Marketing, Magic, & The Messy Middle: Wickedly Branded
About Marketing, Magic & the Messy Middle: Wickedly Branded® Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart. Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world. Every conversation explores four themes: ✨ The Spark What inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career. 🌀 The Messy Middle The challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough. 📣 Marketing & Visibility How they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world. 👑 Legacy The impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve. Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human. And yes, there may occasionally be a magic wand involved. Because building a business is serious work, but that doesn’t mean we can’t have fun along the way. What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs. Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Episodes
A client wants an exception. A peer questions your positioning. A competitor launches something new. Someone on your team has an opinion. An algorithm changes, and suddenly everyone seems to have advice about what you should do next.
Before long, your business can start being redesigned by a committee you never intentionally formed.
In this episode, Beverly Cornell asks a deceptively simple question: Who actually gets...
Overwhelm rarely arrives all at once.
It can build through years of perfectly reasonable decisions: saying yes to a client because the relationship matters, rearranging work around family, staying available because responsiveness helped build trust, adding one more offer, solving one more problem, and finding one more pocket of time to make everything fit.
In this episode, Beverly Cornell introduces the Tornado of Ove...
My son once described me in three words: Mom loves working. That comment sent me down a real rabbit hole about what our businesses are actually teaching the people watching us, family, clients, the market. This episode is about accumulated evidence: the idea that your brand isn't your tagline, it's the pattern formed by every promise you keep, boundary you hold, and hour your calendar actually protects. I also walk ...
What happens when your business has evolved, but your brand, message, or reputation is still introducing the woman you used to be?
Season 11 of Marketing, Magic & The Messy Middle: Wickedly Branded®explores brand evolution: the gap that can open when your experience, authority, ambitions, and business have moved forward, while the story people know about you has not.
Beverly Cornell goes beyond surface-level brand...
In this episode of Marketing, Magic & the Messy Middle, Beverly Cornell sits down with joy and clarity strategist Wendy Elover to explore what happens when too many mental tabs compete for your time, attention, and energy.
Wendy shares the everyday moment that brought her overwhelm into focus: finding her keys in the refrigerator beside the Parmesan cheese. From there, she and Beverly discuss creating space to th...
Dominika Staniewicz had worked with the Polish president, the UN Commission, and the European Union. She had negotiated national labor laws, built a business, and led groups ranging from twenty people to a thousand. Then she moved to the United States and discovered that the only job she could get was sorting hangers in a warehouse for $10 an hour.That experience changed the way she leads.
In this episode of Marketin...
Who gets to decide your next move: you, or the demands waiting in your inbox, calendar, and social feed?
In this episode of Wickedly Branded, Beverly Cornell talks with confidence and leadership expert Meshell Baker about the daily practice of trusting yourself, taking aligned action, and communicating with greater clarity. Michelle shares how profound loss, leadership, entrepreneurship, caregiving, and reinvention s...
The Shimmering Thread: Finding Narrative Coherence in Your Brand
Have you ever looked at your career, your life experiences, and the things you deeply care about, and wondered how it's all supposed to fit into one simple brand?
In this episode, Beverly Cornell, founder of Wickedly Branded and brand evolution strategist, introduces the idea of the "shimmering thread", the connective idea running through your story, you...
What if the fear of your finances is really a story about your worth?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Audrey Faust, an MBA, self-made multimillionaire, and two-time #1 bestselling author known as the Manifesting CFO, to explore what it really takes to move from financial fear to financial clarity.
Audrey shares her journey from a childhood shaped by the b...
What if the identity you built to survive isn't the one meant to lead you forward?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Camille Miller, founder of the Soul Professional Movement, a global business incubator spanning six continents and 51 countries, to explore what it really takes to lead and brand from a place of truth instead of performance.
Camille shares he...
What if the brands that feel the most "visible" online are actually the ones with the least strategy behind them?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Michelle Park, founder of Brand New Animals Agency, to talk about what actually separates a brand with a social presence from one with real, sustainable growth. Hint: it is not more posting, more polish, or more platfo...
What if the biggest thing holding your business back isn't your strategy… but your relationship with the word "no"?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Andrea Waltz, bestselling co-author of Go For No and a leading expert on rejection and resilience. For over 20 years, Andrea has helped entrepreneurs and sales professionals see rejection not as the end of a conversat...
What if the biggest gap in your business isn't strategy — it's structure?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Kati Peterman, founder of Your FRX, to unpack how fractional executive leadership helps founders close the operational gaps that quietly stall growth.
Kati shares the story of the pivot that launched her business, when her team told her, "we will go where you g...
You have the experience, the certifications, the client wins — so why is it still hard to explain what makes you different?
In this episode of Marketing Magic: The Messy Middle, Beverly Cornell breaks down the difference between having a lot of experience and building an actual body of work.
Drawing on her own winding career — from ad agencies and Chrysler to military moves and motherhood &mdas...
You've built the business, done the work, and earned the experience — so why doesn't your brand reflect it?
In Season 10 of Marketing, Magic & the Messy Middle, host Beverly Cornell (founder of Wickedly Branded) moves beyond brand evolution into Authority Era: turning years of experience into a recognizable body of work. Explore The Evolution Gap, narrative coherence, and the "shimmering thread" that ...
What if the tension you feel in your business is not confusion, but evidence that you have evolved?
In this solo episode of Marketing, Magic, and the Messy Middle, Beverly Cornell explores what she calls The Evolution Gap, the distance between who you have become and how you are currently showing up in the world. This episode builds on the season’s conversations around brand evolution and the great disconnectio...
What if the real reason your business feels chaotic… is not your marketing at all?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Jody Lane, founder of Accelerated Medical Practices, to talk about why hormone, functional medicine, and wellness clinic owners often struggle to grow consistently, even when they are incredible at what they do.
Jody shares her unexpected path from en...
What if the reason your business feels complicated… is because your clarity has not caught up to your growth?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Kanika Vasudeva to talk about what really drives predictable growth for service-based business owners. Hint: it is not more content, more visibility, or more effort.
Kanika shares how a deeply personal family season pushed h...
What if your money stress isn’t really about money at all?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Lark Dean Galley to explore the emotional, energetic, and deeply personal side of money. Lark helps high-earning women bring order to their finances, uncover hidden money blocks, and close the gap between what they earn and the life they actually experience.
Lark shares her p...
What if your podcast is getting listeners, but not leading people anywhere?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with podcast strategist Virginia to talk about what most business owners miss when they start a podcast: conversion.
Virginia shares how personal finance podcasts helped her and her family pay off debt, rebuild their financial life, and eventually inspired her to help f...
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