FIM’s New Hard Enduro Promoter – Bold Future or Big Gamble? || EP.45

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Welcome to Season 2! In this episode, we dive deep into the FIM’s recent decision to appoint ProTouchGlobal as the new promoter of the Hard Enduro World Championship. With a strong background in cycling event management, but a controversial record in motorsports after the 2024 Roof of Africa event, ProTouchGlobal steps into a new and exciting chapter for the series. We take a closer look at their background, past experiences, and the vision they bring to the future of hard enduro. Can their experience in world-class cycling successfully translate to the chaotic and extreme world of Hard Enduro?

We explore both the opportunities and challenges that lie ahead and their plan to work closely with riders and teams, and build trust within the hard enduro community. With a strong reputation in other sports and new ambitions for global growth, there’s a lot of excitement and apprehension surrounding this next chapter.

Will this mark the start of a bold new era for the Hard Enduro World Championship? A move to elevate the championship to new heights —or a risky misstep? Join us as we unpack the full story, share insights from the racing community, and look ahead to what the 2025 season might bring.

We hope you enjoy this episode!

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