Valor Coffee Podcast

Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Episodes

The Most Impactful Trip of our Careers: Valor’s Colombia Trip – 04/16/2025

April 21, 2025 • 71 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bo...

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SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025

April 14, 2025 • 71 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the ...

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How to Make Excellent Coffee Cocktails at Your Coffee Shop – 03/19/2025

March 25, 2025 • 83 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute ...

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Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps and More! – 03/20/2025

March 20, 2025 • 53 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor...

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How Many Hours per Week Do Coffee Shop Owners Work? – 02/26/2025

March 17, 2025 • 59 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or...

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Douglas Weber of Weber Workshops – 02/19/2024

February 27, 2025 • 52 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing some of the most beautiful and we...
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Coffee Prices Just Hit Record Highs Here’s What You Need to Know – 02/12/2025

February 17, 2025 • 62 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover: ☕️ Why the coffee mar...
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Everything Wrong with Your Business is Your Fault – 02/05/2025

February 12, 2025 • 75 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead your business. Inspired by the prin...
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This Coffee Cart Business Booked Over 3,000 Events in 2024 – 01/29/2024

February 5, 2025 • 77 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking over 3,000 coffee catering events in 2024 sounds impossible—until you hear from Jus...
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Software We Use To Run a Coffee Company – 01/15/2025

January 21, 2025 • 85 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of running a coffee business by breaking down the software and tools we use daily. From managing our book...
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Essential Barista Tools for Your Coffee Shop – 01/08/2025

January 14, 2025 • 70 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into essential barista tools for coffee shop owners and enthusiasts. From must-have milk pitchers to overlooked items like knoc...
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Conical vs Flat Burr Grinders for Coffee Shops – 12/18/2024

December 30, 2024 • 57 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the great debate: conical vs. flat burr grinders. We share our experiences with different grinders, like the Mazzer R...
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Don’t Start a Coffee Shop, Grow a Coffee Catering Business Instead – 12/11/2024

December 17, 2024 • 63 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarter move in 2025? In this episode, ...
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The Most Overlooked Aspect of Specialty Coffee: Water – 11/19/2024

December 9, 2024 • 77 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked aspects of specialty coffee—wate...
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We Tier Listed Every Coffee Drink – 11/20/2024

December 2, 2024 • 65 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! From the cappuccino and espresso to...
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Designing a Cafe When You Can’t Afford an Interior Designer – 11/13/2024

November 18, 2024 • 60 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons lea...
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Q&A: Competition in Coffee, Steps to Opening a Coffee Shop And More – 11/06/2024

November 11, 2024 • 57 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as ...
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We Threw Out Our Core Values... – 10/30/2024

November 6, 2024 • 69 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just had a big moment at Valor Coffee: we changed our core values! In this episode, we talk about how and why we went from five to three core values,...
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Q&A with Valor’s Cafe GM – 10/23/2024

October 28, 2024 • 56 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, le...
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Three Changes That Will Take Your Mobile Coffee Cart to New Heights – 10/16/2024

October 21, 2024 • 50 mins
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment mal...
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