Video Marketing Toolkit

In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.

We dive into:

• What retail media actually is.

• How it’s changing the way brands advertise.

• What the Co-op Media Network is doing to suppor...

In this episode of The Video Marketing Toolkit, I’m joined by Alicia Teltz, LinkedIn expert and personal branding pro, who shares exactly how she grew her LinkedIn following to over 20,000 followers organically.

We break down what actually works on LinkedIn in 2025, from content strategy and post formats to personal storytelling, commenting, and building a strong personal brand that attracts opportunities.

Whether you're a business...

In this episode of The Video Marketing Toolkit, I’m joined by Fred Warner, entrepreneur, business strategist, and creator of a powerful framework designed to help you master any plan using just 7 key questions.

Whether you’re growing a business, launching a new marketing campaign, or navigating a big personal project, Fred breaks down how clarity, structure, and the right questions can turn chaos into progress.

We talk mindset and ...

In this episode of Video Marketing Toolkit, I’m joined by Dawn Coupe, a seasoned project manager with a track record of delivering huge, high-stakes projects across multiple industries. We talk about what it really takes to manage a successful project, whether you're launching a business, rolling out a marketing campaign, or tackling something even bigger. From planning and team dynamics to risk management and staying on track when...

In this episode of Video Marketing Toolkit, I’m joined by branding expert Sophie Allen to break down how to design a brand that actually connects. Whether you're building a small business from scratch or refreshing your current look, we cover the essentials like logos, colours, tone of voice, and how to keep it consistent across video, marketing, and beyond. It’s a no-fluff chat full of practical tips to help you create a brand tha...

In this episode of Video Marketing Toolkit, we break down how to prepare for your very first networking event, without the awkwardness or overwhelm. From what to say when you walk up to someone, to how to talk about what you do without sounding salesy, this episode is packed with practical tips to help you show up with confidence. Whether you're a freelancer, founder, or marketer, this is your guide to making real connections that ...

In this episode of Video Marketing Toolkit, I’m joined by digital marketer Eddy to break down how to set up your first Facebook and Instagram ad. We walk through everything from choosing the right objective and targeting the right audience to setting your budget and crafting a scroll-stopping creative. If you’ve never run an ad before or want to make sure you’re doing it right from the start, this episode is packed with clear, acti...

In this episode of Video Marketing Toolkit, I’m joined by business owners Andrea and Fred to explore what it means to build and lead a team in the age of AI. As automation and machine learning reshape the workplace, we discuss how to balance tech with human talent, what roles still matter most, and how to hire or collaborate with people who thrive alongside AI. Whether you're growing a creative agency, running a lean ...

Welcome to the first episode of the Video Marketing Toolkit! 🚀 In this episode, I sit down with Aimee Mullis, founder of ACE Digital Limited, to talk about the power of video marketing, SEO, and social media for growing your business. We dive into what it's like to be a young entrepreneur, the challenges of starting a business, and how you can implement digital marketing strategies to boost your online presence. Whether you're a...

In this episode of The Video Marketing Toolkit, I sit down with Keelie Brigs, a digital marketer from Swadlincote, to talk about her journey of setting up her business and the role of social media in helping local businesses grow. We discuss the challenges of starting a digital marketing business, how small businesses can leverage video content to stand out, and the best social media strategies for local brands. Whether you're a b...

In this episode of The Video Marketing Toolkit, I sit down with Adam Stretton, a former special forces operative, world kickboxing champion, and now a successful CEO. Having also appeared on TV, Adam shares his incredible journey and how he’s applied his unique life experiences to build a thriving business. We discuss the mindset needed to succeed, how to turn past experiences into business success, and the power of video marketin...

In this special two-part episode of The Video Marketing Toolkit, I sit down with six business owners and industry experts for back-to-back conversations about their business journeys, expertise, and lessons learned along the way.

In Part 1, we dive into their success stories, challenges, and strategies that have helped them build and grow their businesses. Whether you're an entrepreneur, marketer, or just looking for inspiration, t...

In Part 2 of this special episode of The Video Marketing Toolkit, I continue my conversations with six business owners and industry experts, uncovering more valuable insights into their business strategies, expertise, and the role of video marketing in their success.

We discuss social media, branding, SEO, and the power of video in today's digital world. Whether you're looking for business inspiration or practical marketing tips, t...