My Kind of Business

In this twelfth episode of My Kind of Business Alex is joined by Latifa Aarab – a leadership coach, cultural intelligence expert, and founder of Compatible.

With roots in France, Morocco and the UK, and a career that’s taken her across four continents, Latifa shares how her multicultural upbringing and 17 years in the financial industry led her to the work she does today: helping leaders navigate cultural differences to build more ...

We’re surrounded by messages that tie success to income, productivity and recognition. But when we stop and tune in, success can look and feel completely different — softer, slower, more aligned with our values and wellbeing.

In this honest episode, Ale...

In this tenth episode of My Kind of Business, Alex is joined by Liv, the soulful founder of Lunar Holistic Therapies based in Telford, Shropshire.

What began as a career in pharmacy gradually transformed into a holistic therapy business rooted in energy, rest and reconnection. Liv shares how grief, intuition and a deep desire to support others led her to create a space for healing through massage, reflexology, energy therapy, women...

In this ninth episode of My Kind of Business, Alex sits down with Jules McGill - a Personal Trainer, Wellbeing Coach and speaker who left a stable teaching career to build a fitness business rooted in intuition, joy and empowerment.

Jules opens up about the emotional rollercoaster of career change, how she learned to trust her gut, and why setting playful boundaries and stepping back from social media have been game‑changers.

We ex...

In this eighth episode of My Kind of Business, Alex is joined by intuitive mindfulness coach Holly Smith for a warm and powerful conversation about self-belief, mental health and building a business rooted in purpose.

Holly shares her journey from aspiring vet to neurological physiotherapist, and how mindfulness supported her through anxiety and depression — ultimately leading her to start her own business, My Kind of Mind, in 2018...

In this seventh episode of My Kind of Business, Alex reframes the way we think about sales and selling in business. If the idea of selling makes you feel icky, pushy, or uncomfortable, this conversation will help shift your mindset.

Alex explores how sales can be an act of service - rooted in connection, empathy and real transformation. You’ll hear why focusing on outcomes over features, detaching from the pressure to convert and l...

In this sixth episode of My Kind of Business, Alex is talking all about boundaries — something that so many business owners struggle with, especially when it comes to saying no.

She explores what boundaries actually look like in business, how to get more comfortable with saying no (without feeling guilty), and why it’s such a powerful step in protecting your time, energy and growth.

If you’ve ever found yourself overcommitted, unde...

In this fifth episode of My Kind of Business, Alex is joined by inner child healing coach Jessica Amy, who shares her powerful story of personal transformation. From uncovering the roots of her struggles through domestic abuse support, to rediscovering her true self through deep inner work, Jessica now supports other women to do the same—helping them reconnect with who they've always been beneath the fear, conditioning and self-dou...

In this fourth episode of My Kind of Business, Alex is joined by lifestyle and performance coach Sasha Buy for a raw and inspiring conversation about change, identity and living in alignment with your values.

Sasha shares her journey from aspiring healthcare professional to building a thriving personal training business, navigating a pandemic-induced pivot into online coaching and now stepping into a new chapter as an executive coa...

In this episode, Alex McCarthy explores the powerful — and often emotional — identity shift that happens when you step into business ownership. She unpacks the inner challenges that can arise, from imposter syndrome and perfectionism to self-worth struggles and uncertainty.

Alex shares why letting go of your old identity is essential for growth, how to start truly owning your new role, and practical mindset shifts to support you al...

In this second episode of My Kind of Business, Alex McCarthy chats with Jo Bolton — co-founder of Flourish Socials — about her unexpected path from aspiring childcare worker to creative entrepreneur.

Jo shares how she entered the world of business through network marketing, eventually transitioning into social media management and founding Flourish with her best friend and business partner, Becki. The pair now support women-led bus...

In this third episode of My Kind of Business, Alex explores what it really takes to attract clients — without constantly relying on social media. If you’re tired of feeling like you have to show up online every day just to stay visible, this conversation is a breath of fresh air.

Alex shares a different approach to marketing — one rooted in real connection, confidence and consistency. Whether you’re feeling burnt out by the algorit...

If you’ve ever felt like the business world is full of cookie-cutter advice that doesn’t really fit you, this is the podcast you’ve been waiting for.

I’m Alex McCarthy, a Certified NLP Mindset Coach and Business Mentor, and I created My Kind of Business because I wish this podcast had existed when I was starting out.

Business isn’t one-size-fits-all and success doesn’t follow a straight line. That’s why this podcast is all about re...