51):
scripted you can do that andstill produce the same thing.
So I would say, literally gofor it.
It's not something you have topublish, but I would see what
you're capable of in acompletely new opportunity.
Speaker 5 (07:07):
Okay, okay.
I'm definitely willing to giveit a shot.
Speaker 2 (07:11):
I see someone in chat saying bullet points could be a
good way to do that.
That's the way I do it.
That's the way I do things,gotcha yeah.
Speaker 3 (07:17):
I think bullet points can be great, but I would just
push yourself like super far outof your comfort zone and see
you know what you're reallycapable of, because this is like
the total opposite ofeverything that you're used to
and you're comfortable, and Ithink you could watch back that
video or go to edit that videoand then have a clear
understanding of how you mightwant to try to actually produce
(07:37):
it on that next shot, because Ithink you're going to be
surprised.
I think you're going to have alot of really good things like
just off the cuff, that wouldnot have made it into a scripted
video.
Speaker 5 (07:48):
That makes sense.
That makes sense.
I love it.
Maybe I just don't have theconfidence in my own ability to
be interesting it sounds likeyou don't and you should.
Speaker 3 (07:56):
That's what it is.
You should.
This is a confidence thing, andthat's why I think you need to
just go for it and record it andthen watch back.
I guarantee you you're gonnalike giggle a couple times at
yourself, guaranteed, and you'regonna be like wait, I'm kind of
good at this.
Speaker 1 (08:12):
I love that, all right.
Speaker 5 (08:13):
I'm telling you that's amazing, thank you guys.
I appreciate the answers thanks.
Speaker 2 (08:18):
I appreciate you, uh Jen, given the advice.
Uh on fire today let's go.
Speaker 3 (08:23):
Let's go.
I've been out of coaching forone day and I'm like I need to
help people.
Speaker 2 (08:30):
That's why we do it here on Discord.
Thanks, Caleb, for joining us.
We appreciate you.
Speaker 5 (08:35):
No worries, appreciate you guys.
Speaker 2 (08:36):
For those listening.
Currently, what we're doing iswe have, if you're in the
one-on-one program or Boostprogram, we're allowing those
people to talk first.
We may have a couple of minutesat the very end, uh, for free
speakers or people that don'thave uh any of the the program.
So we want to give people thatare in the program an
opportunity to talk to us first.
Uh, do we have mambi on yet?
Is that working?
Speaker 4 (08:56):
yeah, let's try them.
I also wanted to say to thosewho are just joining the discord
make sure you go throughauthentication and get your
boost and one-on-one coachingrole.
So I let you on stage.
All right, mamby, I guessdecided to leave the stage
completely, but we have RobertRodriguez Music joining us Hi.
Speaker 6 (09:20):
Hello, hello, can you hear me?
Speaker 3 (09:21):
Yes, we can hear you, oh fantastic, I just want to
say, jen, thank you.
Speaker 6 (09:24):
so me, yes, we can hear you.
Oh, fantastic.
I just want to say, jen, thankyou so much for being an
incredible coach.
I know that you had to leave,but you were my coach, so very
excited for you.
Speaker 3 (09:35):
Miss you already, Robert.
Speaker 6 (09:37):
Fantastic and anyone that is considering the coaching
program I'm not paid oranything, but cannot recommend
it more the coaching program I'mnot paid or anything, but
cannot recommend it more.
So I guess my question is and,jen, I guess you also know a
little bit about my channel, butI'm a composer and I help other
composers kind of find theirfooting how to land gigs, how to
(10:01):
write better sounding music,and this kind of goes along with
what Caleb was saying aboutlike approaching YouTube with
that more conversational styleof content.
I'm trying to do that as well,but I'm also trying to figure
out a way to like make sure it'salso not boring.
(10:24):
Like I used to do a lot ofB-roll and heavy editing and a
lot of on-screen texts andthat's just not the kind of
thing I wanna do.
So I'm trying to think of likeother ways to make it like
engaging in addition to just mehaving a conversation over a
camera.
Speaker 2 (10:48):
Interesting.
So Jen knows you better than I,so this might be a good thing
for me to try to figure out.
Uh, that's what I was gonna sayI knew you're gonna say that uh
, give me some clues, though,jen.
What, what should I know about?
Uh, about robert.
That's gonna help me at leastfigure out.
Speaker 3 (11:02):
Uh, like, who is he serving specifically that maybe
he's not even thinking aboutright, I, I don't, I don't know
you don't want to spoil it, butI need a little because I know
robert and after talking tocaleb, I'm like you guys should
be friends, because I thinkyou're struggling from the same
thing over here, which isconfidence.
I love it and I think it'sactually really funny, because
(11:23):
robert and I worked on himproducing content that was less
organized and just a little bitless filtered, a little less
edited, and he started to givethis a go, and I think it just
comes down to the fact we don'tfeel confident ourselves, like
why am I interesting enough?
Why am I good enough to be onYouTube?
(11:43):
Why do people care to watch me?
And these are like the impostersyndrome thoughts that all of
us feel, first of all, like it'snot just everybody who's
listening here.
I get it, travis gets it.
It's totally normal, but we dohave fun things to look at that
can help kind of avoid that.
So both of you are worriedabout, you know, people watching
(12:04):
the content.
Well, we have retention graphs.
If you're looking at yourretention graph and people are
genuinely bored and clicking offthe content, then we know we
need to slightly changesomething.
But we have no proof that we'reboring and people don't want to
watch us or we're not funny,just based off of our own
opinions of ourselves, which areusually wildly inaccurate or
(12:28):
skewed in our mind.
Speaker 2 (12:31):
So let me talk a little bit about why do we feel?
Let me talk a little bit aboutthis confidence thing, because I
see other people in chat sayingthe same thing and it is really
interesting because we all youknow when we're doing, when
we're making content, we'reworking in a field, we're in the
entertainment field oreducational field and people who
watch us typically don't knowthat we struggle with these
(12:55):
things.
And what's interesting is, ifyou understand that in a real
way, then you become moreconfident.
In a real way, then you becomemore confident because you
realize that.
So there was friends of minethat would dance and stuff like,
oh I messed up.
They don't know that, no oneknows.
No one knew you messed up.
The only person who knew wasyou.
(13:15):
So pretend like you meant to doit, like embrace those mistakes
.
Embrace those things that makeyou, that make it seem more real
and interesting, like, embracethose things so the confidence
will come with time.
The only person I know that'sconfident 100% of the time is
Savage, but I mean everyone elsehas these moments.
Speaker 3 (13:36):
Have these moments, it's so true, though, and I
think when you watch otherpeople's videos, these are the
things that you naturallyconnect with.
These are the things that makeyou feel like you're seeing a
human on the other end, someonethat you want to be friends with
, someone like those slowermoments, those mistakes, those
just natural bits of personalitythat come out in that, which
(13:58):
are very challenging to have inscripted content, and oftentimes
, if you do script that in, itcomes off just not very genuine,
or you can tell that it'sscripted and that's not to say.
Sometimes it's not funny, butit's those very just human
moments, and I think that's oneof the things about the longer
form content that is reallyimportant, and it's not just
about how can I make my video aslong as possible.
(14:19):
It's how do I make my videolong but just show up in a very
genuine way that just connectswith someone on the other side,
because, while we can receive aton of value from short,
condensed content, it's adifferent thing we're kind of
after with the longer content,and I think both are very
valuable on the platform, butit's hard to put out long
(14:42):
content and it's hard to switchup your style and feel confident
, especially when we know, whenwe switch things on youtube,
it's probably gonna do bad tostart, yes, and then it does bad
, and then we feel worse.
Now we don't want to do itagain, but you have to do it
again.
Speaker 6 (14:55):
Listen to me, you have to do it again so good yeah
, I, I just I think you both uh,hit the nail on the head there
and, um, yeah, it's funnybecause I do help a lot of, like
other musicians with confidencein their music so not
necessarily like, obviously,youtube videos, but it's so easy
(15:16):
to recognize that in other, Iguess other people that you're
trying to help, but then youalso it's easy to ignore it in
yourself or not see it inyourself.
So, yeah, that that was very,very helpful.
Speaker 2 (15:29):
So how do you keep um ?
I think one of your questionswas like how do you keep it
interesting?
Can you ask it again, just so Imake sure I answer it right.
Speaker 6 (15:38):
Yeah, um, because I'm trying to lean away from you
know, uh, heavy editing, b rolland and onscreen text and just
keep it more conversational.
Um, so I'm just trying to thinkof, like, instead of just one
continuous shot of me talking toa camera, like I am trying to
think of like other ways to keepit engaging, Like I thought
(16:02):
maybe, like I don't know, likemy iPad and a pencil and kind of
doing like a whiteboard thingto write down what I'm talking
about.
Um, I don't know, I'm justtrying to figure it out.
Speaker 2 (16:14):
Pattern interrupts.
Uh, pattern interrupts can beas easy as zooming in it also
could be, and I think maybe thebest thing is a change of uh,
change, not just change of pacebut change of background, which
might mean you might have toshoot in three different areas,
three different locations, butrecord the same thing in all
three so that when you edit it,you can pop it however you want
(16:35):
to, and literally you can justbe talking here and then the
camera's seven inches over hereMaybe you're in the kitchen you
just place it in differentplaces, record the exact same
thing three times, however manytimes, and then when you edit
you can make it seem like yourecorded these things kind of in
improv, in a way, and you justkind of cut around it that's a
(16:57):
really good idea.
Speaker 6 (16:58):
I only do one camera, so I like the idea of doing
different shots.
Speaker 2 (17:04):
That's I never thought of that.
Yeah, Most people don't.
And again, the best thing is tothe one thing some people do
make mistakes are they'll justshoot one part of it on the one
camera and then go somewhereelse and try to shoot the other
part.
But if you shoot the entirething on each camera, there
might be different parts thatspeak more to the location that
you're in.
So you don't, you don'tpigeonhole yourself into just
(17:24):
well, this shot only said thisthing.
Well, this shot, you saideverything, so you can do
whatever you want with it.
Speaker 3 (17:30):
Ooh, that's good advice, Travis.
Speaker 2 (17:31):
It's almost like I'm a vlogger, but I'm not.
Speaker 3 (17:34):
Wow Okay, travis starts a vlog, channel 2025.
Speaker 2 (17:39):
my gosh, you've lost your mind.
Now, jen.
What's going on?
What's going on All right?
Thank you, robert.
So much for your question.
We appreciate you.
Thank you very much.
This is fun, jen.
I feel like you know this isfun.
I think what we need to do iswe need to do more of these,
maybe in a summit discourse.
Speaker 4 (18:07):
Maybe in a summon discord, I don't know.
I've always thought livestreaming this, this podcast,
would be amazing.
I love it.
Who's next?
I think it's fun.
We get to switch it up.
Huh, yeah, I'm.
I'm inviting ren on stage.
Speaker 2 (18:11):
Travis, this is gonna be like savage vlogging channel
, something like that I don'tknow if we can contain him.
We I don't know if you saw, thelast live stream went off the
rails there against community,against community guidelines.
I mean that dude's getting acommunity guidelines.
Strike right away.
Alright, ren, alright here'sRen.
What's up Ren?
Speaker 7 (18:29):
Hello, my name is Ren .
I just want to say first of all, hello Jen, hello Travis and
hello everyone from VidEye Crew.
Speaker 2 (18:36):
Oh yeah, let's go.
Speaker 7 (18:38):
Yes, and also Candy Corn.
It's Don't hate it, Don't loveit.
It's kind of neutral.
Speaker 3 (18:42):
Okay, neutral is okay , neutral is fine, okay.
Speaker 7 (18:47):
So to the main point.
My question would be what areyour some tips for on cold
contacting for brand deals, Likesome advice for the best way to
monetize your channel?
About actually being monetizedyeah, I channel without actually
being monetized.
Speaker 2 (19:02):
Yeah, I love that so good.
We had Justin Moore on a coupleweeks back and he did a really
good job of explaining this.
But I will say that you have tohave a thick skin for this part
.
There's a lot of no's coming.
You only need one yes forthings to start to roll.
There's a lot of no's, yes, forthings to start to roll.
(19:23):
There's a lot of no's Becausecold calling implies that you
are going to a company or abrand who isn't looking for you.
So when they start to reach outto you, it's easy.
It's like yeah, okay, I'll doit for this price or whatever.
But when you come email andagain I would watch that episode
to understand how to write youremail but to answer your
question more fully, you want tolook for brands that align with
(19:44):
your audience.
That's going to be the easiestway that you'll be able to
convince a brand who wasn'tlooking for you to look at you.
So, for example, if you're adrawing or a painting YouTube
channel, you go to a companythat sells brushes and paint.
That's an easy one.
Like look, my entire audienceloves paint.
(20:05):
Uh, we paint all the time.
I want to use your paint.
Can we work out a deal and thenuse the strategies that Justin
talked about.
Um, for that content, jen, haveyou ever had to reach out to
anyone?
Most people reach out to you toreach out to you.
Speaker 3 (20:23):
Why don't most people reach out to you?
Oh my gosh, I used to do somany cold emails Like so many.
It was, first of all, it's likea full-time job Brace yourself.
It's very time consuming.
The most important thing isfinding the right email and just
not necessarily looking at itas like, this first email is my
yes or no.
And I think this was the mostimportant thing that I took away
from.
I took Justin's.
(20:43):
I took one of Justin's cohortsseveral years ago and he changed
the game, changed myperspective entirely.
And this first email, the chanceof you being like well, them
being like, yes, we love you,we're going to give you a
million dollars in all of ourproducts is, you know, it's
probably unlikely, but the goalis to get in touch with the
(21:05):
right person so you can followup and you can check in with
that person.
You have a contact.
This is networking.
This is not looking for yes orno.
This is making friends withpeople in the right places so
that in a month or two, youreach back out, send them that
same email.
Hey, wondering if you know anycampaigns opened up, just
checking in seeing if there'sany updates.
Would still love to worktogether, and then you're on
(21:28):
their mind and then, before youknow it, they are thinking of
you and be like you know what?
I know a small channel thatwould fit this part of our
budget and campaign that we'redoing next quarter.
Speaker 2 (21:38):
So it's not about getting those yes or no's, it's
about making friends in theright places, which then lead to
more yeses down the line ifthere are conferences for your
niche, it's another great placeto meet people um things like
vidcon for youtubers, but thenalso like uh different like like
(21:58):
packs for gamers or cosplaythings.
You know if you're into thatsort of genre you can meet
Comic-Con so many influentialpeople that can connect with you
and connect you to where youwant to be.
So be very social.
The better part of the thing isthey're not just invest.
(22:19):
So here's what an actualadvertisement looks like from
the advertiser standpoint,because that's what you have to
look at.
You have to look at it fromtheir span, their standpoint.
They're trying to get a returnon investment.
That can be one of two or threethings.
Number one is they might want,uh, brand affinity.
They might want people just toknow more about their brand,
where they're not worried asmuch about sales conversion.
Speaker 3 (22:41):
They just want more people to know about them, and
that's a great one and this iswhere small, small channels are
good, because you have aconcentrated, very niche
audience yes, yes, those are theones you really want, because
you don't have to worry abouttechnically they're good for a
lot, I mean they're good foreverybody.
But yeah, I was gonna saythey're good for like every
category, but this is where youuse it to your advantage.
Speaker 2 (23:02):
Well, you don't have to worry about.
You typically don't have toworry about how many views you
got as a level of success, right.
And then there's ones it's likewell, we're going to give you
so much money we want to make.
Whether or not you get anothershot at them has a lot to do
with how your video performedNot as fun, but valuable.
(23:23):
If you can get into the firstone, where you have a brand
affinity and they're just tryingto, you know, wind their brand,
which might be some indie,might be some some smaller
companies who are still tryingto get their name out, could be
companies that are usingGoFundMes.
They love to talk to YouTubersand, you know, have an
opportunity to promote that way.
Um, then you can use that toleapfrog to bigger companies.
(23:44):
I mean, that's, that's just theway it works.
You look at your portfolio ofpeople you've worked with and
you go to a bigger company.
Oh, I've worked with thesecompanies.
You're probably familiar withthem.
This is what I've done for themand this is what I can do for
you.
So that's the way I would lookat it.
I hope that somewhat answersanswers your question, ren.
Speaker 7 (24:01):
Yes, it definitely much does.
And, jen, I actually wanted tofollow up on what you talked
about with how you want to morenetwork versus, maybe, email.
Would you want your first emailto be more on the lining of
just connection versus branddeals based on that?
Speaker 3 (24:18):
I was personally taught where you still want to
cold pitch and it's just mostlikely they're going to say no
and you say, okay, you know,follow up in the future.
And then you connect andnetwork with that second email.
You're not necessarily pitchingagain when you touch base.
You're checking in, be like,yeah, see what's going on.
(24:40):
Um, you know any upcomingopportunities still would love
to work together and at thatpoint it's more of a connection.
But the way I am familiar andlearned it is that the first one
still is a cold pitch, shortand sweet though thank you very
much for for both of you verymuch appreciate it.
Speaker 4 (25:00):
Yeah, anytime a great question uh hey guys, we
actually have a follow-upquestion, uh, regarding this,
from our another boost member,senior lan um.
Are there any good platforms toget sponsorship instead of
reaching out?
Speaker 3 (25:17):
there used to be I was gonna say there used to be.
I'm like trying to think of thenames of them there was like
social blue book, I think.
Speaker 2 (25:27):
I think it was social blue book, um, I mean, I think
there still are.
Speaker 3 (25:34):
I would.
I'm I'm sure there are stillgood ones and I would say those
are a lot of the time verypopular for just I would say,
kind of like UGC content.
Right At least that's what I'mmore familiar with, using those
websites for kind of.
Speaker 2 (25:54):
Yeah, Okay, next up Koi Fish.
How goes?
Speaker 8 (26:00):
Hello, travis and Jen and the VidI crew.
Thanks, vicky, for the invite.
It's nice to be able to talk toyou guys.
I'm a huge fan of the podcast.
Of course you know I'm a bigfan of VidIQ in general.
That's true, it's really reallynice to be able to talk to you
guys.
But I think if I didn't askthis, vicky would be really mad
(26:25):
at me.
So I tend to get prettypassionate about the use of AI
and how that affects the futureof content creation and where
things are going to go for thefuture of media in general.
So I wanted to ask a questionthat I kind of just thought of
that might provoke some thoughtin some people.
So here it is.
So the world today seeing is nolonger believing because AI and
information.
(26:45):
With that in mind, you thinkthat people in the future, 10 to
100 years from now, will startbinging our older content
because AI and automation havedrastically altered the way
media is presented.
Speaker 2 (27:01):
This is a great question.
I feel a certain way about AImyself and robots and everything
that could take over the world,which I believe AI will do, and
while I don't like it, now, ifAI is listening, I welcome my
overlord, my new overlord.
Speaker 3 (27:20):
I was going to say don't you be mean to AI, siri or
Alexa?
Be nice to our robots.
Speaker 2 (27:26):
It's worrisome right now.
I don't know if you saw the newOpenAI stuff that came out just
in the last day or so.
People are making new cartoonpictures of themselves.
It's kind of the new thing.
It's the new hotness.
Yeah, I have, it's all over theplace.
(27:47):
It's a new tool, but it'sunfortunately, a tool unlike
anything else in the history, inhuman history.
Forget about history.
And to know what's going tohappen in five years is
practically impossible, becausethe strides in which AI makes is
not linear, it's likeexponential.
(28:08):
So what would normally take usa year to accomplish something
AI does in weeks or months.
So the rate in which AI isgrowing and getting more
intelligent and doing all thesethings and trying to find the
ways to interact with humans ina different way and to
understand what we like, it'sgetting so.
It's getting too good.
It's getting worrisome.
(28:29):
I'm worried.
I'm worried about it in a way,like it's very.
It's something to be to beaware of.
I don't know what, I don't knowwhat you can do about it, but
you should be aware of it.
On the other hand, if you knowhow to use the tool best, if
(28:49):
you're like the best at usingthe tool and making incredible
content, then it's only a tooland as long as the education or
entertainment that you're makingfrom it, the viewer doesn't
care how it was made, it's justgood content.
The viewer doesn't care how itwas made, it's just good content
.
So I think, for the time being,looking at how to use AI to
(29:10):
your advantage is a better useof your time than trying to
figure out a way to stop it,because it's unstoppable.
Whether we like that or not,that's up for debate.
Once we are jailed by our uh aioverlords, we can talk about it
together then, but for themeantime, um, getting good is is
the is the way forward.
Will we watch that and will webe looking for more authentic
(29:32):
content in 5-10 years?
I don't think we're going toknow the difference.
Speaker 8 (29:35):
5-10 years, I don't think we'll know so a follow-up
to that real quick, just to kindof continue it off, just to
finish it off here so do youthink that videos and stuff like
that that we're doing on ourYouTube channels right now today
could continue into the futureto make money for our families
in the future?
Speaker 2 (29:54):
Yeah, absolutely.
Speaker 8 (29:57):
So, hypothetically, 50 years from now I pass away,
my family could actually stillutilize my YouTube account and
AdSense and still potentiallymake money.
Speaker 2 (30:08):
Well, so I mean 50 years from now.
Speaker 3 (30:11):
If they left it to you.
Speaker 2 (30:13):
Yeah, maybe.
I mean we've never had.
Speaker 3 (30:14):
I hereby leave my YouTube channel and Google
AdSense.
My dearly depart it.
Speaker 2 (30:23):
Yeah, I think it'd have to be part of the company
and I mean, who knows whatthings are going to look like?
I mean, google might not existin 50 years, so that's the other
thing.
It's like, even hypothetically,you'd have to look at what's
happened now, like when someonedies, who gets their?
I think it's just a property,and if you have, if you have an
(30:44):
LLC or something like that,which you probably should have
anyway, you can, you know, youcan have them be a part of the
LLC and then they can take overand so on and so forth.
But yeah, to know what's goingto happen that far in advance, I
don't think anyone does and Ireally I would hesitate to make
any predictions that far out.
Yeah, I mean, they might justbe making batteries for the AI
(31:07):
and that's their job.
They don't get anything else,they just have to make batteries
.
Maybe they're like the matrix,where you are the battery.
What about that?
Speaker 9 (31:15):
There you go, no, it's cool, I wanted to ask
something.
Speaker 3 (31:18):
Yeah, no, it's cool I wanted to ask something.
Speaker 8 (31:19):
Yeah, I wanted to ask something a little bit
different.
Just kind of like, looking atAI, and I see AI for what it is
it is a tool and it is somethingthat we can't fight, and I
think using our energy toembrace the change instead of
fighting the change when itcomes to content creation is
probably a really good thing todo, because, let's face it, it's
in our face, it's too muchmoney to be made and, uh,
(31:43):
whether we like it or not, uh, Iwelcome our ai overlords.
Speaker 2 (31:47):
I think we have to.
I see someone says I predictsavage will overthrow our robot
overlords in 50 years.
There you go.
Savage is fearless.
Thanks awesome.
Thanks, guys, we appreciate youkoi is in all the live streams
all the time.
Such a good guy.
Speaker 3 (32:03):
I was going to say that.
Speaker 2 (32:05):
Good guy.
Speaker 3 (32:06):
Who do we got now?
Speaker 4 (32:09):
We got, how we Got here, hello.
Speaker 2 (32:11):
How did we get here?
Speaker 10 (32:14):
I'm wondering that myself some days.
Yeah, I'm just.
I think I struggle with a lotof things.
The people have been talkingabout a lot of it's confidence,
but then, um, also knowing whenI get that, uh, when I do get a
(32:34):
positive upbeat in viewership,and that how to?
How to really keep that going?
Speaker 2 (32:40):
you mean how to double down?
Speaker 10 (32:42):
yeah, how, like how to double down without again
being too repetitive, or andalso without, uh, you know,
streaming outside of my goingoutside of my comfort zone yeah,
I love that.
Speaker 2 (32:55):
Uh, we talk about this pretty often because a lot
of times what happens, jen?
One video or something will popoff and then, all of a sudden,
creators yeah, I don't know whatto do moment we wait for, and
then, all of a sudden, paralyzed.
Speaker 3 (33:09):
What do we do next?
Speaker 2 (33:10):
so true, though what do you tell people jen?
Speaker 3 (33:15):
I know that there's a fear of repetition, and I see
this a lot among creators whodon't even want to say something
that they've already said in apast video, like I've seen that
come up several times.
But, like I mentioned, thisanother in another video, treat
every video like it is its ownvideo, and repetition is what's
(33:36):
going to continue.
That momentum, and when youoverdo it, well, the momentum
will die.
But I want to give you aspoiler the momentum is going to
die that momentum, and when youoverdo it, the momentum will
die.
But I want to give you aspoiler the momentum is going to
die anyways.
Speaker 2 (33:45):
That's true.
Speaker 3 (33:47):
It's like the hard truth and when you're in that
just you're going up the hill,Just enjoy the ride.
Enjoy the ride.
Produce similar content as muchas you can Always.
Think about it.
As if someone just watches thisvideo.
What do they want to watch next?
Something similar, somethingvery similar, and it will come
(34:09):
to an end.
So don't be afraid to dowhatever you want to do or
whatever it takes to keep thereach going wider than usual,
but I mean, you're not going tobe the one that messes it up.
It just ultimately comes to anend yeah, and I think so.
Speaker 2 (34:26):
Whenever I talk to a channel that's popping off, the
first thing we work on is what'sthe pivot or what's the next
thing, what's the thing that'sgoing to keep us going after
this thing slows down and italways happens.
I'll never forget talking to acreator back in 2020, when
bitcoin Bitcoin was blowing upand they gained like 30,000
subscribers in a month and theywere super happy and we were
(34:49):
talking and I said, okay, weneed to prepare for when this
slows down, and it was funny.
They emailed me like a monthlater and they said exactly what
you said just happened.
Things are slowing down.
I was like, yeah, but we'vealready started preparing, right
(35:10):
, so you feel better.
She goes, yeah, yeah, I'm sohappy we started preparing for
this because they don't knowotherwise.
She was in the middle of itlike, oh my God, this is great,
I've done it.
I've succeeded at YouTube.
Speaker 3 (35:28):
Well, I mean middle of it, like, oh my god, this is
great, I've done it, I'vesucceeded at youtube.
Well, I mean, you have in asense, but it's not a forever
thing.
Speaker 2 (35:31):
It really isn't not.
It comes back, it's just waves,just an emotional roller
coaster.
It is.
But, um, to note.
What to double down on is tothink about, is to obsess with
your viewer, about your viewer,why they came, what they like
about what you just did and whatwould they like to watch next.
Logically and that can be thehardest thing when you're a
creator of your own content tothink outside of your own brain
(35:53):
and be like okay, what is theviewer like?
Sometimes you just look atcomments, sometimes you can ask,
but it's, it's usuallysomething obvious.
As long as you're out of yourown head, you're not thinking oh
well, I want to do this.
Don't think like that.
Think what would my viewer wantto watch next?
What's the next rabbit holethey can fall down?
What else would they like?
(36:15):
I'm trying not to talk as muchbecause I know that there's some
audio issues for some people,but I'm recording.
Uh, perfect, it sounds clear.
Speaker 3 (36:21):
Oh it sounds good.
It sounds good to me, yeah, no,it sounds good.
Speaker 2 (36:25):
But I think it's important to understand that
none of this stuff lasts forever, like the streaks end at some
point, but it doesn't mean youcan't start another one.
You absolutely can.
Speaker 10 (36:44):
What I'm finding is specifically it's a set of the
way I've formatted my titles.
It seems like that's reallypicking up people's interest.
At least, that's the only realmajor change I had made, and I'm
just wondering how long untilthat that sort of can wear out
and get tired.
Do I just keep using that untilwell?
Speaker 2 (37:02):
look at it like this who, what youtuber do you watch?
Your kind of you could sayyou're almost obsessed with you
just really like to watch theircontent yeah, he did did cut out
there a little bit travis, tellme, tell me someone you can
think of that you watch now,that you're maybe not obsessed
with, but did you just watch alltheir stuff?
Speaker 10 (37:25):
there's a few different ones.
I'm trying to to think uh well,as long as you know that person
?
Speaker 3 (37:31):
yeah, you think of someone.
Speaker 2 (37:35):
Then what travis then answer the question for
yourself why have you continuedto watch them?
Why did you watch their secondand third and fourth video?
Why have you again maybe notobsessively, but like, yeah,
every time they pop something upI have to watch that why really
analyze that?
And that's the feeling you wantto get from your viewership.
Speaker 3 (38:03):
And it's okay to use that repetitive title structure.
Yeah, that's not a big deal,because the same structure could
mean a lot of different videoideas themselves, but it's
representing that this issimilar content to what you
liked when you watch this one.
Speaker 2 (38:20):
Yeah.
Speaker 10 (38:22):
Thank you very much.
Speaker 2 (38:23):
Yeah, thank you so much for joining us.
We appreciate it.
How we got here?
I like that name.
It's a good name.
Speaker 3 (38:29):
How did we get here?
Yeah, I like that too.
Speaker 2 (38:31):
How did we get here, Jen?
I don't know.
Speaker 10 (38:37):
Hey, let's, how did we?
Speaker 2 (38:37):
get here, jen, I don't know.
You guys are so cute.
Hey, let's go.
I love that.
Come to the channel and findout.
I love it Awesome.
Speaker 4 (38:47):
Who do we got next?
Speaker 3 (38:53):
Dan time we discuss.
Speaker 9 (38:56):
Hi everybody.
Hey, Hi Dan.
First I want to say just thankyou for this community that that
you've built um.
I'm very, very blessed andfortunate.
You know you've um.
You answered a question from mebefore on on the boost um.
You reviewed my thumbnails onvid iq um about last summer.
Um, so just very, veryfortunate um.
So just thank you for for thatin the discord community.
Really awesome group of peoplewe have here I love it I think a
(39:17):
lot about, uh, what you saidabout the tv or what was said
about the tv format, um, in theone of the last episodes, and
I'm thinking about how I canapply it to my channel.
So my channel it's all aboutcareer discovery, um, career
discussion, career exploration.
I speak with real professionalsto talk to them about what they
really do, what their job isreally like and how people can
pivot into those careers orstart out going in that career.
(39:37):
Now, each video is about 20minutes long and I'm really at
the mercy of the person I'minterviewing with.
Some of the people arephenomenal and some of these
videos I have to edit down to,like you know, 15 minutes or
something like that.
So, with the TV format in mind,I'm trying to think how can I
extend this a little bit,because I'm at the mercy of the
people I'm interviewing and Ialready have playlists developed
(39:57):
so I can.
If people really want to watchmore, they can use the playlist
feature.
But I'm thinking about how canI make them longer and I'm
thinking could I take two videosthat are similar, like two
different doctors, and create anew video that's just the two
videos basically splicedtogether, or should I create new
(40:17):
content and tack that on theend maybe like a 20-minute
wrap-up of me doing a solo ormore about the career, maybe
career outlook salaries.
I'm kind of thinking about whatI should do next.
What are your thoughts?
Speaker 3 (40:30):
I have thoughts.
Travis, do you have thoughts?
Speaker 2 (40:33):
I think he was answering his own question, but
go ahead, let me hear yourthoughts.
Speaker 3 (40:37):
As soon as I was going to say what about a new
type of content?
And then you said that and Ithink it would be interesting to
put yourself in a positionwhere you're not at the mercy of
others, and I think that you'vecollected so much information
from talking to so manydifferent people.
How are you delivering thatinformation now to your audience
?
Speaker 9 (41:03):
What are your takeaways that someone would
benefit hearing, just in general.
I thought about that.
So I had a perinatologist onthe show like a high-risk
pregnancy doctor, and I ended updoing like a five-minute video
of that, just a solo video.
You know, five good, five badand five minutes and it did not
perform well at all.
No, it was only one, but I'vebeen thinking about that.
Maybe that solo, that soloapproach, but, jen, kind of a
(41:25):
follow-up to that, I guess wouldbe should I release that
content as another standalonevideo or only make it available
spliced together within theother video?
What are your thoughts?
Speaker 3 (41:38):
What do you mean by with another video?
Sure, sure, sure.
So if let's just say Iinterviewed a plastic surgeon
let's go with that.
Speaker 9 (41:48):
And you know I do the normal 20 minute video or
whatever and I decide I want toadd like a 20 minute of new
content.
So maybe I'm doing Outlook,maybe I'm doing you know,
starting salary, whatever.
Do you think it would be goodto have that as its own video,
that is, also say, I don't know20 minutes long, and also make
that available as a second halfof the Plastic Surgeon video?
(42:12):
So it's like a full 40 minutevideo, 20 of interview, 20 of me
with a wrap up, or keep themtwo separate videos as well?
These are all the ideas I'mswimming in my head.
Speaker 3 (42:25):
Okay, I see what you're saying here, kind of like
a second half of the video topush that timestamp Correct.
What is the ultimate goal ofyour channel?
What are you trying to do foryour audience?
Speaker 9 (42:37):
Sure.
So like that it's all aboutcareer exploration and discovery
.
So someone that doesn'tnecessarily either know what
they want to do when they quoteunquote grow up or someone
that's looking to pivot later inlife and you know they might be
, they might have worked a jobas doing, you know, as an
accountant, and they're tryingto pivot into something else.
They don't know what they wantto do, so maybe they see
something of interest to them,kind of spark some ideas and oh,
(42:59):
I hadn't considered that youknow, these skills I have as an
accountant are applicable tothis other industry.
That might be something worthexploring.
Speaker 3 (43:06):
So if I'm your target audience and I don't know what
I want to do, I might not betotally sparked by like one job
title.
For me, something interestingmight be, like kind of how you
just said, if you have skills X,y and Z, try these careers.
(43:26):
And maybe this is a compilationof you prioritizing what your
audience is struggling with andthe knowledge that you have from
talking to so many people in somany different careers and
maybe putting together somethingthat makes sense when we think
about what they're strugglingwith.
You have the information thatthey're looking for.
How can you organize this indifferent ways?
That's becoming a little bit ofa wider reach.
(43:49):
Maybe not just one job, oneexample, but maybe it comes down
to salary, maybe it's you know,five jobs starting over six
figures to pivot to in your 50s.
I don't know Something alongthose lines.
But think about what youraudience wants, because you have
the information and I to bedoing a deeper dive into what
that audience is missing fromthe channel right now okay, okay
(44:26):
, that'll make sense that'samazing.
Speaker 2 (44:28):
Thank you for that, jen's so smart.
Yeah, we got time for one morequestion, which I think think is
from someone who is not able tocome up on stage, but we'll
read the question and then wewill answer that, okay.
Speaker 3 (44:43):
Let's go.
Speaker 2 (44:45):
You wanna read it, Vicky.
Speaker 4 (44:48):
Hey, what's the best way to track analytics whenever
you change a thumbnail or atitle, because I thought about
changing one or anotherthumbnail or a title to
hopefully revive one or anothervideo.
Is it just a thing where youchange something and look back
at it after one week or so?
Because I saw people buildingpages in Notion to track data,
(45:10):
which also sounds interesting.
That's the question.
Speaker 3 (45:14):
Travis, this is all you.
You are the king of analytics,so here's over here there's no
good way of doing it.
Speaker 2 (45:20):
You screenshot everything.
This is gonna sound so ghetto,but it's true, because I've done
this, I've had friends do it.
The day before, you screenshotit, you save it somewhere, you
wait a couple days, youscreenshot and you compare them.
It's dumb, it's dumb, but it is.
It works.
Speaker 3 (45:37):
I mean that's I like and then you throw them into
notion.
If you're next level, like thisperson's talking about bro
notion, then you keep itorganized I don't even use it.
Speaker 2 (45:45):
What are you talking about?
Speaker 3 (45:46):
I, I can't use notion , notion I have the notion to
not use it.
Speaker 2 (45:50):
How about that?
Speaker 3 (45:52):
it's so, it's so, true though I, literally I'm the
same way.
It's just screenshot afterscreenshot after screenshot.
Maybe there is a reallyorganized strategic approach.
Speaker 2 (46:05):
I wish there was, but literally that actually works.
I know it sounds silly, butthat's literally the answer.
Okay, so we're going to endthis episode here, but here's
the thing Lots of things goingon.
We had the episode before this.
We got some episodes Jen and Iare going to shoot that are
going to end this episode here,but here's the thing lots of
things going on.
We had the episode before this.
We got some episodes Jen and Iare going to shoot that are
going to blow your mind.
It's going to be great and fromwhat I'm seeing in chat, people
love this and they want us todo it again, so maybe we will
(46:27):
record live again.
What did you think, jen?
Speaker 3 (46:30):
I had a blast.
Speaker 2 (46:31):
That was super fun yeah, we might got to do this
again.
We might got gotta do thisagain we might gotta do this
again.
We might gotta, we might gottaif you're new to the podcast,
make sure you give us the fivestars on apple podcast or hit
the subscribe button on themember.
Speaker 3 (46:44):
Only five stars, only five stars, only five, only
five, or cadbury eggs, either isfine uh, five, five stars five
stars above.
Uh, we're actually going to sayno eggs five stars.
Speaker 2 (46:55):
No eggs, wait hold on .
No.
No candy corn I don't know.
Speaker 3 (46:59):
You said it first.
Speaker 2 (47:00):
No way you tricked me .
I don't like that, um, but forthose that are here in chat,
we'll we'll hang for a littlebit after the recording and talk
to you a little bit more if youlisten to the audio podcast or
watching on youtube.
Thank you for joining us andmaybe you should be in discord.
All you got to do hit the linkbelow or go to vidIQcom.
Slash discord and join us here.
(47:21):
Say goodbye, jen.
Speaker 8 (47:24):
Bye.
Speaker 1 (47:25):
We hope you enjoyed this episode of Tube Talk
brought to you by vidIQ.
Head over to vidIQcom.
Slash Tube Talk for today'sshow notes and previous episodes
.
Enjoy the rest of your videomaking day.
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