Which Way Is North

Which Way Is North

Where do you look to find humanity? What is the purpose of creation? How can we find our place within or beyond technology’s reach? Questions start conversations. Answers end them. This podcast takes the quest in questions to explore the infinitude of human experience by welcoming guests to discuss what arises for them when asked seven strategically open questions from the book, ’Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics” by author and host, Will Cady. Join for conversations with artists, entrepreneurs, cultural leaders, mothers, fathers, authors, models, speakers, strategists, and good human beings who are each given the opportunity to choose their identity: speak their truth underneath their given name or stretch out behind the anonymity of an archetypal name. Which of these do you suppose yields a conversation with more humanity? Listen and decide for yourself. Learn more at willcady.com

Episodes

February 19, 2026 57 mins

Good writing is about having a perspective. Great writing is about taking a journey that shows how a perspective can change. That's why the word 'journey' is at the heart of 'journalism'.

Hear from the perspective of writer, publisher, editor, and cultural figure, Bob Guccione Jr who ran some of the biggest print magazines of the 1990s and found himself at the center of all manner of controversy in the process. 

Listen for how Bob ...

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Chris Denson teaches innovation with more clarity than anyone I know.

He is marketer, multimedia host, bestselling author, former stand-up comic, and creator of Visionology, a coaching method for individuals and teams in the innovation economy. He has spent his career building better companies, launching new ideas, and giving rise to cultural tastemakers through awe-inspired experiences, content, and advisory. Echoing an award-winn...

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The funny thing about being born is that we humans...are not ready.

Yet, every aspect of what makes an infant human so uniquely vulnerable compared to others in the animal kingdom leads to the very strengths that make us human.

Contraction is the operating concept of birth. This episode is a meditation on the concept of contraction as expansion following my experience of becoming a parent, specifically a father and husband to a now...

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April 16, 2025 22 mins

There’s a question keeping the scientists up at night. 

 

Are we aligned?

 

You’ve most certainly heard of alignment before. Maybe from an auto mechanic talking about your tires. Maybe you heard your chiropractor mutter something about aligning your spine before cracking your neck. Or maybe you’ve got some core childhood memories of your mother, eyebrows raised, asking “are we aligned?” at the end of a stern talking to.

 

Well, the...

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April 8, 2025 91 mins

Change is a constant. I remember learning this very young, but what life has taught me since that I didn't expect is that change doesn't just happen constantly on the outside, it also happens constantly on the inside.

Just as much as your circumstances change, who you are as a person changes with them. Just as much as the people, the environment, the events in your life continue to evolve and unfold, so too does your inner journey ...

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April 1, 2025 54 mins

Culture is the output of community.

Few people understand what this means better than our next guest, Jenny Boyd.

To explain who Jenny is, it's best to actually just read the bio from the jacket of her book, Icons of Rock. It reads, "Jenny Boyd is a former 60s model and the younger sister of Patty Boyd, who was married to George Harrison and Eric Clapton. Married to Mick Fleetwood twice. Jenny has been immersed in the world of rock...

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How do you get to the place where knowledge is power, when so much information is poison? Well, it starts with how you start your day. How quickly do you reach for your phone and start scrolling through the feeds? At which step from bed to bathroom to kitchen to stepping out in the world do you tune into the news?

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March 18, 2025 54 mins

I was at a gathering recently at the home of our next guest where someone said something so stimulating to my ears. They said, "a wizard knows the hidden paths." That was really interesting to me because this event itself was what could best be described as a 'gathering of wizards.'

 

Now, 'wizard' is a term that has been eclipsed in recent years by the term 'shaman.' When people are trying to describe a person of magic, they are t...

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March 10, 2025 50 mins

What you're about to hear is an intimate search for humanity. In particular, it's a lot of me trying to understand the feminine part of humanity. This conversation took place at the very end of my almost decade run playing my role in building Reddit into the business that we know today.

 

On my very last day, I had taken a trip to London to speak at an event in Soho, and my last words as an employee of the company were, "my name is...

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March 10, 2025 13 mins

See the best in each other, get the best in each other. That's the simple principle at the core of the Which Way is North podcast. Join me and my guests in a search for our humanity as we do what humans do best...talk.

 

This episode shares an overview of the seven questions structure of the podcast along with some stories about the podcast's creation and intention. As you listen, think about how you yourself might answer these que...

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March 8, 2025 15 mins

Where does creativity come from? The answer is unique for each of us—our True North—and this book that inspired this podcast will help you find yours.

As artificial intelligence gains an increasing foothold in our work and our lives, the need to find and maintain our uniquely human creativity is growing more urgent. This guide will ensure that you stay on course as you navigate through the complexity of modern times. It will help ...

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