WakesetGO!

On this episode Mercedes chats with Dr. Chandresh Patel, a clinical researcher with a background in biomedical engineering.

Together, they discuss topics surrounding vaccines, the misconceptions about artificial intelligence, and the anxiety fueled by social media regarding everyday products and ingredients. Dr. Patel sheds light on how individual bodies may react differently to vaccines, emphasizing the importance of personalized ...

With the advanced use of technology, community building is easier, but also tougher for those who crave in-depth connections. In this episode, Mercedes explains what being parasocial is and how it can affect our online relationships.

Also listen in as Mercedes breaks down the pros and cons of building communities online, vs. in person. Some of the pros to building online communities include tracking metrics, and scalability to tou...

This episode discusses your "goat" whoever that may be some of our favorite entertainers, icons, and athletes have experience losing at some point. What makes them want to stay competitive makes them so great, and should motivate you as well to believe in your dreams just as much. Mercedes discusses how you can use challenges as your charge up to wakesetGO! after everything you set your mind to.

After listening you will want to not ...

On this episode Mercedes discusses Walmart's brand refresh that was recently rolled out. Along with discussing other large companies, and how they resonate with their audiences by their logo, and use designs to cause customers to act/buy/purchase.

With the use of mobile apps, many companies like McDonald's, Starbucks, and Target are having a chance to market to consumers at a faster rate than ever. With promotional opportunities vi...

The Chinese New Year is a yearly celebration that occurs during the new moon, Jan. 21th -Feb 20th. Mercedes discusses traditions of the lunar year, where its celebrated, even how DEI laws affects how it is celebrated this year.

With 2025 being the year of the snake, this is a good moment to prepare and set yourself up for long-term success. Enjoy the breakdown of how being thorough this year can help you reach your goals in the fu...

In this episode, we tackle the big question on every business owner's mind: What happens if TikTok goes away? While the potential ban looms, savvy entrepreneurs know the key to success is a diversified online presence. Tune in as we explore actionable strategies to prepare your business for any platform shifts, ensuring you stay afloat and continue connecting with your audience. Discover how to identify the best platforms to me...

With the Superbowl approaching, Mercedes analyzes the success "it" factor that is common when it comes to coaches, and successful business owners. They not only embrace failure, but have a winning mindset.

If you never give up, you build the resilience needed to go farther. Just because you are in a losing season, doesn't mean you are a loser.

We also dive into company exploration as we see how Apple takes over sponsoring the hal...

This episode Mercedes discusses tips and strategies to thrive in the current as well as any economy. As entrepreneurs its important to have a positive mindset that understands the power of community, and creativity. Though recent decisions of companies to remove DEI are happening rapidly, Mercedes breakdown the importance of using your voice to ensure talented people are not overlooked based on their outer appearance.

After this e...

In this episode of wakesetGO! hosted by Mercedes, we dive deep into the often-overlooked importance of rest and mental health, taking a closer look at how it played a pivotal role in the life of Olympic champion Simone Biles. Mercedes explores Simone’s bold decision to step back from the Tokyo Olympics, focusing on her mental well-being—a move that shocked the world but ultimately led her to come back stronger than ever.

Join us as...

Your host Mercedes, Unpacks all things design, ai, and business strategy with graphic designer Robert Price, the visionary behind RP74 Creative.

Bringing over 30 years experience in the design world we gain insight into how to wakesetGO! for it, as well as key elements to keep in mind when starting a business. In this discussion, Robert shares his insights on what makes design memorable and how it can significantly influence busine...

In the latest episode of wakesetGo!, hosted by Mercedes, we commemorate the conclusion of Women's History Month by engaging with Ariel Young, the innovative founder behind Copper and Brass Paper Goods. Ariel shares her remarkable journey from her roots as a school psychologist to becoming an entrepreneur dedicated to infusing the stationery industry with the vibrancy and joy of African American culture. Recognizing a gap in div...

Prelude: When it comes to talking about diversity, it can make different people uncomfortable for whatever reason, however in order to support innovations in business, and technology, its important to highlight businesses no matter what the demographic is or ethnicity.

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In an increasingly diverse world, discussing diversity and inclusion can be a sensitive subject, yet it is essential for fostering innovation in busin...

On this solo episode Mercedes discusses how Warren Buffett, and Richard Branson both are very strict when it comes to their goals, so much they eliminate any distractions to be successful.

One strategy discussed is the 2 list method, where Warren Buffet's lesson is put into place.

Another story is shared about how Richard Branson turned down opportunities to make $$$ because it was not apart of his priority list.

Join your host Mercedes as she shares how pivoting has helped her on her journey, and how she tunes out the noise to make moves needed for personal growth.

Listen in for a motivational boost that will inspire you to assess your goals, adjust your mindset, and take the steps necessary to turn your dreams into reality.

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Remember, in the game of life and success, it's not just about taking risks; it's about making them...

In this episode, we are thrilled to have Johanna Voss, a distinguished Influencer Talent Manager who has been full-time in her business as an entrepreneur for over 10 years.

Johanna shares her journey and experience navigating the intricate world of influencer marketing, representing diverse talent and connecting them with brands that resonate with their audience. Her expertise spans across strategy development, contract negotiati...

In this episode, Mercedes talks about how complex and often misunderstood the concept of quitting is. Far from being a sign of defeat, we explore how strategic quitting can be a pivotal decision in the journeys of successful entrepreneurs and business leaders.

Smart quitting and failure can be used as a stepping stone the difficult decision to quit projects or ventures that were not serving their ultimate goals. These can...

In this insightful episode of WakesetGo!, host Mercedes is thrilled to reconnect with college mate MJ (William Hill), a fellow Mississippi State alumnus. As they delve into a heart-to-heart conversation, MJ opens up about his dynamic journey in the tech world as a software engineer, sharing the passion and dedication that fuels his career.

Throughout the discussion, MJ reflects on the initial steps that led him to the tech industry...

In this empowering episode of WakesetGo!, host Mercedes Allen sits down with the visionary Dorothy Enriquez, CEO and founder of Ellevate Collective. Dorothy's journey from a solo strategist to leading a dynamic team of women at the forefront of corporate development is nothing short of inspiring. Ellevate Collective is renowned for its innovative approach to DEI (Diversity, Equity, and Inclusion) strategy, leadership training, ...