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In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, on the topic of integrating passive income streams into wedding businesses. Tayler shares insights from her own business journey, emphasizing the importance of simplifying marketing efforts for wedding professionals.
The conversation covers a range of passive income opportunities, including resources, templates, affiliate promotions, branded products, physical goods, and educational courses.
Tayler underscores the advantages of income diversification and underscores the necessity of effective marketing strategies, including email campaigns, retargeting ads, social media engagement, blogging, and leveraging Pinterest.
Acknowledging the commitment required to establish and sustain passive income streams, the discussion between Jac Bowie and Tayler also delves into marketing tactics for higher-priced products, the creation of templates and workflows to streamline income generation, the importance of content consistency and repurposing, and making use of off-peak seasons to boost passive income.
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PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
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