Revenue By Design

Revenue By Design

Revenue By Design Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. dionne@revenue-bydesign.com https://rbd-advisory.com/

Episodes

Unshakeable: Leading With Resilience Through Adversity, Change & Challenge – James Elliot

March 18, 2025 • 25 mins
Revenue By Design Unshakable: Leading with Resilience Through Adversity, Change & Challenge In today’s world, change is relentless (if not, the norm!), adversity is inevitable, and challenges are bigger than ever. As a leader, your ability to navigate uncertainty and foster resilience in your team isn’t just a nice-to-have—it’s the key to sustained success. This high-impact talk is designed for CEOs and senior leaders who want ...
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AI Precision Targeting for Better Conversations & Faster Conversions – Desiree-Jessica Pely, PhD

March 18, 2025 • 24 mins
Revenue By Design Are you ready to rise above guesswork and dominate your market by focusing on the customers who truly matter? In this session, Dr. Desiree-Jessica Pely reveals how AI-powered customer targeting transforms both inbound and outbound efforts into strategic, high-impact engagements. You’ll learn how advanced intelligence uncovers the signals and characteristics of your best leads, enabling your teams to duplicate winn...
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How to Create Humanized Content for Answer Engines – Jason Patel

March 18, 2025 • 24 mins
Revenue By Design Creating humanized content for answer engines is a critical skill in today’s AI-driven digital landscape. Answer engines, such as ChatGPT, Siri, and Alexa, are AI-powered tools designed to provide direct, concise answers to user queries by leveraging natural language processing (NLP) and machine learning technologies. Unlike traditional search engines that offer a list of links, answer engines deliver immediate re...
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Human Centered Design for Tech User Adoption – Shannon J. Gregg, PhD

March 18, 2025 • 23 mins
Revenue By Design In this session, learn about the intersection of academic theory and practical application to understand how to develop and deploy technology that your users will actually USE. Understanding the theories of Adult Learner Theory, Diffusion of Innovations, and Change Management and how they can couple with Stanford's Design Thinking will help to drive adoption of your technology. Attendees will learn these theories ...
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Connection is Currency: How EQ Drives Business Success – Jenelle Friday

March 18, 2025 • 25 mins
Revenue By Design In today’s fast-paced business world, success isn’t just about strategy—it’s about connection. The way we engage with colleagues, customers, and teams determines our influence, impact, and bottom-line results. Emotional Intelligence (EQ) isn’t a soft skill—it’s the foundation of every meaningful interaction, and when applied strategically, it becomes the most valuable currency in business. In this engaging and tac...
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How to Communicate for Comprehension – Dionne Mejer

March 18, 2025 • 23 mins
Revenue By Design Effective communication is more than just exchanging words—it's about ensuring those words are understood and acted upon. In our fast-paced world, the ability to communicate for comprehension is a crucial skill that fosters clarity and connection. This talk will explore the art and science of impactful communication, offering practical strategies to enhance understanding in both personal and professional interacti...
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Six Questions to Create Extraordinary Conversations – David Bush

March 18, 2025 • 24 mins
Revenue By Design Great conversations drive connections, influence, and success. In this engaging presentation, you'll discover six powerful questions that spark deeper dialogue, build trust, and unlock extraordinary results in business and life. Whether you're leading a team, closing a deal, or strengthening relationships, these questions will transform the way you communicate and connect. David Bush is a renowned business coach a...
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How to Build a Repeatable Revenue Architecture – Maria Trysla

March 18, 2025 • 22 mins
Revenue By Design Transform your entire revenue ecosystem into a powerhouse of efficiency and growth by aligning your go-to-market leaders with a data-driven strategy. Revenue Architecture is a continuous process to align and integrate marketing, sales, and customer service to achieve more accelerated, predictable, and sustainable revenue performance - enabling an optimal exchange of value at every stage of the customer lifecycle. ...
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A Unified Perspective: Blindness + Standardization = Human Inclusion – Tim Beck

March 18, 2025 • 19 mins
Revenue By Design The world is changing faster than most of us can keep up with. The rise of disconnected systems, custom setups, and endless integrations has made it harder for people to connect and collaborate. In this episode, we’ll explore how to bring different business systems together, making them accessible to everyone, especially the blind community. We’ll also discuss the importance of standardizing data so teams can work...
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Harmonizing Go-to-Market Functions for Efficient Growth – Daren Lauda

March 18, 2025 • 23 mins
Revenue By Design Align Sales, Marketing, and Finance teams with a focus on fostering deeper internal and external relationships while harmonizing technologies for efficiency and profitable, human-centered growth. With over 30 years in the industry, Daren Lauda is a highly accomplished and versatile professional with a rich background in the technology and business sectors. Daren began his career as an Infantry Team Leader in the U...
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Transforming GTM Tech for Growth – Matt Schwab

March 18, 2025 • 23 mins
Revenue By Design In “Transforming Tech for Growth,” attendees discover how a well-structured technology ecosystem can supercharge their go-to-market teams. This talk highlights real metrics—like user adoption, data hygiene, pipeline velocity, and revenue attribution—that reveal how effectively a tech stack supports business objectives. Drawing on insights from McKinsey and Gartner, it underscores the tangible costs of neglected da...
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Predicting Your Customer's Next Move – Alyssa Nolte

March 18, 2025 • 24 mins
Revenue By Design The old rules of customer intel no longer apply. Growth leaders are no longer in the business of reacting—they’re in the business of predicting. Outdated, messy, and reactive customer intel isn’t just frustrating; it’s draining revenue, eroding retention, and stalling growth. In this session, you’ll discover how top-performing companies are breaking free from the limitations of traditional metrics like NPS and hea...
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The Elevater Effect: Building Better Leaders Through Connection – Haley Hansel

March 18, 2025 • 23 mins
Revenue By Design Reaching our potential isn’t something we accomplish alone—it requires intentional, development-focused connection. In this keynote, Haley Hansel introduces the concept of the Elevater: a team member with the skills and intention to elevate themselves, their peers, and their organization. Elevaters thrive because they embrace the power of purposeful relationships, using these connections to fuel personal growth, s...
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Your Company's Greatest Asset: It's People – Petros Frangos

March 18, 2025 • 24 mins
Revenue By Design Most businesses hire employees to fit their immediate and near-future needs. Most employees pursue jobs and accept offers for those same reasons. But, while the employer/employee relationship is legally defined as a transactional relationship, employee engagement, loyalty, and effectiveness as well as company revenue growth and profitability are driven by intrinsic relationship needs. Just because this is essentia...
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Using AI for Better Sales Documents – Kelsey Galarza

March 18, 2025 • 23 mins
Revenue By Design Sales messaging and connecting with audiences is inherently human. Surprise, that’s where I was when I turned to ChatGPT—not just as a tool, but as a creative partner. In this presentation, I’ll show you exactly how I used AI to build a ICP and persona based messaging summary that hit the mark so well it got compliments like, “Kelsey, your primer and boil down are excellent!” I’ll break down the process step by st...
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From Drama to Empowerment, High Performance and Happiness – Merilee Smith

March 18, 2025 • 24 mins
Revenue By Design As high-achievers, we constantly strive to be our best and make great things happen! With our success, comes challenges and never-ending expectations. It’s easy to run on autopilot and react to situations. We can get sucked into energy-draining stress, low vibe thinking, and unnecessary drama—at work and in life. When this happens, we lose focus of what’s most important. We feel the pressure to do more and be more...
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Why Empathy is the Key to Performance and Growth – Matt Stoyka KEYNOTE SPEAKER

March 18, 2025 • 23 mins
Revenue By Design In today’s rapidly evolving business landscape, leadership is being redefined. Success is no longer just about strategy, execution, and results—it’s about people. In The New Leadership Imperative, Matt Stoyka explores why empathy is no longer optional—it’s essential for leaders who want to drive performance, build resilient teams, and create lasting value. With over 25 years of experience as a CEO, founder, adviso...
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