OK Go Talks Mind Blowing New Music Video for "Love," Treadmills & Here It Goes Again

LA-based indie rock band OK Go join us in the studio for the first time, back with their first album in 11 years: The Adjacent Possible. The band are perhaps best known for their iconic 2006 treadmill video for ‘Here It Goes Again’ — which was really one of the first viral videos, exploding barely a year after the launch of YouTube. They talk about this, the changing landscape of music and the industry, plus we discuss how they’ve continued to push the creative envelope with their videos, eschewing AI in favor of laborious practical effects and mind-expanding, how-the-hell-did-you-do-that concepts. And the mishaps that come along with that.

They reminisce about meeting each other at art camp at age 11, what the DIY scene looked like back then versus now, working with the muppets, doing videos in zero gravity, and the effect of kids on their creativity. Plus their attempts to get hipsters to dance, not to mention singer Damian Kulash taking a break to co-direct Apple TV movie The Beanie Bubble (starring Zach Galifinakis, Elizabeth Banks, and Sarah Snook), plus much, much more.

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