February 14, 2025 • 38 mins
What if you could align your business with your life's passions and find true fulfillment? Join us as we uncover the extraordinary journey of Katie-Beth Schultz, whose path from aspiring dancer to entrepreneurial powerhouse is nothing short of inspiring. Through her story, Katie-Beth reveals how life's uncertainties can lead to unexpected successes, showcasing the inherent artistry within us all that can be channeled into entrepreneurship. You'll hear how she transformed her diverse experiences in creative roles into a thriving business, Sunburst Strategies Co, which empowers small business owners to merge purpose with passion.
Katie-Beth's holistic approach to life and work shines through as she shares her insights on integrating personal and professional challenges. By likening these challenges to a choreography routine, she illustrates the importance of addressing foundational issues to achieve true success. Through compelling sports analogies and reflections on self-discovery, Katie-Beth emphasizes the importance of seeing the bigger picture and aligning all facets of life for entrepreneurial growth. Her philosophy stresses that business is not just about transactions, but about creating harmony between life and work.
Discover the transformative power of intentionality with Katie-Beth's unique perspective. She shares how being present and strategic in both personal and business matters can lead to a balanced and fulfilling life. From practical tools like business budget templates to thoughtful smoothie recipes, Katie-Beth provides solutions to help entrepreneurs be intentional and reflective. By assessing motivations and embracing flexibility, she encourages us to focus on what truly brings joy and value. Tune in to learn how honest reflection and intentional planning can unlock your creativity and propel your business forward.
ABOUT KATIE-BETH
Katie-Beth Schultz is an artist turned entrepreneur who uses life's uncertainties to uncover the desires of her heart and achieve the life + biz goals she never thought possible. She has a passion for empowering small business owners to get real with their needs so they can get back to pursuing the passions that set their soul on fire & live the life of their dreams. With over a decade of small business experience, she thrives on unearthing problems in an organization and working with small business owners to come up with a solution.
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Episode Transcript
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Speaker 1 (00:00):
Hey, what is up?
Welcome to this episode of theEntrepreneur to Entrepreneur
podcast.
As always, I'm your host, BrianLoFermento, and I'll tell you
what I'm all sorts of fired upfor today's episode because we
are joined by an amazingentrepreneur that views business
a bit differently, and you'veheard me say countless times
here on the show before thatbusiness is just a microcosm of
(00:22):
life.
And today's entrepreneur herapproach, is really embedded in
the fact that business and life,they're all intertwined.
Everything is intertwined andthere's no escaping it and one
can lift up the other.
So I'm so excited to learn fromher today.
Her name is Katie Beth Schultz.
Katie Beth is an artist turnedentrepreneur who uses life's
uncertainties to uncover thedesires of her heart and achieve
(00:45):
the life and business goals shenever thought possible.
She has a passion forempowering small business owners
to get real with their needs sothey can get back to pursuing
the passions that set their soulon fire and live the life of
their dreams.
With over a decade of smallbusiness experience, she thrives
on unearthing problems in anorganization and working with
(01:05):
small business owners to come upwith a solution.
In a nutshell, KB is yourbusiness best friend.
I want to tell you somethingthat our team, when we came
across her work, we said holycow, we need to invite her on
the show.
On her business website, thevery top headline is an
explosion of creative strategiesfor life and business.
(01:26):
And when we read about hermission, her company, the
Sunburst Strategies Company, isa collaborative offering an
explosion of creative strategiesfor life and business.
They believe that when youbecome intentional with your
business's time, money andcommunication, a beautiful union
of purpose and passion explodes, and I think that's such a
(01:46):
perfect segue to dive straightin.
I'm not going to say anythingelse.
Let's dive straight into myinterview with Katie Beth
Schultz.
All right, Katie Beth, I'm soexcited that you're here with us
today.
First things first, welcome tothe show.
Speaker 2 (02:02):
Hi Brian, thanks for having me.
I'm excited to be here, yes.
Speaker 1 (02:07):
Likewise for us.
We've been so excited to haveyou on the show because your
approach is a little bitdifferent.
I know that so much of it isembedded in all the things that
led up to you becoming anentrepreneur.
So take us beyond the bio.
Who's Katie Beth?
How'd you start doing all thesecool things?
Speaker 2 (02:23):
Yeah, absolutely so.
Um, yeah, my journey isdefinitely goes up and down and
up and down.
It's not your traditionaljourney to entrepreneurship.
But, honestly, what journey toentrepreneurship is typical?
I think it's just unique toevery entrepreneur.
(02:44):
So, um, I have been a dancersince I was a little girl, since
I have a little girl since herage, and so she's four and um, I
wanted to be a dancer when Igrew up.
So I went to college and Imajored in dance performance and
(03:07):
I wanted to just go be on bigstages, tour the world and dance
and that was the plan.
So in order to be an artist, aworking artist, you've got to
have what we artists call a dayjob to kind of make ends meet
until you get to a certain level.
So I worked all these reallyinteresting, creative jobs in
(03:35):
small business that taught meeverything I know today.
Like it's funny, when I go backand look at the last 10, 15
years, I'm like man, okay, I gotmy degree in dance performance,
but I really got my degree inbusiness and life and people
(04:01):
over the past 10 and 15 years.
So I started out at a boutiqueand I was a sales associate.
I was just there to, hey, letme clock in, work my part-time
job and then go to rehearsal andhave the freedom to go on tour
when I needed to and do thosethose kinds of things, uh, for
(04:24):
the art world, and so, um, but Ireally liked it and it was more
than just a brick and mortarstore.
So we at the time it was anonline business and that was in
the early days, like before thebig Amazon boom, and so, um, I
was learning about e-commerce, Iwas learning about marketing, I
(04:46):
was learning about buying.
So I kind of worked my way upthe small ladder that it was,
but I worked my way up in thatbusiness.
I became a store manager andthen I became a buyer for
(05:08):
clothing and fashion accessoriesand jewelry.
And then, when I say I becamethe buyer, I mean I was the
jewelry and accessoriesdepartment in its entirety.
So I uh procured everything.
I worked with the vendors, I ummerchandised everything in the
(05:31):
shop.
I put everything up on thewebsite.
I'm merchandise everything upon the website.
I learned about SEO, I learnedabout keywords, I learned about,
um, google AdWords.
I learned all these things thatI never would have had access
to if I would have just tried tokeep finding jobs more similar
(06:00):
to my dance job, if you will.
So if I was like, well, I'm justgoing to be a dance teacher in
all these different places toowhich I was too I mean, you know
, as an artist, I'm sure youknow, brent, like you've got to
(06:36):
work all the artistry justbecause you're going off and
learning new things and maybemaking a little more money, like
you can still be an artist,like everyone is an artist
actually, I believe when you getdown to it, um, that's a whole
other conversation, I guess.
But, um, yeah, so then, after,uh, that place, I just kept
(07:00):
going to these different smallbusinesses and working and, um,
you know, in a small businessyou're wearing a million
different hats, you are workingclosely with the business owner,
because they're the ones thatcreated that business, they're
the ones that are wearing amillion hats too.
So I got to see up close andpersonal, the struggles that
(07:25):
they dealt with, the successesthat they had, the decision
making, all of that.
So I count myself reallyblessed, even though during that
time, I remember saying, man,like, why am I struggling?
Why am I doing all these thingsto make ends meet, why, why,
(07:47):
why, why, as we do in ourtwenties, right and um.
It was really awesome because Iget to look back now and say,
well, that was the foundationbeing built so that I could
create something that is reallymeaningful, can serve people,
help people.
Today, that also sets my hearton fire.
Speaker 1 (08:07):
Yeah, gosh, katie, beth, I love that overview for
so many reasons, but especiallybecause, I mean, you talked
about building that foundationand what I really hear in that
backstory is that it sounds likeyou were always very cognizant
and aware of the fact that, yes,I have these passions.
I am an artist by heart.
I've been dancing since I was alittle kid, but there's also
(08:28):
that business side of it, andinstead of thinking about it as
two different worlds, youunderstood how to dance between
the two of them, and so if wefast forward to your business
today, we talk about anexplosion of creative strategies
for life and business.
It just seems like thatunderstanding of the two playing
together is so ingrained inyour work.
Talk to us about that, becauseit is that dance that you
(08:50):
continue to do to this day, andI think most people don't fully
embrace the fact that thesethings, they're all intertwined.
Speaker 2 (08:58):
Absolutely.
I love that.
I love how you say it's a dancebetween the two, because it is,
and I'm always using metaphorsof dance and choreography
because that's what I know andit really speaks to so many
different aspects of businessand life.
So, um, when I?
It's interesting because when Iwent out on my own and started
(09:24):
the Sunburst Strategies Co, itdidn't start that way.
So I had my little girl at thebeginning of 2020.
So it was the very beginning of2020 when people were like, if
you go outside and see someone,you could die.
(09:44):
So, you know, being pregnantand that was my first and we did
not live near family at thetime it was just a really,
really scary experience.
And so, anyways, everythingwent great, had my little girl,
we got on a consistent nap,sleeping schedule and I was at
home.
I was not dancing, I was notworking, I was at home taking
(10:08):
care of the baby.
So I have always known that abusiness was inside of me, but I
didn't know how or what or whatI wanted to do.
So, literally during nap time,I was getting online, checking
(10:29):
out different business ideas,trying to investigate myself as
a new mom, as a retiredprofessional dancer, as a wife,
as an artist, as a woman, as awoman now in her 30s Like what
(10:51):
does all of that look like?
How can I wear all of thosehats?
How can I be, how can I findfulfillment in all of those
areas of my life?
Because it's gotta all worktogether, and I think that that
is what's different about theSumber Strategies Co is that we
(11:17):
look at you as a whole person,because if you have taken the
dive to, and the risk to, go outand start something, I mean
you've got your family involved,you've got your friends
involved.
This is your life.
This is like you having a baby,man or woman, like you are
(11:38):
birthing a new idea and a newbusiness.
And so that's not the onlyfacet of you, like.
There's so many other facets ofyou that brought you to this
point.
So all of that to say is when Ifinally decided what I wanted to
do, I started this lifestyleblog and it was really cool.
(12:00):
Again, it was another, anotherstep on the ladder to learn
something different aboutbusiness, learn more about to
have these struggles, these upsand downs, these wins, these
(12:29):
successes.
You're going to have that inbusiness too.
And so, um, I hate that.
I hate the term work-lifebalance, because it's not a
balance.
For us entrepreneurs, it is allone thing.
And so how do we marry all ofthat together and work it all
(12:51):
together?
Is we look at you as a wholeperson?
There's no other way to look atit, no other way.
Speaker 1 (12:58):
Yeah, I love that.
Katie Beth, I'm going to try touse a sports analogy and a
story from my own life to segueinto this next question,
trusting that you're going topick up the pieces of a not
entirely formulated question.
So I was at a tennis clinicthis is years ago out in Palm
Springs, california, and withsome of the best coaches on
planet earth.
And so, katie Beth, I wasplaying a singles match against
(13:21):
my opponent and this is for thereason of learning, so the
coaches were very closelywatching us and I got to the net
and I just I hit a bad shot, Ilost the point.
And so I turned to the coachand I said, megan, what was
wrong?
Like I thought I was in areally good position at the net.
What did I do wrong in thatshot?
And she goes.
The problem is it wasn't thatshot.
That was the problem.
It was three shots ago that ledto this shot at the net where
(13:43):
your feet weren't set.
And so here she was.
It's kind of like that oldcliche of playing chess versus
checkers.
I was playing checkers.
Just looking at my most recentshot, she was playing chess and
looking at the overarchingstrategy, and that really put
into perspective for me thatit's very easy to look at the
thing that's right there infront of our eyes and assume
that that's the problem, withoutthinking about all those things
(14:06):
that come before and for youand what you're doing with the
Sunburst Strategies Co.
I think about how you'reassessing you said it the whole
person, the life and thebusiness.
A lot of times I would imaginethat business owners think, oh,
sales is my problem, marketingis my problem, product
fulfillment is my problem.
But the truth is it's threeshots ago.
(14:26):
It's something that'sfoundational, that's missing.
Talk to us about that, becauseuncovering it must be a blast
and must also clear the way fortheir success at last.
Speaker 2 (14:36):
Yes, I love that.
That's so good.
What a good example.
I love that.
I am picking up what you'relaying down, brian.
So, um, absolutely, I'mthinking of a client right now
where, um, you know, she's a mom, she's a wife, she has her
(14:57):
business and she is just.
She was always running aroundfrom one thing to the next and
can't feels like she can't everlike get on top of anything,
which I feel like that sometimes, a lot of the times, you I
could use myself as an exampleas well but I, um, it's exactly
(15:19):
what you said.
It's like she's like, wow, likewhy can't?
Why aren't more people callingme?
Why aren't more people hiringme?
And I'm like, well, you know,it's because it's not because of
the messaging that we're giving.
The messaging is of themessaging that we're giving.
(15:45):
The messaging is wonderful.
It's not because you're not goodat what you do.
It's not that We've got to gobackwards and we've got to get a
plan in place for your life,because sometimes you're not
present at those moments thatyou need to be present for your
clients, because everything isimportant right now.
And if everything, if everyfacet of your life is important
(16:09):
right now, then nothing isimportant.
And when you're working with aclient, working with a customer,
when you're hanging out withyour kids, when you're with your
spouse, when you're with yourfriends, whatever it is you're
doing in your life, you want tobe fully aware and fully present
.
I think that is something thatwe can say for everyone.
(16:33):
You know everyone's indifferent places in life,
everyone is at different placesin their business, everyone has
different goals and aspirations,but I can say that I think, at
a very human level, we want tobe present with whatever it is
that we're doing and with thepeople that we're with.
So I think, in order to do that,we've got to have a plan, and
(16:58):
so that's what we look at ishaving a plan not only for your
business.
That's where we start, becausethat's where you hired me in the
first place.
Right Is, hey, I need help withthis thing, and can you help me
get it done or accomplished ormake it better for my business?
And then I say, well, yeah,we'll, we'll start there.
(17:21):
But then, as we start getting toknow each other and start
opening up and it's always thisone thing that's said when
you're talking about yourbusiness and I say, huh, tell me
, tell me more about that,because that actually now you're
talking about your personallife, and so we dive into that
(17:43):
side of things and we see wherethe connection lies and then we
go in and dive into hey, maybe Ineed to work on this a little
bit and really just giving everysingle piece and facet of you
the attention that it deservesand setting aside that special
time so that when you're here,you can be here and not worrying
(18:08):
about what else, because you'vealready got a plan.
It's already on your calendar,it's already on your to-do list
and it's not right now, so I'llhave to think about it.
It's right now and so, yeah,that's been really, really cool
is seeing people being like ohokay, yeah, I am allowed to like
, mix my life and my businesstogether, but not in the way
(18:31):
where you're working all thetime or in the way where you're,
you know, trying to do life,family things while you're
trying to do work things.
It's like, no, you can do, youcan do it all, you can have it
all, but not at the same time.
We cannot do it all at the sametime, and so I think it's been
(18:54):
really beautiful to see peopleopen up their eyes to that and
understand that work-lifebalance is not a thing, but it's
really this beautiful dance ofhere to there and doing it all
and having it all.
It really can happen.
Speaker 1 (19:15):
Yeah, katie Beth, I love that energy and that
attitude because, as Henry Fordonce said, whether you think you
can or you can't, you're right.
And so, hearing you say that wecan have it all, of course we
can.
With that attitude, we can.
And so you talked in thatanswer about being present, and
I would argue that there'ssomething that shows up even
more in your work than justbeing present.
(19:35):
Actually, in today'sconversation it really shows up
how much this theme and how muchthis is ingrained in the way
that you think, in the way thatyou navigate problems, and that
is being intentionalIntentionality.
Katie Beth, the more that ourteam looked into your business,
the more that word popped up,and so I can see it even in
listeners.
Just full disclaimer, I'm goingto say it for Katie Beth, so she
(19:57):
doesn't necessarily have tohumble brag, but she serves
business owners in so manyincredible ways at all different
budgets, whether you want herguides, whether you want her
courses, whether you want heractual services.
If you're ready for that,there's solutions for everything
.
And the reason why I'm bringingthis up is because, when we
talk about intentionality, katieBeth, I see on your website
you've got a business budgettemplate, you've got a content
(20:18):
calendar template.
You've got a website auditchecklist budget template.
You've got a content calendartemplate.
You've got a website auditchecklist.
You even have sunrise smoothierecipes so that we don't have to
think about how to get the fuelthroughout our day.
And so all of thatintentionality like think about
how much less stress there is ingrowing a business If your
content calendar is already setfor you, your budget is already
set for you.
Talk to us about, because itlooks like you've built all of
(20:41):
these things, but I know it'sevolved over time.
It didn't happen overnight.
Talk to us about theintentionality in your own
business and then also how youhelp manifest that in your
clients' businesses.
Speaker 2 (20:52):
Yeah, absolutely so.
Yes, intentionality is like itstarted out as a word for the
day than the word for the yearand now it is it is life,
intentionality is life.
And so, um, again, going backto that planning piece, I mean I
(21:17):
know a lot of creatives thatare like I don't have time to
plan, I don't have time to makea list or be organized.
And even growing up and thenthrough college and then even
through this business, seeingpeople that are super, highly
(21:42):
creative and so brilliant and sointelligent living in mass
disorganization and without aplan, because they truly believe
that those things stifle theircreativity and truly believe
that, oh, I'm not going to wastetime on that because I could
(22:05):
then be creating something.
Now I think there is, you knowI've talked about oh, there's no
balance, like this whole time,but there is a balance that
we've got to strike betweenplanning and doing.
We don't just want to plan,plan, plan, plan, plan and then
never do, which I can sometimesdefinitely be guilty of that
(22:30):
because I just love it so much.
But what we believe at theSummer Strategies Co is that you
can have a plan, we can get youorganized.
Yes, it takes time and yes, itis a time investment, and it may
not be the funnest thing in theworld for you, because you're
(22:51):
ready to go, go, go and play andcreate and make something, or
teach something, whatever it isthat you do, or sell something,
whatever it is, um.
But when you don't have thebudget to think about, when you
don't have oh, I got to postsomething on social media today
(23:11):
when you don't have, oh, I needto send that email out.
Or I'm not even communicatingwith my audience.
Or, oh, my gosh, I have thismess here in my office.
Or man I've got to, who's goingto pick up the kid from dance
today?
Um, what's for dinner?
How?
How do I get in all this stuffthat I need to do?
(23:32):
Like, that is what is stiflingthe creativity.
It is all this stuff justfloating around and it is
dampening your soul.
I know that's quite dramatic,but it is.
And so what freedom lies increating these plans and these
(23:57):
systems so that you can just goto the moon and the stars and
not have to worry about all thisstuff.
And then, instead of you knowwe're right here, almost to the
moon and the stars and ourrocket ship, and something
breaks or something doesn't workanymore.
We don't want to be buildingthe process at that point,
(24:21):
because that would super suck tostop that momentum, because
we're almost to the moon and thestars where we're wanting to be
, and so once we're at thatplace we're almost to the moon
and stars and something breaksdown.
We just want to have to tweak afew things that are easy fixes
(24:41):
or easy mindset shifts orwhatever it may be, instead of
building the whole thing.
Now, sometimes you do have totear it all down to rebuild it
when you're shifting and movingand learning more about yourself
and your business.
But again it's let's get allthat stuff out of the way so
(25:03):
that you have the freedom tocreate without bounds.
Speaker 1 (25:09):
Katie Beth, you're hitting us in the feels today
because when you were listingall of those things about
worrying about what's for dinnerand 500 other things, it was
painful for me to listen tobecause I was thinking, oh my
gosh, if that's the way peopleare running their businesses,
they're never going to succeed.
And so when I heard you talkabout that, I asked myself how
do I practice this level ofintentionality in my own
(25:31):
business?
And for me, like one suchexample is just batch
productivity.
For example, you and I arerecording this session on a
Tuesday.
Today, tuesdays, all I do ispodcast interviews.
I don't think about anythingelse, I don't worry about
anything else, I can just betotally in the game.
So I love hearing that you putthat onus on your clients to ask
those questions.
(25:52):
And, speaking of questions, I'mgoing to prime you with this,
even though you're totallyunprepared for this.
Listeners know there's nopre-plan questions here, katie
Beth, but I'm firmly of thebelief that the quality of life
or business that we have isgoing to be dictated by the
quality of the questions that weask ourselves.
If we ask ourselves badquestions, we're going to get
(26:13):
bad answers and have a bad lifeand business.
So, katie, beth, what are someof the questions that you wish
every person or every businessowner would start asking
themselves more of, because weare bogged down by the hustle
and bustle of life?
So what are those superintentional questions either
that you ask yourself or thatyou hope everybody else starts
(26:33):
asking themselves?
Speaker 2 (26:35):
So good, so good.
So I actually it's funny thatyou say that I have another
freebie on the site and it iscalled the happiness helper, and
the happiness helper lists allof these questions that you
should be asking yourself,because I think that, as
(26:56):
business owners, we could getinto a rut of like this is what
I'm supposed to be doing.
This is how this all started,so I got to keep doing the same
thing.
Um well, I've gotten this far,which is again what I did with
the lifestyle blog.
It was katiebeschultzcom and Ididn't know what I was doing and
(27:18):
I made this thing and I was soclose to it and then I knew it
wasn't working, but I was scaredto tear it down.
Speaker 1 (27:28):
I said no, like sometimes you got to burn it
down to build it back up andmake something better.
Speaker 2 (27:34):
So definitely, 100%, get on the happiness helper, if
you haven't already, and answerthose questions for yourself.
But some of those questions ifI can remember some of them is
really just sit down and they'rereally simple.
They're not these like hugephilosophical questions of like
(27:59):
what's your greatest desire inlife or something you you know.
It's not that.
It's really bringing it backdown to earth and opening up
your heart and investigatingwhat it is you want.
And so I think the number onequestion that we need to be
asking ourselves asentrepreneurs, that we need to
(28:20):
be asking ourselves asentrepreneurs, is is this what I
want to be doing?
Is this what I want to be doing?
Am I serving people in the waythat I'm not only good at, but
that I love?
So you could be good atsomething, but you could not
(28:41):
like it that much.
So we want to make sure thatwe're operating in that sweet
spot of I love this, I'm good atit, I am helping people, I am
serving people.
I am serving people whetherthat's with a service or product
, and I'm glad I'm doing it, andcan I keep doing it?
(29:02):
So I think really kind ofstripping it down and pulling
all the fluff away and saying,hey, do I, should I even be
doing?
And I think you can take anaudit of your business um as
well, with, like, either thedifferent offers that you offer
(29:26):
or the different services orproducts.
And, um, really see, man, do Ieven like that thing that I sell
?
Or, you know, even looking atit from a data standpoint of,
wow, like, these three thingsare top sellers.
(29:46):
And then you see this break andyou see, man, those things
aren't really doing anything.
Then get rid of them.
Like, let's cut, cut off thedead weight so that we can
really get into and beintentional about, and pour our
heart into the things that arereally moving the needle, the
(30:09):
things that are really, um,serving people in the best way,
and the things that we love todo.
Because if we're not doing thosethings, what's the point?
What is the point?
So, just take a step back andjust say do I even want to do
(30:29):
this?
And if the answer's no, like,be okay with that.
You can twist, you can turn,you can pivot, you can
transition, you can tear alldown and rebuild it.
You can tear down pieces of it.
It is a-okay.
It is a-okay, to be honest withyourself.
You're not going to get introuble.
(30:50):
No one's going to be mad at you.
Speaker 1 (30:53):
Katie Beth, I love that, honestly, in over a
thousand episodes.
I don't think anyone's broughtthis topic up, but it's such a
real entrepreneurial topic thatwe don't talk about publicly,
which is, yeah, do I actuallylove this product or service?
Do I actually love thisworkflow that I have?
Do I actually love that?
There's so many times in mybusiness still to this day I'm
16 plus years into myentrepreneurial journey and
(31:15):
eight years into this podcast,for example, and still I'm just
like why are we doing it thisway?
Like let's do this one thing alittle bit differently.
Or in some cases, as yourbusiness continues to grow and
you scale, you can say I don'tpersonally wanna do this, but
I'd like to hire someone elsewho will keep doing this.
So lots of business answers thatwe can find, but only when we
start asking those questions.
So you've been such a wealth ofknowledge, katie Beth.
(31:37):
I knew two things would happenhere today.
One I knew you'd bring the heatand you'd make us think about
business and life differently,and the second thing is I knew
that time would absolutely flyby.
So I'm excited to ask you thisfinal question because it's
super broad and you can trulytake it in any direction you
want.
I don't know how you're goingto top all of the amazing advice
and insights that you'vealready given us, but that
(31:57):
question is what's your one bestpiece of advice or that one
takeaway?
Knowing that we're beinglistened to by people from all
different stages of their ownbusiness and life journeys,
what's that one thing that youwant to impart on them from
today's episode?
Speaker 2 (32:10):
that you want to impart on them from today's
episode?
So good, so tough.
I think that it would be toreally be honest with yourself.
Be honest with yourself aboutwhere you want to be, where
(32:34):
you're at today, where you wantto go and how you're going to
get there.
Because if we're just treadingalong because it's our business
and it's what we're supposed tobe doing, or you know, I don't
know, I up and and I make ithappen, no, like, before you go
(32:57):
to sleep tonight, I wanteveryone to really ask
themselves is this what I wantto do and where am I at today,
where do I want to go and how amI going to get there?
And again, it doesn't have to bethis huge philosophical
(33:19):
awakening.
It can be as simple as I wantto serve one more person every
month.
I want to be a million dollarbusiness by the end of the year.
Be a million dollar business bythe end of the year.
I want to make a thousand moredollars a month.
(33:39):
It doesn't matter what thething is, but please, please,
please, please, have a thing,have a goal, have something that
you're working towards so thatwe have a reason to get up every
day and serve.
And you hear me say, sir, wedon't want to sell.
We don't want to sell becausewe want to serve and help people
(34:04):
.
Again, that can be with serviceor products.
We want to.
If we're going to make it, ifwe're going to keep doing this
entrepreneurial thing, the moneywill come.
The money will come, I promise,but we want to make sure that
we are serving.
So, to sum it up, we want tomake sure we're serving, we want
(34:25):
to know where we're at today,we want to know where we want to
be tomorrow, and then we thinkabout how are we going to get
there or do we need help?
Speaker 1 (34:33):
and we need to ask for help to get there yes,
incredible advice andintentionality from start to
finish, katie beth, and I'mgonna put you on the spot right
here and publicly praise youbecause I will say, you talk so
much about service and from thesecond our team came across your
website, what's very clear tous is that you actually don't
view your website as a placewhere you talk about your
(34:55):
business.
You view your website as aplace to begin serving, and
there's so many things on yourwebsite that just simply serve
others.
As someone from the outsidelooking in, I'm just like,
probably you're embracing that.
The age old marketing principlethat I've always, always loved,
which is the best way to proveto somebody that you can help
them, is to actually help them,and that's what you do on your
(35:17):
website.
It's so rare to find that,because in so many cases, we all
are a case of the cobbler's sonhas no shoes.
I remember when I had an SEOagency, my website had no SEO
because I just didn't have timefor it.
But, katie Beth, you honestly,you find such an incredible way
to deeply serve people.
But, katie Beth, you honestly,you find such an incredible way
to deeply serve people, whetherthey've begun their journey of
working with you or not.
Your website has such a wealthof resources and tools and
(35:39):
checklists and all the things wetalked about, so that's just me
priming it a little bit.
Katie Beth, drop those links onus.
Where should listeners go fromhere?
Speaker 2 (35:48):
Thank you, okay, check out the
sunburststrategiescocom, andthen it's the same thing on
Facebook and Instagram.
It's at thesunburststrategiesco, see ya?
Speaker 1 (36:04):
Yes, and listeners, you already know the drill.
We're making it as easy aspossible for you to find Katie
Beth's business links and also alink to her personal LinkedIn,
because if you so enjoyed her ontoday's episode and you wanna
continue the conversation, don'tbe shy.
Check out those links downbelow in the show notes.
Most people are shy when theytune into podcast episodes or
they read a book or they seesomeone on a YouTube video.
(36:26):
Don't be shy.
Reach out, continue theconversation If you're serious
about, and intentional about,growing your business this year.
Katie Beth has so manyresources for you and, as you
see, she brings her energy intoall of the things as well, so
definitely check out the shownotes down below.
Otherwise, katie Beth, onbehalf of myself and all the
listeners worldwide, thanks somuch for coming on the show
(36:46):
today.
Speaker 2 (36:47):
Thank you.
Speaker 1 (36:49):
Hey, it's Brian here, and thanks for tuning in to yet
another episode of theWantrepreneur to Entrepreneur
podcast.
If you haven't checked us outonline, there's so much good
stuff there.
Check out the show's websiteand all the show notes that we
talked about in today's episodeat thewantrepreneurshowcom, and
I just want to give a shout outto our amazing guests.
There's a reason why we are adfreefree and have produced so
(37:12):
many incredible episodes fivedays a week for you, and it's
because our guests step up tothe plate.
These are not sponsored episodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
(37:35):
.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
If you want to interactdirectly with me, go to the
wantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every monday, wednesday,friday, saturday and sunday
(37:58):
here on the entrepreneur toentrepreneur podcast.
Hey, what is up?
Welcome to this episode of theEntrepreneur to Entrepreneur
podcast.
As always, I'm your host, BrianLoFermento, and I'll tell you
what I'm all sorts of fired upfor today's episode because we
are joined by an amazingentrepreneur that views business
a bit differently, and you'veheard me say countless times
here on the show before thatbusiness is just a microcosm of
(00:22):
life.
And today's entrepreneur herapproach, is really embedded in
the fact that business and life,they're all intertwined.
Everything is intertwined andthere's no escaping it and one
can lift up the other.
So I'm so excited to learn fromher today.
Her name is Katie Beth Schultz.
Katie Beth is an artist turnedentrepreneur who uses life's
uncertainties to uncover thedesires of her heart and achieve
(00:45):
the life and business goals shenever thought possible.
She has a passion forempowering small business owners
to get real with their needs sothey can get back to pursuing
the passions that set their soulon fire and live the life of
their dreams.
With over a decade of smallbusiness experience, she thrives
on unearthing problems in anorganization and working with
(01:05):
small business owners to come upwith a solution.
In a nutshell, KB is yourbusiness best friend.
I want to tell you somethingthat our team, when we came
across her work, we said holycow, we need to invite her on
the show.
On her business website, thevery top headline is an
explosion of creative strategiesfor life and business.
(01:26):
And when we read about hermission, her company, the
Sunburst Strategies Company, isa collaborative offering an
explosion of creative strategiesfor life and business.
They believe that when youbecome intentional with your
business's time, money andcommunication, a beautiful union
of purpose and passion explodes, and I think that's such a
(01:46):
perfect segue to dive straightin.
I'm not going to say anythingelse.
Let's dive straight into myinterview with Katie Beth
Schultz.
All right, Katie Beth, I'm soexcited that you're here with us
today.
First things first, welcome tothe show.
Speaker 2 (02:02):
Hi Brian, thanks for having me.
I'm excited to be here, yes.
Speaker 1 (02:07):
Likewise for us.
We've been so excited to haveyou on the show because your
approach is a little bitdifferent.
I know that so much of it isembedded in all the things that
led up to you becoming anentrepreneur.
So take us beyond the bio.
Who's Katie Beth?
How'd you start doing all thesecool things?
Speaker 2 (02:23):
Yeah, absolutely so.
Um, yeah, my journey isdefinitely goes up and down and
up and down.
It's not your traditionaljourney to entrepreneurship.
But, honestly, what journey toentrepreneurship is typical?
I think it's just unique toevery entrepreneur.
(02:44):
So, um, I have been a dancersince I was a little girl, since
I have a little girl since herage, and so she's four and um, I
wanted to be a dancer when Igrew up.
So I went to college and Imajored in dance performance and
(03:07):
I wanted to just go be on bigstages, tour the world and dance
and that was the plan.
So in order to be an artist, aworking artist, you've got to
have what we artists call a dayjob to kind of make ends meet
until you get to a certain level.
So I worked all these reallyinteresting, creative jobs in
(03:35):
small business that taught meeverything I know today.
Like it's funny, when I go backand look at the last 10, 15
years, I'm like man, okay, I gotmy degree in dance performance,
but I really got my degree inbusiness and life and people
(04:01):
over the past 10 and 15 years.
So I started out at a boutiqueand I was a sales associate.
I was just there to, hey, letme clock in, work my part-time
job and then go to rehearsal andhave the freedom to go on tour
when I needed to and do thosethose kinds of things, uh, for
(04:24):
the art world, and so, um, but Ireally liked it and it was more
than just a brick and mortarstore.
So we at the time it was anonline business and that was in
the early days, like before thebig Amazon boom, and so, um, I
was learning about e-commerce, Iwas learning about marketing, I
(04:46):
was learning about buying.
So I kind of worked my way upthe small ladder that it was,
but I worked my way up in thatbusiness.
I became a store manager andthen I became a buyer for
(05:08):
clothing and fashion accessoriesand jewelry.
And then, when I say I becamethe buyer, I mean I was the
jewelry and accessoriesdepartment in its entirety.
So I uh procured everything.
I worked with the vendors, I ummerchandised everything in the
(05:31):
shop.
I put everything up on thewebsite.
I'm merchandise everything upon the website.
I learned about SEO, I learnedabout keywords, I learned about,
um, google AdWords.
I learned all these things thatI never would have had access
to if I would have just tried tokeep finding jobs more similar
(06:00):
to my dance job, if you will.
So if I was like, well, I'm justgoing to be a dance teacher in
all these different places toowhich I was too I mean, you know
, as an artist, I'm sure youknow, brent, like you've got to
(06:36):
work all the artistry justbecause you're going off and
learning new things and maybemaking a little more money, like
you can still be an artist,like everyone is an artist
actually, I believe when you getdown to it, um, that's a whole
other conversation, I guess.
But, um, yeah, so then, after,uh, that place, I just kept
(07:00):
going to these different smallbusinesses and working and, um,
you know, in a small businessyou're wearing a million
different hats, you are workingclosely with the business owner,
because they're the ones thatcreated that business, they're
the ones that are wearing amillion hats too.
So I got to see up close andpersonal, the struggles that
(07:25):
they dealt with, the successesthat they had, the decision
making, all of that.
So I count myself reallyblessed, even though during that
time, I remember saying, man,like, why am I struggling?
Why am I doing all these thingsto make ends meet, why, why,
(07:47):
why, why, as we do in ourtwenties, right and um.
It was really awesome because Iget to look back now and say,
well, that was the foundationbeing built so that I could
create something that is reallymeaningful, can serve people,
help people.
Today, that also sets my hearton fire.
Speaker 1 (08:07):
Yeah, gosh, katie, beth, I love that overview for
so many reasons, but especiallybecause, I mean, you talked
about building that foundationand what I really hear in that
backstory is that it sounds likeyou were always very cognizant
and aware of the fact that, yes,I have these passions.
I am an artist by heart.
I've been dancing since I was alittle kid, but there's also
(08:28):
that business side of it, andinstead of thinking about it as
two different worlds, youunderstood how to dance between
the two of them, and so if wefast forward to your business
today, we talk about anexplosion of creative strategies
for life and business.
It just seems like thatunderstanding of the two playing
together is so ingrained inyour work.
Talk to us about that, becauseit is that dance that you
(08:50):
continue to do to this day, andI think most people don't fully
embrace the fact that thesethings, they're all intertwined.
Speaker 2 (08:58):
Absolutely.
I love that.
I love how you say it's a dancebetween the two, because it is,
and I'm always using metaphorsof dance and choreography
because that's what I know andit really speaks to so many
different aspects of businessand life.
So, um, when I?
It's interesting because when Iwent out on my own and started
(09:24):
the Sunburst Strategies Co, itdidn't start that way.
So I had my little girl at thebeginning of 2020.
So it was the very beginning of2020 when people were like, if
you go outside and see someone,you could die.
(09:44):
So, you know, being pregnantand that was my first and we did
not live near family at thetime it was just a really,
really scary experience.
And so, anyways, everythingwent great, had my little girl,
we got on a consistent nap,sleeping schedule and I was at
home.
I was not dancing, I was notworking, I was at home taking
(10:08):
care of the baby.
So I have always known that abusiness was inside of me, but I
didn't know how or what or whatI wanted to do.
So, literally during nap time,I was getting online, checking
(10:29):
out different business ideas,trying to investigate myself as
a new mom, as a retiredprofessional dancer, as a wife,
as an artist, as a woman, as awoman now in her 30s Like what
(10:51):
does all of that look like?
How can I wear all of thosehats?
How can I be, how can I findfulfillment in all of those
areas of my life?
Because it's gotta all worktogether, and I think that that
is what's different about theSumber Strategies Co is that we
(11:17):
look at you as a whole person,because if you have taken the
dive to, and the risk to, go outand start something, I mean
you've got your family involved,you've got your friends
involved.
This is your life.
This is like you having a baby,man or woman, like you are
(11:38):
birthing a new idea and a newbusiness.
And so that's not the onlyfacet of you, like.
There's so many other facets ofyou that brought you to this
point.
So all of that to say is when Ifinally decided what I wanted to
do, I started this lifestyleblog and it was really cool.
(12:00):
Again, it was another, anotherstep on the ladder to learn
something different aboutbusiness, learn more about to
have these struggles, these upsand downs, these wins, these
(12:29):
successes.
You're going to have that inbusiness too.
And so, um, I hate that.
I hate the term work-lifebalance, because it's not a
balance.
For us entrepreneurs, it is allone thing.
And so how do we marry all ofthat together and work it all
(12:51):
together?
Is we look at you as a wholeperson?
There's no other way to look atit, no other way.
Speaker 1 (12:58):
Yeah, I love that.
Katie Beth, I'm going to try touse a sports analogy and a
story from my own life to segueinto this next question,
trusting that you're going topick up the pieces of a not
entirely formulated question.
So I was at a tennis clinicthis is years ago out in Palm
Springs, california, and withsome of the best coaches on
planet earth.
And so, katie Beth, I wasplaying a singles match against
(13:21):
my opponent and this is for thereason of learning, so the
coaches were very closelywatching us and I got to the net
and I just I hit a bad shot, Ilost the point.
And so I turned to the coachand I said, megan, what was
wrong?
Like I thought I was in areally good position at the net.
What did I do wrong in thatshot?
And she goes.
The problem is it wasn't thatshot.
That was the problem.
It was three shots ago that ledto this shot at the net where
(13:43):
your feet weren't set.
And so here she was.
It's kind of like that oldcliche of playing chess versus
checkers.
I was playing checkers.
Just looking at my most recentshot, she was playing chess and
looking at the overarchingstrategy, and that really put
into perspective for me thatit's very easy to look at the
thing that's right there infront of our eyes and assume
that that's the problem, withoutthinking about all those things
(14:06):
that come before and for youand what you're doing with the
Sunburst Strategies Co.
I think about how you'reassessing you said it the whole
person, the life and thebusiness.
A lot of times I would imaginethat business owners think, oh,
sales is my problem, marketingis my problem, product
fulfillment is my problem.
But the truth is it's threeshots ago.
(14:26):
It's something that'sfoundational, that's missing.
Talk to us about that, becauseuncovering it must be a blast
and must also clear the way fortheir success at last.
Speaker 2 (14:36):
Yes, I love that.
That's so good.
What a good example.
I love that.
I am picking up what you'relaying down, brian.
So, um, absolutely, I'mthinking of a client right now
where, um, you know, she's a mom, she's a wife, she has her
(14:57):
business and she is just.
She was always running aroundfrom one thing to the next and
can't feels like she can't everlike get on top of anything,
which I feel like that sometimes, a lot of the times, you I
could use myself as an exampleas well but I, um, it's exactly
(15:19):
what you said.
It's like she's like, wow, likewhy can't?
Why aren't more people callingme?
Why aren't more people hiringme?
And I'm like, well, you know,it's because it's not because of
the messaging that we're giving.
The messaging is of themessaging that we're giving.
(15:45):
The messaging is wonderful.
It's not because you're not goodat what you do.
It's not that We've got to gobackwards and we've got to get a
plan in place for your life,because sometimes you're not
present at those moments thatyou need to be present for your
clients, because everything isimportant right now.
And if everything, if everyfacet of your life is important
(16:09):
right now, then nothing isimportant.
And when you're working with aclient, working with a customer,
when you're hanging out withyour kids, when you're with your
spouse, when you're with yourfriends, whatever it is you're
doing in your life, you want tobe fully aware and fully present
.
I think that is something thatwe can say for everyone.
(16:33):
You know everyone's indifferent places in life,
everyone is at different placesin their business, everyone has
different goals and aspirations,but I can say that I think, at
a very human level, we want tobe present with whatever it is
that we're doing and with thepeople that we're with.
So I think, in order to do that,we've got to have a plan, and
(16:58):
so that's what we look at ishaving a plan not only for your
business.
That's where we start, becausethat's where you hired me in the
first place.
Right Is, hey, I need help withthis thing, and can you help me
get it done or accomplished ormake it better for my business?
And then I say, well, yeah,we'll, we'll start there.
(17:21):
But then, as we start getting toknow each other and start
opening up and it's always thisone thing that's said when
you're talking about yourbusiness and I say, huh, tell me
, tell me more about that,because that actually now you're
talking about your personallife, and so we dive into that
(17:43):
side of things and we see wherethe connection lies and then we
go in and dive into hey, maybe Ineed to work on this a little
bit and really just giving everysingle piece and facet of you
the attention that it deservesand setting aside that special
time so that when you're here,you can be here and not worrying
(18:08):
about what else, because you'vealready got a plan.
It's already on your calendar,it's already on your to-do list
and it's not right now, so I'llhave to think about it.
It's right now and so, yeah,that's been really, really cool
is seeing people being like ohokay, yeah, I am allowed to like
, mix my life and my businesstogether, but not in the way
(18:31):
where you're working all thetime or in the way where you're,
you know, trying to do life,family things while you're
trying to do work things.
It's like, no, you can do, youcan do it all, you can have it
all, but not at the same time.
We cannot do it all at the sametime, and so I think it's been
(18:54):
really beautiful to see peopleopen up their eyes to that and
understand that work-lifebalance is not a thing, but it's
really this beautiful dance ofhere to there and doing it all
and having it all.
It really can happen.
Speaker 1 (19:15):
Yeah, katie Beth, I love that energy and that
attitude because, as Henry Fordonce said, whether you think you
can or you can't, you're right.
And so, hearing you say that wecan have it all, of course we
can.
With that attitude, we can.
And so you talked in thatanswer about being present, and
I would argue that there'ssomething that shows up even
more in your work than justbeing present.
(19:35):
Actually, in today'sconversation it really shows up
how much this theme and how muchthis is ingrained in the way
that you think, in the way thatyou navigate problems, and that
is being intentionalIntentionality.
Katie Beth, the more that ourteam looked into your business,
the more that word popped up,and so I can see it even in
listeners.
Just full disclaimer, I'm goingto say it for Katie Beth, so she
(19:57):
doesn't necessarily have tohumble brag, but she serves
business owners in so manyincredible ways at all different
budgets, whether you want herguides, whether you want her
courses, whether you want heractual services.
If you're ready for that,there's solutions for everything
.
And the reason why I'm bringingthis up is because, when we
talk about intentionality, katieBeth, I see on your website
you've got a business budgettemplate, you've got a content
(20:18):
calendar template.
You've got a website auditchecklist budget template.
You've got a content calendartemplate.
You've got a website auditchecklist.
You even have sunrise smoothierecipes so that we don't have to
think about how to get the fuelthroughout our day.
And so all of thatintentionality like think about
how much less stress there is ingrowing a business If your
content calendar is already setfor you, your budget is already
set for you.
Talk to us about, because itlooks like you've built all of
(20:41):
these things, but I know it'sevolved over time.
It didn't happen overnight.
Talk to us about theintentionality in your own
business and then also how youhelp manifest that in your
clients' businesses.
Speaker 2 (20:52):
Yeah, absolutely so.
Yes, intentionality is like itstarted out as a word for the
day than the word for the yearand now it is it is life,
intentionality is life.
And so, um, again, going backto that planning piece, I mean I
(21:17):
know a lot of creatives thatare like I don't have time to
plan, I don't have time to makea list or be organized.
And even growing up and thenthrough college and then even
through this business, seeingpeople that are super, highly
(21:42):
creative and so brilliant and sointelligent living in mass
disorganization and without aplan, because they truly believe
that those things stifle theircreativity and truly believe
that, oh, I'm not going to wastetime on that because I could
(22:05):
then be creating something.
Now I think there is, you knowI've talked about oh, there's no
balance, like this whole time,but there is a balance that
we've got to strike betweenplanning and doing.
We don't just want to plan,plan, plan, plan, plan and then
never do, which I can sometimesdefinitely be guilty of that
(22:30):
because I just love it so much.
But what we believe at theSummer Strategies Co is that you
can have a plan, we can get youorganized.
Yes, it takes time and yes, itis a time investment, and it may
not be the funnest thing in theworld for you, because you're
(22:51):
ready to go, go, go and play andcreate and make something, or
teach something, whatever it isthat you do, or sell something,
whatever it is, um.
But when you don't have thebudget to think about, when you
don't have oh, I got to postsomething on social media today
(23:11):
when you don't have, oh, I needto send that email out.
Or I'm not even communicatingwith my audience.
Or, oh, my gosh, I have thismess here in my office.
Or man I've got to, who's goingto pick up the kid from dance
today?
Um, what's for dinner?
How?
How do I get in all this stuffthat I need to do?
(23:32):
Like, that is what is stiflingthe creativity.
It is all this stuff justfloating around and it is
dampening your soul.
I know that's quite dramatic,but it is.
And so what freedom lies increating these plans and these
(23:57):
systems so that you can just goto the moon and the stars and
not have to worry about all thisstuff.
And then, instead of you knowwe're right here, almost to the
moon and the stars and ourrocket ship, and something
breaks or something doesn't workanymore.
We don't want to be buildingthe process at that point,
(24:21):
because that would super suck tostop that momentum, because
we're almost to the moon and thestars where we're wanting to be
, and so once we're at thatplace we're almost to the moon
and stars and something breaksdown.
We just want to have to tweak afew things that are easy fixes
(24:41):
or easy mindset shifts orwhatever it may be, instead of
building the whole thing.
Now, sometimes you do have totear it all down to rebuild it
when you're shifting and movingand learning more about yourself
and your business.
But again it's let's get allthat stuff out of the way so
(25:03):
that you have the freedom tocreate without bounds.
Speaker 1 (25:09):
Katie Beth, you're hitting us in the feels today
because when you were listingall of those things about
worrying about what's for dinnerand 500 other things, it was
painful for me to listen tobecause I was thinking, oh my
gosh, if that's the way peopleare running their businesses,
they're never going to succeed.
And so when I heard you talkabout that, I asked myself how
do I practice this level ofintentionality in my own
(25:31):
business?
And for me, like one suchexample is just batch
productivity.
For example, you and I arerecording this session on a
Tuesday.
Today, tuesdays, all I do ispodcast interviews.
I don't think about anythingelse, I don't worry about
anything else, I can just betotally in the game.
So I love hearing that you putthat onus on your clients to ask
those questions.
(25:52):
And, speaking of questions, I'mgoing to prime you with this,
even though you're totallyunprepared for this.
Listeners know there's nopre-plan questions here, katie
Beth, but I'm firmly of thebelief that the quality of life
or business that we have isgoing to be dictated by the
quality of the questions that weask ourselves.
If we ask ourselves badquestions, we're going to get
(26:13):
bad answers and have a bad lifeand business.
So, katie, beth, what are someof the questions that you wish
every person or every businessowner would start asking
themselves more of, because weare bogged down by the hustle
and bustle of life?
So what are those superintentional questions either
that you ask yourself or thatyou hope everybody else starts
(26:33):
asking themselves?
Speaker 2 (26:35):
So good, so good.
So I actually it's funny thatyou say that I have another
freebie on the site and it iscalled the happiness helper, and
the happiness helper lists allof these questions that you
should be asking yourself,because I think that, as
(26:56):
business owners, we could getinto a rut of like this is what
I'm supposed to be doing.
This is how this all started,so I got to keep doing the same
thing.
Um well, I've gotten this far,which is again what I did with
the lifestyle blog.
It was katiebeschultzcom and Ididn't know what I was doing and
(27:18):
I made this thing and I was soclose to it and then I knew it
wasn't working, but I was scaredto tear it down.
Speaker 1 (27:28):
I said no, like sometimes you got to burn it
down to build it back up andmake something better.
Speaker 2 (27:34):
So definitely, 100%, get on the happiness helper, if
you haven't already, and answerthose questions for yourself.
But some of those questions ifI can remember some of them is
really just sit down and they'rereally simple.
They're not these like hugephilosophical questions of like
(27:59):
what's your greatest desire inlife or something you you know.
It's not that.
It's really bringing it backdown to earth and opening up
your heart and investigatingwhat it is you want.
And so I think the number onequestion that we need to be
asking ourselves asentrepreneurs, that we need to
(28:20):
be asking ourselves asentrepreneurs, is is this what I
want to be doing?
Is this what I want to be doing?
Am I serving people in the waythat I'm not only good at, but
that I love?
So you could be good atsomething, but you could not
(28:41):
like it that much.
So we want to make sure thatwe're operating in that sweet
spot of I love this, I'm good atit, I am helping people, I am
serving people.
I am serving people whetherthat's with a service or product
, and I'm glad I'm doing it, andcan I keep doing it?
(29:02):
So I think really kind ofstripping it down and pulling
all the fluff away and saying,hey, do I, should I even be
doing?
And I think you can take anaudit of your business um as
well, with, like, either thedifferent offers that you offer
(29:26):
or the different services orproducts.
And, um, really see, man, do Ieven like that thing that I sell
?
Or, you know, even looking atit from a data standpoint of,
wow, like, these three thingsare top sellers.
(29:46):
And then you see this break andyou see, man, those things
aren't really doing anything.
Then get rid of them.
Like, let's cut, cut off thedead weight so that we can
really get into and beintentional about, and pour our
heart into the things that arereally moving the needle, the
(30:09):
things that are really, um,serving people in the best way,
and the things that we love todo.
Because if we're not doing thosethings, what's the point?
What is the point?
So, just take a step back andjust say do I even want to do
(30:29):
this?
And if the answer's no, like,be okay with that.
You can twist, you can turn,you can pivot, you can
transition, you can tear alldown and rebuild it.
You can tear down pieces of it.
It is a-okay.
It is a-okay, to be honest withyourself.
You're not going to get introuble.
(30:50):
No one's going to be mad at you.
Speaker 1 (30:53):
Katie Beth, I love that, honestly, in over a
thousand episodes.
I don't think anyone's broughtthis topic up, but it's such a
real entrepreneurial topic thatwe don't talk about publicly,
which is, yeah, do I actuallylove this product or service?
Do I actually love thisworkflow that I have?
Do I actually love that?
There's so many times in mybusiness still to this day I'm
16 plus years into myentrepreneurial journey and
(31:15):
eight years into this podcast,for example, and still I'm just
like why are we doing it thisway?
Like let's do this one thing alittle bit differently.
Or in some cases, as yourbusiness continues to grow and
you scale, you can say I don'tpersonally wanna do this, but
I'd like to hire someone elsewho will keep doing this.
So lots of business answers thatwe can find, but only when we
start asking those questions.
So you've been such a wealth ofknowledge, katie Beth.
(31:37):
I knew two things would happenhere today.
One I knew you'd bring the heatand you'd make us think about
business and life differently,and the second thing is I knew
that time would absolutely flyby.
So I'm excited to ask you thisfinal question because it's
super broad and you can trulytake it in any direction you
want.
I don't know how you're goingto top all of the amazing advice
and insights that you'vealready given us, but that
(31:57):
question is what's your one bestpiece of advice or that one
takeaway?
Knowing that we're beinglistened to by people from all
different stages of their ownbusiness and life journeys,
what's that one thing that youwant to impart on them from
today's episode?
Speaker 2 (32:10):
that you want to impart on them from today's
episode?
So good, so tough.
I think that it would be toreally be honest with yourself.
Be honest with yourself aboutwhere you want to be, where
(32:34):
you're at today, where you wantto go and how you're going to
get there.
Because if we're just treadingalong because it's our business
and it's what we're supposed tobe doing, or you know, I don't
know, I up and and I make ithappen, no, like, before you go
(32:57):
to sleep tonight, I wanteveryone to really ask
themselves is this what I wantto do and where am I at today,
where do I want to go and how amI going to get there?
And again, it doesn't have to bethis huge philosophical
(33:19):
awakening.
It can be as simple as I wantto serve one more person every
month.
I want to be a million dollarbusiness by the end of the year.
Be a million dollar business bythe end of the year.
I want to make a thousand moredollars a month.
(33:39):
It doesn't matter what thething is, but please, please,
please, please, have a thing,have a goal, have something that
you're working towards so thatwe have a reason to get up every
day and serve.
And you hear me say, sir, wedon't want to sell.
We don't want to sell becausewe want to serve and help people
(34:04):
.
Again, that can be with serviceor products.
We want to.
If we're going to make it, ifwe're going to keep doing this
entrepreneurial thing, the moneywill come.
The money will come, I promise,but we want to make sure that
we are serving.
So, to sum it up, we want tomake sure we're serving, we want
(34:25):
to know where we're at today,we want to know where we want to
be tomorrow, and then we thinkabout how are we going to get
there or do we need help?
Speaker 1 (34:33):
and we need to ask for help to get there yes,
incredible advice andintentionality from start to
finish, katie beth, and I'mgonna put you on the spot right
here and publicly praise youbecause I will say, you talk so
much about service and from thesecond our team came across your
website, what's very clear tous is that you actually don't
view your website as a placewhere you talk about your
(34:55):
business.
You view your website as aplace to begin serving, and
there's so many things on yourwebsite that just simply serve
others.
As someone from the outsidelooking in, I'm just like,
probably you're embracing that.
The age old marketing principlethat I've always, always loved,
which is the best way to proveto somebody that you can help
them, is to actually help them,and that's what you do on your
(35:17):
website.
It's so rare to find that,because in so many cases, we all
are a case of the cobbler's sonhas no shoes.
I remember when I had an SEOagency, my website had no SEO
because I just didn't have timefor it.
But, katie Beth, you honestly,you find such an incredible way
to deeply serve people.
But, katie Beth, you honestly,you find such an incredible way
to deeply serve people, whetherthey've begun their journey of
working with you or not.
Your website has such a wealthof resources and tools and
(35:39):
checklists and all the things wetalked about, so that's just me
priming it a little bit.
Katie Beth, drop those links onus.
Where should listeners go fromhere?
Speaker 2 (35:48):
Thank you, okay, check out the
sunburststrategiescocom, andthen it's the same thing on
Facebook and Instagram.
It's at thesunburststrategiesco, see ya?
Speaker 1 (36:04):
Yes, and listeners, you already know the drill.
We're making it as easy aspossible for you to find Katie
Beth's business links and also alink to her personal LinkedIn,
because if you so enjoyed her ontoday's episode and you wanna
continue the conversation, don'tbe shy.
Check out those links downbelow in the show notes.
Most people are shy when theytune into podcast episodes or
they read a book or they seesomeone on a YouTube video.
(36:26):
Don't be shy.
Reach out, continue theconversation If you're serious
about, and intentional about,growing your business this year.
Katie Beth has so manyresources for you and, as you
see, she brings her energy intoall of the things as well, so
definitely check out the shownotes down below.
Otherwise, katie Beth, onbehalf of myself and all the
listeners worldwide, thanks somuch for coming on the show
(36:46):
today.
Speaker 2 (36:47):
Thank you.
Speaker 1 (36:49):
Hey, it's Brian here, and thanks for tuning in to yet
another episode of theWantrepreneur to Entrepreneur
podcast.
If you haven't checked us outonline, there's so much good
stuff there.
Check out the show's websiteand all the show notes that we
talked about in today's episodeat thewantrepreneurshowcom, and
I just want to give a shout outto our amazing guests.
There's a reason why we are adfreefree and have produced so
(37:12):
many incredible episodes fivedays a week for you, and it's
because our guests step up tothe plate.
These are not sponsored episodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
(37:35):
.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
If you want to interactdirectly with me, go to the
wantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every monday, wednesday,friday, saturday and sunday
(37:58):
here on the entrepreneur toentrepreneur podcast.
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