Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Episodes
There's a quiet line a lot of business owners are crossing right now without noticing it: letting AI build things they couldn't rebuild, repair, or even explain on their own. It feels like leverage. Ken thinks it's a liability waiting to go off—what he calls "the big burst."
In this episode, he gets into how he spent two weeks fine-tuning the way he actually works with Claude, and the breakthrough that came whe...
Every business owner has had the moment: wait, why are we paying for two phone systems? That's a Frankenstack ... the pile of overlapping tools you end up with when tech moves so fast nobody stops to turn the old one off. In this one we get into why it happens (every platform now wants to do every job ... your CRM does payments, your payment tool does texting), and why the real damage isn't the wasted spend. It's th...
Everybody's got an AI take right now — it's coming for your job, or it's the second coming. Ken thinks both camps are wrong, and the truth is more boring and a lot more useful than either one.
This one's off the cuff: from the blacksmiths who didn't disappear (they evolved) to the calculator that was "cheating" in the '80s and required by the '90s, to the famous story about an AI that "blackmailed" its way ...
Most business owners think hiring a marketing agency is a one-way transaction — you pay, they deliver. But the truth is, the client side of the relationship matters just as much, and there are two behaviors that quietly sabotage results every time. In this episode, Ken walks through two real stories: the client who couldn't stop chasing the next shiny idea, and the one who only valued tangible deliverables and...
Artificial Intelligence is an incredible tool… but a lot of people are using it in ways that are actually making them worse at business.
In this episode of Shooting the Bull, we talk about the growing problem with AI-generated overload: massive punch lists, bloated emails, surface-level analysis, and the endless stream of “smart sounding” content that often creates more confusion than clari...
Most business owners don’t have a data problem—they have a clarity problem.
In this episode of Shooting the Bull, we’re talking about why more tracking, more reports, and more “insight” isn’t actually helping you make better decisions… and in a lot of cases, it’s doing the opposite.
If you’ve ever looked at your marketing reports and still had no i...
This week, we’re switching things up and just shooting the bull. No script, no fluff—just real, off-the-cuff conversations about the stuff small business owners actually deal with every day. From burnout and hiring to marketing mistakes and pricing struggles, we’re tackling real questions with honest answers. If you’ve ever felt like you’re figuring it out as you go… you’re...
Most businesses have no idea where their phone calls are actually coming from—and it’s costing them more than they realize.
In this episode, we break down the difference between static numbers and dynamic call tracking (DNI), why guessing your marketing results is a dangerous game, and how improper tracking quietly drains your budget.
We also cover:
•How to actually track calls from Goog...
If your website isn’t bringing you leads, it’s not because you need better design.
It’s because your website isn’t doing its job.
In this episode, we break down the real reasons most small business websites fail—from vague messaging and weak structure to missing trust and no clear path for customers to take action.
We also call out a major issue: too many businesses...
AI-generated images are everywhere right now—and depending on who you ask, they’re either a game-changing tool or a risky shortcut.
In this episode of Over The Bull, we break down what’s actually true.
We cover the real-world pros and limitations of AI images, including where they work, where they fall apart, and why many design and sign companies are pushing back. We also get into th...
RESOURCES:
- https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
- https://searchengineland.com/demonstrate-e-e-a-t-ai-generated-content-394227
- http...
Here’s the reality most business owners eventually face:
The system favors scale.
Large companies are not built on fairness. They’re built on optimization — for margin, protection, and legal defensibility. And when you enter into agreements with entities that have more capital, more legal infrastructure, and more time than you, you are not operating on equal ground.
In this epi...
What worked in January might already be dead.
The half-life of strategy is shrinking. AI tools evolve monthly. Search behavior shifts. Paid ads tighten. Privacy rules expand. Algorithms adjust. And most businesses are still running last quarter’s playbook.
In this episode, we break down hard data on:
• Google Ads decay and why generic landing pages burn money
• The real relationship between...
Legacy media isn’t collapsing because digital exists.
It’s struggling because it’s trying to sell digital services it wasn’t built to deliver.
Newsrooms are shrinking. Journalists are being laid off. Entire sections are disappearing. At the same time, many historic media brands are expanding into SEO, website development, social media management, and digital advertising.
The ...
This episode is designed to cut through Google Business Profile (GBP) folklore by deferring authority directly to Google’s published documentation. Where Google is silent, we clearly label recommendations as risk-based, experience-driven guidance—not official policy.
Google’s Stance:
- The business name must reflect real-world usage and branding.
- Legal registration alone is not sufficient.
This episode wasn’t recorded lightly. We talk about the words that show up when business relationships break down—and how those words often carry more weight than the facts behind them. From “hijacked” to “held hostage,” we unpack where these phrases come from, when they’re legitimate, and when they do more harm than good.
This show breaks down the unglamorous...
Artificial intelligence is moving fast. Faster than most businesses are ready for.
In this episode of Over the Bull, Ken Carroll digs into what it really means to operate in a transhuman business world—where AI tools and human judgment now overlap. Sparked by a frustrating spam-style outreach email, this conversation cuts through the noise around automation, “AI marketing,” and shortcut tact...
Lately, it feels like everything is getting more expensive, more complicated, and harder to trust.
Insurance companies are pulling back. Marketing platforms keep changing the rules. Vendors promise protection, optimization, or “peace of mind,” but struggle to explain what they’re actually doing—or why it’s working.
In this episode of Over The Bull, we step back from the no...
You can’t control the Kraken.
The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret systems, and the promise of control.
In this episode of Over The Bull, we use mythology to explain a very real problem—how marketing became hijacked by certainty it can’t deliver. From th...
Christmas is often about gifts—but in business, gifts can be deceptive.
Some look valuable and impressive but never get used. Others aren’t exciting, but they’re exactly what a business needs to move forward.
As 2025 comes to a close, many business owners are left with a scrapyard of things they tried: new tools, new platforms, and big promises wrapped in polished presentations that n...
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