Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell 💡 This business and marketing podcast is where real conversations meet real strategies. We talk about what actually works, how to navigate the messy parts of building a brand, and what it takes to show up with clarity and confidence. No fluff, no overcomplicated tactics, just honest insights and practical ways to market your business in a way that feels right. I’m your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I have helped hundreds of bold entrepreneurs awaken their brand magic, attract the right clients, and build businesses that truly light them up. Now, I am here to help you do the same. What to Expect Each Week Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth. 🌟 The Sparks – Business and Brand Breakthroughs We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact. 🔥 Branding, Visibility, and Marketing That Feels Right Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are. 🎩 The Magic Hat – Fun and Unexpected Questions Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too. ✨ The Magic Wand – Looking Back and Looking Ahead With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind. Who This is For You started your business with passion and purpose, and you are ready to take it to the next level. Maybe you have tried DIY branding, experimented with different marketing tactics, or are looking for fresh ideas to connect with the right people. Here is the thing. Your brand magic is already in you. You do not need to chase trends. You just need clarity, confidence, and a little strategy to bring it all together. If you are a service-based solopreneur, a coach, consultant, creative, or wellness expert who wants to stand out, attract the right clients, and market with confidence in a way that feels good, this podcast is for you. Why Tune In? 💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are. New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you. If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs. Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Episodes
What happens when your personal story becomes the heartbeat of your business? In this episode, Beverly chats with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, about building a business that’s as healing for the entrepreneur as it is for the clients they serve. From the power of music in dementia care to managing chronic health challenges while running a solo practice, Tara’s story ...
Listen to part 1 here!
In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we discuss how to rebuild from burnout, set boundaries with grace, and design processes that protect your peace and fuel your growth. From prayer and purpose to productivity and people, this episode is a masterclass in leading with alignment, building with intention, and showing up authentically in business...
In this episode of Spark & Ignite Your Marketing, Beverly sits down with ShaNae Walker, operations strategist and founder of The Silent Partner, to explore how Christian women entrepreneurs can grow their businesses with purpose, clarity, and systems that serve both their faith and their families. From battling burnout to building out the 4 P’s: Purpose, Perception, Productivity, and People, this conversation dive...
What if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares how clarity becomes your secret weapon, simplifying decisions, aligning your message, and unlocking a magnetic confidence that feels natural and true. This is Part 1 of a special 3-part series designed to help you gain confidence an...
Thank you for following along with us on this journey! Please enjoy season 5 of the Spark & Ignite Your Marketing Podcast.
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Check out Part 1 and Part 2 of the mini series!
In the final part of the Awakening Your Brand Magic series, Beverly Cornell walks you through the amplification stage: the moment when your brand stops hiding and starts shining. It’s time to turn your activated brand into a visible force, one that is magnetic, intentional, and fully aligned with who you are. In this episode, Beverly shares how to grow your brand in a way...
Listen to part 1 here!
In part two of our conversation with Liz Fisher, founder of Tap Into Health, we dive deep into the power of authenticity, emotional maturity, and the importance of embracing your true self in business. Liz shares the key to awakening your brand magic—stopping the hustle and letting things unfold in their own time. She talks about how being honest with your audience and focusing on what truly matt...
In this episode of Spark & Ignite Your Marketing, I’m joined by Liz Fisher, the founder of Tap Into Health, an EFT Practitioner and soon-to-be Clinical Hypnotherapist. Liz shares her personal journey from struggling with trichotillomania, panic disorder, and emetophobia to finding freedom through Emotional Freedom Techniques (EFT) and hypnosis. Liz’s powerful transformation led her to dedicate her life to helping ...
Listen to part 1 here!
In Part 2 of our deep dive with Amber Briggle, we explore how she leads with heart and markets with meaning. From navigating scarcity mindset to building a franchise-ready brand, Amber shares lessons in alignment, self-care, and strategic growth. If you’re a purpose-driven entrepreneur struggling with burnout or decision fatigue, this episode is a must-listen!
Three Key Topics Discussed:
- Market...
In Part 1 of this inspiring interview, Beverly sits down with Amber Briggle, founder of Soma Massage Therapy, to explore how a side hustle born out of necessity became a million-dollar business that's changing the massage industry. Amber shares her unconventional start, the mission-driven values behind Soma’s no-tip and no-membership model, and what it means to scale with integrity and heart. This episode is a ma...
In this powerful episode of Spark & Ignite Your Marketing, Beverly sits down with Stephen Shortt, a career and talent strategist who’s helped tens of thousands of people find fulfilling, purpose-driven careers. From growing up in a family business to designing a global career matching system, Stephen shares his unique IDEAL framework for discovering the work you’re meant to do and why career clarity matters more t...
Listen to Part 1 here!
In Part 2, Beverly and Robert explore deeper topics. Robert opens up about challenges he faced, like ageism and financial instability in music, and how he developed unshakable confidence in his craft and pricing. He shares powerful insights on negotiation, brand alignment, and the emotional intelligence it takes to be both a world-class conductor and entrepreneur.
Three Key Topics Discussed:
- Ov...
Award-winning conductor, pianist, and entrepreneur Robert Emery joins Beverly as they talk about the world of music, creativity, and marketing. From performing with the Ukraine Philharmonic to working with legendary film scores, Robert shares how classical music—and bold branding—can move people in unexpected ways. Discover how early curiosity, storytelling, and purpose fueled Robert’s career, and how marketers can le...
Check out Part 1 of the mini-series here!
In part two of the Awakening Your Brand Magic mini-series, Beverly Cornell dives into the next step: activation. If you've sparked clarity around your brand, now it's time to breathe life into it. This episode covers how to align your values, visuals, message, and systems to create a brand that feels like you—bold, unapologetic, and magnetic. Ready to activate your br...
What if a single decision could change the course of your business? In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Gina Paulus, the CEO of Genuine Essiac, to discuss how she turned her passion for holistic health into a thriving business. From humble beginnings in personal training to building a viral wellness brand, Gina shares her journey of resilience, smart marketing, and c...
Are you a freelancer struggling to find consistent work, feel isolated, or wonder how to scale without sacrificing independence? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Nadia Says, founder of Your Mom’s Agency, a creative collective helping freelancers thrive. For over 12 years, Nadia has been revolutionizing the way independent artists and creatives collaborate, helpi...
Have you ever felt like your brand doesn’t fully capture your magic? Like you’re hiding behind something that works but doesn’t wow? In this episode of Spark and Ignite Your Marketing, Beverly shares the powerful story behind rebranding from BC & Associates Marketing to Wickedly Branded—a transformation that changed everything. If you’re struggling with feeling aligned in your brand, this episode is your sign to s...
Did you know that nearly 50% of product-based businesses fail within their first five years? The key to survival isn’t just competing; it’s innovating and telling a story that sets you apart. In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with entrepreneur Marc Sauer, founder of Urban August and International Tie. Marc shares his journey from CPA to business owner, how he turned a p...
In this episode of Spark and Ignite Your Marketing, we dive deep into the enchanting world of experiential business with Jessica Skop, founder of Serendipity Wellness Spa. From an unexpected spark that led her into the spa industry to rebuilding after a devastating fire, Jessica shares how she turned obstacles into opportunities and created a brand experience like no other. Listen in as we explore how to transform a b...
Financial security is more than just numbers; it's about confidence, clarity, and taking control of your future. In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Kimsey Hollifield, founder of Hollifield Financial Group, to uncover the journey from uncertainty to success. Kimsey shares how he built a financial business from the ground up, the power of storytelling in marketin...
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