The Brand Forum

The Brand Forum

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas

Episodes

Balancing Brand Building and Performance: Insights with Vinny Rinaldi

August 27, 2025 • 21 mins
Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand building. Vinny shares his insights on leveraging AI, maintaining brand authenticity,...
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Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter

July 16, 2025 • 29 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s to leading marketing for some of the most recognizable CPG brands in the world. She reflects on ...
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Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective

June 25, 2025 • 30 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Lisa Perez, Vice President and General Manager of Marketing at Bayer. Lisa shares her experience leading well-known brands like One A Day, Flintstones, Aleve and Midol, and how her team keeps those brands relevant in an industry that’s always ...
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PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge

June 4, 2025 • 27 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a culture-led, Gen Z-driven world. Zach pulls back the curtain on how PepsiCo’s media approach goes beyond paid ads, tapping into authe...
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Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

May 21, 2025 • 28 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Brad Feinberg, VP of Media, Digital, and eComm at Molson Coors, to talk about what it takes to evolve iconic brands in a modern marketing landscape. With nearly 30 years in the industry (16 of those at Molson Coors) Brad brings a sharp mix of ...
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Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

May 7, 2025 • 32 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cut through the noise, evaluate new ...
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From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits

April 23, 2025 • 22 mins
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television. Sarah shares what makes Roku more than just a TV device, how her team translates a technically advanced ad platfo...
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Embracing the Future of Work: How Workday’s Erika Lamoreaux Drives Brand Innovation

April 9, 2025 • 21 mins
In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance s...
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From Slim Jim Sizzle to Reddi-Wip Results: Cooking Up Conagra’s Marketing Magic w/ Alex Birchmeier

March 26, 2025 • 26 mins
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerho...
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Coming soon: The Brand Forum

March 20, 2025 • 1 min
The Brand Forum is the newest podcast from Marketecture. Every week we'll feature conversations with leading voices from brands, exploring their challenges, techniques, and vision for how to move advertising and marketing forward. Hosted by Marketecture co-founder Jeremy Bloom, and Pfizer's Josh Palau, we hope The Brand Forum will become one of your weekly "must listens".
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