Marketing, Magic, & The Messy Middle: Wickedly Branded
Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell 💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection! What to Expect Each Week Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth. 🌟 The Sparks: Business and Brand Breakthroughs We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact. 🔥 Branding, Visibility, and Marketing That Feels Right Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are. 🎩 The Magic Hat: Fun and Unexpected Questions Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too. ✨ The Magic Wand: Looking Back and Looking Ahead With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind. Who This is For If you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works. Here’s what we believe: ✨ Your brand magic is already in you. You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you. Why Tune In? 💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are. New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you. If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs. Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Episodes
What if your podcast is getting listeners, but not leading people anywhere?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with podcast strategist Virginia to talk about what most business owners miss when they start a podcast: conversion.
Virginia shares how personal finance podcasts helped her and her family pay off debt, rebuild their financial life, and eventually inspired her to help f...
What if selling your business wasn’t failure, but proof that you built something valuable?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Ashley Gill, owner of Fibre Salon in Henderson, Nevada, to talk about what it really takes to build a business that can grow, sell, and stand on its own.
Ashley became an entrepreneur by accident at just 19 years old, but 26 years later, she ha...
What if your marketing problem is actually a disconnection problem?
In this solo episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell explores what she calls “The Great Disconnection,” the quiet gap that happens when your business keeps growing, but your brand no longer reflects who you are becoming.
Many established service-based women have full calendars, steady referrals,...
What if the book you keep thinking about is really the visibility tool your business has been waiting for?
In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Wiebke Tasch, founder of Digital Authors, to talk about the brave, strategic, and deeply personal process of turning your ideas into a book that builds authority.
Wiebke shares how she went from leaving her...
What if your marketing feels hard because you’re still playing the safe version of yourself?
In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Cailen Ascher, founder of The Self-Led Woman, to explore what it really means to build a business from soul alignment, voice, values, and visibility.
Cailen shares her journey from yoga and early entrepreneurship into business mentorship for ...
What if the answer you've been searching for isn't out there at all?
In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Audrey Seymour, Master Certified Coach, founder of Clear Change Group, and co-author of the upcoming book True Purpose: Unleash the Power of the Person You're Meant to Be.
With a background in mathematics, software engineering, and leadership, ...
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What if the book you&rs...
What happens when the business you started for freedom starts to feel too small for the woman you’ve become?
In this solo episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell opens Season 9 with a deeply personal and powerful conversation about the move from accidental entrepreneur to established expert, and why so many successful midlife women feel a growing disconnect between t...
What happens when the business you built no longer fits the woman you’ve become?
Welcome to Season 9 of Marketing, Magic and the Messy Middle: Wickedly Branded®. In this solo trailer episode, Beverly Cornell introduces the theme of the season: brand evolution.
This season is for midlife female consultants, coaches, creatives, and service-based founders who are moving from freelancer to legacy business. These are...
In Episode 2 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 2 of the revised edition of Marketing for Entrepreneurs and explores why marketing begins to feel lighter when you stop focusing only on features and start speaking to transformation.
This episode dives into the emotional disconnect many service-based founders experience when trying to market meaningfu...
Why do some messages instantly connect while others seem to disappear into the noise?
In Episode 3 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 3 of the revised edition of Marketing for Entrepreneurs and explores what actually makes messaging magnetic.
Because strong messaging is not about sounding more polished, strategic, or impressive.
It is about recognitio...
Why does visibility feel so much heavier than it should… especially for thoughtful entrepreneurs who care deeply about their work?
In Episode 4 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 4 of the revised edition of Marketing for Entrepreneurs and explores the emotional weight many founders carry around being seen.
This conversation is not about becomi...
Why does marketing start to feel so overwhelming… even when your business is growing?
In Episode 5 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 5 of the revised edition of Marketing for Entrepreneurs and explores why complexity often becomes the hidden source of friction in marketing.
This conversation is not about doing less for the sake of simplicity.
...
Why does marketing feel scattered even when you are doing all the right things?
In Episode 6 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 6 of the revised edition of Marketing for Entrepreneurs and explores why sustainable marketing begins with focus.
This episode introduces the Core Three framework inside Wickedly Branded: Platform, Plan, and People.
Because w...
Why does your marketing suddenly stop sounding like you the moment you try to sell something?
In Episode 7 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 7 of the revised edition of Marketing for Entrepreneurs and explores the tension many thoughtful entrepreneurs feel between wanting their business to grow and wanting their marketing to still feel human.
This e...
Why does social media start to feel exhausting the moment it begins feeling performative?
In Episode 8 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 8 of the revised edition of Marketing for Entrepreneurs and explores a more human approach to social media marketing.
This conversation is not about algorithms, hacks, or chasing trends.
It is about energy.
Beverly s...
Why does visibility sometimes feel heavier than the work itself?
In Episode 9 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 9 of the revised edition of Marketing for Entrepreneurs and explores how to build visibility in a way that supports your energy instead of draining it.
This conversation is not about posting more.
It is about creating rhythms that actually ...
Why do some people feel ready to work with you long before they ever book a call?
In Episode 10 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 10 of the revised edition of Marketing for Entrepreneurs and explores how trust is actually built in marketing.
This conversation is not about persuasion tactics or quick conversions.
It is about staying power.
Beverly shar...
Why does repeating your message sometimes feel more vulnerable than creating something new?
In Episode 11 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 11 of the revised edition of Marketing for Entrepreneurs and explores why repetition is one of the most powerful forces in branding and marketing.
This conversation is not about saying more.
It is about staying w...
Why do some pieces of content quietly stay with people long after they read them?
In Episode 12 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 12 of the revised edition of Marketing for Entrepreneurs and explores the difference between simply being consistent and becoming truly captivating.
This conversation is not about creating louder content.
It is about creat...
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